Posts tagged with "Business"

Fashion Tech Forum 2019

By Bob Cal

Industry leaders delivered rich dialogues on the ‘Generation Z’ consumer, racial and gender inequality in the business world, shifts in retail consumer behavior and more during this year’s Fashion Tech Forum. Voices from CNN, Vogue Magazine, Kate Spade and dozens of up and coming businesses lent their voices to today’s young entrepreneurs with their personal stories and wisdom from their respective industries.

Quynh Mai, founder of Moving Image & Content, shared how she shifted her entire discipline of fashion and creative direction to a more instant and digitally focused ethic to communicate more intimately with ‘Generation Z’. Many speakers that day spoke of a new wave of culture and communication and how today’s entrepreneur must respond to a generation that was born with technology.

As young entrepreneurs, Sophia Bush and Nia Batts, founders and owners of Detroit Blows, and Kwame Onwachi, author of A Young Black Chef, told their stories about being women and a person of color in the business world and how they are working towards equality in the field. They shared that the digital consumer is the most socially conscious, liberal and dollar conscious of all consumer groups, urging that brand’s most address those constituents to with that in mind.

This year’s Fashion Tech Forum emphasized leadership and being a visionary, how being a successful entrepreneur is synonymous with innovation. This innovation comes from listening to consumer trends and delivering your business acquisitions with technology, social consciousness and transparency, as was the direction of the forum.

Follow Fashion Tech Forum on Instagram and check out their website here.

5 Ways to Finance Your Lifestyle on the Road

Hitting the open road and traveling sounds like a dream until faced with the reality of financing it all. Although saving for years and living way below your means is one place to start finding the cash to travel, you can also start traveling right now and finance your lifestyle on the road while joining the rapidly increasing mobile workforce. Strategy Analytics reports that the global mobile workforce is set to increase to 1.87 billion people in 2022, accounting for 42.5 percent of the global workforce. But how do you actually get started and enter the global mobile workforce yourself?

You can earn a lucrative, scaleable income on the work that fits around your schedule. Look for jobs and businesses you can build while on the road with flexibility and freedom to pick and choose how and when you work. From tapping into an existing business model to launching an Airbnb co-hosting service, here is some inspiration to get started.

Leverage an Existing Business Model

Financing a lifestyle on the road and transforming yourself into a digital nomad is an exhilarating goal. But there’s no need to reinvent the wheel from scratch. Instead, you can leverage existing business models. Whether you want to sell unique and interesting walking tours or buy into an existing business, you can make money by studying others’ success. Getting up and running with a business like Amway can keep you on the road and traveling while growing a business and earning money. What is Amway’s business model and how can you make it work for you? The direct sales company offers a variety of home, health and beauty products. When partnered with the company, you’ll automatically become part of a community of resources such as personal mentors and free online learning tools that will help you become successful.

Become a Virtual Assistant

Virtual assistants are in high demand to handle everything from organizing spreadsheets, answer customer service emails, write blog copy, or run social media channels. The best place to start is with your own network, or by simply telling people on the road, “I take tasks off business owners plates so they have more time to work on their business instead of in it,” is a solid pitch that gives the impression you’re here to serve. Pick a niche, like social media, or go even deeper and only offer Pinterest pin creation and management. You can also look for clients through platforms like Upwork where people are actively looking to hire.

Sell Your Stuff

Selling your stuff doesn’t have to be mean being tied down to inventory while traveling. Crafters can source materials they need in any city they find themselves in and get to work making jewelry, accessories, and more. Of course, make sure you understand the local regulations of selling whether at a local market or from your own RV before you get started. You can also sell digital products you make including how to use Canva like a pro or organize your finances so you can work while traveling. Offer your courses through a platform like Udemy or Skillshare and promote your products to watch your profits grow.

