Posts tagged with "brick and mortar"

Nordstrom, NYC, flagship, rendering, fashion, top retailers, 360 MAGAZINE

NORDSTROM NYC FLAGSHIP

By Armon Hayes × Vaughn Lowery

Co-President, Pete Nordstrom, along side of corporate partners hosted a tour for retailer’s newly largest single project investment in their history. On Oct 24th, Nordstrom will launch its first flagship in Manhattan since the 1920s. An exclusive onestop shop adjacent to the Nordstrom Men’s store located on West 57th street & Broadway. The seven-level flagship store, designed in collaboration with James Carpenter Design Associates, forms in the base of the ‘tallest residential building in the Western Hemisphere.’ With 320,000 square feet, it will embody an experience which is responsive and reflective of its customers. After all, a great design encourages people to stay longer and shop more. And, with 19-foot ceilings, it’s an open canvas for an interchangeable yet flexible floor plan.

The new floor plan allows for discovery, with range to explore and transition through brands freely that they haven’t experienced before. The infrastructure is designed to funnel natural light through transparency with floor to ceiling glass, intertwining the shopping experience to the city’s skyline. The atrium possesses a waveform glass façade which allows for interaction from customers inside and out. Chain-mail veils and lighting installations lend character to the location, reflecting the city’s cultural events as well as major holidays. 

“A rapidly growing younger consumer who’s engaged has emerged,” asserts Pete Nordstrom. Instinctively creating a new culture and how we shop that’s relevant to life experiences. Today one-third of sales are e-commerce, which represents 30% of Nordstrom’s business.

For over 100 years, the retailer has stood the test of time. The climate of brick and mortar for many retailers have shrunk and/or has become nonexistent. Nordstrom understands as their customer evolves, their level of service and retail atmosphere should be elevated as well. Using technology and innovation, the new store’s communication system will allow employees to order beverages and/or garments throughout the location.

In addition, customers will have access to 24/7 buy online & pickup, in-store personal stylists and tailoring while you wait. The Vice President of Creative Projects, Olivia Kim, has fabricated initiatives like Pop-In@ Nordstrom – an exclusive space for emerging designers. Merchandising will include a curated depth of products (clothing, accessories, shoes, beauty, children’s, home etc) across price points.

Lastly, there will be 7 food and beverage options with 4 full-service restaurants, 2 bars and an innovative, gluten-free doughnut stand:

¤ Shoe Bar will feature handcrafted cocktails, speciality coffee drinks and a selection of small plates.

¤ 2 restaurants are in collaboration with Chef Tom Douglas.

¤ 1 restaurant is in collaboration with Chef Ethan Stowell.

For a mega metropolis that’s often explored while on foot, this fashion marquee’s newest residence seems to be long overdue.

MAINopoly: Taste of Main Street

The 6th Annual MAINopoly: Taste of Main Street event will take place on Sunday, May 26th from 1-6 p.m. at some of the street’s best food and beverage establishments to raise funds for Main Street’s annual Summer SOULstice festival. MAINopoly is a fun, interactive community event that mirrors the classic board game, and gives participants a culinary walking tour of Main Street’s finest restaurants, retail stores, cafes, ice cream spots, coffee shops and more.

Attendees will exchange fake “MAInopoly dollars” for food and beverage tastings at participating locations on their game board. Those who check off all of the locations on the “game board” and turn it in at the official after party will be entered to win a “Taste of Main Street” prize package with gift certificates to participating locations. This year’s participating locations include Ashland Hill, Astro Donuts & Fried Chicken, Birdcage, Blue Bottle Coffee, Brick and Mortar, Cowabunga Republic, Dhaba of India, Dolcenero Gelato, Enterprise Fish Co., Espresso Cielo, Finn McCools, LA Vecchia Cucina, Lula Cocina Mexicana, Manchego, Poke Ceviche, Poking Poke, Rick’s Tavern, Sweet Rose Creamery, The Anchor, Victorian and a Beer Garden at 2000 Main Events (formerly M Street Kitchen).

Restaurants will also be offering food and drink specials like $4 draft beers, $5 cocktails and $5 shots for those with the official wristband. Select retail locations such as 10 Women, Beau Greely Gallery, Bollman Hat Company, and Santa Monica Travel & Tourism will also be offering in-store activations and merchandise specials. 

