Posts tagged with "BCBG Maxazria"

Cotton Incorporated’s “Cotton Style House Collection” Delivers Influencer Inspired Fashion

Cotton Incorporated, the not-for-profit research and promotion company representing U.S. cotton, proudly announces the launch of its new limited-time online shop, Cotton Style House Collection, available on Amazon. Now through August 31, Amazon shoppers can purchase a variety of on-trend cotton apparel for every occasion – and from an assortment of brands. Inspired by the Hamptons’ beach-washed summer, the collectionis evocative of eight fashion, fitness, and lifestyle influencers from across the U.S and curated by internationally-recognized celebrity stylist, Irma Martínez. The Cotton Style House Collection is now available at Amazon.com/ShopCotton.

“Last Fall, Cotton Incorporated collaborated with Amazon to create an Amazon Fashion Show broadcast via Amazon Live,” says Marissa Barlin, director of strategic alliances for Cotton Incorporated. “This season, the Cotton Style House Collection lets you easily purchase the summer’s hottest looks with just a couple clicks. Whether you’re on the go, working out, hitting the town at night, or jetting off on your next vacation, it’s cotton’s breathability and versatility that can take you through your day.”

 
Cotton Style House Collection Celebrity Stylist
 
Each individual piece of the Cotton Style House Collection, which has been inspired by some of the most sought-after fashion, travel, and lifestyle influencers, exhibits the versatility and comfort of cotton. The collection was curated by celebrity stylist Irma Martínez, founder of the styling and creative concept firm Trendy, Inc., is recognized for her work with celebrities such as Maluma, Sofia Vergara, Serena Williams, and Pitbull, among many others.
 
“For the Cotton Style House Collection, I’ve drawn inspiration from influencers with amazing style that are really making an impact in the fashion world,” expressed Martinez. “The best thing about the collection is that – much like the fabric that is its center-piece – every apparel category is versatile, offering shoppers an opportunity to see themselves in the unique pieces from a diverse set of versatile brands and designers.”
 
Cotton Style House Collection Influencer Partners & Apparel Categories
 
The Cotton Style House Collection showcases cotton’s ability to bridge lifestyles and includes a variety of everyday pieces that can be worn in multiple ways ranging from “The On-The-Go Getter” casual looks, “The Jetsetter” resort-wear, “The Show Stopper” dressier styles and “The Wellness Warrior,” highlighting sporty athleisure pieces. Brands featured in the collection include, Adidas, AG Adriano Goldschmied, American Apparel, ASTR the label, A|X Armani Exchange, BCBGMAXAZRIA, For Love & Lemons, J.Crew, MINKPINK, Perry Ellis, PUMA x Selena Gomez, Show Me Your Mumu.

 

Each Cotton Style House Collection influencer partner worked alongside Cotton Incorporated and Martínez curating unique looks that are representative of their lifestyle and personalities. The influencer partners and the collection’s apparel categories they represent are:

ON-THE-GO-GETTER

Becky Hillyard – @cellajaneblog
Pam Hetlinger – @pamhetlinger

SHOW STOPPER

Jill Wallace – @littleblackboots
Steven Onoja – @stevenonoja

JETSETTER

Marissa Fuchs – @fashionambitionis
Patrick Van Negri – @patrickvannegri

WELLNESS WARRIOR

Gregory Dava – @gregorydava
Melody Acevedo – @melodyslife

About Cotton Incorporated

Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton. For more information about Cotton Incorporated, visit CottonInc.com.

Urszula Makowska

Photo by Leslie Moncada.

Fashion trends in 2018

Fashion and Social media influencer Urszula Makowska is a fashionable New Yorker with over 116k followers on Instagram. She was invited to almost every event of the New York Fashion Week. Urszula is influencing others with her fashion style and at this occasion, she had an interview that revealed what the fashion trends are of 2018, as seen at the NYFW.

As a fashion blogger, what were you looking forward to seeing in New York Fashion week?

The most exciting time of the year for bloggers is always fashion week. This time of the year is the busiest for us. We plan our outfits and the events we will attend in advance. We work hard to coordinate everything to perfection including travel and hotel stays.

Personally, I love fashion week. For me, it is extremely exciting. I am a fashion addict and I love to attend shows and presentations to view the upcoming trends for the next seasons. I love to see what designers have created for the upcoming seasons. It is all a work of art and a way to express yourself. Then I love to share the upcoming trends with my followers and readers. During this F/W 2018 New York Fashion Week, I was super excited to attend my shows since I officially received over 40 invitations, and this included some of the big designers from Badgley Mischka to BCBG Maxazria. I was extremely proud of myself to have the ability to attend my shows and presentations. It has shown me how far I came into my career as a blogger. I was also looking forward to not only attending the shows and events, but also seeing friends who were flying into New York City, networking, meeting other bloggers, and working together with photographers to take photos of my looks.

