Posts tagged with "bmw"

Hyundai Invests in New Technology

Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business announced today its strategic investment in allegro.ai, a leading technology company specializing in deep learning (DL) – based computer vision. This partnership with allegro.ai will allow to speed up deployment of AI technology in many business areas. This will improve the quality of Hyundai’s products, thereby increasing customer satisfaction while creating a safer driving environment.

Founded in 2016, allegro.ai offers the first end-to-end DL lifecycle management solution focused on deep learning as it applies to computer vision. The company’s platform simplifies the process of developing and managing deep learning-powered solutions – such as autonomous vehicles, drones, security, logistics and others.

“Deep learning computer vision is one of the core technologies that can be applied to autonomous driving to navigate roads and make quick decisions in real-time – and allegro.ai is clearly an innovation leader in that field,” said Ruby Chen, Head of Investment at Hyundai CRADLE Tel Aviv. He added, “Our investment in allegro.ai is a further step in enhancing our presence in the Israeli market, a global leader of technological innovation in the fields of automation, artificial intelligence and deep learning. This is our fifth investment in an Israeli company and our activities will continue to grow the coming year”.

“We are proud to partner with Hyundai and share Hyundai’s belief that AI empowers the industry to provide greater road safety, autonomy, to better understand customers’ needs and to help broaden their experiences,” said Nir Bar-lev CEO and Co-founder of allegro.ai. “Whether a company is developing autonomous vehicles, drones, security, or other types of applications, allegro.ai makes it easy for them to manage their data-sets and build deep learning-based solutions while guaranteeing complete and confidential control of their data.

Check out their website HERE

Lexus UX, Vaughn Lowery, 360 MAGAZINE, Amazon headquarters, Seattle

LEXUS UX

By Alexandria Baiz × Vaughn Lowery

As of late, 360 Magazine had the opportunity to join Lexus in Seattle for an intimate ride and drive of their wholly-new UX SUV at the newly reimagined luxurious Loews Hotel 1000. This seaport city is home to both tech giants Microsoft and Amazon. With Lexus’s innovative track record for having unparalleled technology within their cabin, it was befitting that they brought us to the home of the Space Needle. Subsequently, this town is known to think outside of the box.

The 2019 Lexus UX takes a step into the future of modern luxury with its two most affordable and compact SUVs – the UX 200 and UX 250h. UX stands for urban crossover (x-over). The UX 200 will be released in December 2018 starting at $32,000 and the UX 250h will be released in January 2019 for around $34,000. Gearing towards an opulent compact car with an exterior design so specific, the UX has a signature three-dimensional shape that makes it different from its siblings.

The front has brow-shaped LED lights with optional ultra-small 3-projector LED units. Across the back of the boot, are an innovative wrap of three-dimensional LED lights which help with stability on the highways – a standout design element on the UX. The structure is built to mold into an everyday vehicle that is stable, perfect for urban use because it’s small and easy to park. We had no problem squeezing to the front of the Bainbridge ferry.

The 18″ 5-spoke aluminum alloy dark gray metallic wheels are proportional to the overall aesthetics of the vehicle. Available in a variety of twelve exterior colors, two of which are exclusive to the UX F Sport – Cadmium Orange and Nori Green. The Cadmium Orange includes a cherry base with yellow lowlights, making it appear vivid and adding tons of depth. Nori Green possesses bright highlights and dark contrast alongside of calm shades, drawing the color brilliant. Both of these colors are newfangled and daring for the Lexus brand.

The F Sport package is available in both the UX 200 and UX 250h model as well as has enhanced features and style which contributes to its name. This option comes in the two colors – Ultra White and Ultrasonic Blue Mica 2.0. The F Sport performance is exceptional, transforming the UX into a bespoke-like designer car with front sports seats, grille design, and jet-black trim.

