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Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

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An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model

Nixon Dork Too

The Dork Too is available February, 2019.

Nixon proudly announces the launch of the original eye-free time teller, the Dork Too. A smart ass watch with a personality all its own.

The Dork Too is iconic Nixon style that doesn’t take itself too seriously, with a mashup of retro electronics, simple, modern forms, and progressive maker culture. Press a button and The Dork yells the time and much more. This fun-loving digital comes fully juiced, but when it does run low just plug in the USB cord provided for easy charging.

This is easy, eye-free time telling that’s easy on the eyes.

Dork Culture

The Dork Too is for the confident culture leaders with Street Geek style that’s a mash-up of retro and modern.

This re-styling of old looks has the fashion world buzzing about terms like “geek chic.” But more than a fashion movement, the Dork World itself is made up of people energized around an experimental blend of hyper-progressive technology with lo-fi materials and construction. Never a style play, the swag of dork culture comes from doing – from being creative, smart, and clever. If you have a love of street culture and great design, the Dork Too is for you.

Key Features:

Retro-Modern.

A contemporary take on a clean timeless style.

It’s Re-chargeable.

Plug it in to your USB for on the go charging.

It Yells The Time.

A watch with a real personality, push the button and it yells the time and much more.

The Dork Too comes in black, gold, rose gold, and silver. It retails for $150.00 and launches globally February 2019, both in stores and online.

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

THE HUNDREDS × G-SHOCK

CASIO G-SHOCK PARTNERS WITH THE HUNDREDS ON NEW 35TH ANNIVERSARY COLLABORATION TIMEPIECE 

First Available Exclusively at ComplexCon, Custom Design Elements Nod to Both Brands’ Anniversaries

 

Today, Casio G-SHOCK announces their second collaboration model in partnership with international streetwear brand The Hundreds – available first exclusively at ComplexCon this weekend. In celebration of G-SHOCK’s 35th anniversary, as well as The Hundred’s 15th anniversary, the men’s timepiece features an updated DW5600 case in a matte-black colorway. With The Hundreds’ signature red, yellow and black colorway dynamically positioned on the face, the new model also features their brand ethos of “Blood Sweat & Years” on the watch strap.

 

Following a previous collaboration between the two fashion entities in 2012, the DW5600HDR-1 model nods to G-SHOCK’s original timepiece with a classic square face and compellingly simple yet distinctive design, as well as The Hundreds’ two signature logos on the strap and on the case back.

 

“Since we aspire to have a timeless brand, in handpicking our collaborators we seek out partners with classic legacies,” said Bobby Hundreds, founder of The Hundreds. “Casio G-SHOCK is a heritage player, having maintained relevance through design and quality over generations. When The Hundreds works with G-SHOCK, we’re not just making a watch, we are bridging our histories: A timepiece that stands the test of time.”

 

The Hundreds, a streetwear brand founded in Los Angeles in 2003, was inspired by California’s punk, hip-hop, skateboarding and surfing culture. Its products are now sold worldwide and have expanded to include eyewear.

 

A video was created to showcase the new timepiece. Take a look: http://bit.ly/gshxhrd

 

The DW5600HDR-1 will first be showcased at ComplexCon, a one-of-a-kind street culture festival in LA that is bringing together the top brands across pop culture, music, art, food, style, sports, innovation, activism, and education. The festival is taking place on November 3 and 4 in Long Beach, California.

 

In addition to a black IP case back, the DW5600HDR-1 timepiece also comes equipped with G-SHOCK technology including:

 

  • 200M water resistance and shock resistance
  • EL backlight
  • Flash alert
  • Multi-function alarm
  • Hourly time signal
  • Stopwatch and countdown timer
  • 48.9mm case

 

The DW5600HDR-1 will retail for $160 and will be available for purchase exclusively at the G-SHOCK booth at ComplexCon from November 3 – 4, with a global release date of November 9 at select fashion boutiques, Macy’s, and gshock.com.

Henri Bendel Jetsetter Backpack

Olivia Culpo Spotted Carrying the Henri Bendel Jetsetter Backpack!

