Posts tagged with "Boston Celtics"

adidas Originals

ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY

adidas Originals reinvigorates an iconic silhouette that pays homage to an era of basketball legends

• Rivalry comes back in its iconic colors, influenced by the passion of New York basketball fans

• The style is honored with a pop-up exhibition curated by Eric Emanuel, featuring works by New York City creatives Brock Fetch, Tyrrell Winston, and New York Sunshine. In attendance at the exhibition launch were a roster of New York athletes: Kristaps Porzingis (New York Knicks), Allonzo Trier (New York Knicks), Allen Crabb (Brooklyn Nets), Charone Peake (New York Jets) and Cody Latimer (New York Giants)

Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry in New York City last night. Revitalizing a peak era of New York basketball, which spearheaded a communal spirit of fierce pride, the cult classic is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to debut the latest Rivalry model, inspired by New York’s undying passion and love for sports.

The shoe was celebrated through a pop-up gallery exhibition curated by Emanuel, showcasing the indisputable influence of basketball style into the realms of fashion, art, photography and more. The blank space was transformed into an interactive gallery covered in gritty, city-inspired installations that bought the shoe to life through the works of photographer Brock Fetch, mixed media artist, Tyrrell Winston and creative collective, NY Sunshine.

In true Big Apple style, Rivalry wheat paste posters drenched the exhibition entrance, surrounded by a canopy of scaffolding and sneakers hung from wires. Guests then walked through an exclusive showcase of collaborator works that included photography, installations, and a product showcase. On view was the latest iteration of the Rivalry Hi-Top, accompanied by both an archival silhouette from 1986 and a preview of what’s to come from the three stripes brand and Emanuel later in the year.

Staying true and honoring its predecessors, the latest Rivalry iteration will feature premium leathers that nod to the famous “Team Series” from the late 80s. The model stands out in a bold blue and orange colorway with adidas branding emblazoned on the tongue.

Today, adidas Originals will open the gallery up to the men’s and women’s basketball team from local New York school, High School of Fashion Industries, as well as the general public from 12:00 pm through until 5:00 pm. The surrounding streets of the exhibit will also play host to adidas street scalpers handing out admission tickets to the pop-up where guests have the chance to grab a limited edition Rivalry-inspired t-shirt designed by Eric Emanuel.

The Rivalry High OG will be available at select adidas retailers on Friday, February 8th and will retail for $110 USD.

The Rivalry Gallery is located at 158 Mercer Street, New York Street, NY.

Rae Sremmurd

Today marks the premiere of “T’d Up,” the newest song from hip-hop duo Rae Sremmurd. Released via Eardruma Records/Interscope Records, and produced by Swae Lee, Metro Boomin and Darrel Jackson pka Boomanati DJ, “T’d Up” will be featured by ESPN in their NBA campaign to promote the hotly anticipated match up between the Cleveland Cavaliers and the Boston Celtics on February 11, when LeBron James goes to Kyrie Irving’s house to see if he can tip the scales in the Cavs favor.

Watch the ESPN spot HERE

Listen to “T’d Up” HEREHERE

“T’d Up” will feature on Rae Sremmurd’s (Mississippi-bred brothers Swae Lee and Slim Jxmmi) upcoming third full-length,SR3MM. Made with their longtime producer Mike WiLL Made-It, SR3MM arrives as the follow-up to SremmLife 2—a 2016 album featuring the multi-platinum No. 1 hit “Black Beatles” (ft. Gucci Mane). SremmLife 2 drew acclaim from the likes of the New York Times, who noted that “the quieter innovation on this album is how, thanks to the more-meditative production, SremmLife 2is at times a commentary on and an updating of decades of Southern club rap.”

Released in 2015, Rae Sremmurd’s first full-length SremmLife debuted at the top of Billboard’s R&B/Hip-Hop Albums and Rap Albums charts, in addition to cracking the Top 5 on the Top 200 Albums chart its first week. SremmLife also scored Rae Sremmurd five platinum-selling singles, including “No Flex Zone” and “No Type.”

Last August, Rae Sremmurd delivered “Perplexing Pegasus” and its accompanying video. The song was named a Best New Track by Pitchfork, who hailed the duo as “a two-man circus celebrating carefree living to the fullest, back-flipping through verses.”