KIDinaKORNER/Interscope rock band X Ambassadors’ latest single “BOOM” was co-written by the band and produced by Ricky Reed (Twenty One Pilots, Leon Bridges).Visceral and instinctive, “BOOM” is a quick-fire anthem for emphatic recovery and personal revolutions. As its beat rocks, personal demons and toxic relationships recede in the rearview mirror. The artwork for “BOOM” is written in Braille and designed in a yellow-on-black colorway. For Casey Harris, the band’s keyboardist and Sam Harris’ brother, who was born blind, it is the first physical manifestation of his work that he has been able to experience visually. He has just 10% of his vision. “BOOM” will be featured on the band’s forthcoming album, the follow up to their debut platinum selling album VHS, later this year.
ALSO BECOMES THE FIRST ARTIST TO REACH A BILLION VIEWS ON GIPHY
The video, directed by Glassface and creative directed by Lil Yachty himself, intercuts live-action and animated footage, child and adult Lil Yachty and Young God, and comes complete with the twoséance–ing their toy carbon copies to life. On YouTube, the static audio for BOOM! has already racked up over 6 million-plus views.
Recently, Yachty reached yet another milestone, as he alsobecame the first artist to reach one billion views on GIPHY.
Upon release in March, Lil Boat 2 crashed the Billboard Top 200 at #2, his highest chart bow to date and second Top 5 entry in less than a year. Lil Yachty, aka Lil Boat, aka “King of the Youth” is a 20-year old Atlanta native, a Grammy-nominated singer, rapper, producer, creative designer, branding genius and fashion icon who smashed ono the scene two years ago with his debut mixtape Lil Boat. In 2017 he released Teenage Emotions which entered The Billboard Top 200 at #5 and remained on the charts more than four months. Since then he accumulated nearly 3 billion streams, found himself on the covers of Paper and FADER magazines, as well as landing the cover of The New York Times Men’s Style section and a XXL Freshman cover. Rolling Stone said his album Teenage Emotions is a “landmark moment that may change the way people rap,” while The New York Times Magazine dubbed him as an artist “that tells us where music is going.”