Posts tagged with "Boston"

Angelo David “This Place”

With so many young up-and-coming singer/songwriters in the Pop/Alternative world nowadays, it takes real genuine talent to stand out amongst the crowd and have the music world take notice. But that was just the case for Angelo David, who at only 16 has been writing and producing dynamic new tracks that brought him to performing for sold-out crowds and catch the ear of Britney Spears’ music Director Marc Delcore in 2013. Now with an EP and multiple singles under his belt including his latest “This Place” and the soon-to-be-released “The Inside”, he’s continuing to write and produce hot new tracks.
With a unique ability to convert his personal experiences to powerful lyrics and catchy musical transitions – singer/songwriter, producer, and keyboard player Angelo David began writing socially conscious songs at only 8 yrs old in his native Boston, MA.
The Britney Spears’ Las Vegas band backed Angelo at the Topsfield Fair in 2013 and he performed at Webster Hall in New York City in 2015. In September of 2017, Angelo headlined the Hard Rock stage in Boston to a sold out crowd. Over the past five years, Angelo has performed at festivals, charity events, and award shows.
Angelo released his first EP in 2013, along with his first music videos, “House Is Burning Down” (a song about being bullied) and “Mirror” (an introspection). On June 8, 2013, “House is Burning Down” trended at #4 worldwide on YouTube as one of the most popular music videos around the web. Catching the ear of Marc Delcore, music director for Britney Spears, Delcore offered to produce Angelo’s next single, “Heard it at Sunset,” a moving song about the Boston Marathon bombing. The song and video were released at the one-year anniversary of the bombing with all proceeds to benefit the One Fund.
His musical and acting talents have also been recognized by film festivals internationally. In 2014, “Heard it at Sunset” won Best Music Video at the Long Beach Indie International Film Festival and “Mirror” won Best Music Video at the Indian Cine Film Festival in Mumbai, India. In 2015, Angelo’s music video “Lonely” won Best Music Video at the Fort Lauderdale International Film Festival.
In 2017, Angelo was asked to write a song about togetherness for the Hatfield’s and McCoy’s Foundation, a nonprofit organization to benefit unemployed coal miner families in Kentucky and West Virginia who are struggling with depression and opioid addiction. He’s also been interviewed by NBC-10 TV, WSVN-TV Miami, Dirty Water TV, WBZ radio, the Boston Globe, GoodMusicAllDay, One Magazine, and other publications.
While he frequently continues to release new singles, including the upcoming “The Inside”, it’s certain that Angelo David is a rising talent that will continue to take the Pop Music world by storm!

New Era Celebrates Red Sox

Today New Era Cap Co., Inc., the official on-field cap of Major League Baseball, announces the New Era 2018 World Series Champions Collection, available for fans now. This collection will provide fans with five different styles to celebrate the World Series Champion Boston Red Sox.

“For 162 games, the Boston Red Sox have come to the ball park, put on their New Era caps giving it their best day in and day out,” said Tim Shanahan, Director of Baseball at New Era Cap. “We are excited that the Red Sox and their fans will now be able to put on their authentic New Era 2018 World Series Champions caps and celebrate their path to a World Championship season.” 

The New Era 2018 World Series Champions Collection is available in the following styles:

  • 2018 World Series Champions Locker Room 39THIRTY® and 9TWENTY®: The official locker room cap worn by the Red Sox after winning the World Series features a team logo with “2018 World Series Champs” written on the front, a World Series trophy patch on the side and the letters “WS” stitched into the back.
  • 2018 World Series Champions Locker Room Knit: This special championship knit features “World Series Champs” stitched across the crown while proudly displaying a team logo patch on the cuff, keeping fans warm as they celebrate this victory.
  • 2018 World Series Champions Parade 9FIFTY®: Featuring the iconic World Series trophy, this snapback will be worn by the Red Sox as they celebrate victory with their fans on the streets of Boston.
  • 2018 World Series Champions Side Patch: Available in multiple silhouettes, this cap features a woven or LiquidChrome® side patch commemorating the 2018 World Series Champion with a Boston Red Sox logo in the front. This cap comes in the following silhouettes:  59FIFTY®, Low Profile 59FIFTY®, 9FIFTY®, 49FORTY®, 39THIRTY®, 9FORTY®, 9TWENTY® and Women’s 9TWENTY®.
  • 2018 World Series Champions Lifestyle Side Patch: New for this year, this cap features a matte World Series Champion LiquidChrome® side patch with either a stitched monochromatic team logo or stitched white team logo. This cap is available 59FIFTY® or 9FIFTY® silhouette.

