Posts tagged with "Brands"

Rolling Loud

Fresh off a massively successful festival in the Bay Area, Rolling Loud heads down I-5 to Los Angeles to host another carnival for the culture. Bringing out hip-hop’s best and brightest to the City of Stars for a nonstop two-day event, Rolling Loud Los Angeles proudly unveils the lineup for its 2018 edition. Headlined by Billboard chart dominators Cardi B and Post Malone, Rolling Loud L.A. gathers an unbeatable variety of artists from across the rap spectrum, from established stars like Lil Wayne, Lil Uzi Vert, 21 Savage, Wiz Khalifa, and Young Thug, to meteoric risers like Gunna, Juice WRLD, Lil Skies and Trippie Redd, to promising newcomers like Flipp Dinero, YBW Melly, wifisfuneral, Yung Bans, and Lil Mosey, to West Coast heroes like Ty Dolla $ign, Tyga, Nipsey Hussle, Shoreline Mafia, Yung Pinch, and Roddy Ricch, plus many others. Occurring on December 14th and 15th at the Banc of California Stadium Grounds in Downtown L.A., Rolling Loud Los Angeles is the perfect opportunity for rap fans to send off the year in style. Buy tickets exclusively at www.rollingloud.com.

Growing from a single day Miami-based festival into a global company and the biggest live brand in rap music, Rolling Loud’s success embodies the spirit of Hip-Hop. In September, Rolling Loud founders Matt Zingler & Tariq Cherif hosted Rolling Loud Bay Area 2018. Headlined by turn-up titan Travis Scott and Taylor Gang ringleader Wiz Khalifa, the artist roster for Rolling Loud Bay Area was as star-studded as they come, boasting Hip-Hop heavy hitters like Rae Sremmurd, Pusha T, Gucci Mane, and Kevin Gates, local heroes like E-40, IAMSU!, Kamaiyah, Mozzy, and P-Lo, XXL Freshmen like Trippie Redd, wifisfuneral and BlocBoy JB, and other rapidly rising stars, including Juice WRLD, Lil Baby, Yung Bans, Lil Skies, and Saweetie. Occurring over two days on the grounds of Oakland Coliseum, Rolling Loud Bay Area brought a blast of hyphy local energy that the rap game desperately needs.

Buy Tickets for Rolling Loud Los Angeles: rollingloud.com/losangeles

Watch the Rolling Loud Los Angeles trailer:https://www.youtube.com/watch?v=5apN3cvQKFk

Featuring a three day lineup and moving from Bayfront Park to Hard Rock Stadium, Rolling Loud Miami proved that bigger is better in 2018. With over 140 artists performing during an action-packed weekend, Rolling Loud Miami 2018 brought capacity crowds each day to the Hard Rock Stadium in Miami Gardens earlier this month. Headlined by J. Cole, Travis Scott & Future, Rolling Loud 2018 boasted performances from heavy-hitters like Migos and Lil Uzi Vert, veterans like N*E*R*D, The Diplomats and Juicy J, established names such as Young Thug, Big K.R.I.T., Young Dolph and Rick Ross, and risers like Playboi Carti, Lil Skies, Ski Mask The Slump God, Trippie Redd and many more. Founded by Matt Zingler and Tariq Cherif, recently the new subject of a feature in the Wall Street Journal, Rolling Loud continues to expand its profile as one of the most successful and valuable festival brands in the music business.

Be sure to check out Rolling Loud’s Instagram for the latest updates: Instagram.com/rollingloud

Listen to the Rolling Loud playlist: https://open.spotify.com/playlist/0DWU77onMykmFpoSfedN1A?si=1Fb7f4IESYW5oE4FuO2ubg

Check out the Rolling Loud Miami Aftermovie:https://www.youtube.com/watch?v=oXiwF7NW4DM

“Rolling Loud — which has rapidly become the most essential annual hip-hop festival — was the fire-hot center of the SoundCloud rap explosion last year” The New York Times

“One of hip-hop’s biggest festivals” The Wall Street Journal

“The country’s premier hip-hop festival” Billboard

The Background:
Rolling Loud Festival is one of rap’s premier music festival experiences. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who began organizing shows in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Three years later, the festival’s Miami chapter has expanded into a three-day event, with the festival expanding worldwide in the coming year.

