Posts tagged with "Calibre RW1212"

AC/DC × RAYMOND WEIL

RAYMOND WEIL UNVEILS THE NEW FREELANCER AC/DC LIMITED EDITION

LIVING EASY, LIVING FREELANCER

Luxury Swiss watchmaker, RAYMOND WEIL, is proud to unveil a new collaboration in its Music Icons series, the freelancer AC/DC Limited Edition, paying tribute to legendary Rock and Roll Hall of famers, AC/DC. This exclusive watch incorporates the in-house developed Calibre RW1212 movement, allowing onlookers to view the rocking “Alternating Current/Direct Current” balance within the timepiece.

RAYMOND WEIL, unveils its latest edition to its ever-expanding collection of music influenced timepieces, featuring subtle design cues inspired by the legendary Rock band, AC/DC that have been translated into a horology masterpiece using decades of watchmaking know-how.

Measuring 42mm in diameter, the freelancer AC/DC Limited Edition exudes a notable air of masculinity. Lined with luminescent treatment, slender hour and minute hands articulate the time with lucid dialogue. To reinforce the Rock and Roll attitude of the timepiece, the hours are marked with studded indexes. The black dial features a textured pattern recalling the AC/DC high voltage bolt graphics. It sits adjacent to the iconic AC/DC typography placed at 12 o’clock. The powerful rock credentials are reaffirmed through the black leather strap, adorned with the AC/DC logo.

Beyond its aesthetic prowess, the 3,000 pieces and numbered freelancer AC/DC Limited Edition is endowed with the in-house, self-winding movement, the Calibre RW1212. It offers a stage opening on the lower part of the dial allowing onlookers to view the rocking “Alternating Current/Direct Current” balance.

Each of the freelancer AC/DC Limited Edition will be presented with a specially designed watch case and a corresponding certificate of authenticity.

“There is very little doubt that AC/DC is and continues to be one of the most iconic rock bands of all time and it has been a pleasure to collaborate with them. As AC/DC perfectly quoted “let there be light, sound, drums and guitars-let there be rock”” declares Elie Bernheim, CEO RAYMOND WEIL.

“The collaboration with RAYMOND WEIL marks a fantastic opportunity for AC/DC to join the other great music artists such as The Beatles, David Bowie and Frank Sinatra, who have already collaborated with the luxury Swiss watchmaker. AC/DC is delighted to be part of RAYMOND WEIL’s music Icons series. It was essential that the design of the watch represent the tireless energy of the band. The balance between being aesthetically pleasing and mechanically crafted was key in the design process” says Norman Perry, president and founder of Perryscope Productions who along with Epic Rights are AC/DC’s worldwide licensing representatives.

RAYMOND WEIL continues to use music as its key inspiration for both product design and marketing of the Brand worldwide. It carefully selects its music icon partners based on very specific touch points. The honesty and trueness of the design process and intricate detailing placed within each timepiece is what sets the music icons series apart. Join the discussion on social networks using the hashtag #RWacdc.

RAYMOND WEIL PRESENTS: CALIBRE RW1212

FREELANCER CALIBRE RW1212

“Calibre RW1212 is a tribute to the present and a symbol of the future. Its name picks up the digits of our address here in Switzerland: 1212, standing for the Geneva suburb Grand-Lancy. It symbolizes the path we have traveled to date and the free-spirited approach we bring to watchmaking. It is our first in-house movement, born from our partnership with the Swiss movement manufacturer Sellita”, said Elie Bernheim, CEO RAYMOND WEIL.

VIRTUOSIC PRECISION

Aligning with the finest Swiss watchmaking traditions, RAYMOND WEIL is innovating by creating a new movement in collaboration with Sellita. This exclusive movement was developed and designed by the R&D department of the Geneva watch company and produced by the movement manufacturer based in Le Crêt-du-Locle, in the Jura Mountains. Its distinctive characteristic is the 6 o’clock front-dial positioning of its regulating organ. Named Calibre RW1212 as a nod to the postal code of the company headquarters in Grand-Lancy, it pays tribute to 40 years of RAYMOND WEIL creations and to the Brand’s determination to highlight the richness of watchmaking expertise, while infusing it with its uniquely free-spirited attitude.

RAYMOND WEIL introduces a model with a boldly distinctive design, notably featuring an openworked dial revealing the regulating organ at 6 o’clock. The balance-and-spring assembly, held by two bridges, reveals a construction echoing that of the most beautiful tourbillon regulators. The freelancer “Calibre RW1212” is a two-hand model providing an understated display of the hours and minutes.

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It took 18 months for the R&D team at RAYMOND WEIL to develop the movement and design the dial revealing the regulating organ at 6 o’clock. All the elements closely relating to the regulating organ were redesigned and pared down, so as to endow this in-house movement with its subtle transparency. The calibre then sprang to life in the hands of the Sellita watchmakers.

Framed by a 42.5mm steel case, the balance-and-spring assembly is the focus of attention. The diamond-polished balance wheel and skeletonized bridges ensure transparent visibility extending to the very heart of the watch. Powered by a mechanical self-winding movement, the freelancer “Calibre RW1212” beats at a frequency of 28,800 vibrations per hour and has a 38-hour power reserve. Its oscillating weight is adorned with a “Côtes de Genève” motif and engraved with the RAYMOND WEIL logo. The movement is built in such a way as to showcase its beautiful mechanism on the dial side. The strategic organs positioned above the mainplate and the symmetry of the bridges accentuate the architectural nature of this elegant and beautifully balanced model.

The freelancer “Calibre RW1212” comes in several versions, featuring a silver-toned or black dial teamed with a steel case and bracelet, or with a leather strap, as well as in two-tone variations featuring matching bracelets or leather straps.

As emphasized by Elie Bernheim: “The introduction of this in-house calibre also marks the ‘revival’ or our ‘PRECISION MOVEMENTS’ slogan that first appeared in a 1994 advertising campaign and which earned RAYMOND WEIL a number of awards. A slogan evoking the precision that we cherish, painstaking attention to detail, the constant quest for quality, as well as unfailing respect for watchmaking skills and talents. It showcases the philosophy that drives us and honors the women and men who daily contribute to making RAYMOND WEIL an innovative and creative House.”

Join the social media conversation #PrecisionMovements

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