Posts tagged with "campaign"

PRIDE Campaign from SodaStream

SodaStream International Ltd. today unveiled its newest video campaign tweaking classic portraits from the past to include the LGBTQ community.

Photographs endure the test of time, which is why SodaStream decided to revisit classical moments through an LGBTQ lens- from miners proudly posing in their rough work attire while kissing, and a beautiful transgender bride standing next to her proud mom to a same-sex couple attending prom, this campaign is meant to share the message that no one should ever have to hide who they truly are.

The bride featured in the video is Lila Blilat, a transgender woman whose personal journey is close to SodaStream’s heart. Her incredible journey from a traditional, nomadic muslim community to a liberated, proud woman who became the face of the 2019 Tel Aviv Pride Parade is inspiring. Lila is from the traditional Bedouin town of Rahat in Israel where the SodaStream factory is located. SodaStream actively supports this community by providing  employment, especially for women, who are often not encouraged to work.

“At SodaStream we stand for people, no matter their origin, religion, gender or sexual preferences,” said SodaStream CMO Matti Yahav. “We are well-known for our fun and lighthearted way to convey important messages in our campaigns. This time around we wanted to strike another cord with a poignant and emotional campaign that anyone can – and should – relate to.”

Watch the new “Imagine a world” video.

“It’s a dream come true for me to have been chosen to be a picture-perfect beautiful bride in a global campaign. It gives me strength to continue to fight to be myself and to help others do the same. I truly believe this video helps share the love,” commented Lila Blilat.

About SodaStream

SodaStream, part of PepsiCo, is the world’s leader in at-home sparkling beverage preparation. Sodastream bubbles are better for the consumer – healthy, easy to make, light to carry – and better for the planet. One reusable SodaStream bottle replaces thousands of single use plastic bottles. Products are available at more than 80,000 retail stores across 46 countries.

Gentle Monster Launches Kids Capsule Line

Featuring Instagram Phenomenon from Tokyo, Coco @ coco_pinkprincess

This month, Gentle Monster introduces its expression of infinite possibilities and dreams through its first Kids Collection. Inspired by the dreams and ambitions of a new breed of creators, the Gentle Monster Kids Collection takes you on a journey envisioned by Luca Mastroianni and reenacted by 8-year-old Tokyo Instagram phenomenon Coco.

Experience each of the surreal worlds with unique personas through their lens. Gentle Monster downsized six of its iconic frames, from the futuristic Ribbon style to the fashion-forward, Chapssal.

The Gentle Monster Kids Collection comes in special bespoke packaging in bright colored logo design.

Available at all Gentle Monster Flagship locations and at gentlemonster.com from this month.

The Gentle Monster Kids collection features the following six styles:

Ribbon (Kids) 02 – $270.00 / Peggy (Kids) CB1 – $280.00 / Newturtle (Kids) GR1 -$270.00 / Newturtle (Kids) R1 – $270.00 / Eastmoon (Kids) 01 – $209.00 /Jackbye (Kids) 01 – $199.00 and Chapssal (Kids) 033 – $184.00

Save Journalism Project Launches To Protect Our Press From Big Tech

BuzzFeed Reports on Recently Laid Off Journalists Serving  As Spox For New Campaign To Save Journalism From Monopolistic Power of Big Tech Companies

Today, BuzzFeed reports on the Save Journalism Project that’s launching to raise awareness and engagement about the critical need to save journalism as it faces an existential threat—the monopolistic power of big tech companies like Google, Facebook, and Apple destroying the economic model of the entire journalism industry, whether its traditional circulation newspapers or digital news outlets. At the same time, Google and Facebook have made acquisition after acquisition, gaining a monopolistic position that lets them dominate the digital advertising marketplace and distribute massive amounts of content from news publishers on their platforms without paying to produce the content. Just now are Facebook, Google, and other tech giants facing federal government and Congressional antitrust scrutiny.

Two recently laid off reporters will serve as spokespeople for the Save Journalism Project, Laura Bassett  and John StantonLearn More and Join the Fight at SaveJournalism.org and@SaveTheNews.

BuzzFeed: These Reporters Lost Their Jobs. Now They’re Fighting Back Against Big Tech.

“John Stanton and Laura Bassett are warning about what they believe the tech industry is doing to journalism, as thousands have lost their jobs this year alone.

By Rosie Gray”

Two prominent reporters who were recently laid off from digital media outlets are forming a new advocacy group formed to raise awareness about big tech’s impact on the journalism industry.