The New Era 2018 World Series Champions Locker Room Collection is available at www.neweracap.com as well as most sporting good and headwear retailers for a retail price between $28-$40 USD.

Lime Scooters

By Vaughn Lowery x Krishan Narsinghani x Alexandria Baiz

Across the globe, Lime scooters are the newest ride for transportation and commute. One may have seen these green-tinted electric motor scooters zooming down major city roads in Los Angeles, Paris and even university campuses. With over 100 markets and 5 countries there is plenty of supply, and all one needs to do is download the Lime app to find the nearest scooter. With LED front lamps, green recessed lighting and red LED taillights for nighttime riders, Limes are functional at all times of the day in major cities. Technology in automation advances as the little green boxes on each scooter contain a GPS system and 3G built-in hardware to track the location and route of each ride. Aggregating routes and location data is vital for cities so that there is proof of this pilot program performance and for future infrastructure to be aware of heavily utilized routes.

The logistics of the Lime scooters are easy to follow with instructions accessible every step of the way on the Lime app. Depending on location, (ex. California State Law) riders must be 18 and over and required to wear a helmet. Helmets are offered for free through the local business partners, which can also be found on the app. To avoid clutter on streets, users are required to submit parking photos at the end of each ride to ensure the scooter is parked responsibly. Docking stations are also being added – physical locations like Monrovia and Santa Monica will soon be paired with designated parking locations.

Rides are effortless and affordable. Costing one dollar to unlock and fifteen cents per minute, rates beat that of car share fares. Take a solo trip to get to work or visit a hot attraction with a group of friends. 360 Magazine had the opportunity of riding a group of scooters throughout Los Angeles, revealing a beautiful scenic ride for any tourist or local in the area. Explore the Ballona Creek bike path, an 8.8-mile-long waterway that extends as a shortcut from Central LA to the coast of Venice. Enjoy a traffic-free, uninterrupted riding trail that offers rest stops and views for a perfect sunny day.

Transforming the mobility of cities into a clean environment is a major win in Los Angeles, especially with limited transit systems, it’s a great alternative to keep traffic and pollution under control. Diving in further, Lime travels up to 20 miles in distance and speeds up to 14.8 MPH. Lime Access offers a 95% discount on pedal bike rides and 50% discount on electric scooter rides. Lime Access is eligible for riders who belong to any state/federally-run assistance program in order to make Lime accessible for all. Download the Lime app today and use promo code “360MAG” to get a special discount and embark on a new experience where #CitrusGotReal.

New AI app reduces back pain by 40%

Boston based digital therapy startup Kaia Health launches a new app that uses AI and patent pending motion tracking technologyto personalize treatment programs tomanage and treat chronic low back pain(LBP) which has been shown in clinical studies to reduce chronic back pain by 40% and could save the US economy billions each year.

Created by Kaia Health the motion tracking technology requires no additional hardware.The app has been registered as a Class 1 medical device with the FDA which allowsusers to self-manage their back pain through physical exercise, behavioural exercise (e.g. relaxation and meditation) and education.

Earlier this year the digital therapy startup launched the Perfect Squat Challenge App, the world’s first Artificial Intelligence-powered motion tracking fitness app that turns a smartphone into a personal trainer. In Q4 2018 the company intends to roll out20 more motion tracking exercises for the app.