Co-host an Airbnb Rental

Getting up and running in real estate can be expensive and full of added expenses from maintenance to taxes. But you can leverage existing real estate and get in on the Airbnb profits by offering to co-host. From checking-in guests to organizing cleaning crews and maintenance, you can take the chores of digital tasks off of an Airbnb host’s plate and earn money while doing it. And as your business grows, you can reach out to local vacation property owners, VRBO hosts, and others to expand your services and income.

Do Odd Jobs

It’s not necessary to land in a town for weeks or months to pick-up odd jobs. Plenty of businesses around the world need short-term hires to pass out flyers, help move boxes, help at an event, participate in market research, or even volunteer in exchange for room and board. Look for opportunities at World Wide Opportunities on Organic Farms (WWOOF) to find opportunities. You could end up walking away with new skills, friendships, and a few weeks of hard work in exchange for staying and eating delicious food for free while exploring the local area.

There are lots of reasons to tread carefully when leaving your job to hit the road whether spending more time with family and friends, renting out your home, or finishing a big project at work. But not having enough money to finance your lifestyle shouldn’t be one of them. Start building a flexible, remote business you love in order to live the travel lifestyle you’ve always wanted.

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

Finance Trends for 2019 and Beyond

Trends That Will Impact the Finance Industry 2019 – 2020 and Beyond

It is undeniable that the pace of technological advancement is the major force behind the changes happening in the global financial services industry (FSI). Financial institutions are left with no choice but to adapt their business models accordingly to remain competitive in the markets they operate.

FSI outlook reports for 2019 to 2020 and beyond by two top financial consulting firms in the world, PwC and Deloitte, show that FinTech, digitization of operations, data analytics, client self-service, and blockchain are the most likely sources of disruptions in the financial services industry over the next two years. This article captures the real-world implications of these changes and provides insight on how organizations can prepare to win in the increasingly dynamic playing field.

FinTech to Steer the new Business Model

Today, there is nothing more disruptive in finance than FinTech. Using service-oriented innovative technology, FinTech start-ups have finally become the unopposable tools for breaking into financial services. A recent Global FinTech Survey by PwC showed that traditional players are worried of losing about 25% of their business to standalone FinTech start-ups within the next 5 years.

In a smart move to remain competent in the industry, incumbents are smartly embracing disruptions. Large to small financial institutions have come to the realization that it is no longer about integrating technology into business operations but using financial technology as a central facet of new business models.

Analytics: Key Decision-making Tool

Data has never been more critical to businesses like it is today. Data analytics combined with artificial intelligence and machine learning will be key technological trendsetters for the financial services industry in 2019 and beyond.

Business analytics is continually becoming an essential tool for truly transforming financial institutions into data-driven organizations. Financial institutions are expected to invest in technologies surrounding data analytics to realize the massive power of data on hand and that which they can collect (big data). 2019 and 2020 will therefore witness massive increase in data utilization by these institutions. Even institutions that offer products for Forex trading for beginners are keen to use advanced data utilization technologies to ensure that their customers are able to make profitable Forex trades from the onset of their careers.

Mainstream Digitization

Retail banking, payments, insurance, and wealth management are areas in which digitization of operations is already taking place at great lengths industry-wide. With internet development and continuous technological advancement, financial institutions are putting more investments into digitization of more and more business operations to achieve more efficiency.

The e-commerce way of doing things has become the new normal in financial services. This is evidenced by the tendency by financial organizations to transform traditional operational units into e-business units. This trend has also caught pace in financial regulatory institutions.

Shift to Client Self-service and Increasing Value of Customer Intelligence

Delivering superior client experience is one of the major competition grounds for banks, insurance companies and investment management firms. Every other day, these organizations are looking for new technologies to provide more relevant services to their clients and in the most seamless ways. Self-service platforms are especially growing in popularity.

As services become digitized, financial institutions are keen to provide technology-based solutions that add value and enhance client experience. It is no longer just increase the number of self-service functionalities.

