Posts tagged with "baseball"

Houston Astros – Apology

Nonpologies and Missed Opportunities: The Damaging Responses to a Crisis

By Sean O’Meara

When Houston Astros assistant general manager Brandon Taubman put the final period on the final sentence of his apology statement for remarks he made toward three sports journalists in October 2019, he probably thought he’d done a good job.

Taubman probably read the statement back to himself and checked off in his head all the points he wanted to make; including what a great guy Brandon Taubman is (“Those that know me know that I am a progressive and charitable member of the community, and a loving and committed husband and father”) and how the Sports Illustrated report about his behaviour doesn’t reflect that (“the Sports Illustrated article does not reflect who I am or my values”.

Now that the dust has settled on the Houston Astros Brandon Taubman controversy, we’re able to reflect on what team leadership could have done better.

Astros management had already tried to deny the accusations on behalf of Taubman and did what a lot of organizations under fire do; they attempted to muddy the waters with a half-baked public statement, accusing the reporters of ‘fabrication’ in the process. And Taubman’s subsequent ‘apology’ was only necessary because other journalists had corroborated the allegations against him.

That Taubman or indeed the Astros put out a statement with such audacious levels of equivocation is a very bad reflection on their crisis planning. The fact that Taubman ended up getting fired and the Astros ended up apologising for how they handled the scandal, is a bad reflection on the organization’s leadership.

Here’s Taubman’s apology in full.

“This past Saturday, during our clubhouse celebration, I used inappropriate language for which I am deeply sorry and embarrassed. In retrospect, I realized that my comments were unprofessional and inappropriate,”

“My overexuberance in support of a player has been misinterpreted as a demonstration of a regressive attitude about an important social issue. Those that know me know that I am a progressive and charitable member of the community, and a loving and committed husband and father. I hope that those who do not know me understand that the Sports Illustrated article does not reflect who I am or my values. I am sorry if anyone was offended by my actions.”

Taubman’s nonpology did more damage than not saying anything would have done. There’s equivocating, weasly, nonpologies, and there’s whatever this is. Taubman actually manages to weaponise the language of contrition in attack against the journalists, while simultaneously giving himself a glowing character reference; “I am a progressive and charitable member of the community, and a loving and committed husband and father.”

It was no real surprise that it didn’t wash. By apologizing in this manner, Taubman effectively questioned the integrity of the journalists who reported his remarks. Any communications advisor would caution against that course of action. It’s dangerous for a number of reasons, not least because it adds an extra layer of complexity to the situation and provides another thing to apologize for when you’re found out to be wrong. But then, this is exactly what Astros did as an organization when they implied that the journalists were mischief-making with their accusations.

The Astros were the next to find themselves apologizing. But not before they’d fired Taubman. Owner Jim Crane wrote a personal letter to Stephanie Apstein copping to a momentous lapse of judgement.

“On behalf of the entire Astros organization, I want to personally apologize for the statement we issued on Monday October 21st.

“We were wrong and I am sorry that we initially questioned your professionalism. We retract that statement, and I assure you that the Houston Astros will learn from this experience.”

The really frustrating thing here is that the above is an example of a good apology. In The Apology Impulse, a book I co-authored with renowned psychologist Professor Sir Cary Cooper, we examined what makes a good apology and what makes a bad one.

There were abundant examples of the latter of scant examples of the former. Had this apology, with its frank concession of fault, assurances that they will do better and the notable lack of equivocation, been given as we were writing the book, and had it not been given as the humiliating culmination of evasive accountability avoiding behaviour and victim smearing, it would have been a case study for how to say sorry. In other words, had the Astros’ first apology been this frank and direct, they wouldn’t have needed to make multiples, and Taubman may still have had his job.

The Taubman affair is best characterised as a litany of missed opportunities. Taubman had the opportunity to apologize properly for his outburst. He missed it. The Astros had the opportunity to apologize on his behalf. They had the opportunity to retain his services had they managed to contain the fall-out from his original remarks. The only opportunities he grasped with both hands were the opportunities to sack Taubman and the opportunity to withdraw their accusations against the journalists. Neither reflect particularly well on the organization.

Sean O’Meara, co-author of The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It, is the founder and director of Essential Content, a communications and public relations consultancy. With more than 15 years of professional experience in corporate communications, O’Meara has worked with organizations including the BBC, Convergys (now Concentrix), and Co-op Bank.