John Stanton, a longtime congressional correspondent and former BuzzFeed News Washington bureau chief, and Laura Bassett, a former culture and political reporter for nearly 10 years at the Huffington Post, have teamed up to launch a new initiative called the Save Journalism Project. The two have first-hand experience with the troubled state of the news industry: Stanton was laid off from BuzzFeed News during a round of layoffs that affected 200 people company-wide this winter and spurred a unionization drive among the news staff. Bassett lost her job in similar fashion in January after Huffington Post laid off 20 employees as part of larger cuts at its parent company, Verizon Media.

This year has been one of the worst in recent memory for journalism jobs. Across the industry, thousands have lost their jobs: from BuzzFeed News, Vice, CNN, and others across the country at local publications. Media organizations have been imperiled by crashing advertising revenues as Facebook and Google vacuum up available ad dollars.

Their new project will be set up as a nonprofit, according to Eddie Vale, a Democratic consultant whose firm is providing the man-power to launch the effort. Vale pitched Bassett on the idea, and the two of them brought in Stanton. Vale said initial funding had been secured from “someone who doesn’t want to be public so Google and Facebook don’t go after them,” and the group plans to continue to fundraise. So far, the pair have co-authored testimony given to the Senate Judiciary Committee highlighting the tech giants’ impact on the news industry — “since being laid off, we’ve made it our mission to understand how the digital marketplace works and how Big Tech is killing the journalism industry,” they wrote — flown a plane above Google’s I/O conference, and authored op-eds.

A key part of their goal is to get journalists, who aren’t known for showing a keen interest in the business side of their publications or for engaging in advocacy themselves, to take an active role in defending the future of their jobs. In an interview, Stanton said they were “trying to educate the public and members of Congress and also start encouraging our colleagues to speak up.”

“Reporters are not generally super interested in speaking about their own problems and about things that affect them directly because they feel like it becomes a conflict of interest, and in certain ways that’s true,” Stanton said. “But when the future of the free press is being pretty seriously endangered by something, I think it’s incumbent upon us to stand up for ourselves.”

Like many reporters, Bassett said she had “never really had to pay attention to the financial side of journalism.”

But “after getting laid off, I started to become really interested in why all of these amazing news publishers were sort of going under, having to lay off staff, why we were losing local newspapers. It’s a tragedy, it’s really bad for democracy.”

Their effort comes at a time of increased scrutiny of the tech industry on the part of the federal government as well as Congress as public concern mounts over repeated privacy scandals, technology companies’ role in spreading misinformation, and their dominance over certain industries. The Justice Department and the Federal Trade Commission reportedly made a deal to divide potential antitrust investigations between them; Apple and Google will fall under the purview of the DOJ, while the FTC took Facebook and Amazon. The House Judiciary Committee announced it would “conduct a top-to-bottom review of the market power held by giant tech platforms.”

The Save Journalism Project’s founders are hoping to steer the public conversation around the negative effects of Big Tech towards its impact on journalism.

Stanton, who lives in New Orleans, mentioned examples like that city’s local paper, the Times-Picayune, which laid off its entire staff last month. Around the country, Stanton said, “local reporters are so overtaxed. They’re doing as good a job as they can but there’s not enough of them.”

At the moment, Stanton and Bassett are more focused on warning the public and the industry about the issue than on proposing solutions.

“I do think that everyone is starting to see a need to break up and regulate these companies or something along those lines,” Bassett said. “And with regards to how they’re going to make journalism viable again, I don’t frankly know…I think right now we’re starting with just getting this conversation out into the public and making people aware of exactly what’s going on. I do hope at some point we graduate into saying, ‘here’s a list of policy proposals, here’s exactly what needs to happen.'”

Stanton and Bassett plan to interview elected officials, candidates and colleagues in the media about the industry’s crisis, and started with conducting on-camera interviews with Reps. Mark DeSaulnier and Ruben Gallego. They plan to circulate a letter with which media companies can sign on to their cause. And their first official event will be at the annual Congressional Baseball Game, where they plan to distribute a physical newspaper laying out the problems on their agenda.

“The DC press corps is a really powerful constituency within our industry,” Stanton said. “If we can get our colleagues [there] to start talking about this it will help more broadly.”