About Banc of California Stadium
Located in the heart of Los Angeles in Exposition Park, next to the Los Angeles Memorial Coliseum, the California Science Center, the Natural History Museum of Los Angeles County, the California African American Museum, and close to the University of Southern California, Banc of California Stadium is the first open-air stadium built in Los Angeles since Dodger Stadium in 1962. The stadium is a $350 million, state-of-the-art, world-class venue specifically designed to present all types of star-studded live entertainment and creates an unparalleled fan experience for music, sports, and more. At a capacity of 23,500 for concerts (22,000 for soccer), the venue’s unique design provides for an intimate experience with excellent sightlines of the stage from every seat and superior quality sound throughout the house. Banc of California Stadium sits atop the hallowed grounds of the former Los Angeles Memorial Sports Arena, which hosted some of the most legendary music artists of all time — befitting its history, the new stadium will continue the tradition of hosting the very best in live entertainment.

American Apparel Fall 2018 Collection

American Apparel announces the debut of its Fall 2018 Collection. With a curated selection of brand new arrivals and returning iconic favorites, the collection includes an array of denim, tees, leggings, skirts, hoodies, and outerwear in a wide range of colors and prints, available exclusively at AmericanApparel.com.

Khairan Majid, American Apparel’s head of merchandising, says the collection “offers an inclusive and refreshing take on fashion basics with longevity. We wanted to break down barriers with gender-neutral silhouettes and a wider size range. The warm, neutral color palette and beautiful luxe fabrics elevate this range, while still keeping the price point accessible.”

The season’s offerings include the anticipated return of the Riding Pant. This highly-coveted style is a high-waist silhouette with the perfect amount of stretch, now with an updated waistband and improved fit. Available in Black, Navy, Silver Birch, and Lieutenant, the Riding Pant retails at $68.00 with sizing from XS to XXL.

Another returning favorite for fall is the bestselling Tennis Skirt, an American Apparel icon and back-to-school essential. This pleated skirt is rendered in lightweight Gabardine polyester, with a wide range of colorways including classic plaid, retailing at $48.00.

The season welcomes the arrival of American Apparel’s first-ever outerwear collection, beginning with a lightweight, year-round Trench Coat – the brand’s interpretation of the classic English silhouette. The Trench Coat is available in Black, Vintage Khaki, navy, Lieutenant, Black/Navy, and Lieutenant/Mauve, with sizes ranging from XS to XXL, retailing at $98.00. Also on the outerwear docket: a Bomber Jacket, with reversible construction for a modern update, retailing at $118.00 in Black/Navy and Lieutenant/Mauve. Rounding out the outerwear highlights are the slick Duckie Puffer and Duckie Raincoat, available in Black, Freesia, Mauve, and Palace Blue from XXS to XXL (priced from $88.00 to $98.00). Polar Fleece also makes an appearance, offering superior comfort and next-level softness, with a Pant and a Quarter Zip pullover, available in Black and Palace Blue with contrasting trim, from XS to XXL, retailing at $46.00 and $48.00.

American Apparel’s Fall 2018 collection also launches a new corduroy collection: 100% Cotton styles that are soft to the touch, incredibly comfortable, and vintage-inspired. Corduroy styles include a Zip Skirt, a Skirt Overall, a Letterman Jacket, and a versatile Shacket, available in Lieutenant, Hot Sauce, Dark Honey, and Navy. Corduroy pieces retail from $58.00 to $88.00, with sizes ranging from XS to XL.

Texture plays a key role this season, as American Apparel expands its Thick Rib collection. Thick Rib is a medium- weight cotton-poly blend designed to atter and shape the body, as evidenced by the new Soccer Jersey, Bodysuit, Crewneck Dress, Midi Tube Dress, Crop Turtleneck, Bralette, and Flare Pant. Thick Rib colorways are Black, Star White, Lavender, Freesia, and Maroon; sizing runs from XS to XL and styles are retailed from $28.00 to $44.00.

Denim plays a key role this fall, with a Denim Pocket Skirt ($58.00) in XS to XL; a Button Flare Jean in Vintage Blue ($68.00) in sizes 24 to 32; a Crop Pencil Jean ($68.00) in sizes 24 to 32; and a new men’s fit: the Straight Jean, made with 14-ounce denim for an authentic vintage feel. The Straight Jean is available in a Dark Wash and Medium Wash, retailing at $68.00 from size 30 to 34.