Of critical importance is making sure that technological capabilities being developed are customer-intelligent. Customer intelligence deals with how an organization interacts with its customer as it seeks to meet the client’s needs. Being customer intelligent is a key trend that will potentially drive FSI revenue and profitability going forward.

Blockchain Will Become an Integral Part of Financial Institutions

Just recently, one of the world’s biggest banks, HSBC, reported how using a blockchain-based system enabled it to make significant cost savings on Forex transactions. It is evident that blockchain has started shaking things up in financial services. There is a surge in funding and innovation in FinTech and blockchain. There are convincing signs that the use of blockchain is likely to become a crucial part of financial institutions’ operational and technological infrastructure.

Adaptability: How to Win in Financial Services

Future winners in FSI are institutions that can envision and execute initiatives at a faster pace than the speed of change. The institution must have an evolving mindset and culture to enable it acquire the right talent and capabilities that will help to develop flexibility and innovativeness. It must also be prepared to invest adequately in securing its brand as a technology leader among its competitors. This is the only way to gain sustainable growth in the increasingly digital future.

REMARKS BY ROLLS-ROYCE CEO TORSTEN MÜLLER-ÖTVÖS

The following below is spoken from Rolls-Royce’s CEO himself Torsten Müller-Ötvös.

 

Ladies and Gentlemen,

Welcome to the House of Rolls-Royce here in Geneva!

Each year we come to Geneva to update you about our business and to share with you some truly special examples of our wonderful products.

And this year is no exception.

As the world’s pinnacle luxury brand, celebrating our 115th anniversary this year, we take great pride in these beautiful and precious items, lovingly handcrafted by the nearly 2000 people who work at the Home of Rolls-Royce at Goodwood.

This celebrated facility in West Sussex, is acknowledged as a global centre of luxury manufacturing excellence. It lies at the very heart of the Rolls-Royce success story.

Our Home is a very unique place – a creative oasis where we are constantly guided by the vision of our founding fathers, Charles Rolls and Henry Royce to “Strive for perfection in everything you do”.

Since 2003 every Rolls-Royce in the world has been created here.

Ladies and Gentlemen, at Rolls-Royce, our clients are our life-blood. They are our heroes and our friends and we are obsessively focused on providing for their needs and desires. For them, being within the warm embrace of the Rolls-Royce family is an unbelievable experience, like no other. And they are deeply appreciative of our hyper-centric attention to the smallest of details.

The Home of Rolls-Royce at Goodwood has become a must-visit destination for large numbers of our valued clients.

They come from around the world to specify their Rolls-Royces and to meet our designers, engineers and bespoke craftspeople.

Many return later to view their creation being built in our factory or to take delivery of their Rolls-Royce in our fully bespoke Customer Suite.

So, from Goodwood to Geneva, this year, we have brought some of the best examples of products for you view and to enjoy. They are all truly lovely!

We have our complete product offering on our stand today, led by the world’s most exclusive luxury product the Rolls-Royce Phantom, described by many of you in the media and by our customers as “the Best Car in the World”.

Phantom is at the core of our company’s success. It is a global expression of ultimate achievement and I am pleased to report that more and more of our younger customers are experiencing our Phantom short-wheelbase as a self-driver’s car.

Phantom is flanked by Ghost, now in its 10th year of production and still in strong demand around the world. Ghost is a global favorite among our powerful, entrepreneurial clients.

Then, we have brought from Goodwood examples of our two highly contemporary, seductive coupe models.

Wraith – here in its Black Badge guise – is the ultimate powerful and agile Grand Tourer. Edgy and menacing, Wraith appeals to our young clients who are trendsetting, cosmopolitan citizens of the world.

And then, Dawn, our truly beautiful sexy and seductive drophead coupe. Dawn is much loved by our more social, fun-loving customers who crave the sensual pleasure of open-air travel.

Finally, to complete our product line-up we are joined this year by our hugely successful Rolls-Royce Cullinan, our first SUV.