According to the World Health Organization (WHO) LBP is the single leading cause of disability worldwide. In fact, according to the American Chiropractic Association(ACA) 31 million Americans experience LBP,and one half of all working Americans admit to having back pain symptoms each year.

The epidemic of prescription opioid overuse and abuse has also led many health groupsincluding the ACA, the American College of Physicians (ACP) and the American Association of Pain Management (AAPM) to reconsider the value of a non-pharmalogicalapproach to common conditions such asLBP.

The ACP, the largest medical specialty society in the world, updated its LBPtreatment guidelines in 2017 to support a conservative approach to care. Published in the Annals of Internal Medicine, and based on a review of randomized controlled trials and observational studies, the ACPguidelines cite heat therapy, massage, acupuncture and spinal manipulation (a centerpiece of chiropractic care) as possible options for non-invasive, non-drug therapies for LBP. The guidelines state that only when such treatments provide little or no relief should patients move on to medicines such as ibuprofen or muscle relaxants, which research indicates have limited pain relief effects. According to the ACP, prescription opioids should be a last resort for those suffering from LBP, as the risk of addiction and overdose may outweigh the benefits.

The Kaia app has been developed by aleading digital therapy company Kaia Health in conjunction with physiotherapists, pain management physicians and clinical psychologists.

The app uses a multidisciplinary digital approach which offers users online video-based learning programmes that covereducation, physiotherapy (includingexercises for the lower back and lateral muscles) and psychological strategies(including mindfulness and muscle relaxation).

The AI tailors treatment programs for each user from over 120 exercises, and motion tracking technology ensures that the exercises are performed correctly using a smartphone, tablet or iPad without the need for additional hardware.

Each session lasts for 15 minutes and can be accessed anywhere 24 hours a day. The app also features a chat function whichconnects users to a physiotherapist or sport scientist for motivation and exercise related questions.

Two clinical trials into the Kaia app show a significant reduction in LBP by 40%, well above the clinical threshold of pain improvement. The second study shows a40% long-term retention of users for aminimum of 6 months.

The Kaia app was developed in Germanywhere it has been downloaded over 100,000 times in its first year. The Kaia app is now being reimbursed for over 20 million patients globally.

Kaia Health is member of the Digital Therapeutics Alliance (DTA), an association of international manufacturers for digital therapeutic products that are evidence-based.

Konstantin Mehl, CEO of Kaia Health says:Opioid addiction and overdose is a huge issue in the US, and is, according to the ACP, a last resort for those suffering from LBP. Their 2017 LBP treatment guidelines support a non-pharmalogical approach to care using non-invasive, non-drug therapies. A holistic, multidisciplinary treatment of LBPhas always been a resource-intense, costlyundertaking which makes it hard forpatients to get access to the therapy.However, with the Kaia app we’re digitising therapy which offers as many patients as possible access to effective treatment ofLBP. This empowers and motivatesindividuals to take control, and self-manage their condition with evidenced-based, non-pharmacological, cost-effective alternatives and this could save the US economy billions each year. The Kaia app, and advances in technology, demonstrates why we need to rethink how we treat diseaseconditions such as LBP, and make digitalself-management a more realistic part of treatment.

The Kaia app is available on iOS and Android, and can be downloaded via GooglePlay and AppStore. The first 7 days of the program are free. To unlock the full functionality the costs are: 3 months: $23.99, 6 months: $64.99 and 12 months: $94.99.

About Kaia Health www.kaia-health.com
Founded in 2016, Kaia Health is a leading digital therapy company that creates evidence-based treatments for a range of disorders including back pain, Parkinson’s disease, osteoarthritis and chronic obstructive pulmonary disease. Kaia Health uses innovative technology including artificial intelligence and apps, and works with experts in each medical field to create an interdisciplinary digital approach. This empowers and motivates individuals to take control and self-manage their condition with effective, non-pharmacological, digital alternatives at low costs.