Why is it important for a fashion blogger to attend Fashion Week?

Fashion week is extremely important for any fashion blogger and fashion influencer. Now-in-days, we bloggers and influencers hold the power to influencing and generating sales. We dominate the market and this directly means that we always have to be on top of the upcoming trends. Followers and readers look up to us as having the knowledge of our niche and market. They know us as the experts for getting style inspiration or simply buying what we are wearing or using. Fashion week allows us to keep up with the upcoming trends. We are able to see what products will be hot for the next season and how they can be styled. We are able to see the new trends before anyone else and we are able to introduce these new innovations to our followers and readers.

Aside from that, attending fashion week is also important to us in terms of networking. By attending these events, we are meeting people constantly. These people may be bloggers, editors, or photographers. We have the ability to form a relationship and partner together in the future. I know I personally have met a lot of people this season and I created strong friendships with them. We are always working together and supporting one another. At the end of the day, this only benefits you.

What was your best event so far from NYFW and why?

The best event from NYFW for me was going backstage with Aveda for Tibi. I personally love Tibi and have always wanted to attend one of their shows. Tibi’s fashion shows are extremely popular. A lot of bloggers always want to attend Tibi’s show. Luckily, I was able to go backstage with Aveda since I have a strong relationship with Aveda as one of their influencers. I was able to see the full on hair trends, hair tips, hair inspirations, makeup trends, makeup inspirations, and looks beforehand. I was extremely happy to see everything beforehand, but to learn a lot myself. I was happy to network and see my Aveda family.

Which look was your favorite look that you wore to NYFW?

One of my favorite looks for the shows was the classic Chanel themed look I went for from the S/S 2018 show. I bought a cute classic Zara dress and jacket that looked similar to the Chanel vibes from their S/S 2018 show. I layered a lilac turtleneck under the dress and paired it off with Kanye West Tubular shoes.

Photo by Yiyu Chen.

Which fashion trends are going to be popular this year according to NYFW?

There are a lot of upcoming trends that I saw during the F/W 2018/2019 shows that I am looking forward to.

Currently plaid is in, but don’t worry, it is not leaving anywhere anytime soon. For the upcoming seasons, we will see plaid like never before. It will be bolder than ever. We will be making statements in plaid. Plaid in saturated hues such as hot pink will be hotter than ever. During NYFW plenty of designers showcased plaid suits in hot pink and they were incredible.

Regarding outerwear, puffers, fur, and trench coats will be in trend. They will be more dramatic than ever. They will catch anyone’s eyes. We saw puffers on the runway in bright hues and extremely oversized. That is how we will see them in the fall and winter. Fur jackets were seen in bright colors from yellow to red. Trench coats were seen in leopard prints everywhere during NYFW.

One new trend that was introduced the new crop top silhouette. This top is a part bathing suit, part sports bra, and part strapless bra with underwire. It was seen a lot on the runway and will be extremely popular.

In terms of color trends, red and hot pink will be the hottest colors of the season. We saw bright pink everywhere on the runway from tops to shoes. We also saw red dominate from head to toe. The most exciting part is that the combination of pink and red will be extremely popular. Most designers used a combination of both of their pieces.

What is your personal favorite trend from NYFW?

One of my personal favorite trends will be tea length floral dresses. During the shows, these dresses were paired with cute booties. I am a big fan of booties and floral prints. I find this trend to be extremely chic, but casual. It is perfect for any person to easily put together for any occasion.

Photo by Curtis Pan.

About Urszula

Urszula Makowska is a growing social media influencer, full-time fashion blogger, and actress born and raised in the heart of New York City. Growing up in Brooklyn, she attended dance class for five years and completed her certificate in acting. As an actress, she is best known for my role on MTV’s show CatfishSeason 5B Episode 1: Lucas & Many. Since the episode aired, MTV filmed a follow up with Urszula Makowska in February of 2017, adding the footage to the original episode.

Urszulala formerly launched as Fash Fab in 2012 by Urszula in the early development of her fashion career. Strictly, blogging about fashion at the time, she shared her daily fashion inspirations, outfits, and tips with viewers with the hope of inspiring them with her taste. Through her blog, she has affiliated and partnered with major brands such as Aveda, NYLON, Amika, Christian Dior, LA MER, I SAW IT FIRST, Cartier, Estee Lauder, Givenchy, Daniel Wellington, and many other brands.

What was once known as Fash Fab, soon became re-branded to Urszulala. The blog took a step into the darker side of fashion. The darker and edgier look has grown the blog’s popularity. The bold eyebrows and cat eyes are her signature look. Furthermore, the blog has expanded into beauty, lifestyle, and travel that has inspired others.

Urszula has been featured on

Elle, MTV, Huffington Post, Yahoo, Entertainment Weekly, Bustle, Buzzfeed, and many other publications.