59FIFTYs®, New Era, Los Angeles Dodgers, union, 360 MAGAZINE, baseball, MLB, sports

NEW ERA × LA DODGERS


New Era Cap is excited to launch a new collaboration with Union and the Los Angeles Dodgers today at 1pm ET. The New Era x Union x Los Angeles Dodgers Collection will be available on www.neweracap.com for a retail price range of $44.99-$99.99.
 
This new collection features four unique 59FIFTY® fitted caps featuring either a Union Frontman logo on the front and Los Angeles Dodgers wordmark logo on the back or a Los Angeles Dodgers logo on the front with a Union Frontman logo on the back. These 59FIFTYs® are available in two colorways, black and blue.
 
In addition to the caps, this collection also features a selection of apparel including a hoodie and a t-shirt. Available in black and blue, the hoodie features the Los Angeles Dodgers wordmark logo on the front and on the back is two iconic Dodgers logos, a Union Frontman logo well as the address of Dodger stadium. Available in black and blue the t-shirts feature a Union Frontman logo on the front and on the back is a Dodgers logo.

New Era, 360 MAGAZINE, Spike Lee, Yankees

New Era x Spike Lee New York Yankees Championship Collection

Today, international sports and lifestyle brand, New Era Cap Co., Inc., and renowned film director Spike Lee unveil the New Era x Spike Lee New York Yankees Championship Collection. The line features seven unique designs that pay tribute to the unmatched 27 World Series Championships of the New York Yankees. The New Era x Spike Lee New York Yankees Championship Collection will be available on www.neweracap.com and at select headwear retailers for a price range of $42.99-$51.99 USD. 

“We are honored to work with Spike Lee on the New Era x Spike Lee New York Yankees Championship Collection, our largest combined collection to date, which celebrates the New York Yankees 27 World Series titles,” said Tim Shanahan, Director of Baseball at New Era Cap. ”The Yankees logo has become a symbol that extends beyond sports, into entertainment and culture, and this collection celebrates the team’s iconic status.”

Available in seven different designs, these 59FIFTY® fitted caps feature either baseball bats or gloves that represent each year the Yankees won the World Series, as well as a sweatband that reads, “A Spike Lee Joint designed for New Era.”

ABOUT NEW ERA CAP: 

New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 99 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collections, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto, and Bologna.  For more information, visit www.neweracap.com.

Back and Better, 360 MAGAZINE, Ross F. Hoffman

CALIFORNIA AUTHOR WRITES FIRST BOOK OF SIMPLE RECOVERY EXERCISES DESIGNED TO BE PERFORMED IN BED

Available now is Back And Better, a one-of-a-kind guide to 37 easy exercises designed to help the bedridden, as well as other people seeking better muscle tone, improved strength, flexibility and more restful sleep.

Written by California author and life-long athlete Ross F. Hoffman (former UCLA baseball star), the author developed these exercises for himself to perform in bed to speed his recovery after two separate accidents requiring surgery. Ross said his doctors were amazed at his rapid progress after both surgeries.

“I decided to take a completely different direction to be more proactive in my own recovery,” Ross said. “Now I’m sharing these quick fix exercises I developed that helped me get better.”

Back And Better was the number one trending category bestseller on Kindle upon its launch.

Among the compelling testimonials on the website BackNBetter.com is this statement from a training professional: “Ross’ book gives anyone the tools to retain their strength and return to an active life after being bedridden in the shortest possible time,” said Dale Collins, Master of Science, Strength and Conditioning Specialist and Exercise Physiologist.

Ross said: “In addition to the bedridden, these exercises helped me recover from injury, reduce my pain, improve sleep and get stronger. This book illustrates an easy and effective exercise program that helped me recover faster and more completely than the doctor or physical therapist ever expected.”

Sample content can be viewed at BackNBetter.com, where you can buy the book directly from the author or through a link to Amazon.

The Best Sporting Events for Traveling to in 2020

Author: Robert Bell

Mixing sport and travel is a fantastic way to see the world. If you want to see the best action that the world has to offer, then where do you need to head to in 2020?

The following are a few of the events that you might want to see. They offer terrific sporting spectacles, as well as perhaps providing you with an incentive to visit interesting new places.