Laura Harrier X Danielle Macdonald

Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) celebrates its 10th anniversary showcasing sustainable fashion. In honor of 10 years rocking sustainable dresses on the red carpet, RCGD is pleased to announce that Laura Harrier, from this year’s six-time Oscar nominated film BlacKkKlansman, and Danielle Macdonald, from the Oscar nominated short film Skin and Netflix’s acclaimed DUMPLIN’, will be representing RCGD at the 91st Academy Awards. They will be wearing ethical gowns designed by global fashion houses.

Each year the RCGD campaign has worked with internationally acclaimed designers to dress stars in sustainable formal wear for the Academy Awards®.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.

In honor of the 10th anniversary, this year’s sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

“I can’t believe it has been 10 years since RCGD was born,” shares founder Amis Cameron. “It has been an incredible journey and inspiring to see how the campaign has grown every year. I am so proud of helping people become more aware of what sustainable fashion can look like and its impact on the planet. What we wear and the fashion industry has a tremendous impact on the environment—and people’s choices can move the marketplace and the climate change needle. From changing one of your meals a day to a plant-based meal, to wearing vintage or ethically made clothes, we can all make a difference. Thank you to everyone for your continued support and joining the green revolution!”

Suzy Amis Cameron is an actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet. She was inspired to create RCGD back in 2009 on her husband, James Cameron’s press tour for “AVATAR”. She wanted to challenge designers to think about fashion in an eco-conscious context.  Since RCGD’s inception, a variety of celebrities have represented the initiative at the Oscars, including Emma Roberts (Scream Queens), Sophie Turner (X-Men, Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Annihilation, Jane the Virgin), Priyanka Bose (Lion), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out), Zoey Deutch (The Set Up), Camila Alves, Jake McDorman (American Sniper), Missi Pyle (Gone Girl), and many others. To date, the brands who have partnered and supported RCGD range from TESLA, Vivienne Westwood and Armani, to ESMOD, Reformation, Swarovski, among others.

Proceeds from RCGD go to MUSE School CA, a nonprofit environmental school Amis Cameron founded in Calabasas, Calif. with her sister, Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes with personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go towww.museschool.org.

RADD x Power 106 at Rolling Loud

The Entertainment Industry’s Voice For Road Safety – entered the hip hop arena with its Power 106 partnership at the popular Rolling Loud festival. The statewide “Go Safely California” DUI Awareness campaign (http://gosafelyca.org)  encourages the bar-going demographic to plan ahead with a designated driver, ride share, Uber, Lyft or taxi, was positioned at the festival’s main entrance at Banc Of California Stadium Grounds, covering more than 100,000 attendees over the two day event. RADD® supporter Toyota, donated vintage Scion hats as giveaways to concert attendees visiting the RADD® booth to support responsible driving and road safety. Power 106 supported the “Go Safely California” campaign with radio spots voiced by popular morning drive time DJ, J Cruz and a social media integration.  Listen here.  See Rolling Loud event photos here.

RADD®, which stands for Recording Artists Against Drunk Driving, is on more than 53 college campuses in California with a combined student population of 1.3 million and three military bases with reach to over 55,000. The campaign is backed by a grant from the California Office Of Traffic Safety (OTS) through the National Highway Traffic Administration (NHTSA/USDOT).

RADD®’s peer-to-peer program that features music talent is designed to reduce DUI arrest and fatalities, by encouraging everyone to “plan ahead” with a round-trip designated driver, ride share, Uber, Lyft or taxi. RADD®’s message is “have fun, plan ahead.”  Drinking and driving is not an option.

There has been an uptick of DUI’s and road fatalities reported daily. With the holiday season upon us, we can realistically expect more.

The iconic “Friends Don’t Let Friends Drive Drunk” celebrity campaign was produced by RADD® and is the proud two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award and a Governors Highway Safety

Association honoree. RADD® is also the recipient of a 2016 Bulldog Not-for-Profit Awards bronze medal for Best Issue/Cause Advocacy Campaign.

Reebok Classic Launches New ‘Ready Now’ Campaign

Reebok Classic is taking it back to the ‘90s with the launch of the new Pyro, the first sneaker silhouette to be highlighted as part of the brand’s all new ‘Ready Now’ campaign. The 90s was a time when individuals dared to challenge the sartorial status quo, pushing creative expression to new heights in order to express their identity. ‘Ready Now’ embodies the bold creative expression of the 90s.