The concept of UX stems from the versatility and adaptability this vehicle offers. With a seamless interior coupled with the Japanese concept of engawa offers a richer field of vision. Executed with a high-strength structure, placement of sound absorbing and insulating materials throughout, one can enjoy an extremely quiet ride.

The connection between driver and the vehicle is apparent with the “seat-in-control” concept. Entering and exiting is made easy with hip-point bottom cushions. 8-way power driver seats (including lunbar) allows the driver to operate with a comfortable yet natural posture.

All UX models are fabricated to ensure safety while driving. The Pre-Collision System alerts drivers of pedestrians, cyclists and other vehicles with a forward-facing camera and radar system. The LSS+ 2.0 system enhances this with specific light detection for different hours of the day. If the Pre-Collision System detects a high possibility of collision, an audio and visual alert will prompt the driver to take action. If the driver does not break at that point, the system may automatically apply brakes to help mitigate impacts. Dynamic Radar Cruise Control maintains a preset distance and operates between 0 to 110 mph. The Lane Departure Alert is extremely helpful with the Multi-Information Display (MID) the system can use forward-facing cameras to detect colored land marking illustrations. If the driver deviates from a visibly marked lane, the system alerts the driver with an audio and visual alert. In addition, the UX has an Electric Power Steering and Steering Assist. The Road Sign Assist can read a variety of traffic signs and will display them on the vehicle’s MID. Furthermore, Parking Support Brake uses braking control and visual warnings to reduce possible contact with moving objects while parking.

This Lexus is extraordinary with its high definition, intuitive technology, and overall performance. The UX includes a standard 7″ TFT (thin-film-transistor) LCD control panel while the UX F Sport features an 8″ TFT LCD panel design with a movable meter ring. By pressing a switch on the steering wheel, it moves to the right, enlarging the multi-information display. With the Lexus Remote Touch Interface, the 2019 UX feels as familiar as a smartphone. The most impressive tech feature is Amazon’s “Alexa” – which immediately connects you to play music; find directions; open your garage door on a rainy day; lock/unlock from a smart device and amongst other things control the lights in your home. The Lincoln Navigator is the only other vehicle in Northern America which offers Alexa. Moreover, additional driver connectivity features include Apple CarPlay, 4GB Wi-Fi Hotspot, Voice recognition for commands and the SiriusXM. The heads-up display allows drivers to focus more on the road and less on the infotainment unit.

The UX complies with the global trend of efficient gas mileage vehicles – UX 200 at 33 mpg (2.0- liter inline four-cylinder engine, similar to competitors but with less under-hood heat and lower weight for better vehicle balance). The UX 250h at 39 mpg, making it the wave of their next generation of hybrids. With 181 hp, the UX 250h is the fuel-efficient leader with the best-combined mpg of any CUV and/or SUV without a plugin NA.

In short, the Lexus UX 200 and UX 250h is a shoo-in for a ‘xennial’ buyer – a person who grew up in an analog environment and can easily adapt to present-day’s digital society. Just think of all of your friends and family members with a recent graduate degree or higher residing in a metropolis. Most likely they have a high appreciation for the arts and take local trips within their surrounding area with one or more cronies and a small lap dog in tow.

The Work-To-Weekend Luxury SUV

Practicality meets luxury with the 2018 GX 460 SUV, a work-to-weekend warrior that’s as at home on the trail as it is in the city or suburbs. Underscoring the three-row GX 460’s all-weather capability and comfort that seats up to seven passengers, the heated/ventilated front seats are available as a standalone option for the base model (standard on the Premium and Luxury models). In addition, the top-line GX 460 now offers captain’s chairs for the second-row seating in the Sport Design Package.

The Lexus signature spindle grille gives the GX 460 a distinctive, standout style. The Sport Design Package puts an extra accent on that design with special details such as an exclusive front bumper, rear bumper spoiler, special exhaust tailpipe tip, a redesigned side mirror case, scarlet tail lamps and unique 18-inch split-six spoke alloy wheels.

