Posts tagged with "Business"

One Hour Translation: Google Wins the Battle of Real Time Voice Translators

OHT used expert in-house linguists to compare the performance of Skype Translator, Google Assistant and Apple’s Siri in translating business and tourism expressions from English into Japanese, French, German and Spanish and vice versa

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87) 

Google Assistant is the top performing real time voice translator, according to a benchmark conducted by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

With demand for real time voice translation on the rise, OHT decided to test out the leading services: Skype Translator (run by Microsoft Translate), Google Assistant and Apple’s Siri, and rank them for accuracy.

With the help of expert in-house linguists OHT took 16 business and 10 tourism expressions and translated them from English into Japanese, French, German and Spanish and vice versa. The same sentences were then given to real time voice translator devices, apps and digital assistants to see just how they performed. The results were rated by the linguists on a scale of 0 to 6.

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in three out of the four languages – Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87).  Overall Japanese was the hardest language to translate with an average score of 3.7.  French was the easiest language for the instant voice translator devices to translate with an average of 4.75, followed by Spanish (4.54) and German (4.41).

“The real time voice translators were more accurate in translating tourism related experssions in comparison to business expressions” said Yaron Kaufman, chief marketing officer and co-founder of OHT. He attributed this to the use of a lot of business-related abbreviations which are not easily recognized by real time voice devices. Kaufman added that “despite the recent improvements in all of the assistants we tested, real time voice translations still cannot be relied on for business related content.”

Some examples of the sentences: “Stay on budget for this campaign, we can’t have it affecting our ROI”; “R&D are cutting too many corners, the product is undeployable”;  “Schedule a meeting between your CMO and our product manager”; “Do you have any allergies? This dish contains peanuts and avocado”; “I need to find the fastest way to the airport, my plane is leaving soon”; “My travel insurance should cover that bill.”

There are also new developments on the horizon in the field of real time voice translation. Among other advancements, Amazon is planning to release a DIY toolkit for creating translation apps and Xiaomi has released a new and advanced physical device for real time translations.

About One Hour Translation

One Hour Translation (OHT) believes that businesses should be able to reach any customer, anywhere, anytime, with no language barriers.

One Hour Translation’s AI powered cloud-based translation management platform, HALO,  helps enterprise customers reduce overhead by automating their translation process and workflow. HALO combines automated workflows, Neural Machine Translation (NMT) and professional translation services, to process all of the enterprise content quickly and easily via API/WEB. A dedicated NMT engine is automatically trained as the translations proceed and as a result the project’s cost keeps decreasing while translation speed improves. HALO is easy to implement and use, encrypted, secured and allows the enterprise to use any mix of its translators and reviewers with those of OHT, as well as any mix of NMTs for optimal quality and cost. The platform also allows OHT to manage a company’s resources and in-house budgets earmarked for translation in order to obtain the best possible results.

OHT is the leader in translations for enterprise customers, currently serving over 60 percent of the Fortune 500 companies, including Coca-Cola, Deutsche Bank, Microsoft, Amazon, IBM, HP, Xerox, Acer, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, Xiaomi and many other organizations.

One Hour Translation specializes in translation for 30 expert domains, including law, technology, marketing, website translation, applications, software and more.

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ONEs – OHT NMT Evaluation Score

ATHEN JOINS AIR ITALY NETWORK

Athens joins Air Italy network thanks to new agreement with Aegean Airlines

Air Italy US passengers can reach Athens via seamless connection in Malpensa. Athens easily reachable via Milan for Air Italy customers from central and southern Italy

Starting from today, Air Italy has added Athens as a new destination to its network, thanks to the signing of a new Special Prorate Agreement with Aegean Airlines.

Air Italy passengers travelling from our four US destinations – Los Angeles, San Francisco, Miami and New York – and from Toronto can now easily reach the Greek capital via Air Italy’s Milan Malpensa hub, continuing with flights directly to Athens on Aegean Airlines.

In addition, all Air Italy customers departing from the main airports of central and southern Italy, such as Rome, Naples, Palermo, Catania, Lamezia Terme, Cagliari and Olbia will now have the opportunity to fly Athens via Malpensa.