Superbowl 2020, Miami Gardens, Florida

We don’t yet know which teams will be competing in Superbowl LIV. Yet, we do know that it will be held on February 2, 2020, in the setting of Miami Gardens, Florida. This will be the sixth time that this football game is held in this stadium, but the first time in 10 years.

You can already start planning your Superbowl 2020 trip before the competing teams are decided, as tickets can now be bought online. Keen football fans will know that New England Patriots and Kansa City Chiefs are already among the favorites to win this event, according to the latest Super Bowl odds.

While you are in Florida, you can enjoy natural attractions such as Oleta River State Park, Greynolds Park, and Miramar Pineland Park. Of course, the wonderful beaches and restaurants are also pretty tempting there.

2020 Summer Olympics, Tokyo

When it comes to giant sporting events, there is nothing quite like the Summer Olympics. The 2020 event is officially known as the Games of the XXXII Olympiad and is set to be a spectacular affair.

There are going to be some interesting new events added to the Olympic roster here, including 3×3 basketball, Madison cycling, and freestyle BMX, as well as surfing and skateboarding. The Japanese authorities are building 11 new venues for the event, with the National Stadium in Tokyo being the main venue. Most of the action will take place within a few kilometers of the Olympic village.

You won’t want to miss visiting the Japanese capital without sampling some of the other amazing things to do in this city. From the panoramic views from the Tokyo Skytree observation deck to the Sensō-ji, which is the oldest temple in the city, to the Imperial Palace, this is a place where you will discover unique attractions.

Champions League Final, Istanbul

The biggest prize in European club soccer will be at stake when two teams compete in the UEFA Champions League final in Turkey. The setting will be the Atatürk Olympic Stadium, which is where Liverpool famously came back from 0-3 to dramatically win the trophy from Milan in 2005.

This stadium has a 76,761, all-seated capacity and is located on the western, European side of the city. It was built as part of Turkey’s bid for the 2008 Summer Olympics and is renowned for both its size and the intense atmosphere generated inside it.

Before or after the game, there is plenty to explore in this historic city that straddles Europe and Asia. Hagi Sophia, the Blue Mosque, and Topkapi Palace Museum are all outstanding. However, for many visitors it is wandering through the mammoth Grand Bazaar that is their lingering memory of Istanbul.

Winter X Games, Calgary

The Winter X Games will be held in Calgary from 2020 through to 2022. This extreme sports event is expected to bring some 75,000 spectators to the Canadian city each of those years. They will also be hosting shows and special events while the games are going on.

Calgary was host to the 1998 Winter Olympics and has held many sporting events since then. If you are looking for something to do away from the games, then the local zoo and Calgary Tower, with a revolving restaurant at the top, are among the big attractions.

No matter what kind of sport you like, combining it with a new travel experience will let you get an unforgettable trip.

UNTUCKit × MLB

UNTUCKit, one of the fastest-growing retail brands in North America, announced today its first-ever product collaboration with Major League Baseball.

The UNTUCKit MLB Signature Series features the logo of one of eight individual MLB teams stitched into the sail of a classic UNTUCKit best-selling, wrinkle-free shirt. Team logos available include the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, St. Louis Cardinals, and Atlanta Braves.

Beginning on Opening Day, baseball fans can support their favorite team in style when they pick up an MLB Signature Series shirt from UNTUCKit’s stores or website, on MLBShop.com or select team club houses.

The partnership is another step towards UNTUCKit’s growing presence in the sports industry. Last year, New Orleans Saints Quarterback Drew Brees, hockey legend Wayne Gretzky and NASCAR driver Chase Elliott were each introduced as athlete ambassadors and investors in the brand. In addition to building their roster of athletes, UNTUCKit has strategically increased marketing and advertising across sports television, radio and arenas across the country.

“We’re excited about this partnership with the MLB, our first with a major sports league, given the natural affinity between our customers and the sports industry. We’ve taken a few of our best-selling shirt styles and added a fun, exclusive element we know customers will be excited about—an ode to their favorite baseball teams—to wear at the next game,” says UNTUCKit co-Founder and CEO Aaron Sanandres.

