By Justin Lyons LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal. Ball said he’s excited to join the PUMA family as he kicks off his basketball career. “I believe the brand is the perfect […]
By Justin Lyons The Los Angeles Lakers topped the Miami Heat Sunday night by a score of 106 to 93 to win the 2020 NBA Finals. LeBron James recorded a triple-double, dropping 28 points with 14 rebounds and ten assists, en route to his fourth career NBA title. It is his first with the Lakers, […]
Highly sought-after NBA skills trainer Chris Brickley has partnered with Lids, the leading sports retailer announced today. This fall, Lids will unveil new Chris Brickley customizations available at all retail locations with Lids Custom. The duo is also working on a new custom hat design with Brickley’s streetwear brand Color Blind as well as a […]
by Justin Lyons Jaylen Brown, Boston Celtics wing, in a press conference Sunday said he would like to see the city of Boston pass the George Floyd bill. Brown, who has been one of the more active players in social justice conversations throughout the NBA, was asked about the Celtics’ commitment to spend $25 million […]
by Justin Lyons The clock struck 4:05 p.m. on Aug 26 in Orlando, and neither the Magic nor the Bucks were on the court for the tip-off of the fifth game of their playoff series. Playing their home games just 40 miles from Kenosha, Wisconsin, it’s safe to say that the shooting of Jacob Blake […]
PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out […]
PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer. The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and […]
Today, Oakley® unveils a powerful remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were […]
After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August. The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite […]
Casio announces the release of the GST-B100RH, the latest G-SHOCK model in collaboration with professional basketball player, Rui Hachimura. As the second Japanese player to be drafted in the NBA, Hachimura has been an all-star player of team G-SHOCK at the outset of his successful first year with the Washington Wizards. As part of his […]
