Posts tagged with "brand"

Reebok x JJ Watt Unveil JJ II

With pre-season underway and kickoff quickly approaching on September 9th, football season is right around the corner. As we gear up for the season, I’m sharing an exciting announcement with Reebok x J.J. Watt.

Today, Reebok x J.J. Watt announced the newest iteration of the iconic JJ II training shoe, the Reebok JJ II Clean Slate Pack. After being off the field for almost two full seasons, 2018 represents a fresh start for Watt on the field, and the Reebok JJ II Clean Slate pack directly taps into this mentality, embodying the physical and mental toughness it takes to mount this type of comeback.

This new video from JJ and Reebok, linked here, dives into Watt’s resiliency and the Clean Slate Pack’s representation of his comeback.

The shoe ties directly into Watt’s comeback through key features:

  • Triple-White represents the fresh, clean start this year represents to Watt after coming back from two years in a row of difficult injuries
  • Silver metallic details signify the self-reflection that comes with Watt’s comeback
  • Mental and physical rebuilding is represented in the construction tape aesthetic in the sock liner
  • Written on the sock liner is the quote “NEVER LET A STUMBLE IN THE ROAD BE THE END OF THE JOURNEY” – a phrase that represents the work, the sacrifice and all the difficult days of rehabbing that Watt overcame to get back on the field where he is today

The JJ II Clean Slate Pack is available on Thursday, August 16th, for $99 on Reebok.com.

The Reebok JJ II is the ultimate training shoe for functional movements, featuring a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

QUOTES FROM JJ WATT:

We all face adversity at some point or another in our lives. This shoe was designed as a reminder to never give up and always fight to put your best foot forward. Great days lie ahead.

I received the first prototype of this design approximately four months ago and have worn it every day since, throughout the rehab and training process. It is a daily reminder to be stronger than whatever is trying to bring you down and to overcome any adversity that may lie in your path.“

MORE ABOUT THE REEBOK JJ II

The JJ II is the latest training shoe forged between global fitness leader Reebok and the superstar athlete.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The shoe features a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with cutting-edge training features that include:

  • Stay grounded – full-length, high-performance rubber outsole for ultimate traction
  • No holding back – Low-cut design for freedom of movement
  • Brace for impact – Liquidfoam technology cushions and stabilizes for explosive moves

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

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http://youtube.com/reebok

Hello Kitty Wines

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, announces the expansion of their popular Hello Kitty Wines portfolio.The highly sought-after wine collection now includes two new varietals, and the complete line-up is widely distributed across more grocery stores and retailers in the U.S. market. The wines are also available online at hellokittywines.com and can be shipped to 45 states across the country.

Debuting this Summer are new varietals of Hello Kitty Prosecco and Hello Kitty Pinot Grigio, joining the exclusive range of Sanrio’s wines, now totaling seven different varieties. The complete wine portfolio includes an award-winning Pinot Noir (recipient of the prestigious Vinitaly 5 Star Wines award in 2017 and rated 90 points by James Suckling), a “Sweet Pink” blend, Sparkling Rosé, Pinot Nero Vinified in White, as well as a special edition Sparkling Rosé with limited edition packaging. The timely Summer release of the new Prosecco and Pinot Grigio gives adult fans a reason to enjoy light and refreshing wines with Hello Kitty all season long.

The distribution of Hello Kitty Wines currently includes grocery chains and specialty wine retailers across the country. Supermarkets include Albertsons, Pavilions and Vons locations in California, Safeway in California and Hawaii, as well as Japanese specialty markets Mitsuwa Marketplace, Marukai and Nijiya Market. All Whole Foods locations in Oregon will begin to carry Hello Kitty Wines as of early October 2018.

Among the specialty retail locations selling Hello Kitty Wine are BevMo, Total Wine & More in California and Nevada, Spec’s Wine, Spirits & Finer Foods in Texas, plus hundreds of independent wine stores around the country.

Fans can stay up-to-date on where they can find Hello Kitty Wine in their local area by visiting hellokittywines.com.

About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who is gearing up for her 45th Anniversary in 2019. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38

2019 Lexus ES 350 Longer, Lower, Wider

By: Shin Takei, Automotive Editor at Large

Following the debut of the RC and LS models, the all new 2019 Lexus ES series features their Global Architecture-K (GA-K} platform and is longer, lower and wider than previous ES model. Realistically it looks much better than its predecessor and despite its lower roof, there’s more room inside. There are three models offered at this time, the ES 350, ES 350H and for the first time the ES 350 F-Sport. The signature spindle grill is a vertical pattern in the ES 350 and 350H while for the F-Sport it’s similar to the LS with a wider meshed “L” pattern. The overall look is a smooth, fluid faster looking shape. Three wheel choices are available; standard 17,” 18” and the 19” for the F-Sport. Powered by a 3.5-liter V-6 (2GR-FKS) engine that develops 302 horsepower @ 6,600 rpm and 267 lb-ft of torque @ 4,700 rpm the ES still returns 22mpg city, 33 mpg highway and 26 mpg combined. Each ES is built by a team lead by Master Craftsmen who go through rigorous technical training back in Japan. This includes strict discipline such as to feel by touch tolerances in panel gaps and surface irregularities.