LOS ANGELES, CA – Olivia Culpo was photographed wearing Henri Bendel in NYC recently! The Model Squad Star looked sporty-chic carrying the Jetsetter Convertible Petrol Backpack ($328; www.henrybendel.com) while leaving her hotel.

To download hi-res photos of Olivia, please click here.

To download free hi-res photos of the Jetsetter Backpack, please click here.

Photo Credit: STARTRAKPHOTO/Michael Simon

Caption: Olivia Culpo Spotted Wearing the Henri Bendel Jetsetter Backpack ($328)

360, 360 Magazine, Vaughn Lowery, Henri Bendel Jetsetter Backpack, Olivia Culpo360, 360 Magazine, Vaughn Lowery, Henri Bendel Jetsetter Backpack, Olivia Culpo

Nicki Minaj × Vogue Arabia

Nicki Minaj Covers September Issue of Vogue Arabia.

A fully-fledged member of rap’s fashion royalty, Nicki Minaj, who has more than 90 million followers on Instagram, has returned following a hiatus of nearly four years to drop her fourth album, Queen. In this moment when the fashion industry discusses inclusivity, diversity, and equality, it was only fitting that the cover story was shot in New York, just a few days before the Met Gala, by an all female-team. Renowned photographer Emma Summerton was behind the lens, while the styling was done by Anna Katsanis and overseen by Vogue Arabia fashion director Katie Trotter. The hair and makeup looks were created by Kim Kimble and Sheika Daley respectively.

Neecole Cockerham

Neecole Cockerham is a Berkeley-born actress who entered the business as the first African American woman to grace the television ad campaigns of fashion stalwart’s Banana Republic. She continued on and garnered an overwhelming number of commercials for industry giants like Sears and IBM. Ad agencies cast her in more than 120 national commercials to date. She maintains the same humility she had before appearing in Vogue, O Magazine, Harper’s Bazaar, and Martha Stewart. Neecole has also appeared on Billboards for Dockers, Kraft & other major print campaigns.

Her theatrical career began early in life as she gathered family and neighborhood children in the downstairs den of her family home and did different characters of sketch comedy skits, complete with wardrobe changes. Shaped as a promising creative being at the Bay Area-based Berkeley Arts Magnet, Neecole furthered her fervor for the theatrical arts at Cal State Northridge where she studied Acting for Television under the consummate professional, Lillian Lehman. She, additionally, studied with Eden Harmon at Estelle Harmon’s acting school in Los Angeles.

She has performed in such shows and films as: for colored girls who have considered suicide / when the rainbow is enuf, Heroine Helen, Love Thy Neighbor, Significant Others, Do Over, The Life, Jesus’ secretary. However, her decade-long truth, passion project, and stand out performance was her dramatic one-woman show entitled I Am Not My Mother. She actually sold this show, which transcended race and economic status, as well as created a theater experience that was relatable, brought people together and told the story of an unexpected All-American girl.

After the show sold, her father, who she was extremely close to, unexpectedly passed. Tragedy ensued as she was in a near fatal car accident, where she broke her neck but survived. In her words, she was given new life…life with a purpose.
While still recovering from her horrific car accident, Neecole continues to push her limits as an artist, producer, and businesswoman with purpose. Due to her savvy business acumen and keen production skills after her accident in February 2017 she decided to devote her skills to being in service of others as a humble humanitarian for causes such as feeding several hundred women on Skid Row at The Downtown Women’s Center in Los Angeles at Christmas.

As of late, Neecole produces the annual West Adams Block Party. Her responsibilities include seeking and procuring strategic partners, aligning with the west adams citizens, partners and policymakers, and birthing a music stage with innovative talent and compelling storytellers. The Block party is a new business model that partners Non Profit organizations with the event for direct impact on urban areas.

When she’s not producing mega events or influencing the culture, she is back to her grind acting and has recently signed with Media Artist Group Agency. In 2016 she was in the running for a Pulitzer Prize as an American author for her One Woman Show “I am not my mother.” Additionally, she continues her quest as an artist by writing and producing multiple projects.