And in classic American Apparel tradition, fall includes a wide variety of premium basics, from iconic tees, tanks, and pullovers to hoodies, bodysuits, shorts, and much more. Mix-and-match foundational pieces for everyday wear and easy layering – for workouts, weekends, and everything in between. Adds Majid: “We believe in individuality and self- expression, and I think this collection embodies both.”

ABOUT AMERICAN APPAREL

Established in 1989, American Apparel is an iconic Los Angeles fashion basics brand known for premium styles that are timeless, sexy, fun, and colorful. American Apparel’s mission to empower all people is reflected in its ethical, sweatshop-free manufacturing, as well as its bold branding – a celebration of diversity, inclusivity, equality, and body positivity.

Gildan Activewear acquired the American Apparel brand in February 2017. As part of Gildan’s family of brands, American Apparel is now a member of one of the world’s largest and most responsible manufacturing networks. American Apparel is sold online globally. For more information, please visit www.americanapparel.com.

Wengie

Wengie is a breakout beauty and lifestyle star, influencer and now singer, whose influence is growing at staggering numbers.

Watch Wengie’s new music video “Deja Vu at this link: https://youtu.be/mIinf4KygIk

Definitely a “One To Watch” Wengie’s last video Cake, already has over 6M views in a month of being out! She also just wrapped her successful summer US Tour Create Your Summer.

Recently having gained over 5M subscribers in less than a year—unprecedented growth for a YouTuber….—she’s proven to be in a league of her own. Currently garnering 11M+ subscribers on her YouTube Channel and over 15M+ across all social media platforms!

Wengie’s unique ability to deliver vibrant, informative, and highly-relatable content (including her wildly popular life “hacks” series) to a global audience—with signature quirk and humor—keeps her zealous ‘Wengiecorns’ wanting more. This unparalleled closeness and trust with her fans has cemented Wengie’s power as a leading content collaborator for both high-profile and emerging brands. Wengie has leveraged her prominence on YouTube to tackle other creative realms—she recorded her first music album in China. She is also the voice of the fourth “PowerPuff Girl” on the Cartoon Network.

Wengie aims to bring positivity and fun to music, and she does just that with this single.

Wengie has always loved pop music and R & B. For the majority of her life, Wengie has had multicultural musical taste, listening to mainly Jpop, Cpop and Kpop. She would learn lyrics to the songs having no idea what she was singing but still would be able to sing it by just memorizing it. Wengie’s main goal in music is to create fun music that is “east meets west” /Kpop-fused-with-American-pop, which is essentially all the things she loves.

Her musical influences include BLACKPINK, Hyuna, Arianna Grande and Taylor Swift.

Check her out on her socials:

YouTube: 12,397,934 -subscribershttps://www.youtube.com/channel/UCD9PZYV5heAevh9vrsYmt1g

Instagram 1.6M followers – @wengie

Twitter 176K – @wengie

FaceBook: 255,105K likes – https://www.facebook.com/wwwengie/

Fashion Week x Petersen Auto Museum

How LA Fashion Week & Petersen Automotive Museum’s Cool Lineup of Edgy Shows Are All the Rage

Los Angeles – PRNewswire – LA Fashion Week (LAFW) will be hosting its 2019 Spring/Summer runway presentations October 6th – 10th at the Petersen Auto Museum; one of the world’s premier museums and historical landmarks in Los Angeles. In partnership with LA Weekly, over 20 award-winning designers & artists from around the world will take to the stage to showcase their latest work at LAFW.

Praised for “raising awareness of cultural diversity and creativity in the United States, “the LA Fashion Week Team were recently recognized by the honorable Office of Michelle & Barak Obama.

“LA is experiencing a cultural renaissance and being noticed the world around. We’re excited to be driving force behind its development into the premier hub fashion, art, design, and entertainment,” says Arthur Chipman; Executive Producer At LA Fashion Week.