One Vehicle, Two Ways Easy maneuverability and the comfort of the GX 460 make it an ideal contender for the modern family. A dual-purpose vehicle, the luxury SUV can go from the office to an active, demanding 4×4 environment on the weekend without looking out of place. The standard and sole engine is a 301-horsepower 4.6-liter V8 that issues 329 lb.-ft. of peak torque. Combine that with 6,500-lb. towing capacity, and you’ve got an ideal boat hauler. Towing is aided with Trailer Sway Control, a function of the Vehicle Stability Control that enhances straight-line tracking.

A key to the GX 460’s dual personalities is its standard Kinetic Dynamic Suspension System (KDSS), which helps to significantly reduce body lean without resorting to stiffer springs and dampers. Lexus made the stabilizer bars stiffer to help reduce maximum body-lean angle by as much as 50 percent. Hydraulic cylinders act on each stabilizer bar, and linked by a pressure-sensing valve, they continually vary the lean resistance. During on-road cornering, when both front and rear hydraulic cylinders are in a neutral position, no fluid flows in the system and the stabilizer bars work conventionally to help reduce body lean.

Driving in off-road situations, KDSS is designed to reduce sway resistance, which allows the wheels to move with a larger degree of side-to-side independence. When the GX 460 encounters an uneven surface, one compressed cylinder causes fluid to flow to the other cylinder, helping the vehicle to keep all four wheels on the ground. The system works without any action needed by the driver.

The GX 460 has another ace up its fender for on-road smoothness. Available Adaptive Variable Suspension (AVS) uses electronically controlled dampers that adjust to road surface conditions. The driver can tailor ride and handling characteristics by selecting from among Normal, Sport or Comfort modes.
In today’s world, a full-capability SUV means the ability to casually traverse highways and grocery store parking lots while also offering the ability for an off-road excursion. That’s why the Lexus GX 460 uses a full-time automatic four-wheel drive system that can enhance everyday handling on the pavement as well as on the trails.

A Torsen® torque-sensing limited slip center differential distributes power 40:60 under most driving conditions and changes the ratio as needed based on wheel slip. The system offers a low range for off-road driving, and the center differential can be electronically locked.

Driving through a curve on pavement, for example, the Torsen differential can change the torque split to 30:70 to enhance vehicle tracking. If wheels spin, the center differential can change the ratio to 50:50 to help control slippage. The system can respond to sudden changes in road-surface conditions, such as driving through a puddle or over an ice patch. A two-speed transfer case with low range is supported by a wide array of chassis control technology. With Downhill Assist Control (DAC), Hill-start Assist Control (HAC), Active Traction Control (A-TRAC), Vehicle Stability Control (VSC) and available Crawl Control, the GX 460 has the ability to roam unpaved, uneven trails and steep inclines.

In some off-road conditions, where the driver might have a hard time knowing which direction the front wheels are pointing – the GX 460 comes with a standard steering angle indicator in the gauge panel. A-TRAC provides the traction benefits of having locking front and rear differentials, but with lower weight. The system can apply the brake to a slipping wheel, while transferring torque to the wheels with better traction.

Trail drivers who encounter steep and rocky hills know well the skill and concentration needed to manipulate the throttle, brake and steering to help keep the vehicle moving forward securely. The GX 460 makes it easier with available Crawl Control, which automatically modulates the throttle and brake, allowing the driver to concentrate on steering.

Engaged when the vehicle is in low range, Crawl Control allows the vehicle to move forward or in reverse at one of five driver-selectable low-speed settings. Crawl Control also engages the front and rear “virtual” locking differentials to help reduce tire slippage and optimize chassis behavior. Crawl Control can also help the driver navigate the GX 460 through sand, mud or snow.