(*featured photo credit: Darien Davis)

For media inquiries regarding Neecole Cockerham and more information on the 2nd Annual West Adams Block Party, please contact Karen Lewis at (323) 424-9400

WANT Les Essentiels

INTRODUCING THE WANT LES ESSENTIELS NYLON TECH COLLECTION : Designed to withstand life’s daily adventures, the WANT Les Essentiels Nylon Tech series is the infamous collection of durable and strong, yet super-soft to the touch nylon accessories. The collection, which features water & tear resistant nylon, is designed with the intent of safeguarding everyday essentials, no matter the climate. The fabric is crafted in Italy with the intention of delivering accessories that have maximum strength and durability while remaining lightweight and smooth to the touch. 

 

Canteen Green, the new Spring/Summer 2018 colorway offering for the technical nylon collection launching with the Spring/Summer 2018 season, brings an update to an array of the brand’s signature staples. A standout is the Hartsfield Weekender Tote, a bag that excels with its clean design and simple shape, making the perfect travel companion. Streamlined design means plenty of room to pack all your essentials, while a highly ergonomic design promises extra comfort and ease. With Italian leather details, all-leather base and handles, this signature WANT Les Essentiels tote is an extra-durable travel solution with a subtle touch of luxury.

 

Along with the Hartsfield Weekender, the Nylon Tech Collection has expanded to incorporate the brand’s signature O’Hare tote, Kastrup backpack, Haneda briefcase, Kenyatta dopp kit, and Florio computer case. Styles are available in either Canteen Green and/or classic Black and range in price from $195.00 for the Kenyatta to $495.00 for the Kastrup. Pieces are available for purchase via www.WantLesEssentiels.com.

HERON PRESTON x Off-White

VIRGIL ABLOH AND HERON PRESTON REVEAL “COLLABORATION” HANDBAG

For their first collaborative release, Virgil Abloh (Off-White ℅ Virgil Abloh) and Heron Preston present “COLLABORATION”, a concept carryall that incorporates the designers’ common exploration of industrial elements. This accessory is a living hybrid: its dual-colored strap is a fusion of Off-Whites graphic yellow Weight Securing System strap and Preston’s signature orange band with the branded word “Style” in Russian. The strap is a purposeful note of asymmetry in a piece with clean balance. The transparent body is printed with Off-White’s famed diagonal white lines, along with the words “COLLABORATION”. Black carabiner clips secure the strap, while inside, an industrial netting-inspired inner tote is a textural contrast to the sleek exterior. Substantial industrial hardware finishes the design, with metal nuts that cleanly secure orange leather straps.

“Heron Preston’s ability to think without limits comes to life in this bag we created together,” Abloh says. “The mix of the materials combined with Off-White DNA lead to a final product that suggests a different idea of a “handbag”.”

PRICING
“COLLABORATION” – Mini – $942.00
“COLLABORATION” – Medium – $1,232.00

ABOUT HERON PRESTON

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he is a cultural icon in youth culture, and emerging designer in high fashion. He founded his eponymous fashion brand in 2016, and in two short seasons has garnered an international following. The common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. Heron Preston finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his “UNIFORM” project from 2015, the designer’s first major collection, in which he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

@HERONPRESTON

 

ABOUT OFF-WHITE ℅ VIRGIL ABLOH

Established in 2013, Off-White is defining the grey area between black and white as a color.  Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

@off____white

 

MEDIA CONTACT

ATHLETIC JUNCTION

​Athletic Junction (AJ) provides comfortable and affordable apparel for sports fans.  As of late, they’ve become vendors for numerous schools, sports leagues, training facilities, sports agencies and emerging businesses throughout Northern America.

Presently, Michael V. Parker II alongside of his partner Justin Harper helm Athletic Junction. Both have participated in NCAA Division I teams as well as played on professional franchises. With a substantial background in sports, they inherently understand what a fan craves. 

Their attire has been proudly worn by dozens of professionals within the entertainment and sports industries. Some of their most recent philanthropic efforts include the following: becoming a strategic brand partner of the National Breast Cancer Foundation, Special Operations Warrior Foundation and aiding disaster relief efforts for orphans in Port au Prince, Haiti. 

They possess an insatiable desire to inspire and expand Athletic Junction’s influence.  “We are a young company with ENORMOUS ASPIRATIONS!,” asserts Parker.  

Justin Harper

Michael Parker

SHOP Athletic Junction.

#EmbraceYourJourney