Rossen Dimitrov, Air Italy’s Chief Operating Officer, said: “This partnership between Air Italy and Aegean Airlines offers significant new travel opportunities for the passengers of both carriers, adding a wide range of options and attractive destinations to both airlines.

“With a large Greek expatriate population in the United States and many Greeks wanting to access our Italian and US destinations, I’m confident this new SPA will bring many benefits to both carriers as well as countless passengers of both airlines.

“We are very proud to welcome the passengers of Aegean, traveling from Athens, on board our Air Italy flights, connecting via Malpensa to Rome, Naples, Catania, Palermo, Lamezia Terme, Cagliari and Olbia, to discover the best of our “Bel Paese”.”

“And we are just as pleased to host them on our new intercontinental flights, where they can experience the extreme comfort of our long-haul Airbus A330-200 aircraft, with our new service for both Business and Economy Class.”

Business Class customers on board the new Air Italy intercontinental flights can enjoy Air Italy’s completely new on-board business product, that was revealed just this spring on the first Milan-Los Angeles flight.

Featuring an entirely new tableware, in-flight dining menus, cutlery and chinaware that have all been specially crafted to meet travellers’ expectations, Air Italy’s Business Class passengers will also enjoy an even more elevated experience thanks to the introduction of a dining-on-demand service.

“Complementing our new product, we have our new dine-on-demand service, meaning our Business Class customers can select from our extensive à la carte menu at any time, and in any order, to create their own unique dining experience – all of which delivers yet again on our brand promise as we help our customers to – Imagine The World Differently,” added Mr Dimitrov.

Air Italy’s customers can also take advantage of the Wi-Fi service, an extensive inflight entertainment service and the personalized attention of the on-board staff.

URL : http://press.airitaly.com/athens-joins-air-italy-network-thanks-to-new-agreement-with-aegean-airlines/

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

Vodafone Demonstrates 5G Power

Vodafone demonstrated the power of its 5G network by inviting British YouTube star Tom Cassell (aka Syndicate) to test-run a number of games from Hatch, the cloud gaming platform. The event took place at the Bullring Shopping Centre in Birmingham where Birmingham City University students, studying Games Development and Computer Science, were also invited to compete against Syndicate in games streamed via the 5G network, allowing super quick response times and zero lag.

The UK Gaming industry is worth £3.86 billion, which accounts for more than half of the UK’s entertainment market

Tom Cassell said:

5G is completely changing the landscape when it comes to gaming on the go. The lower latency and the faster speeds available on 5G make it easier to play higher intensity online games such as Fortnite, as well as streaming games in real-time on Hatch.

Prof Mac Sharma, Computer Science Professor at Birmingham University observed the demo and said:

Mobile gaming has increased at least 10% year on year for the last 10 years. It rose 14% last year and with the advent of 5G I predict that it will almost double in the next couple of years.

Hatch is built for the 5G network, allowing gamers to play instantly with no downloads, updates or adverts to interrupt play. Subscribers have access to more than 100 premium mobile games. Vodafone customers who sign up through the VeryMe Rewards app will be able to connect and game against friends.

The Handbook for Eliminating Stress for Sustainable Change in Work and Life

Stress and anxiety are part of leadership and life, but what if someone told you these feelings are simply self imposed states of mind and that humans belong to an ego-thought system that is a very common way of seeing, thinking and behaving in the world? That we can be hurt by nothing but our thoughts? Or that in order to be a truly transformational leader and enjoy a more peaceful and prosperous life in both business and family, one most surrender the ego to a higher power?

All too often, organizations implementing operational excellence do so without addressing the human and cultural implications of such a change strategy. They conduct studies, move equipment, reduce work in process, allocate employees and change measurement systems, all focusing on minimizing waste and improving the flow of value through the value stream, but they overlook the human impact of these changes, the mindset and belief system that must accompany it.