Other activities include a beer garden, “Go to Jail” VIP lounge (21+) with hosted beer, food, DJ, snacks, games and more. Attendees are encouraged to dress in “Monopoly”-inspired or patriotic attire.

Tickets are available at www.mainopolysm.com or http://mainopolysm2019.eventbrite.com

4 Fulfillment Details to Look for in 2019

If there’s one shining light guiding e-retailers in an industry both fueled and marred by the details, it’s to focus on the customer experience. Though everything technically affects the customer experience to some degree, nothing plays a central role in satisfying customers more than the fulfillment process.

So it makes sense that these four fulfillment details to look for in 2019 all directly enhance customer satisfaction and shopping convenience.

Let’s learn more about what’s in store for this year and beyond.

Heavy Investments in AI and Automation

It’s clear that fast and affordable shipping is the new standard in fulfillment. But for retailers to meet these standards they’ll have to achieve automation at scale — things like robot-operated warehouses, self-driving trucks, and drones. JD.com is one company after Amazon that’s investing heavily in these areas. The Chinese retailer’s already operating humanless warehouses of the future, and completed their first government-approved drone delivery in Indonesia in early January.

Meanwhile, DHL is investing $300 million to quadruple robots in their warehouses this year, and Uniqlo announced in late 2018 that they were investing over $770 million in automating its warehouse and distribution system. Top titans like Amazon, Walmart, Zappos, UPS, and FedEx already operate automated warehouses, but as long as the automation race is ongoing, so too will these companies’ developments.

Lenient Return Processes

Brands like Ikea, Amazon, Target, Walmart, Costco, Zappos and Nordstrom all have success in common, but they also have customer-friendly — some would say exceedingly lenient — return policies. These two things aren’t mutually exclusive.

Reverse logistics is an absolute mess for the typical online business — eating into profits and making operating margins hard to assess. Look for companies to develop better systems to facilitate returns, process returned products and improve their quality of shipping to reduce the number of defective goods. This will coincide with brands adopting more lenient returns policies, as well as leading with them in their promotional tactic. After all, this is a great way to acquire new customers, curb cart abandonment rates and increase average order value. Of course, brands will need to take measures to address fraud and/or abuse as they change their terms and conditions.

Subscription-Based Ordering for Everyday Products

Regardless of how material we are, we all use and need certain products on a daily basis. The thought of not having any toothpaste left before going to sleep, running out of toilet paper at the wrong time, or not have any groceries in the house when you want to prepare a meal is certainly offputting. This is why the subscription e-commerce market has grown by more than 100 percent per year over the past five years.

While subscription e-commerce is nothing new (we all remember Dollar Shave Club’s viral takeoff), we’ve seen other gems like Blue Apron and Birchbox come about in recent years. We’ll continue to see more of these subscription-based models, as well recurring order options and monthly boxes for everyday items offered by stores ranging from those that sell beauty products from home to big-name brands. Consumers, always looking for more convenience and less ‘one-off’ errands will respond positively.

Checkout-Free Retail

While automation at scale will need to occur to power what’s growing steadily into a $5 trillion global market, it’s unlikely some customers will ever be satisfied with delivery timeframes. Further, complications like package theft and damage in transit aren’t going away overnight. This sets the table for a lot more check-out free retail stores. Amazon Go’s experiment appears to be successful, with allegedly thousands more to come.

As Forbes notes, plenty of other retailers are getting involved as well — this includes GoodHousekeeping Lab via their Mall of America pop-up shop, Alibaba’s supermarket chain Hema, as well as Bingobox and AVA Retail. Meanwhile companies like Zippin, Standard Cognition and Trigo are providing the solutions to accomplish this.

Checkout-free stores will be the ultimate commercial win-win. Retailers deal with less payroll, less inventory, and less theft, while consumers get unobstructed convenience in their shopping experiences.

And, while the first examples we’re seeing are on a small, convenience-type level, in-person transactions of all sorts will shift accordingly—creating the need for micro-warehouses (think Ikea) that can serve both front and back-end operations.

Don’t expect all these details to bleed into every consumer experience shortly, but this year will mark a pivotal wave of progress for each of these areas.