Posts tagged with "brothers"

Chivas & Manchester United Soccer Club

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com

The Comfy

Are you ready for the coziest gift of the holiday season? The Comfy will be the hottest gift this holiday season for folks of all ages. Priced at under $40 and available at retailers nationwide, the Comfy will bring a smile of cozy warmth to everyone’s face from little kids to your great granny.

The Comfy is the Blanket/Sweatshirt social media sensation that first launched in late 2017 on Shark Tank. Their Buzzfeed video alone went viral with over 54.2 Million Views and 230K shares! Portable, reversible, perfect for travel, getting cozy on the couch, staying warm while watching outdoor sports games and more!

Since striking a deal with Shark investor Barbara Corcoran in December, the ultra-soft plush blanket turned oversized sweatshirt has been on a viral video whirlwind tour across social media platforms and made $1M in sales in their first month alone!

“We dreamed up this product only a year ago, and we’ve already experienced sold-out runs and backorders,” said co-founder Michael Speciale. “The popularity of theComfy is more than we ever imagined.”

The Comfy Highlights:

· Portable – Perfect for outdoor events, travel and more, the Comfy is theultimate wearable blanket for staying comfortable while on thego.

· Super Soft & Reversible – The reversible sweatshirt features a velour feel on one side while the other side has a soft sherpa fleece texture.

· One-Size-Fits-Most – From a 280lb, 6’5” man to a petite 55lb 4’2” kid, it’s designed to fit almost anyone.

· Endless Uses – The Comfy can be used anywhere from nighttime concerts and outdoor plays to football games, beach bonfires, and the couch back home.

· Easy to Clean – Completely machine washable for use again and again.

· Smile-Inducing – No one can resist cracking a grin once they’re wrapped up in the cozy warmth of the Comfy.

· $39.99 and available in beautiful assorted colors.

It’s set to make its QVC and Amazon debut in July, and will be available through Bed Bath & Beyond, Target, Fred Meyer, Kroger, Shopko, Meijer, and more in Fall 2018. Same day shipping is available on www.thecomfy.com.

The Comfy About

Cozy Comfort Company LLC is family-owned and operated by brothers Brian and Michael Speciale–the creators of the Comfy. Just a month after forming their company, the Comfy was invited to make their pitch on ABC’s Shark Tank. With only a prototype in hand they closed a deal and the rest is history. The Comfy has been featured on BuzzFeed, Business Insider, Scary Mommy, and more.