Horror Thriller “High Voltage”

SP Releasing will release writer/director Alex Keledjian’s horror thriller HIGH VOLTAGE, set within the gritty and competitive Los Angeles music scene, releasing in limited theaters and on-demand on Friday, October 19th through SP Releasing’s output deal with Sony Pictures Home Entertainment. The film will open in at least ten cities, including New York City, Los Angeles, Boston, Chicago, Detroit, and more, and will also be available on all major digital platforms same day. DVD and Blu-Ray release will follow November 20th.

Written, produced and directed by Alex Keledjian (Project Greenlight; FEAST), the film stars David Arquette (SCREAM 1-4; EIGHT LEGGED FREAKS), Allie Gonino (The Red Road; GEOGRAPHY CLUB), Perrey Reeves (Entourage; OLD SCHOOL), and Luke Wilson (OLD SCHOOL; Roadies).

A struggling rock band, led by washed-out rock star Jimmy Kleen (Arquette), strikes a deal with cynical record executive Rick (Wilson). Things take a sinister turn when the band’s lead singer, Rachel (Gonino), and her controlling stage mother, Barb (Reeves) both get struck by lightning and killed. Rachel is brought back to life, but she is different than before: confident, sexy, with an irresistible stage presence. Lightning courses through her veins and she uses her new supernatural electrical powers to drain the life from men and turn it into electrifying stage performances. Her bandmates, including guitarist Scott (Donowho), discover her dark secret, and have to decide just how far are they are willing to let her go to help them succeed. As Jimmy says, “You can’t have rock n’ roll without electricity.”

HIGH VOLTAGE, formerly known as HOLLOW BODY, was produced by Michael D. Jones (CABIN FEVER; KILL THE IRISHMAN), Ryan Gibson (Stan Against Evil; Fear the Walking Dead), Dwjuan Fox (XX; ARMED) and Mitch Waxman (FREAKS). The film is also making a world premiere festival debut at the first-ever Film Fest 919 (http://filmfest919.com), taking place October 3-7 in Chapel Hill, NC.

HIGH VOLTAGE is a mashup of genres combining horror, thriller, musical, and noir into a bloody and beautiful rock n’ roll fantasy. Industry vet Keledjian, creator of Project Greenlight—no stranger to behind-the-scenes drama—also wrote the rocking soundtrack: “The script and the score are based on my experiences of living and working in Hollywood, and the scope and spectacle of film is the perfect vehicle to tell this story. SP Releasing just ‘got’ that, and is releasing it in theaters, which for me is a dream come true.”

Shot in luscious anamorphic widescreen, with vivid colors and extreme angles, the film drapes a golden sheen over the seedy business of show, slowly piercing the veil of the glamour of Hollywood and revealing the broken dreams, dark secrets, and unholy pacts that power the klieg lights.

SP Releasing chairman and CEO Steven Paul, whose previous credits include Marvel’s GHOST RIDER and Paramount’s GHOST IN THE SHELL, is thrilled to partner with the filmmakers for the US release of the picture. He says, “[Alex] Keledjian brought together a wealth of cast and crew, and their efforts have resulted in a powerful movie, with a relevant story, and we couldn’t be prouder to be a part of the journey.” The deal was negotiated for Keledjian by David Pierce of Pierce Law Group, LLC, and Jason Price on behalf of SP Releasing.

SP Releasing’s recent theatrical release slate includes the adaptation of The New York Timesbestseller THE PIRATES OF SOMALIA, staring Evan Peters and Al Pacino; the western-thriller THE SCENT OF RAIN & LIGHTNING with Maika Monroe (It Follows) and Maggie Grace (Lost); and the drama-thriller MADTOWN, toplined by This is Us star Milo Ventimiglia.