The ‘Ready Now’ campaign launches with Kabrina Adams, style outlier and frontwoman of the all-female skate crew The Skate Kitchen. Throughout the campaign imagery, Kabrina showcases how she brings her singular, downtown, non-conformist style to the Pyro. “I don’t like being labeled,” Kabrina says, “I don’t wanna do what I’m supposed, to do I want to do what I want to do.”

Tapping into Reebok Classic’s unparalleled heritage, the Pyro is a true original. Rereleased for the first time since its launch in 1992, the runner enables the creative freedom of the wearer, with an unapologetic design that represents a striking vision of retro sports style. From the same running family as the Aztrek, the Pyro is known for its notable circular design details and was one of the first models of the 90s to feature Hexalite technology in the heel, offering maximum cushioning and shock absorption-without adding weight.

Pryo is available now on Reebok.com and retails for $80.

Muslim Advocates Responds to Facebook’s Latest Effort to Cover Up its Campaign to Discredit Civil Rights Groups

The following is a statement from Farhana Khera, executive director of Muslim Advocates, in response to the release of a 3-page document from Facebook that provides a peak into its campaign to tie valid concerns about the bigotry on Facebook’s platforms to an anti-Semitic effort to vilify Jewish philanthropist George Soros. Muslim Advocates has long been engaged in coalition efforts to root out bigotry on Facebook:

Since Facebook’s smear campaign against civil society groups was unearthed two weeks ago, Muslim Advocates has requested that Facebook disclose all of the research done in the name of discrediting Soros and other organizations seeking to hold Facebook accountable for the bigotry that has flourished on its platforms.

But the company has only responded with silence, and we haven’t seen any documents – until today and only because a media outlet received a leaked document. In anticipation of Buzzfeed publishing an excerpt of the memo that provides a peak into Facebook’s efforts to tie valid criticism into a long-running anti-Semitic campaign, Facebook released that one 3-page document.

Facebook has fallen woefully short of the bare minimum expectations of a company that claims to create welcoming and safe communities online. Facebook still hasn’t  come clean with all of its opposition research, which is what a company that’s seeking to build trust with its users and the public would do, and its top executives mislead and obfuscate, at best.

Facebook continues to change its story regarding the fact that its top executives directed and were clearly aware of what was happening. Instead, they hid more, and they proved to us that they are simply incapable of being responsible stewards of the company and the community of users that they’ve built.

Facebook has sowed division and profited from stoking rage, divisiveness, and bigotry. This is the mess they have created, and they have proven to be entirely incapable of taking responsibility for their actions  and cleaning it up. We stand with MoveOn, Color of Change, and our allies demanding that Facebook do more.

Significant changes need to be made in order to fix Facebook.  Releasing all the opposition research developed to target civil society groups and leaders is just the start. It has now become even more clear that fundamental leadership change to allow for accountability in the operations of the company is absolutely necessary: Mark Zuckerberg should step down as Chairman, Sheryl Sandberg should be removed from the Board of Directors, and three independent members should be added to the Board, including at least one individual who is a privacy and civil liberties expert. Facebook: change your ways, change your leadership, and let the country heal.

Muslim Advocates is a national legal advocacy and educational organization that works on the frontlines of civil rights to guarantee freedom and justice for Americans of all faiths.

Devon Gilfillian: Winter Wonderland

Devon Gilfillian ushers in the holiday season with an infectious, soulful take on Winter Wonderland. Download it here!

“I decided to cover ‘Winter Wonderland’ because it takes me back to being a kid in Philly, watching inches upon inches of snow fall to the ground and praying for those three extra snow days to be added to Christmas break,” explains Gilfillian. “It takes me back to Pops making silver dollar pancakes on Christmas morning, and singing Bing Crosby’s version of this tune. I wanted to hold on to the nostalgia I feel from this song but also put a modern soul spin to it.”

Hailed by Rolling Stone as one of the most exciting young artists in Nashville’s burgeoning soul scene, Gilfillian will close out 2018 with a December 6 show at Academy Center of the Arts in Lynchburg, VA, where he will open for Mavis Staples, and a performance at Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville.

He will join Brothers Osborne on the road next spring. The run kicks off on March 21 at The Fillmore in New Orleans and includes an April 3 show at The Novo in Los Angeles. Gilfillian will also perform at the 2019 Shakey Knees Festival in Atlanta. See below for itinerary. Tickets are on sale HERE.

Winter Wonderland follows the singles Truth, High. and Troublemaker. Troublemaker, which was praised by Rolling Stone as a raucous heaping of swampy soul and rock, was heard during 2018 NFL Draft programming/advertising. Gilfillian performed the national anthem before Round 1 of the 2018 NFL Draft.