The GX 460’s multimedia system is a multitasker, offering a customizable home screen that can display three sections simultaneously. For example, you can view a single display (navigation/map), dual display (navigation/map + audio, compass or other function) or three displays on the same screen (navigation/map + audio + weather). The available Navigation System’s three-dimensional map view makes it an even more effective driving partner. The touch-screen Display Audio uses an eight-inch screen that includes a backup camera, HD RadioTM, Bluetooth® audio, automatic phone book transfer, a vehicle information display and complimentary traffic and weather data provided via HD Radio.

The system also incorporates cache radio, which can pause live radio, recording up to 15 minutes of broadcast for later playback. Drivers with an iPhone ® (iPhone 4S and later) can get things done just by asking through standard Siri® Eyes Free Mode. Siri lets you call contacts, select and play music from iTunes®, get turn-by-turn navigation through Siri and Apple® maps, and much more.

The Lexus GX 460 also goes above and beyond with safety features. Technologies that exemplify the brand’s forward thinking are found in the optional Driver Support Package, which includes the Pre-Collision System (PCS), Driver Attention Monitor, Lane Departure Alert (LDA), Dynamic Radar Cruise Control, Outside Rear View Mirror (camera + Blind Spot Monitor indicator) and a Wide-view Front and Side Camera that is designed to enhance visibility in tight settings and around corners. Dynamic Radar Cruise Control uses millimeter-wave radar to measure and help maintain a pre-set following distance from a vehicle traveling ahead.

The Driver Attention Monitor helps to address a growing safety concern, that of driver inattention. The innovative system uses a camera to monitor the orientation of the driver’s face. If it determines that the driver is not facing forward when an obstacle is detected by PCS, a warning chime and a warning display convey alerts. If the driver doesn’t respond as the vehicle closes on the obstacle, the next level of warning is PCS gently applying the brakes. At the same time, the system automatically retracts the front seat belts and prepares the brake system to respond with increased force when you apply the brake pedal.

By monitoring visible lane markings, Lane Departure Alert can detect unintentional lane departure and sound a warning buzzer and display a visual alert. Also part of the Driver Support Package, Intelligent High Beam brings courtesy and safety to the road by automatically switching high beams to low when meeting oncoming vehicles or approaching vehicles from the rear.

When equipped with the available Navigation System, the GX 460 also comes with a one-year complimentary subscription to Lexus Enform Destination Assist, and the subscription-free Lexus Enform App Suite.

These voice-enabled apps let you search the Internet through Destination Search, make restaurant reservations through OpenTable®, order movie tickets via MovieTickets.com, listen to Internet radio (including Pandora®, iHeartRadioTM and Slacker), and search business reviews on Yelp®.

The 2018 GX 460 includes Lexus Enform® Safety Connect featuring Automatic Collision Notification, Stolen Vehicle Location, Emergency Assist Button, Enhanced Roadside Assistance and Lexus Enform Safety Connect and Lexus Enform Destination Assist (includes a complimentary one-year subscription). Lexus drivers can also opt in for Lexus Enform Service Connect with a complimentary one-year subscription included. This service allows customers to remotely view information about certain aspects of their Lexus vehicle via the MyLexusandBeyond mobile application for iOS smartphone users or LexusDrivers.com for others.

Information includes maintenance alerts, warning light notifications and a vehicle health report that includes email and push notifications for diagnostic information, required maintenance reminders, current vehicle alerts, service campaigns, and more. Available Lexus Enform Remote (one-year subscription included) allows the owner to remotely view and control certain vehicle features using a mobile app for iOS and Android devices. Key features include remote door lock/unlock, remote stop/start for the engine and climate control, vehicle finder, guest driver monitor and more.

For more information visit their Instagram

To see the make and model of this vehicle click HERE

CULLINAN

CHANGE IS GOOD.

by Vaughn Lowery

As of late, Rolls-Royce invited a slew of journalists and digital influencers from around the globe to test out their newly introduced SUV. Jackson Hole, Wyoming is notably recognized for it’s elite residents and celebrity visitors alike, including Kanye West, Sandra Bullock and Harrison Ford. Yet, this time around the Snow King Resort and one of its steepest slopes had become acquainted with the Cullinan. Not the largest rough diamond found in South Africa in 1905 but the manufacturer’s first-ever sport utility vehicle. Yes, we couldn’t conceive that a Rolls could ever climb a mountain but seeing is believing.

