All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer. In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer. Bauer caught attention for his personal merchandise and custom […]
The 2020 World Series was one that baseball fans won’t forget anytime soon. A season that struggled to get off the ground and faced a few pandemic outbreaks ended with the most difficult gauntlet of a playoff format in baseball history. 9 wins later, the two best regular season teams in baseball clashed. The season […]
By Althea Champion × Vaughn Lowery TMNA is releasing a new and updated version of the faithful Toyota Corolla in 2021: the limited edition Corolla Apex Edition. The company will manufacture only 6,000 editions of the SE and XSE editions. As a bonus, Puma and Toyota collaborated on a limited edition Corolla Apex sneaker that […]
Today, Mike Piazza launches TRUE Vodka, his bespoke Italian-made vodka brand, in collaboration with GrapeStars, the one-stop shop for celebrity wine and spirits. Piazza is a former baseball player with the NY Mets, and is a Hall of Famer for his time as a player with them. Piazza is bringing TRUE Vodka to consumers as […]
Today, Oakley® unveils a powerful remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were […]
The National Baseball Hall of Fame Collection by James Buckley celebrates members of the Major League Baseball Hall of Fame with stats, facts, rare photos, and objects from the game. Officially licensed, The National Baseball Hall of Fame Collection by James Buckley (Epic Ink, September 22, 2020), gathers biographies, statistics, and photos of more than […]
Multi-talented Don Benjamin transitions from modeling to music → Los Angeles, California June 2020 – After a successful modeling career and placing in the top three of hit modeling competition show, America’s Next Top Model (ANTM), Don Benjamin takes aim at the music industry. Benjamin’s music isn’t the traditional mainstream rap we’re used to hearing. […]
As the U.S. grapples with how to bring back professional sports amidst a pandemic, one nation serves as a model: South Korea, where the wildly popular Korean Baseball Organization returned earlier this month. Correspondent Jon Frankel interviews current and former KBO players and public health expert about the country’s remarkable turnaround and what it could […]
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
RECIPIENT OF $200,000 GRANT FROM KERSHAW’S CHALLENGE SHOES THAT FIT is honored to announce that they are the recipient of a $200,000 grant from Kershaw’s Challenge. “One in five children in the United States live in poverty, and shoes are one of the most expensive items for low- income families to provide. When families have […]