After kicking off a successful summer pre-show event with designers Escada and Porsche Design at the beautiful Petersen Auto Museum, many have flocked to join the latest season of shows on October 6-10th. With each installment, LAFW is building a stronger network of strategic brands and partnerships aimed at increasing the profile of West Coast Fashion. Like Cross Colours, the iconic 90’s hip-hop inspired brand founded by Carl Jones & TJ Walker who created the baggy jeans are making their official runway comeback. LA pioneer Bohemian Society, by Victor Wilde known for his theatrical shows. RSVisualThing by Radka Salcmanova known for her unhinged model presentations, and Vogue Magazines latest featured label Bomme Studio by designer Bo Matthews. Fabiana Milazzo, a high fashion designer from Brazil known for her beautiful gowns & adored by celebrities like Katie Holmes & Gisele Bundchen will be making her US Runway Debut this October. Also featured country Thailand, joins LAFW again with a cool streetwear contingent with ISSUE THAILAND, Q Design and Play, Iconic Official, & LaLaLove, + Rising Star in Thai inspired jewelry, SARRAN.

With innovative designers, influential guests, and over 2.5 billion digital impressions per season, LAFW is a high-caliber fashion platform. Proclaimed by Mayor Eric Garcetti & California State Senator Ben Allen as the Official Fashion Week for the City of Los Angeles.

American Apparel NUDES Collection

American Apparel is pleased to announce the debut of its new NUDES collection, launching today, September 4th, exclusively at www.americanapparel.com. Whereas “nude” apparel is often designed from a limited perspective, NUDES encompasses the full spectrum of skin colors. The collection offers an array of sexy, premium essentials in 9 shades of nude – a celebration of diversity and inclusivity.

The campaign aligns with American Apparel’s greater mission to empower through representation. To shoot the NUDES collection, AA held a widely-attended open casting call, where a strikingly diverse group of real women were selected, representing a vast range of skin tones, sizes, and physical attributes.

The result is an inclusive campaign with a liberated message, as seen in these unforgettable images: a group of strong, unapologetically sexy women from all walks of life – supporting each other, embracing each other, and celebrating each other’s individuality. The “S” in NUDES is underlined to emphasize the inclusive spirit of the campaign: There is no singular version of the human experience, and no singular definition of “neutral.”

The NUDES collection includes the Cotton Spandex Hot Short ($8), the Cotton Spandex Halter Bodysuit ($26), the Cotton Spandex Deep Cut Bodysuit ($26), the Cotton Spandex Crossback Bra ($14), the Cotton Spandex Invisi-Thong ($6), and the Cotton Spandex Wrap Bodysuit ($32). Sizing ranges from XS to XXL.

ABOUT AMERICAN APPAREL

Established in 1989, American Apparel is an iconic Los Angeles fashion basics brand known for premium styles that are timeless, sexy, fun, and colorful. American Apparel’s mission to empower all people is reflected in its ethical, sweatshop-free manufacturing, as well as its bold branding – a celebration of diversity, inclusivity, equality, and body positivity.

Gildan Activewear acquired the American Apparel brand in February 2017. As part of Gildan’s family of brands, American Apparel is now a member of one of the world’s largest and most responsible manufacturing networks. American Apparel is sold online globally. For more information, please visit www.americanapparel.com.

Pirelli Shines at Monterey Car Week

From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role.

The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which is one of the key events of the Californian car week, with more than 5000 visitors and 250 cars. Now celebrating its 16th anniversary, this event is synonymous with exclusivity. Starting from the venue: the Quail Lodge & Golf Club in Carmel, an oasis of green set against the backdrop of the imposing Santa Lucia mountains in California.

The brands present among the 250 acres of The Quail are just as impressive. Among them are Pagani, McLaren and Lamborghini – all of whom use Pirelli tires exclusively as original equipment – which have chosen The Quail as the venue to exhibit some of the most important models in their range.

Pirelli is also showcasing some of its most iconic products. First and foremost is the P Zero, the ultra high performance tire chosen by some of the world’s most powerful supercars, many of which are present at the Quail.

The Collezione range also takes pride of place: a family of tires developed by Pirelli for classic cars that combine modern technology with vintage looks. These use cutting edge compounds to offer maximum grip and water evacuation, in order to guarantee the highest standards of safety and dependability without compromising on looks.

As a result, Collezione tires are on many of the classic cars at The Quail, which is just as much about timeless classics as it is about modern cars. Among there are a number of examples of the Lamborghini Espada and Lamborghini Islero, which celebrate their 50th birthdays, not to mention the iconic Porsche 356, which first saw the light of day exactly 70 years ago.