As we ascended to the top with the 6000 lb gem, she started to metamorphose from a stately Caterpillar into bodacious butterfly. We went over unpaved trails and ruts all the way to the summit (8010 ft above sea level) for pastries and coffee. On the way down with merely a switch of a button we descended with ease over gravel and dirt all while being enamored by the Spirit of Ecstacy with her wings throwing caution to the wind.

On the road, we felt every bit of 563 hp (627 lb-ft torque @ 1600 rpm) as we swiveled through the two-lane main road with minimal traffic. Just as graceful as her siblings and as celebrated as the Phantom we witnessed tons of townies gawk at her effortless design and styling. Her grill kept in line with the overall DNA of the brand but its standard 22″ part polished shadow wheels matched her midnight sapphire exterior nicely.

Our deep scarlet red leather interior was enunciated with the usual technology and innovation of their BMW iDrive-inspired infotainment system as seen in the Ghost; however, in the back we had separate seats and access to tablet-like screens which erupted by the touch of a button. Along the back top panels were buttons to dial up or down the 22-speaker bespoke sound system which mimicked an IMAX theater. We bopped around the back in comfort and chit chatted with no outside noise due to their 200 lbs of sound-deadening insulation and privacy glass which lurks behind your head.

Like most automobiles in this segment, her dual-pane sunroof opened up wide enough for you to want to hop up and cleave your head out while screaming all the way to prom. Our model didn’t feature the tailgate retractable seats; but nonetheless this vehicle will most likely end up at some stadium for playoffs with a chilled champagne bottle and scotch in the back middle console with custom etched snifters.

This vehicle’s MSRP is $325,000 but our model tested was approximately $400,000. Is the price worth it? Hell yes! After all, this is the first in its family, which can conform to most terrains and excursions. Go figure, the youngest in its batting order can be used to pick the kids up from school, off-road and be chauffeured to Rihanna’s Annual Diamond Ball. It’s highly probable you may see this truck at a Costco’s as well as Jay-Z and Beyonce’s next On The Run tour. Having said that, this is most decidedly one of Rolls-Royce’s more practical vehicles as it will and can be used on an everyday basis. With its dynamic all-terrain capabilities, safety features and height, you’ll have more command of the road that any of its tribe members.

Order the Cullinan

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

J.D. Power × Multimedia × Satisfaction Study

In-Car Multimedia Technology Still Vexes Vehicle Owners, but Some Automakers Showing Strong Improvement, J.D. Power Finds

In-car multimedia technology, perennially the leading source of complaints among new-vehicle owners, is still a sore spot for customer satisfaction, but is improving. According to the J.D. Power 2018 Multimedia Quality and Satisfaction Study,SM the number of reported problems with in-car audio, communication, entertainment and navigation (ACEN) technologies has decreased for a third consecutive year, with several technology standouts emerging among manufacturers.

The study measures the experiences and opinions of vehicle owners regarding the quality, design and features of their ACEN system in the first 90 days of ownership. Multimedia system quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

Top-performing vehicles in each segment are as follows:

• Small Mass Market: Kia Rio

• Compact Mass Market: Kia Forte

• Midsize Mass Market: Ford Mustang

• Large Mass Market: Ford Taurus

• Small Premium: BMW 2 Series

• Compact Premium: Porsche 718

• Midsize Premium: Lincoln Continental

• Large Premium: BMW 7 Series

“In-car multimedia has been a problematic category for automakers for several years, as ever-more elaborate navigation, voice recognition and entertainment systems have proliferated in vehicles of every type,” said Brent Gruber, Senior Director, Automotive Quality Practice, J.D. Power. “While the area is still the leading cause of new-vehicle complaints—with voice recognition technology continuing to lead the way as the number one complaint for a sixth consecutive year—we are seeing some serious improvement across the board, with some manufacturers really raising the bar on delivering quality multimedia technology experiences for their customers.”