Cullinan was launched to great global acclaim last year and has received effusive headlines in the media and an enthusiastic welcome from our customers.

I am delighted to tell you that our forward orders for Cullinan stretch into the fourth quarter of this year.

We are in full production at our Goodwood factory and continue to make substantial investments, including the employment of an additional 200 associates, in order to meet this very pleasing customer demand.

I can confidently say today that Rolls-Royce is set on a continuous and successful growth trajectory.

And speaking of success, it is with great pride that I can tell you that 2018 was another exceptional year for Rolls-Royce.

We set an historic business record, achieving our highest annual sales in our marque’s 115-year history.

We delivered 4,107 cars to customers in over 50 countries around the world and in doing so achieved year-on-year sales growth in all regions. The Americas remained our largest market.

But at Rolls-Royce it’s not all about volume.

Our unique and successful business model focuses on preserving the rarity of our products, which is a key demand of our customers, while at the same time achieving record levels of profitability.

This, we believe, is the real hallmark of how a true luxury brand should be managed.

In this regard I am happy to report that the Rolls-Royce business generates pleasing profits and we continue to contribute to the bottom line of our shareholder, the BMW Group.

Ladies and Gentlemen, please take a close look at and enjoy all the fine Rolls-Royces on our stand. Each one contains unique and beautiful examples of our world- renowned Bespoke offerings.

No other manufacturer of luxury goods can equal customer personalization to this level.

Indeed, today more than ever, it is globally recognized that “Bespoke IS Rolls-Royce”.

To more fully understand our Bespoke offering, please do take a particularly close look at this beautiful Phantom Tranquillity.

Created for those who conceive and achieve the impossible, Tranquillity is an expression of Phantom’s standing as the rarest and most desired object in the luxury world.

The Tranquillity Collection is strictly limited to just 25 examples worldwide and I am pleased to tell you that they have already all been purchased by discerning Rolls- Royce collectors.

Look into the car and see the tasteful integration of wafer thin shavings of the Muonionalusta meteor that fell to earth in Sweden over a hundred years ago.

And enjoy the highly reflective stainless steel, 24 carat gold plating and space grade aluminium elements in the car.

This, ladies and gentlemen, is the contemporary Rolls-Royce of today – a 115 year old brand, completely relevant in the present and moving purposefully into the future. A vibrant, successful and sustainable business, providing the most discerning people in the world with the rarest and very best luxury products and service on Earth.

As for the future: well, as you can imagine, we are not standing still!

We are imagineering and already engineering an exciting future for Rolls-Royce. A future that will be fully electric, digital and technologically innovative while never overlooking our commitment to the custodianship of the great Rolls-Royce brand.

This is what our customers and the world expects of us and rest assured, this is what we will deliver.

But for now, thank you for listening and I invite you to join me and my colleagues on the stand for a closer look at our lovely cars.

Thank you.

Joseph Magnus National Growth Strategy

D.C.-Based Heritage Spirits Brand Joseph Magnus Unveils National Growth Strategy

Initiatives include strengthened leadership team, expanded distribution and warehousing, new product introductions and revitalization of its D.C. cocktail room

Jos. A. Magnus & Co., a 127-year-old award-winning spirits brand, today announced details of its aggressive national growth strategy. Key initiatives include an expanded and experienced leadership team, broadened national distribution and barrel warehousing capabilities and the launch of several Magnus special releases in 2019.

In addition, Magnus revealed plans to temporarily close and refurbish its Washington, D.C. cocktail room, consistent with the brand’s legacy. Updates will include the addition of pre-Prohibition artifacts on loan from the Magnus family archives, with the cocktail room expected to reopen in spring 2019.