In Miracle-Minded Manager: A Modern Day Parable about How to Apply A Course in Miracles in Business [Beyond Words, October 22, 2019], “zentrepreneur” and mindful leadership expert John J. Murphy teaches readers how to get out of their own way by shifting their thinking to see life—and themselves—very differently. By integrating teachings of A Course in Miracles (ACIM), a unique, spiritual self-study program designed to awaken us to the truth of our oneness with God and love, along with other great spiritual lessons, Miracle Minded Manager helps people improve their lives. Readers are provided with the tools to eliminate stress, not just manage it, through a non-sectarian, non-denominational spiritual tone in which everyone can participate.

“The next time you have a big problem, look in the mirror,” says Murphy. “People all over the world are stressed, especially as innovation, change and uncertainty accelerate. More importantly, people are stressed and they are not aware it is a condition of their own making. The ego mindset is projecting a negative outcome or possibility onto the future and when we dwell on what could go wrong, we feel anxious and afraid. These negative assumptions, projected by the mind, are triggering fear and stress. It is like being nervous before giving a speech or taking an exam. We are nervous because we ‘think’ something might go wrong. Mindful leadership is essential to helping people see things differently – by teaching them to see in a different way, a miracle-minded way.

Miracle-Minded Manager is the sequel to Murphy’s Agent of Change: Leading a Cultural Revolutionbut it is not necessary to read Agent of Change before reading this book. An intriguing parable about bringing more inspiration, harmony, balance, and peace of mind to corporate culture, Miracle Minded Manager offers insightful lessons on how to overcome fear and eliminate stress in all areas of their lives. Through an entertaining and compelling fictional narrative, readers will learn how to apply the spiritual ideas of ACIM and the law of attraction to everyday challenges, discover practical meditation techniques, and experience a transformational shift in thinking to discover a whole new level of understanding, awareness and appreciation in life.

The story features enlightening conversations between two characters, Jack MacDonald, the president of a business unit of TYPCO (Typical Company), and Jordan McKay, an intriguing business consultant. With the help of Jordan, Jack learns how to overcome a great deal of resistance to completely reinvent the organizational culture he leads. In addition to this, he learns valuable insights that apply to his personal life. It is here that Jack first learns of the ACIM course and begins to apply it himself, along with the help of his wife.

Miracle Minded Manager can help business and government leaders, people living in stress and those seeking enlightenment, no matter what they are doing, overcome:

  • Fear, anxiety, worry and stress – at work and at home.
  • Challenging relationships – at work and at home.
  • Business culture issues; Divisiveness

“We all get in our own way from time to time by doubting ourselves and thinking inside a box- a paradigm- that doesn’t exist,” adds Murphy. “It could be a ‘rule’ that we follow, like we have to work 40 hours per week, eat three meals a day or wear certain clothing styles. We spend countless hours trying to find ways to improve performance and results inside these ‘boxes.’ Entire industries are being disrupted by innovations challenging old paradigms. The same is true in our personal lives. If we can find innovative ways to work four hours a day, or three days a week, why not? In healthcare, if we can find ways to prevent illness and disease, rather than treat it, what might that look like? This is what miracle-minded management is all about. It is about challenging old paradigms with a truly open and fearless mind.”

About the Author:

John J. Murphy is a global business consultant, speaker, spiritual mystic, “zentrepreneur,” and award winning author. He is Founder (1988) and CEO of Venture Management Consultants, Inc., a firm specializing in creating lean, high performance work environments.  As a business consultant, Murphy has delivered services to some of the world’s leading organizations, including ADP, AlliedSignal (Honeywell), BMW, Chase, the CIA, GE, GM, GSK, Hilton, Lockheed Martin, Merck, the Michigan State Senate, Perrigo, Prudential, Raytheon, Spectrum Health, Target Stores, Teva, and the US Navy. As an educator and Lean Six Sigma Master Black Belt, Murphy has trained thousands of people from over 50 countries, including Fortune 500 executives, project leaders, military leaders, managers, and black belts. He has mentored dozens of project teams in Organizational Development, Operational Excellence, Business Process Innovation and Lean Six Sigma applications. As a speaker, Murphy has delivered keynotes and seminars worldwide. A critically-acclaimed authority on peak performance, transformational leadership and healthy mind-body-spirit, Murphy is a best-selling author who has published 19 books and appeared on over 400 radio and television stations and his work has been featured in over 50 newspapers nationwide.