Data for the annual Multimedia Quality and Satisfaction Study is derived from each year’s J.D. Power Vehicle Quality Survey (VQS). The data is augmented with supplier sourcing information where available, which affords multimedia suppliers with a comprehensive view of the overall multimedia industry, as well as the performance of individual products and systems, and problems that owners experience.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Speed Read: Supercars

Speed Read: Supercars will guide you through every aspect of these imagination-capturing, eye-widening, land-bound speed missiles.

When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare.

Supercars are complex subjects that interest nearly all car enthusiasts. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read: Supercars answers the hows and whys of these fantastic cars, offering an engaging review of history, engineering, design, key concepts, and key people.

About the Author

Basem Wasef’s fascination with all things automotive spans back to his childhood in London, where he was known to sing Happy Birthday to his extensive collection of Matchbox cars. Though his enthusiasm has taken him from the Arctic Circle to Modena in pursuit of extraordinary and exotic vehicles, he can’t imagine living anywhere but car-crazed Los Angeles, California.

Pirelli Leads in Original Run Flat Equipment

Pirelli has underlined its status as the preferred brand for premium and prestige car makers, proven by over 500 homologations for Run Flat tires. This is technology that allows drivers to keep going even with a puncture, so that they can reach their nearest tire dealer to change the tire. In total, there are 516 homologations of Pirelli Run Flat tires: in other words tires that have been chosen by manufacturers as original equipment for their new cars. These include 326 summer tire, 100 winter tire, and 90 all-season tire homologations. As a result, Pirelli now has more than 2800 manufacturer homologations for its product range.

Alfa Romeo is the latest marque to have homologated Pirelli Run Flat tires on its Giulia sedan. Manufacturers such as BMW, Cadillac, Dodge, Jeep, Mercedes, Mini and Rolls-Royce also use Pirelli tires that can keep going after a puncture. Even when a tire pressure monitoring system indicates a sudden loss of pressure, these tires are able to carry on driving for 50 miles at a maximum speed of 50mph. The specially-designed tire sidewall structure is capable of supporting the weight of the car, ensuring a safe journey to the nearest tire dealer. Pirelli’s bespoke Self Supporting system uses special reinforcements inserted into the sides of the internal structure that are able to withstand both the vertical and horizontal loads on the car.

Pirelli’s Run Flat technology is available on P Zero, Cinturato, Scorpion and Scorpion Winter, Winter Sottozero 3 and Winter Sottozero Serie II. Consequently, the range is able to cover 97% of fitments in 18-inch size or higher, with 24 exclusive product codes: which are sizes that no other tire manufacturer sells. Pirelli is the leader in the Run Flat sector, both when it comes to summer and all-season tires as well as winter.

Run Flat technology responds to the demands of prestige and premium car manufacturers for a level of personalization precisely tailored to the technical characteristics of their vehicles. Throughout the development process, which takes two or three years, Pirelli’s engineers work hand in hand with their counterparts at each manufacturer to create specific tires that are distinguished by a special marking on the sidewall. For each manufacturer, there is a bespoke tire – which is at the very heart of Pirelli’s perfect fit strategy.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world. Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com.

Pirelli Joins BMW for Oktoberfest

Oktoberfest is BMW Car Club of America’s annual celebration and for its 49th edition taking place in Pittsburgh, PA, Pirelli could not miss it as this year’s Oktoberfest also marks a special anniversary for the German car manufacturer which is celebrating 50 years of the beloved BMW 2002 model. The 2002 holds special significance in the US especially, as it is known as the model that ignited enthusiast’s passion for the brand. In tribute, 2002 owners from across the country will gather at O’Fest this year for what is possibly the largest gathering of ‘02s ever assembled.