The GA-K chassis is an extremely rigid chassis with structural adhesives and laser-weld screws as well as reinforcements for the front strut towers to improve front end stiffness. Sound deadening insulation covers 93% of the floor plan and performance dampeners reduce vibration on all Ultra Luxury and F-Sport models. Furthermore, the wheels are designed to direct road noise into the tire chamber to help quiet the ride. Dynamic Control shocks were designed to smooth out the ride and reduce roll. In the F-Sport Adaptive Variable Suspension (AVS) is offered with 650 levels of adjustment to deliver optimal ride and precise control. Instead of the steering column mounted power steering assist, a rack-assist Electric Power Steering (EPS) has been incorporated to provide precise feedback.

The ES is equipped with a Drive Mode Select system that allows the driver to choose from Eco, Normal and Sports node for the AVS cars and those with AVS gets Sports S, Sports S+ and Custom where there are three engine and transmission programs and two steering and suspension programs. Fun stuff like quicker throttle response, faster shifting and steering parameters are enhanced. The Eco Mode is for those more environmentally concerned and the ES 350h has an all new Hybrid drivetrain that gets up to 44 combined mpg. We will report on this car when we have time to test it later. For the ES the already driver-centric cockpit has been further enhanced with a Seat in Control concept which places all instruments and switches within the direct view and reach of the driver with up to an 8” LCD display as well as an optional Heads-Up display. An additional Multi-Media display sits high in the line of sight with up to a 12.3” Navigation Electro Multi Vision (EMV) screen. All of this is accessible through an updated Remote Touch Interface (RTI). Headroom was increased despite the lower roofline because of a lower hip point and headliner positioning. A more natural steering wheel angle as well as revised pedal position and the 10-way power adjustable seats contribute to a comfortable driving environment. There are three interior color schemes, four types of trim and three different material choices for the seats. The F-Sport gets an additional Circuit Red seats and door panels. There are three wood trims and for the F Sport an aluminum trim inspired by the Japanese sword called Hadori Aluminum is included.

Being connected is now a breeze with the ES with Apple CarPlay© and Amazon Alexa©. While the standard audio is a 10-speaker Pioneer system, the optional Mark Levinson with 17 speakers and 1,800 watts of power is available for the audiophile. Onboard Wi-Fi by Verizon is standard and the Lexus Enform Safety Connect is free for a year and Lexus Enform Service Connect reminds you of maintenance schedules. Other features include Lexus Enform Remote that connects your phone with your ES to perform certain functions, Lexus Safety System 2.0 with daytime bicyclist detection, Pre-Collision System (PCS), Lane Departure Assist (LDA), Lane Tracing Assist (LTA), All Speed Range Dynamic Radar Cruise Control (DRCC) and Road Sign Assist (RSA) in case you missed it.

So how does it drive? The ES 350 is a pretty nice package of comfort and performance which brings the car to previously uncharted territory and finally cuts the grade with its rivals. The F Sport brings excitement by being a worthy contender with added emotional content. Because of the engineering, one might forget that the ES is still a front drive configuration until it is driven to the limit and even if so, it retains its composure. Most drivers will never get there but it is reassuring to know that if you ever do, the ES will be quite stable. The steering has enough feel and stability and directs the car exactly where you want it to go in spirited driving. It’s refreshing to think you can drive an ES hard and actually enjoy it.

The result of Chief Designer Yasuo Kajino and Chief Engineer Yasuhiro Sakakibara’s creation is remarkable. They set out to move on from the past image often associated with the ES which were good but boring or unexciting. The 2019 Lexus ES 350 is a car to look forward to specially if you are looking into buying or leasing a car in this crowded segment. You will be looking forward to driving this car for fun and not just a car to transport yourself to and from your destination.

For more information visit: www.lexus.com

Panasonic Introduces Shoe Deodorizer

Panasonic Corporation will begin selling a shoe deodorizer, the MS-DS100, equipped with “nanoe X” that generates 10 times(*2) more hydroxyl (OH) radicals than “nanoe” to remove unpleasant shoe odors in a simple way, on September 20, 2018 (in Japan only).

One of the common causes of unpleasant shoe odors is isovaleric acid, an odorous substance produced by foot sweat and bacteria. According to a survey(*3) Panasonic conducted with sneaker wearers, about 62% of those surveyed take some measures to remove shoe odors, but about half of them are not satisfied with the deodorizing methods they use.