HIGH VOLTAGE

Genre: Musical Thriller, Horror, Drama

Running Time: 91:30 Minutes

Rating: NR

Language: English

Starring:

David Arquette – Jimmy Kleen

Allie Gonino – Rachel Swann

Ryan Donowho – Scott Welles

with

Perrey Reeves – Barb Swanovski

and

Luke Wilson – Rick Roland

Director: Alex Keledjian

Written by: Alex Keledjian

Producers: Alex Keledjian | Michael J. Jones | Ryan Gibson | Dwjuan Fox | Evan Astrowsky

Kandace Springs

“Prince’s protoge spreads her wings on breathtakingly eclectic second album

An accomplished pianist with a sensuous, smoky voice”

MOJO

the soulful pianist and vocalist is self-assured, distinctive and strikingly contemporary.

WALL STREET JOURNAL

Singer and pianist Kandace Springs has released her remarkable second album Indigo (Blue Note), a 13-track LP of originals and choice covers that showcases the full breadth of Kandace’s artistry from smoldering R&B (People Make the World Go Round , 6 8) to gorgeous jazz ballads (Unsophisticated, featuring Roy Hargrove) to the pop songcraft of “Breakdown” and Don’t Need The Real Thing. All but two tracks are produced by drummer/producer Karriem Riggins (Common, Erykah Badu) with additional production by Jamie Hartman (Rag’n’Bone Man), Jimmy Hogarth (Amy Winehouse, Corinne Bailey Rae), Jimmy Harry (Madonna, P!nk), and Evan Rogers and Carl Sturken (Rihanna). Indigo is available on vinyl, CD, download, and streaming services.

For Kandace it boils down to a question that connects past to present: “What would Nina Simone do if she had the technology of today? You could never put Nina in a boxߞshe would do a blues followed a classical piece, a jazz standard and then a Beatles cover. This LP took a lot of inspiration from that it’s a mix of everything that I am.” Indigo offers a fairly plausible answer to that impossible query: songs that swirl classical composition with quiet-storm cool, jazz poise with hip-hop swing, tropical warmth with soulful depth, and earthen groove with airy psych.

Given that diverse palette, Karriem was exactly the right person to work with Kandace to catalyze the best parts of various interests into something new. “I love crossing genres and the direction on Indigo was to marry all the different things to tell her story”, says Karriem, who tracked his drums at various studios while on the road with Diana Krall, and chopped and reassembled his and Kandace’s recordings into what you hear. “It sounds organic because everything was built around the songwriting. She says so much on the piano, and her voice is amazing it’s the focal point of the whole sound.”

* * *

Kandace will embark on a U.S. headline tour beginning September 28 that includes album release shows in Los Angeles (Troubadour, October 1), New York (Sony Hall, October 28), and a hometown Nashville show (City Winery, November 4), followed by performances in Europe and Asia. See below for a full list of tour dates and visit kandacesprings.com for ticket info.

Kandace Springs ߝ Tour Dates:

September 28 Musical Instrument Museum Phoenix, AZ

September 29 Voodoo Room @ House of Blues San Diego, CA

September 30 – The Parish @ House of Blues Anaheim, CA

October 1 The Troubadour Los Angeles, CA

October 2 Swedish American Hall San Francisco, CA

October 4 The Jack London Revue Portland, OR

October 5 Benaroya Hall Seattle, WA

October 7 – Vancouver International Jazz Festival Vancouver, BC

October 24 City Winery Boston, MA

October 25 Daryl’s House Club Pawling, NY

October 27 – Iron Horse Music Hall Northampton, MA

October 28 – Sony Hall New York, NY

October 29 World Cafe Live Philadelphia, PA

October 30 The Hamilton Washington, DC

November 2 Stage Door Theater Charlotte, NC

November 3 City Winery Atlanta, GA

November 4 City Winery Nashville, TN

November 13 Forum Leverkusen Leverkusen, Germany **with WDR Big Band**

November 16 New Morning Paris, France

November 17 Queen Elizabeth Hall London, England

November 19 Paradiso Amsterdam, Netherlands

November 20 Quasimodo Berlin, Germany

November 27 Tokyo International Forum Tokyo, Japan

November 28 Sankei Hall Breeze Osaka, Japan

December 1 Blue Note Beijing Beijing, China

December 2 Blue Note Beijing Beijing, China

* * *

Prince once said that Kandace “has a voice that could melt snow.” The music icon heard her cover of Sam Smith’s “Stay With Me” online in 2014 and invited her to perform with him at Paisley Park for the 30th anniversary of Purple Rain, becoming a mentor to the young singer and pianist. Kandace’s 2014 self-titled EP turned even more heads and led to performances on Letterman, Kimmel and Fallon, as well as the Afropunk and Bonnaroo festivals. Okay player called her as “a vocal force to be reckoned with” and Afropunk dubbed her “a versatile and vital artist”