Murphy is a graduate of the University of Notre Dame (BBA Finance) and the University of Michigan’s Human Resource Executive Program. He is also a former quarterback for Notre Dame.

Connect with John J. Murphy on Facebook @Author.John.J.Murphy, Twitter @sageleader, LinkedIn @johnjmurphymystic, YouTube @AuthorJohnJMurphy, Instagram @jjmurphy13 and visit www.johnjmurphy.org.

Miracle-Minded Manager: A Modern Day Parable about How to Apply A Course in Miracles in Business releases on October 22, 2019 in paperback and e-Book.

ROBERTO WIRTH × HOTEL DE LA VILLE

ROBERTO WIRTH, OWNER AND GM OF THE HOTEL HASSLER ROMA, SALUTES THE REBIRTH OF THE HOTEL DE LA VILLE

“The reopening of the Hotel De La Ville is a testament to the fact that the summit of the Spanish Steps is the location of choice for luxury travelers to Rome,” says Roberto Wirth, whose family has owned and run the neighboring Hotel Hassler Roma for 90 years.

Once the headquarters of General Eisenhower’s administration at the end of World War II, the Hotel Hassler Roma has long been the Roman address of choice for royalty and celebrities. “Over the decades, we have succeeded in maintaining a level of excellence, discretion, innovation, elegance, superior service and Michelin-star cuisine. Some of the most famous people on earth stay with us – and we ensure that neither the public nor the press ever know they’re here.”

The Hotel De La Ville, which abuts the Hotel Hassler Roma, was acquired some years ago by Britain’s Sir Rocco Forte and reopened on May 23. “The rebirth of the Hotel De La Ville makes a triumvirate of luxury hotels atop the Spanish Steps and near the Borghese Gardens, for it was two years ago, that a reborn Eden Hotel (once owned by my family, and where I was born!) was also unveiled after its acquisition by the Sultan of Brunei’s Dorchester Collection.”

Asked whether he saw the rebirth of the Hotel De La Ville as competition for the Hotel Hassler Roma, Wirth responded, “there are thousands of visitors every year to Rome in search of the finest accommodations, and while we are competitors, we are also friends – and there is more than enough business in the Eternal City for all of us.”

Wirth stressed that while there are many neighborhoods of Rome in which travelers seek to stay, “our location atop the Spanish Steps, convenient to the Rome’s best shopping and most significant sites, yet somewhat removed from the bustle of the Piazza di Spagna, is absolutely ideal for travelers to the capital.”

For more information about Hotel Hassler Roma, visit: www.hotelhasslerroma.com.

ABOUT HOTEL HASSLER ROMA:

Set atop the Spanish Steps and featuring a panoramic view of the entire city, Hotel Hassler Roma is owned by President and General Manager Roberto E. Wirth, fifth generation of a famous Swiss hotelier dynasty. For more than a century, Hotel Hassler Roma has continued its legacy as Rome’s five-star lodging of choice for the world’s elite and discerning travelers. Each of the 87 rooms, 21 of which are suites, is individually designed with an elegant combination of classic and contemporary touches. Highlights include the Michelin-starred panoramic restaurant, Imàgo, the Salone Eva and Palm Court restaurant and the Hassler Bar, as well as the neighboring, Hassler-owned II Palazzetto, a hotel, wine bar and special event space.

Fashion Tech Forum 2019

By Bob Cal

Industry leaders delivered rich dialogues on the ‘Generation Z’ consumer, racial and gender inequality in the business world, shifts in retail consumer behavior and more during this year’s Fashion Tech Forum. Voices from CNN, Vogue Magazine, Kate Spade and dozens of up and coming businesses lent their voices to today’s young entrepreneurs with their personal stories and wisdom from their respective industries.

Quynh Mai, founder of Moving Image & Content, shared how she shifted her entire discipline of fashion and creative direction to a more instant and digitally focused ethic to communicate more intimately with ‘Generation Z’. Many speakers that day spoke of a new wave of culture and communication and how today’s entrepreneur must respond to a generation that was born with technology.