Gilfillian, who is featured in the Frye Americana Roots campaign and was recently named as a Southwest Airlines “Artist on the Rise,” grew up outside Philadelphia and moved to Nashville to pursue music full-time. In 2016, he released his debut EP, which NPR Music said, “captures his exuberance and musical openness, setting the stage for what promises to be a brilliant career.” Gilfillian is currently working on his full-length debut.

SKYY® Vodka Partners With John Cena To Continue Its “Proudly American” Campaign

The WWE Superstar, Actor, Television Personality and Humanitarian John Cena joins SKYY’s Progressively Bold Campaign, Debuts “The Pledge” Video

See the John Cena “The Pledge” Video here!

SKYY® Vodka, the San Francisco born premium vodka in the cobalt blue bottle, announces the addition of WWE Superstar, Actor, Television Personality and Humanitarian, John Cena, to its “Proudly American” campaign. Debuting a new digital video starring Cena, “The Pledge,” SKYY continues its positive platform in telling the stories of those who believe in celebrating the spirit of today’s bold Americans.

SKYY’s “Proudly American” campaign, which launched earlier this year, explores the values–and the evolution of those values–on which America was founded, and what they mean to today’s optimistic citizens. The campaign juxtaposes iconic phrases from American culture, such as “Home of the Brave,” with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today;s articulation of being American,

The campaign reflects SKYY’s core beliefs which stem from the brand’s San Francisco roots–celebrating a progressive, diverse and innovative society.

This latest phrase of “Proudly American” features John Cena narrating a lighthearted take on the nation’s traditional pledge. Inherent freedoms such as ‘writing your own history’ and ‘you being you’ are overlaid against a background of a lively and inclusive America. Pairing smart humor with cinematic style, award-winning female director J.J. Alder captures John’s entertaining and celebratory personality as he inspires all to live their version of the American dream–whatever that may be. The spot is set to the music of Jai Wolf, a Bangladeshi-American artist whose family moved to America when he was one year old.

“I have always been proud to live in a country that promises people can live love, and thrive without restrictions,” says John Cena. “I am inspired by fans every day that share their stories of conquering adversity and believing who they are. SKYY’s dedication to embracing the ever-evolving America and offering a podium to those who embody, and at times even redefine, what it means to be American is a cause I stand proudly behind.”

“John Cena exemplifies SKYY’s Proudly American persona with his incredible spirit, work ethic, charisma, and dedication to inspiring others,” says Melanie Batchelor, Vice President of Marketing, Campari America. “He uses his considerable worldwide platform to encourage inclusiveness and positivity. We are honored to partner with him to carry forward the next phrase of SKYY’s Proudly American storytelling.”

As the newest partner with SKYY Vodka on this campaign, Cena joins a growing family of influencers and activists who have helped shape the “Proudly American” message, including out-and-proud Olympian Gus Kenworthy; writer and cultural curator Kimberly Drew; and “RuPaul’s Drag Race” talents, Trixie Mattel and Dusty Ray Bottoms.

The latest chapter in SKYY’s integrated campaign will launch before Thanksgiving, and will include out-of-home, digital, social media, PR and event activations. A full social media campaign @SKYYVodka will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic American of today.

David Axelrod & Karl Rove

MasterClass, the online education company that enables anyone to learn from the best in the world, announced today that David Axelrod and Karl Rove, two of the most esteemed political strategists best known for respectively orchestrating winning presidential campaigns for Barack Obama and George W. Bush, are setting aside party affiliations to come together to teach the first MasterClass on campaign strategy and messaging. In this class, Axelrod and Rove will demystify the political campaign process and break down their philosophies on what it takes to plan and execute a winning campaign. The class is now available at www.masterclass.com/dakr. Enrollment for the class is $90 for lifetime access, or $180 per year for the All-Access Pass, which grants unlimited access to all new and existing classes.

“It has never been more important to understand how this world of politics works and how to win the hearts and minds of voters,” said David Rogier, co-founder and CEO of MasterClass. “The class isn’t about being a Democrat or Republican — it’s about two of the best political minds of our generation teaching how to win elections. David and Karl break down their respective campaign strategies and debate what is happening in the country today, and how we got here.”