The MS-DS100 utilizes Panasonic’s original ion particles, “nanoe X,” to dissolve and eliminate unpleasant shoe odors(*1). When the product is set in shoes and the switch turned on, “nanoe X” is generated and spreads from six outlets to every corner of the shoes to remove odors(*1) in the entire interior of the shoes from the heel to the toe.

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet. The product comes with a stylish storage case. The case accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly in the entrance area or shoe cupboard.

With the MS-DS100 shoe deodorizer, Panasonic proposes an easy way to remove shoe odors and expects to create new market demand.

Product features

Uses “nanoe X” to dissolve and eliminate shoe odors(*1)

The MS-DS100 utilizes Panasonic’s original nano-sized ions, “nanoe X.” Measuring about 5 to 20 nm each, the “nanoe X” particles penetrate the textile and dissolve and eliminate unpleasant shoe odors(*1).The six outlets discharge and spread “nanoe X” to every corner of the shoes to provide a thorough deodorizing effect.

Economical operation with electricity cost of less than 1 yen(*4) per use. Also operates on a mobile battery(*5).

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet, such as in the entrance area or shoe cupboard.

Storage case provided with the product features a stylish design to look attractive when placed in an entrance area.

The storage case provided with the product accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly. The caps with antibacterial treatment(*6) can be removed and washed with water, so they can be used hygienically.

About product

Product name: Shoe Deodorizer

Product No.: MS-DS100

Suggested retail price: Open price

Launch date: September 20, 2018

Monthly production volume: 1,000 units

Specifications

Approximate power consumption: 2.9W

Approximate product dimensions: 170 (W) x 92 (D) x 246 (H) mm

Approximate weight: 480 g (main unit only)

Cable length: 2.5m

Color: -H (light gray)

Accessories: AC adapter, cable, storage case

*1: Effect of deodorizing foot odors (isovaleric acid) adhered to shoes. Testing laboratory: Panasonic Corporation, Product Analysis Center. Testing method: 6-stage odor intensity measurement method in an about 10-m2 test room. Deodorizing method: Generation of “nanoe.” Test result: Odor intensity decreased by 1.5 in 5 hours. Test result certificate issuing date: June 4, 2018. Test result certificate number: 1V332-180604-K01.

– Test results were not obtained under actual use conditions.

– Deodorizing effect varies depending on the ambient conditions (temperature, humidity), operating time, type of odor, and type of textile.

– Sensitivity to the deodorizing effect may vary from individual to individual.

*2: According to the results of Panasonic’s measurement conducted based on the ESR method. Comparison between 480 billion “nanoe” particles/second and 4,800 billion “nanoe X” particles/second.

*3: According to the results of Panasonic’s Internet survey conducted in June 2018 with males and females (N = 2,000) in their 10s to 60s

*4: Calculated based on the new electricity rate of 1 kWh = 27 yen (including tax)

*5: For normal mode, use a mobile battery with a capacity of 3,760 mAh or more (rated output: 5.0 VDC, 1.8 A). For long mode, use a mobile battery with a capacity of 5,000 mAh or more (rated output: 5.0 VDC, 1.8 A). Operation on a mobile battery cannot be guaranteed since the operating time may differ depending on the usage conditions, environment and other factors.

– Mobile battery is not supplied with the product.

*6: Antibacterial effect. Part name: Cap. Antibacterial effect verifying laboratory: Japan Food Research Laboratories. Testing method: In accordance with JIS Z 2801. Test result: Antibacterial activity value of 2.0 or higher. Antibacterial method: Antibacterial agent contained in the resin. Name of the part with antibacterial treatment: Antibacterial treated resin. Test result certificate issuing date: August 25, 2015. Test result certificate number: No. 15083195001-0101.

Chivas & Manchester United Soccer Club

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com

New Era Cap × Nautica

Today, New Era Cap Co. Inc. announces the launch of its first ever collaboration with classic American sportswear brand, Nautica®. Anchoring the New Era X Nautica Collections are limited-edition “one of one” hats created from deconstructed vintage Nautica jackets. Each hat is unique and features elements from the jacket including patches, labels, pockets and hardware. As part of the collaboration, more extensive collections will be created featuring bold graphics inspired by Nautica’s classic Hydro Race, Scuba, and Color Block Jackets.

“The New Era X Nautica Collections are one of the most exciting partnerships of the season,” says Christina McAdam, Lifestyle Product Director for New Era Cap. “The approach is both innovative and breathtaking; together, we have united the vintage history of Nautica with the contemporary cultural style of New Era Cap. It’s an exciting, fashion-forward partnership.”

“We are excited to collaborate with the New Era team on this limited-edition capsule collection,” said Steve McSween, VP of Global Design at Nautica. “Our teams selected unique relics from our Nautica archive and New Era created fresh, collectible pieces. I’m excited that this partnership produced true one of a kind hats that celebrate our two iconic brands.”