The company’s bourbon and gin products are now available across 28 states, including California, New York, Texas, Illinois and Georgia. The leadership changes announced include:

  •         Ali Anderson has been promoted to general manager of Magnus from her previous position as director of sales. In her new role, she will work alongside a nationwide distributor of premium and craft spirits to leverage the company’s scaling production capabilities.
  •       Nancy Fraley, Master Blender, who has overseen the production of many of Magnus’ award-winning bourbons, including Joseph Magnus Bourbon, Cigar Blend Bourbon and Murray Hill Club, will continue to guide the Magnus production team and create several special releases for 2019.
  •         Thom Spelde joins Magnus as vice president of production, bringing more than 20 years of experience in the manufacturing industry to the Company. Peter Boardman joins Magnus as distiller from Philadelphia Distilling Co., maker of Bluecoat Gin. He has 10 years of distilling experience. Both Spelde and Boardman will oversee production and the construction of a new barrel warehouse facility in Virginia to meet growing demand.

“We are excited by the opportunity to share the Magnus experience with customers in twenty-eight states,” commented Ali Anderson. “We will continue to deliver remarkable spirits to connoisseurs in D.C. and across the country.”

For more information about Jos. A. Magnus & Co. or to purchase spirits, visit josephmagnus.com.

About Jos. A. Magnus & Co.

Inspired by the legacy of pre-Prohibition distiller Joseph Magnus, the premium bourbon and gins of Jos. A. Magnus & Co. promise “remarkable spirits for remarkable people.” Building on 127 years of rich history, the company now distributes premium spirits in 28 states and delights patrons at its distillery and tasting room located in Washington, D.C. The spirits have garnered the nation’s top awards, including multiple double gold medals, and best-in-class bourbon and gin recognitions, using the very same techniques that Joseph Magnus practiced more than 100 years ago. For more information on Jos. A. Magnus & Co. spirits, legacy and distribution, visit josephmagnus.com.

 

4 Fulfillment Details to Look for in 2019

If there’s one shining light guiding e-retailers in an industry both fueled and marred by the details, it’s to focus on the customer experience. Though everything technically affects the customer experience to some degree, nothing plays a central role in satisfying customers more than the fulfillment process.

So it makes sense that these four fulfillment details to look for in 2019 all directly enhance customer satisfaction and shopping convenience.

Let’s learn more about what’s in store for this year and beyond.

Heavy Investments in AI and Automation

It’s clear that fast and affordable shipping is the new standard in fulfillment. But for retailers to meet these standards they’ll have to achieve automation at scale — things like robot-operated warehouses, self-driving trucks, and drones. JD.com is one company after Amazon that’s investing heavily in these areas. The Chinese retailer’s already operating humanless warehouses of the future, and completed their first government-approved drone delivery in Indonesia in early January.

Meanwhile, DHL is investing $300 million to quadruple robots in their warehouses this year, and Uniqlo announced in late 2018 that they were investing over $770 million in automating its warehouse and distribution system. Top titans like Amazon, Walmart, Zappos, UPS, and FedEx already operate automated warehouses, but as long as the automation race is ongoing, so too will these companies’ developments.

Lenient Return Processes

Brands like Ikea, Amazon, Target, Walmart, Costco, Zappos and Nordstrom all have success in common, but they also have customer-friendly — some would say exceedingly lenient — return policies. These two things aren’t mutually exclusive.

Reverse logistics is an absolute mess for the typical online business — eating into profits and making operating margins hard to assess. Look for companies to develop better systems to facilitate returns, process returned products and improve their quality of shipping to reduce the number of defective goods. This will coincide with brands adopting more lenient returns policies, as well as leading with them in their promotional tactic. After all, this is a great way to acquire new customers, curb cart abandonment rates and increase average order value. Of course, brands will need to take measures to address fraud and/or abuse as they change their terms and conditions.

Subscription-Based Ordering for Everyday Products

Regardless of how material we are, we all use and need certain products on a daily basis. The thought of not having any toothpaste left before going to sleep, running out of toilet paper at the wrong time, or not have any groceries in the house when you want to prepare a meal is certainly offputting. This is why the subscription e-commerce market has grown by more than 100 percent per year over the past five years.