It’s this blend of the past and future, as well as enthusiasm for cars and the finer things in life, which make The Quail one of the jewels in the crown of Monterey Car week. It’s a unique event, where car manufacturers share the space with six gourmet pavilions – including one dedicated to Italian food, which is also sponsored by Pirelli. It all adds up to an unforgettable and uniquely refined atmosphere.

Pirelli and Pagani 10 years of technical partnership at The Quail

The 2018 Quail also marked an important landmark: 10 years of technical partnership between Pirelli and Pagani. Back in 2008, Horacio Pagani first decided to entrust Pirelli with the task of making tires for his increasingly powerful and exclusive hypercars built in Modena.

It was an Italian marriage that got off the best possible start when, only a few months later, a Pagani Zonda equipped with P Zero, set a new record at the Nürburgring. Since then the partnership has gone from strength to strength. Every Pagani car now leaves the factory on made to measure Pirelli tires. This tailor-made approach, a cornerstone of Pirelli’s philosophy, has ensured the highest standards of performance and safety for Pagani since 2008. It’s a genuine partnership, with Pirelli’s engineers working hand in hand with their counterparts at Pagani throughout all the phases of research and development, coming up with compounds and processes that are specifically suited to the characteristics of each model.

ComplexCon 2018

GENERAL ADMISSION TICKETS DROP FRIDAY, AUGUST 24 TO COMPLEXCON, THE FASHION, MUSIC, FOOD, ARTS, & CULTURE EXPERIENCE IN LONG BEACH, CA. NOV. 3-4.

Pharrell Williams and Takashi Murakami return as Event Hosts and Curators.

Puma returns as Official Footwear Sponsor Of ComplexCon 2018 and is Joined by Champion, Union Los Angeles, PLEASURES, Chinatown Market, AAPE, G-Star, KAPPA, Herschel Supply Co., Swatch Polaroid Originals, Urban Decay Cosmetics and many more!

Los Angeles & New York — Tickets for ComplexCon, the world’s largest gathering of visionary pop culture enthusiasts, go on sale today, Friday, August 24 at 12 pm PST. The epic fashion, music, food, and arts event will be again held in Long Beach, Calif., on Nov. 3-4. General admission tickets are $60 per day for Saturday or Sunday or two-day general admission tickets can be purchased for $100 (plus fees). For tickets and information visit ComplexCon.com. Earlier this summer, ComplexCon sold out its limited presale and VIP tickets in a matter of minutes.

Helping to curate the ComplexCon experience is world-renowned icon Renaissance man Pharrell Williams who returns for a third year as cultural director and host committee chair of ComplexCon. he’s joined by internationally prolific contemporary artist Takashi Murakami who also returns to ComplexCon as a member of the host committee and mastermind behind the event’s brand identity, overall design and aesthetic experience.

This year Puma returns as the Official Footwear Sponsor of ComplexCon. Puma will be joined by more than 100 brands showcasing their latest wares, introducing new collaborations, and making fashion’s most anticipated drops. ComplexCon defines high-low fashion and everything from cult brand favorites to established fashion houses will be representing. ComplexCon has already lined up Champion, Union Los Angeles, PLEASURES, Chinatown Market, APPE, G-Star, KAPPA, Hershel Supply Co., Swatch, Polaroid Originals, Urban Decay Cosmetics, and countless others. Many more brands will be announced as the event nears.

In the coming weeks, ComplexCon will unveil its music lineup, detail sneaker drops, announce artist installations, and reveal the icons participating in ComplexCon’s widely popular “ComplexConversations,” a series of moderated discussions that tackle the critical issues impacting today’s generation.

RJ Word

As an American pop-artist and Latin sensation, RJ Word is quickly rising to the top of full-fledged international stardom. Growing up in the heart of the entertainment industry, Los Angeles, RJ took inspiration from local legends Michael Jackson, Justin Timberlake, Max Martin and Quincy Jones. By the age of five, RJ developed a passion for singing/songwriting, and at just 10 years old he kicked off his music career performing on stage in musical theater – flourishing under the spotlight. Now, at 21 years old and with a handful of hit original singles, RJ has garnered 1M+ Instagram followers and 17.8M+ YouTube views. Most recently, RJ was featured alongside Pitbull and Rich The Kid on Juan Magan’s new Latin-pop single “Echa Pa’ Acá” (August 2018), with an accompanying animated music video. The video amassed over 14M views on YouTube alone in the first two weeks following its release.