“Oktoberfest is the largest annual gathering of BMW Club members in the world, so we couldn’t miss this opportunity to honor the German marque. As a specialist in premium tires, Pirelli has a longstanding relationship with BMW, producing numerous ‘star marked’ tires specifically for BMW as original equipment, such as for its latest powerful SUVs (X5 and X6), the 1 Series, 3 Series, 3 Series GT, 5 Series, 6 Series Gran Coupe, and 7 Series. And we also have the CN36 from our vintage Collezione tire range, which is perfect for the much-loved 02 model being celebrated at O’Fest this year,” said Marco Crola, CEO of Pirelli Tire North America.

Pirelli’s presence at this 900-strong crowd ‘O’Fest’ as it is known over July 9-14 includes a Pirelli booth, Pirelli Concours judging and awards on Wednesday July 11th and the Pirelli Dinner on Thursday 12th July at the Carnegie Science Center. Some 800 BMW cars are expected to turn out for the 2018 Oktoberfest, which is the BMW CAR Club of America’s self-described ‘world famous party’ for its North American members. For more information visit Pirelli or the official BMW Oktoberfest website.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

New-Vehicles Improve × J.D. Power

New-Vehicle Initial Quality Improves Again, J.D. Power Finds

Genesis, Kia and Hyundai Are Three Highest-Ranked Brands

New-vehicle quality has improved for the fourth consecutive year—by 4% from 2017—and has reached its best level ever, according to the J.D. Power 2018 U.S. Initial Quality Study (IQS),SM released today.

Initial quality is measured by the number of problems experienced per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality. In this year’s study, quality improves across six of the eight categories measured, with 21 of the 31 brands included in the study improving their quality from 2017. The industry average of 93 PP100 is 4 PP100 better than in 2017.

“There’s no question that most automakers are doing a great job of listening to consumers and are producing vehicle quality of the highest caliber,” said Dave Sargent, Vice President of Global Automotive at J.D. Power. “That said, some vehicle owners are still finding problems. As vehicles become more complex and automated, it is critical that consumers have complete confidence in automakers’ ability to deliver fault-free vehicles.”

Following are some key findings of the 2018 study:

• Most vehicle areas improve: Of the eight categories measured, vehicle exterior improves the most, now at 15.2 PP100, compared with 16.6 PP100 in 2017. Improvements include less wind noise and fewer paint imperfections. Significant year-over-year improvements also occur in the seats (8.0 PP100 vs. 8.7 PP100) and vehicle interior (14.3 PP100 vs. 14.7 PP100) categories.

• Porsche 911 posts best score of any model: The Porsche 911 has the lowest overall problem level (48 PP100) of any model this year. This is also the lowest level recorded in this generation of the study (2013-2018). The U.S. Initial Quality Study, which was first published in 1987, is currently in its fourth generation.

• All domestic corporations improve faster than the industry: Fiat Chrysler Automobiles (7 PP100 improvement), Ford Motor Company (5 PP100 improvement) and General Motors (5 PP100 improvement) all outpace the industry average rate of improvement (4 PP100).

• Infotainment problems are decreasing: Audio/Communication/Entertainment/Navigation (ACEN) remains the most problematic category for new-vehicle owners. However, this area has improved for the third consecutive year, led by fewer problems with built-in voice recognition systems.

• Globalization of auto industry continues: Vehicles in the 2018 study are manufactured in 25 countries, 11 of which weren’t present in the study five years ago. Those 11 countries include Brazil, China, Finland, India, Italy, Netherlands, Poland, Serbia, Spain, Thailand and Turkey. The other 14 countries include Austria, Belgium, Canada, France, Germany, Hungary, Japan, Mexico, Slovakia, South Africa, South Korea, Sweden, United Kingdom and United States.