Kandace draws much of her musical inspiration from her father, Scat Springs, a respected session singer in Nashville. It was due to him that Kandace grew up surrounded by music, and he encouraged her to take piano lessons after he watched her peck out melodies on the instrument when she was 10. Yet as a girl, she was equally interested in other creative outlets, especially visual art and, more unexpectedly, automobiles. “My dad gave me a Matchbox car, and my mom gave me a Barbie,” she says. “I drew a mustache on the Barbie and never played with it again, and I still have the Matchbox car.” (Her obsession with cars, which she collects, rebuilds, and resells, continues to this day.)

Something deeper in the young musician was sparked when she heard Norah Jonesߣ 2002 Blue Note debut, Come Away With Me. “The last song on the record is ߢThe Nearness of Youߣ and that song really inspired me to learn to play piano and sing. It was just so soulful, simple and stripped down. That really moved me and touched me. It’s when I realized, This is what I wanna do.”

Kandace began gigging around Nashville, and eventually an early demo she recorded caught the ears of Evan Rogers and Carl Sturken, the production team who have written hits for Shakira, Christina Aguilera, and Kelly Clarkson, and are best known for discovering Rihanna as a teen and signing her to their production company SRP. Rogers flew to Nashville with an offer to sign Kandace. Still only 17 years old at the time she and her family decided that it wasn’t the right time to pursue a recording career, instead taking a job at a downtown Nashville hotel where she valet parked cars by day and sang and played piano in the lounge at night.

A few years later, Kandace was talking about going to automotive design school, but her mother suggested that she get back in touch with Rogers and Sturken. She instead moved to New York and started working seriously on new songs and demo recordings. She eventually landed an audition with Blue Note President Don Was at the Capitol Records Tower in Los Angeles, winning him over with a stunning performance of Bonnie Raitts “I Can’t Make You Love Me” (the original of which he had coincidentally produced).

If you listen closely to Indigo, you’ll hear a nod to Prince in the lyrics of “Fix Me” but the best tribute she could pay to him, Ms. Simone, and the humble legacy of the man who introduced her to music, her father, is by, as Karriem words it, “creating something that adds to the art form.” With Indigo, an album that couldn’t have been made by anyone but her, Kandace Springs does exactly that.

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BUICK: A CLASSIC REBORN

By Krishan Narsinghani x Vaughn Lowery

360 Magazine was recently invited to test-drive the redesigned 2018 Buick Enclave Avenir FWD 1 SP in Carmel, California. The model type avenir derives from a concept car introduced in 2017. Avenir translates to “future” in French and the modern aesthetics do not disappoint. Buick has since mirrored those design elements on multiple vehicles.

Walking up to the luxury three row crossover, drivers can start their engine with a new remote start key. The Enclave introduces sharper lines and athletic curves. The headlights and taillights are slimmer to create a skinnier look when in fact the vehicle is larger. Speaking of size, family trips just became easier with a spacey seven seater inside and roomy trunk. Buick reaped the benefits of high strength steel shaving roughly 400 pounds off the previous model.

This lifestyle voyager sets the stage featuring a bespoke-like interior with a two tone color pattern making the Enclave an executive family car perfect for a trip or a late-night urban outing. Avenir has not only set the bar with design but also in technology as a revolutionary rear view mirror transforms into a screen bleeding to the edges of the mirror for a second back-up camera that faces an eye level view. This camera travels faster than five mph to give a real-time view of moving surroundings. Apple CarPlay is also a new feature for iPhone users to drive safely. Located under the tail, drivers can kick a foot activated swivel to open the trunk. Finding the hands free lever becomes easier with a ghost lit Buick emblem highlighting the lever area.