In their MasterClass, Axelrod and Rove will provide perspectives from their professional experiences, as they share their passion for their work and for democracy. They will dive into successful communication and planning strategies from past presidential campaigns, covering the full scope of campaigning — from developing messages and mobilizing voters, to planning, fundraising and budgeting, as well as preparation tactics for debates. Students will gain a deeper understanding of the state of politics today and feel empowered to find their unique voice and place in the political process to help make an impact.

“Ronald Reagan used to say that our American experiment, our American democracy was always one generation away from extinction,” said Rove. “I hope that our MasterClass not only provides a better understanding of the inner workings of elections and politics, but also inspires students to get involved.”

“This is a confusing time in politics. On the one hand, there’s an enormous amount of rancor, with a president who very consciously plays base politics. On the other hand, I’ve seen a renewed sense of citizenship in response, with peoplerealizing the importance of getting involved,” said Axelrod. “As more people are getting engaged in politics, running for office and volunteering for candidates, we’ve designed this class to break down the campaign process.”

Axelrod served as chief strategist for Barack Obama’s 2008 and 2012 successful presidential bids and is credited with crafting the message of “change” that helped secure Obama’s historic victory. He later served as senior advisor in the Obama White House. Over the course of his career, Axelrod worked on nearly 150 campaigns that he chronicled in The New York Timesbestseller “Believer, My Forty Years in Politics.” He is currently a senior political commentator for CNN, host of the “The Axe Files” podcast, and founding director of the non-partisan Institute of Politics at the University of Chicago.

Rove, the deft political operative and fundraiser credited as “The Architect” by President George W. Bush of his victorious campaigns in 2000 and 2004, served as senior advisor and deputy chief of staff for the Bush administration. He is now a Fox News contributor, writes a weekly column forThe Wall Street Journal, and is the author of two books, “The Triumph of William McKinley” andThe New York Times bestseller “Courage and Consequence.”

Politics is the fifth new category MasterClass will launch this year as it continues to expand its catalogue across a range of subjects to offer educational, inspiring, and engaging classes taught by the world’s greatest minds. With more than 40 classes that dive into processes, techniques and philosophies, MasterClass helps students progress more rapidly towards their own mastery, explore a new passion, or learn a new skill. It offers a unique learning experience, including video lessons, interactive exercises, course materials, peer interaction, and more. All classes are available as part of an annual subscription for $180, or for individual purchase at $90 for lifetime access to the class, and can be accessed online at www.masterclass.com or on the MasterClass mobile app for iOS and Android.

View the trailer for David Axelrod and Karl Rove’s MasterClass below: https://youtu.be/E_jPAd0L3IA

ABOUT MASTERCLASS

Founded in 2015, MasterClass started with the idea that everyone should have “access to genius.” The premier online education platform provides affordable, engaging, and inspirational online classes taught by world-renowned instructors, making it possible for anyone to learn from the best.

MasterClass’ current roster of courses includes:

Culinary Arts: Gordon Ramsay (cooking), Alice Waters (home cooking), Thomas Keller (cooking techniques), Wolfgang Puck (cooking)

Film and Television: Werner Herzog (filmmaking), Martin Scorsese (filmmaking), Ron Howard (directing), Helen Mirren (acting), Samuel L. Jackson (acting), Judd Apatow (comedy), Spike Lee (filmmaking), Ken Burns (documentary filmmaking)

Music and Entertainment: Armin van Buuren (dance music), Christina Aguilera (singing), Usher (performance), Reba McEntire (country music), Herbie Hancock (jazz), Deadmau5 (music production), Hans Zimmer (film scoring), Steve Martin (comedy), Tom Morello (guitar)

Writing: James Patterson (writing), Aaron Sorkin (screenwriting), Shonda Rhimes (writing for television), David Mamet (dramatic writing), Judy Blume (writing), Malcolm Gladwell (writing), RL Stine (writing for young audiences), Margaret Atwood (creative writing)

Design, Photography and Fashion: Annie Leibovitz (photography), Frank Gehry (architecture), Diane von Furstenberg (how to build a fashion brand), Marc Jacobs (fashion design)

Sports and Games: Serena Williams (tennis), Stephen Curry (shooting, ball-handling, and scoring), Garry Kasparov (chess), Daniel Negreanu (poker)

Politics and Society: Jane Goodall (conservation), Bob Woodward (investigative journalism), David Axelrod and Karl Rove (campaign strategy)

Science: Chris Hadfield (space exploration)

For more information, please visit www.masterclass.com.

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