While subscription e-commerce is nothing new (we all remember Dollar Shave Club’s viral takeoff), we’ve seen other gems like Blue Apron and Birchbox come about in recent years. We’ll continue to see more of these subscription-based models, as well recurring order options and monthly boxes for everyday items offered by stores ranging from those that sell beauty products from home to big-name brands. Consumers, always looking for more convenience and less ‘one-off’ errands will respond positively.

Checkout-Free Retail

While automation at scale will need to occur to power what’s growing steadily into a $5 trillion global market, it’s unlikely some customers will ever be satisfied with delivery timeframes. Further, complications like package theft and damage in transit aren’t going away overnight. This sets the table for a lot more check-out free retail stores. Amazon Go’s experiment appears to be successful, with allegedly thousands more to come.

As Forbes notes, plenty of other retailers are getting involved as well — this includes GoodHousekeeping Lab via their Mall of America pop-up shop, Alibaba’s supermarket chain Hema, as well as Bingobox and AVA Retail. Meanwhile companies like Zippin, Standard Cognition and Trigo are providing the solutions to accomplish this.

Checkout-free stores will be the ultimate commercial win-win. Retailers deal with less payroll, less inventory, and less theft, while consumers get unobstructed convenience in their shopping experiences.

And, while the first examples we’re seeing are on a small, convenience-type level, in-person transactions of all sorts will shift accordingly—creating the need for micro-warehouses (think Ikea) that can serve both front and back-end operations.

Don’t expect all these details to bleed into every consumer experience shortly, but this year will mark a pivotal wave of progress for each of these areas.

The Northwoods of Wisconsin: An Outdoorsman’s Paradise

By Jake Porter & Vaughn Lowery

There is no better place in the United States to experience as many snow and cold-weather activities in one day as there is in the Northwoods region of Wisconsin. The two larger towns, Cable and Hayward, which are located in the far north of the state, act as home bases for tourists to Wisconsin. Hayward is a small, quaint town in Sawyer County, Wisconsin. It is characterized by its gently rolling hills, while Cable is just 15 minutes away. Aside from being known for it emphasis on outdoor activities, Cable is also renowned for being the starting point of the American Birkebeiner cross-country skiing race. There are also nationally renowned restaurants within a short 30 minute drive. Both locations offer an opportunity to escape from the stress of congested metropolitan cities and relax in the welcoming environment that both towns offer.

Traveling from the west coast, the north of Wisconsin is a dramatic change of pace from the bustling vibes of the many developed metropolitan cities. It is also the top destination for most snow-related adventure spots. The food and travel businesses in the area, the top two largest economies in the northern Wisconsin, are thriving and are welcoming to new small-businesses. With a well-developed and diverse school system in the surrounding communities, both towns are extremely capable of hosting both tourists and accommodating people intending to move to the region.

With their proximity to the great woods of the Chequamegan National Forest and the sparkling waters of Lake Owen and Namakagon, the recreational activities are abundant. Activities range from cross-country skiing, snowmobiling, snowshoeing, ice fishing, and winter fat biking. Cable is an epicenter for skiers, offering wonderfully groomed trails traversing the relatively flat landscape. At the start of the Birkebeiner trail in Cable, there is a newly built rest area and event center which offers a wide range of amenities including a source of heat in the wintertime. Snowmobiling is a crucial activity for the adventure-seeking traveler. It is also a staple for most of the locals in the area. In addition, ice fishing is a classic wintertime sport and can be done on most frozen lakes in the area. Fat Bike riding and snowshoeing can be done by most any able-bodied traveler. Bikes and snowshoes can be picked up at Howl Adventure Center, while snowmobiles can be rented from Hayward Power Sports.