Stream “Echa Pa’ Acá” by Juan Magan, ft. Pitbull, Rich The Kid & RJ Word:
MUSIC VIDEO | SPOTIFY | ITUNES/APPLE MUSIC

RJ was discovered by renowned voice coach Roger Love (The Beach Boys, Eminem) in the 6th grade, and has since honed his craft over a decade as a singer, songwriter and producer. In 2016, RJ’s single “Here Today” premiered on NBC Universo, which was followed by the release of “I’m Gone” that clocked 1M+ YouTube views in the first week alone. Last year, RJ released his hit single “Hold Tight”, which topped charts in over 14 countries and has since reached 3M+ YouTube views. RJ’s worldwide fanbase has led him to perform around the globe, including at Navi Fest 2016 at Arena Monterrey, Mexico, and at the EXA Festival in Puebla, Mexico, House of Exile 2017 in NYC.

Most recently, RJ released his latest original single “What You Need” with an accompanying music video (April 2018). The funk-inspired dance anthem is brought to life by live horns, and carried by RJ’s lyrics and falsetto-laced melodies that truly make it a smash hit. The music video, which has since garnered 7M+ views on YouTube alone, highlights the brass backing while showing that RJ’s moves are nearly as smooth as his silky vocals. With this single, and many more to come from the young recording artist, RJ continues to break through the mold of monotonous tracks that dominate radio airplay today and shape the future of music.

Stream RJ Word’s latest single “What You Need”:
MUSIC VIDEO | SPOTIFY | ITUNES/APPLE MUSIC

Connect with RJ:

YouTube | Instagram | Facebook | Twitter | Spotify | iTunes/Apple Music

Reebok x JJ Watt Unveil JJ II

With pre-season underway and kickoff quickly approaching on September 9th, football season is right around the corner. As we gear up for the season, I’m sharing an exciting announcement with Reebok x J.J. Watt.

Today, Reebok x J.J. Watt announced the newest iteration of the iconic JJ II training shoe, the Reebok JJ II Clean Slate Pack. After being off the field for almost two full seasons, 2018 represents a fresh start for Watt on the field, and the Reebok JJ II Clean Slate pack directly taps into this mentality, embodying the physical and mental toughness it takes to mount this type of comeback.

This new video from JJ and Reebok, linked here, dives into Watt’s resiliency and the Clean Slate Pack’s representation of his comeback.

The shoe ties directly into Watt’s comeback through key features:

  • Triple-White represents the fresh, clean start this year represents to Watt after coming back from two years in a row of difficult injuries
  • Silver metallic details signify the self-reflection that comes with Watt’s comeback
  • Mental and physical rebuilding is represented in the construction tape aesthetic in the sock liner
  • Written on the sock liner is the quote “NEVER LET A STUMBLE IN THE ROAD BE THE END OF THE JOURNEY” – a phrase that represents the work, the sacrifice and all the difficult days of rehabbing that Watt overcame to get back on the field where he is today

The JJ II Clean Slate Pack is available on Thursday, August 16th, for $99 on Reebok.com.

The Reebok JJ II is the ultimate training shoe for functional movements, featuring a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

QUOTES FROM JJ WATT:

We all face adversity at some point or another in our lives. This shoe was designed as a reminder to never give up and always fight to put your best foot forward. Great days lie ahead.

I received the first prototype of this design approximately four months ago and have worn it every day since, throughout the rehab and training process. It is a daily reminder to be stronger than whatever is trying to bring you down and to overcome any adversity that may lie in your path.“

MORE ABOUT THE REEBOK JJ II

The JJ II is the latest training shoe forged between global fitness leader Reebok and the superstar athlete.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The shoe features a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with cutting-edge training features that include:

  • Stay grounded – full-length, high-performance rubber outsole for ultimate traction
  • No holding back – Low-cut design for freedom of movement
  • Brace for impact – Liquidfoam technology cushions and stabilizes for explosive moves

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38