As young entrepreneurs, Sophia Bush and Nia Batts, founders and owners of Detroit Blows, and Kwame Onwachi, author of A Young Black Chef, told their stories about being women and a person of color in the business world and how they are working towards equality in the field. They shared that the digital consumer is the most socially conscious, liberal and dollar conscious of all consumer groups, urging that brand’s most address those constituents to with that in mind.

This year’s Fashion Tech Forum emphasized leadership and being a visionary, how being a successful entrepreneur is synonymous with innovation. This innovation comes from listening to consumer trends and delivering your business acquisitions with technology, social consciousness and transparency, as was the direction of the forum.

Follow Fashion Tech Forum on Instagram and check out their website here.

5 Ways to Finance Your Lifestyle on the Road

Hitting the open road and traveling sounds like a dream until faced with the reality of financing it all. Although saving for years and living way below your means is one place to start finding the cash to travel, you can also start traveling right now and finance your lifestyle on the road while joining the rapidly increasing mobile workforce. Strategy Analytics reports that the global mobile workforce is set to increase to 1.87 billion people in 2022, accounting for 42.5 percent of the global workforce. But how do you actually get started and enter the global mobile workforce yourself?

You can earn a lucrative, scaleable income on the work that fits around your schedule. Look for jobs and businesses you can build while on the road with flexibility and freedom to pick and choose how and when you work. From tapping into an existing business model to launching an Airbnb co-hosting service, here is some inspiration to get started.

Leverage an Existing Business Model

Financing a lifestyle on the road and transforming yourself into a digital nomad is an exhilarating goal. But there’s no need to reinvent the wheel from scratch. Instead, you can leverage existing business models. Whether you want to sell unique and interesting walking tours or buy into an existing business, you can make money by studying others’ success. Getting up and running with a business like Amway can keep you on the road and traveling while growing a business and earning money. What is Amway’s business model and how can you make it work for you? The direct sales company offers a variety of home, health and beauty products. When partnered with the company, you’ll automatically become part of a community of resources such as personal mentors and free online learning tools that will help you become successful.

Become a Virtual Assistant

Virtual assistants are in high demand to handle everything from organizing spreadsheets, answer customer service emails, write blog copy, or run social media channels. The best place to start is with your own network, or by simply telling people on the road, “I take tasks off business owners plates so they have more time to work on their business instead of in it,” is a solid pitch that gives the impression you’re here to serve. Pick a niche, like social media, or go even deeper and only offer Pinterest pin creation and management. You can also look for clients through platforms like Upwork where people are actively looking to hire.

Sell Your Stuff

Selling your stuff doesn’t have to be mean being tied down to inventory while traveling. Crafters can source materials they need in any city they find themselves in and get to work making jewelry, accessories, and more. Of course, make sure you understand the local regulations of selling whether at a local market or from your own RV before you get started. You can also sell digital products you make including how to use Canva like a pro or organize your finances so you can work while traveling. Offer your courses through a platform like Udemy or Skillshare and promote your products to watch your profits grow.

Co-host an Airbnb Rental

Getting up and running in real estate can be expensive and full of added expenses from maintenance to taxes. But you can leverage existing real estate and get in on the Airbnb profits by offering to co-host. From checking-in guests to organizing cleaning crews and maintenance, you can take the chores of digital tasks off of an Airbnb host’s plate and earn money while doing it. And as your business grows, you can reach out to local vacation property owners, VRBO hosts, and others to expand your services and income.

Do Odd Jobs

It’s not necessary to land in a town for weeks or months to pick-up odd jobs. Plenty of businesses around the world need short-term hires to pass out flyers, help move boxes, help at an event, participate in market research, or even volunteer in exchange for room and board. Look for opportunities at World Wide Opportunities on Organic Farms (WWOOF) to find opportunities. You could end up walking away with new skills, friendships, and a few weeks of hard work in exchange for staying and eating delicious food for free while exploring the local area.

There are lots of reasons to tread carefully when leaving your job to hit the road whether spending more time with family and friends, renting out your home, or finishing a big project at work. But not having enough money to finance your lifestyle shouldn’t be one of them. Start building a flexible, remote business you love in order to live the travel lifestyle you’ve always wanted.

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.