As for the less adventurous travelers, downtown Hayward, which was named one of five Hallmark-worthy small towns in Wisconsin, is easy to explore. The downtown includes small boutiques and coffee/pastry shops which line the beautiful, quiet streets. Meet the artists at local art shops such as Art Beat and Nordic Northwoods, who specialize in fun, artsy gifts and souvenirs. Hayward Mercantile is a delightful place as well, filled with Wisconsin-made goods, while Ronnings, just a few doors down provides everything from moccasins to sweatshirts. Just 10 minutes away, Glassy Ladies Art Studio provides a fun environment to get your creative juices flowing while you learn glass fusing, bead making, metal-smithing, and how to work with stained glass.

After a long day in the snow, there is nothing better than a hot meal at lunch or at the end of the day. Lucky for you, there are countless, award winning, restaurants within close proximity. Tamarack Farms Winery is not only the number one winery in the area, but also provides small sandwiches and artisan pizza. The Old Southern Smokehouse, a creation of the award winning BBQ chef Dave Anderson, is the epitemy of a BBQ experience. Their menu consists of quality meats, fresh produce, and award winning sauces. The Landing, situated on the Chippewa Flowage is an amazing place known for its nationally renowned fish fry and its liquor bar. The owners, Chris and Elsie Lee are extraordinary people and are extremely hospitable. Located in Cable, The Brick House Cafe is a quaint place featured on Food Network’s Diners, Drive-in, and Dives with Guy Fieri. Serving sandwiches and fresh salads, they are known for their locally sourced meats and vegetables. It even occupies one of the oldest buildings in Cable, dating back to the 1800s!

Finally, The Rookery exhibits casual gourmet dining at its finest. The Rookery’s ever-changing menu features fresh fish specials and their famous bison steak. Here you will find some of the best vegetarian, vegan, and gluten-free options you’ll find anywhere in the northern Wisconsin communities. And what’s Wisconsin without cheese? Most of the restaurants and dives nestled in the towns serve a wide range of cheeses and fried cheese curds which are almost like a staple in the state. With all of these amazing options for food in the area, your taste buds are in for a real treat!

Not only is there a multitude of thrilling activities interspersed amongst the trails, forest, and lakes surrounding the area, there are also countless establishments in which to shop and also create art. Both communities are extremely sustainable, and are excitedly welcoming tourists and thrill-seekers alike. The spirit of the towns are quite endearing. The eager traveler definitely has a chance to fully experience what the area has to offer in a 5 day to a week span. Can you imagine visiting a region for the first time and immediately feeling at home and being welcomed by the locals? Can you imagine having access to incredible activities and nationally recognized eateries? Then the sister towns of Cable and Hayward should be at the top of your list of future travels. They are communities that are welcoming and make you feel at home, no matter your background, ethnicity, or culture.

Hayward Wisconsin, Wisconsin,  360 magazine

Restaurants and Eateries:

http://tamarackfarmswinery.com/

https://www.oldsouthernbbq.com/

http://www.thelcolanding.com/

https://thebrickhousecafe.net/

https://www.rookerypub.com/

Shopping and Art:

http://www.artbeatofhayward.com/

https://nordicnorthwoods.com/

http://haywardmercantileco.com/

https://ronningsofhaywardinc.business.site/

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T.I. Launches Tech Cypha

This February, Hip-Hop Entrepreneurs are making black history by advancing the technology industry. Clifford Harris Jr, known as “T.I.,” launches a new syndicated investment vehicle called Tech Cypha with business partner Jason Geter and Brandon “BL” Lewis; son of late great boxing promoter and entrepreneur Butch Lewis. Leveraging technologies such as Airbnb, Lyft and Lime through the eyes of hip-hop culture, the team also launched a Los Angeles-based entertainment startup called Culture Genesis. Together, the new collaborative investment strategy allows high-net-worth individuals to participate in trending tech startup deals.

The strategy evolved when Geter and Harris made their first investment 12 years ago into a company called Streetcred.com, a site that allowed fans to go online and share opinions about street culture. While that first deal didn’t work out, Geter and Harris maintained interest in the technology and startup scene to create opportunities for their networks and promote new businesses.