• Increasing problems with driver assistance systems: As automakers add more advanced driver assistance systems to their vehicles, more consumers are experiencing problems. The level is still low (3.5 PP100 on average) but has been increasing by about 20% a year for the past three years.

“As we look to the future, avoiding problems with safety and driver assistance technology is critical,” Sargent said. “In an era of increasingly automated vehicles, vehicle owners have to be comfortable using foundational technologies like lane keep assistance and collision avoidance. Otherwise, automakers will not easily overcome consumer resistance to fully automated (driverless) cars.”

Highest-Ranked Brands and Models

Genesis ranks highest in overall initial quality with a score of 68 PP100. Kia (72 PP100) ranks second and Hyundai (74 PP100) ranks third. This is the first time that three Korean brands are at the top of the overall ranking, and it is the fourth consecutive year that Kia is the highest-ranking Mass Market brand. Porsche (79 PP100) ranks fourth and Ford (81 PP100) ranks fifth.

Mazda is the most-improved brand, with owners reporting 25 PP100 fewer problems than in 2017. Other brands with strong improvements include Mitsubishi (20 PP100 improvement), Cadillac (15 PP100 improvement), Infiniti (15 PP100 improvement), Hyundai (14 PP100 improvement) and Lexus (14 PP100 improvement).

The parent company receiving the most model-level awards for its various brands is Ford Motor Company (five awards), followed by Hyundai Motor Group (four), and BMW, General Motors and Nissan (three each).

• Ford Motor Company models that rank highest in their respective segments are Ford Expedition; Ford Mustang; Ford Super Duty; Lincoln Continental; and Lincoln MKC.

• Hyundai Motor Group models that rank highest in their segments are Genesis G90; Hyundai Tucson; Kia Rio; and Kia Sorento.

• General Motors models that rank highest in their segments are Buick Envision; Chevrolet Silverado; and Chevrolet Silverado HD.

• BMW models that rank highest in their segments are BMW 4 Series; BMW X1; and BMW X6.

• Nissan models that rank highest in their segments are Nissan Altima; Nissan Frontier; and Nissan Maxima.

Other models that rank highest in their respective segments are Acura ILX, Dodge Grand Caravan, Mercedes-Benz GLA and Toyota Corolla.

Plant Quality Awards

Toyota Motor Corp.’s Yoshiwara plant (Japan), which produces the Lexus LX and Toyota Land Cruiser, receives the Platinum Plant Quality Award for producing models with the fewest defects or malfunctions. Plant quality awards are based solely on defects and malfunctions and exclude design-related problems.

Toyota Motor Corp.’s Cambridge North (Canada) plant, which produces the Toyota Corolla, and Georgetown 3 (Ky.) plant, which produces the Lexus ES, each receive the Gold Plant Quality Award in a tie for the Americas region. BMW Group’s Dingolfing 02 (Germany) plant, which produces the BMW 6 Series and BMW 7 Series, receives the Gold Plant Quality Award for the Europe/Africa region.

The 2018 U.S. Initial Quality Study is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2018.

Find detailed information on vehicle quality, as well as model photos and specs, at jdpower.com/quality

For more information about the 2018 U.S. Initial Quality Study, visit http://www.jdpower.com/resource/us-initial-quality-study-iqs

See the online press release at http://www.jdpower.com/pr-id/2018086.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Media Relations Contacts

Geno Effler; West Coast; 714-621-6224; media.relations@jdpa.com

Shane Smith; East Coast; 424-903-3665; ssmith@pacificcommunicationsgroup.com

About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info

BMW × COACHELLA

THE MOST EXHILARATING ROAD TO COACHELLA.

When music and innovation meet, incredible things happen. See for yourself in our latest collaboration with the Coachella Valley Music & Arts Festival.

For this year’s #roadtocoachella we unveiled a unique Coachella design for our BMW i8 Roadster, created by Portugal. The Man lead singer John Gourley. Take a look at this exciting reimagination of the BMW i8 Roadster.

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