The New Era X Nautica Collections launch on August 24, 2018, featuring iconic silhouettes inspired by Nautica’s most popular jackets – Hydro Race, Scuba, and Color Block.

  • New Era X Nautica Hydro Race Collection – Primary colors, racing stripes and the Nautica “Hydro Race” logo are featured on the classic fitted 59FIFTY cap and New Era adjustable styles 9FORTY, 9 TWENTY and Visor. Hats in the collection range from $40-$75 and will be available exclusively atnautica.com.
  • New Era X Nautica Scuba Collection – Featuring the famous diver from Nautica’s 90’s garments, these hats come in turquoise, yellow, orange and blue colorways in New Era adjustable styles 9FORTY, 9TWENTY and Runner and the classic fitted 59FIFTY cap. Hats in the collection range from $40 to $75 and will be available exclusively atneweracap.com.
  • New Era X Nautica Color Block Collection – An iconic trend from the late 80’s, this collection features blocking in primary colors and pinwheel motifs. The collection comes in the classic fitted 59FIFTY cap, Bucket and adjustable styles 9FORTY, 9TWENTY, 9FIFTY and Runner. Hats in the collection range from $40 to $75 and will be available exclusively at select Jimmy Jazz stores and onjimmyjazz.com

ABOUT NEW ERA CAP:

New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visitwww.neweracap.com.

ABOUT NAUTICA

Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica offers classic nautical style for all occasions. Today, Nautica is one of the most recognized American brands throughout the world, available in more than 65 countries with over 360 Nautica stores globally and 1421 Nautica branded shop-in-shops worldwide.

ABOUT AUTHENTIC BRANDS GROUP

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, and the owner of the Estate of Marilyn Monroe. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 33 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,398 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media.

ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®,Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick’s of Hollywood®, Nine West®, Frye®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. For more information visit ABG-NYC.com.

Behind the Seams at Paul Stuart: Javier Suarez

If you aren’t familiar with Paul Stuart, it is a men’s and women’s clothing brand based in New York City that was founded by Ralph Ostrove in 1938.

Behind the brand’s success is its most helpful team, that in which includes Javier Suarez.

Suarez, who is the Creative Director for men’s shoes and belts, was first appointed to position last August. With him, he’s brought several decades of experience, along with genuine relationships with key manufacturers for the industry in Italy and England.

He started his career with Bally of Switzerland and then Cole Haan, that in which soon led to him spending the next 27 years launching and growing the men’s shoe business of Salvatore Ferragamo.

He brings a unique and rare sense of style to shoemaking, especially in the current retail climate where quantity is unfortunately valued over quality.

What’s different that he does is that unlike larger footwear companies that rely on factory machines, Javier prefers the artisanal families that turn his work dream into reality.

“The strength of Italian production is the wealth of craftsmanship, the people and families that have been doing this forever,” Javier says.

As an expert in shoe design and making, he brings his talent to a comprehensive narrative to Paul Stuart.

“It’s a wardrobe of shoes: we carry the Paul Stuart customer from his work day to his weekend, and on to special formal occasions. It’s a complete collection of footwear with the same characteristics and quality craftsmanship the brand is so well known for in our tailored clothing,” he continues.

His inspiration on the new collection to was the evolution of the iconic nature of the Paul Stuart Style where the standard style were renewed to fit today’s tastes in fashion.
“Shapes, materials, and designs are kept classic but updated to keep up with a modern contemporary sensitivity,” he adds.

Javier’s absolute favorite styles from the collection are The Monaco and The Bandaccio. The Monaco is a brogue wedge sole suede oxford that works perfectly for work and play with super comfort and sharp style. As for the Bandaccio, it is a double buckle zippered combat boot that is handcrafted and has a hand custom polished bravura with “combat” ready Goodyear construction.

Javier believes that the direction in today’s men wear surrounds the idea of innovation–less formality and street wear. “We offer a wardrobe of shoes from casual sneakers to formal wear, keeping a keen eye on a Paul Stuart style sensitivity…it’s again more about the expectation and needs of the consumer than trends for the sake of trends,” he shares.

When asked about the collection and how it ties in with the apparel collection at Paul Stuart, Javier states that the collection connects with everything they do in apparel.

“Paul Stuart’s as a destination for fine tailoring now offers a complete range of innovative elegant and unique dress styles in a coordinated color palette. Antiqued calf, textured grain leathers and sophisticated suede colors compliment the use of texture and color in tailored clothing and sportswear,” he says.

Since 1938, Paul Stuart has been the leading arbiter of taste and style for luxury menswear and womenswear here in the U.S. Celebrating its 80th anniversary this year, the brand outstandingly continues to design and create an exclusive collection of men’s and women’s tailored clothing, sportswear, and accessories.