“We learned a lot,” says Harris. “Now, we know where our demographic is.”

For Geter, that demographic is taking advantage of Atlanta’s surging position as a cultural and technological mecca in the United States. Indeed, Atlanta-area startups raised roughly $1.15 billion in 2018, a record for the region, according to data from PitchBook and the National Venture Capital Association.

“Being in the city of Atlanta and with Georgia Tech producing so much talent, and coming from us being within the hip-hop culture, which is always influencing and promoting things, we saw an opportunity,” says Geter. “In the past, we were always looking through the glass window and looking at ways we can participate earlier. And that’s by coming together to pool our resources so we can invest more.”

Through informed mentorship programs and partnerships, Tech Cypha will include using influencers in various fields. Currently, the syndicate includes Lil Duval, Killer Mike, Tamika ‘Tiny’ Harris, Tai Green, Korey Roberson, Stephanie Shirley, and BJ Kerr among others. As an industry leader, Lewis is known for his talent in branding, marketing and partnership deals.

“Often times, we drive technology like social media and apps, but we are never apart of the ownership,” Lewis continues, “Tech Cypha is going to be an investment vehicle looking for promising, early and late-stage startups to invest capital in, assist with marketing and give branding directions. It’s our way of bridging the gap between the culture and technology.”

Perri Projects Appoints Ovolo for AUD$50M South Melbourne Designer Hotel

 Australian developer, Perri Projects, has appointed international award-winning designer hotel owner/operator, Ovolo, as hotel manager for its AUD$50 million (approx. US$35.9 million) South Melbourne project, expected to open in 2020. This will be the first-ever hotel management agreement for Ovolo, which currently wholly owns and operates 10 hotels across Australia and Hong Kong.

Located at 183-199 Moray Street, the 100-room, six-story designer hotel will bring Ovolo’s signature ‘effortless living’ ethos to one of Melbourne’s most iconic inner-city suburbs. Ovolo’s appointment represents a significant milestone for the project, which has received planning approval, with construction anticipated to begin in the third quarter of 2019.

David Scalzo, Managing Director of Perri Projects, said that Ovolo’s innovative, design-led lifestyle hotels were a perfect match for Perri Projects’ vision for the site. “We are delighted to partner with Ovolo to realize our original vision for this site as a mixed-use lifestyle precinct featuring destination bars and restaurants, as well as leisure, event and function facilities,” Scalzo said. “Ovolo Hotels are internationally renowned for their high-end, high-energy designs that blend form and function to ensure each hotel delivers a unique experience for guests and visitors. Ovolo is well established and revered, yet agile and bold enough to challenge convention and break the mold on new sites, ensuring that each design complements and enhances the location of their hotels.”

Girish Jhunjhnuwala, Ovolo CEO and Founder, said Ovolo in South Melbourne represented a new phase of growth for the company, made possible through a shared vision with Perri Projects. “The Hotel Management Agreement with Perri Projects represents a natural evolution for our business as we continually look to expand our offering in new markets,” he said. “While we each bring our respective expertise in property development and hospitality management to this project, this partnership was forged through our mutual affinity for delivering truly unique projects and a shared vision for the South Melbourne site.”

Dave Baswal, COO & CFO of Ovolo Australia, said he was confident Ovolo’s offering in South Melbourne would be well received by the growing pool of established higher-end established housing and major commercial office buildings. “The underlying demographic of South Melbourne has been evolving steadily as creative industries in particular look to take advantage of the central location and raw industrial edge the suburb has to offer,” Baswal continued. “But while the suburb is on the rise with those in the know, local hospitality amenity has not kept pace with this change, and we believe Ovolo South Melbourne – with its bars, restaurants and even a rooftop function and events space – will be uniquely placed to provide a focal point for those local communities.”