Reduce carbon footprint through carpooling while the crossover adjusts fuel efficiency at 18 miles per gallon on city roads, 26 miles per gallon on the highway and 21 miles per gallon with mixed driving.

The team alongside Buick explored Carmel-by-the-sea and the fairytale land the city has to offer. The team joined Carmel Valley Ranch to see the daily life of a professional beekeeper. 360 handled the bees, watched honey come to life and even found the queen bee do her thing. While driving around the beach-city on California’s Monterey Peninsula, Buick stopped at the harbor for a kayaking expedition.  In-between adventures, the team had a chance to get acquainted with the smooth feel and driving style of the vehicle.

The Enclave packs a 3.6L V6 with 310 HP and also includes stop/start technology. Peak horsepower comes in at 6,800 RPM thanks to a nine speed automatic transmission. As one of the top luxury models, quiet cabins are enforced with QuietTuning. The weight saving translates to nimble handling and ride is soft while the body leans in the corners. The Buick Enclave Avenir’s base price is set at $53,500. Additional information can be found on their website.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

https://www.instagram.com/reebok/

http://facebook.com/reebok

http://twitter.com/reebok

http://youtube.com/reebok

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

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Grand Opening of Luxury Retreat in New Hampshire!

New Hampshire’s Lakes Region

Welcomes New Luxury Retreat

Pickering House Inn in Wolfeboro Prepares

For August 2018 Grand Opening

Overlooking the picture-postcard village of Wolfeboro, New Hampshire, on the shore of Lake Winnipesaukee is the Pickering House Inn, which, upon its Aug. 1 grand opening, will be the first luxury inn of its kind in the state’s Lakes Region.  The 10-room retreat will be a New England hot spot for discerning travelers seeking exceptional accommodations and services within two hours from Boston.

The historic building, built in 1813 and for many decades the residence of prominent businessman Daniel Pickering, was close to being torn down when in 2016 Wolfeboro residents Peter and Patty Cooke purchased the property.  The couple – along with a team of local companies and avid supporters – brought the stunning Greek Revival structure back to life.  The new Pickering House will provide up to 20 guests with whimsical, laid-back luxury and an ambiance that lends the feel of a being in a friend’s lavish country home.

Interior designs in the guest rooms and common areas, which include the Gathering Kitchen and The Barn, blend rustic chic with modern elegance.  Patty oversaw every detail of the interior design process, fashioning each space with a different look and feel.  A sample of her keen sense of design is found in the “Wall of Doors,” an à la Alice in Wonderland look that came about when she noticed dozens of old doors being thrown out.  The doors, cut perfectly like a puzzle, now accompany the stairs leading up to guest rooms.

In the Gathering Kitchen guests will enjoy sumptuous homemade breakfasts, afternoon treats and evening nibbles with cocktails and wine.  For early risers, each floor will have a nook where freshly baked goods are available before breakfast. The Barn will host Saturday evening Innkeeper dinners showcasing the Inn’s chef as well as visiting chefs from New England and beyond.  Demonstration cooking classes held in the Gathering Kitchen will also be an activity for “at home chefs” in the making.

The Pickering House is a three-minute walk to downtown Wolfeboro, which is dotted with artisan shops, galleries and seasonal eateries.  Guests may also enjoy Lake Winnipesaukee’s many aquatic activities, including stand up paddle boarding, boat rentals, swimming and canoeing, and excursions to other lakeside towns via a boat ride on the M/V Sophie C., the official – and oldest – floating post-office for the lake’s island residents. Additional activities include nearby hiking, skiing, antiquing, tastings at local spirit companies, and the popular Great Waters Music Festival.

For additional information on the Pickering House Inn, please visit www.pickeringhousewolfeboro.com or call 603-569-6848.

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