About UNTUCKit

Created in 2011, UNTUCKit has given men a seamless way to look sharp and feel casual by creating shirts designed specifically to be worn untucked. UNTUCKit solves the problem millions of men struggle with every day with their perfectly contoured hemlines and more than 50 tailored fit options. Through the last 8 years, the brand has expanded to offering 13 product categories—ranging from T-shirts and polos to sports jackets and pants—in addition to a wide selection of shirts, dresses and blazers for women. UNTUCKit is dedicated to creating an unmatched shopping experience, with more than 50 physical retail locations across the U.S. and Canada. For more information visit UNTUCKit.com.

Travis Scott × New Era

New Era has partnered with music sensation Travis Scott to create the New Era x Travis Scott x Houston Astros Collection, a limited-edition cap collection for his hometown MLB team.

Above is an all-new picture of Travis in the collection (credit: Gunner Stahl).

Available in blue, black, and brown, the caps feature the Astros’ team logo, emblazoned on the front alongside three orange stars in the iconic style of Travis Scott’s popular Astroworld collection. In keeping with the Astroworld mash-up, the back of the cap features the “Wish You Were Here” slogan from Travis Scott, featured in bold hand-drawn print.

The collection is available for purchase at NewEraCap.com, TravisScott.com, MLB.com and Astros’ team stores for $40.

We Reign As One Campaign

NEW ERA CAP CELEBRATES THE START OF 2019 MAJOR LEAGUE BASEBALL SEASON WITH “WE REIGN AS ONE” CAMPAIGN

Campaign Features New Brand Ambassadors Francisco Lindor, Justin Turner, Didi Gregorius, Christian Yelich, Ronald Acuña Jr. and Jay Rock

Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the iconic New Era Authentic Collection 59FIFTY® Fitted as a badge that connects all baseball fans together.

“The new ‘We Reign As One’ campaign is a celebration of the start of the 2019 MLB Season,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to spotlight how baseball and the New Era Authentic Collection 59FIFTY® Fitted have the power to connect us all, whether you’re a kid from Queens or a professional baseball player.”

Created in partnership with creative agency 72andSunny New York, “We Reign As One” also unveils New Era’s 2019 MLB Ambassador roster, including Los Angeles Dodgers third baseman Justin Turner; New York Yankees shortstop Didi Gregorius; Milwaukee Brewers outfielder and 2018 National League Most Valuable Player Christian Yelich; Cleveland Indians shortstop Francisco Lindor; Atlanta Braves outfielder and 2018 National League Rookie of the Year Ronald Acuña Jr., and Grammy award-winning rapper, Jay Rock.

“The New Era Authentic Collection 59FIFTY® Fitted cap lives at the intersection of sport and street fashion,” said Bryan Rowles, Executive Creative Director and Partner, 72andSunny New York. “The launch of ‘We Reign As One’ is a cultural creative opportunity to remind people that the city letters stitched on the Authentic Collection 59FIFTY®  cap represent common ground, city pride and team allegiance that connects all of us, no matter our background, profession or beliefs.”

Returning this year as New Era 2019 MLB Ambassadors are Houston Astros second baseman and six-time MLB All-Star José Altuve and Chicago Cubs second baseman Javier Báez. Throughout the year, each ambassador will serve as an extension of the brand, helping to tell the story behind the caps both on and off the field. They’ll also help highlight special occasions such as Mother’s Day and Father’s Day.

As the official on-field cap of MLB, the New Era Authentic Collection 59FIFTY® Fitted is a lightweight, flexible athletic fitted cap that easily transitions on and off the field. To join the millions celebrating Opening Day, fans can purchase the New Era Cap Authentic Collection 59FIFTY® Fitted with their team logo of choice at www.mlbshop.com, www.neweracap.com and authorized retailers around the country. To view the new “We Reign As One” video click HERE and to view stills click HERE.

New Era Celebrates Red Sox

Today New Era Cap Co., Inc., the official on-field cap of Major League Baseball, announces the New Era 2018 World Series Champions Collection, available for fans now. This collection will provide fans with five different styles to celebrate the World Series Champion Boston Red Sox.

“For 162 games, the Boston Red Sox have come to the ball park, put on their New Era caps giving it their best day in and day out,” said Tim Shanahan, Director of Baseball at New Era Cap. “We are excited that the Red Sox and their fans will now be able to put on their authentic New Era 2018 World Series Champions caps and celebrate their path to a World Championship season.” 

The New Era 2018 World Series Champions Collection is available in the following styles:

  • 2018 World Series Champions Locker Room 39THIRTY® and 9TWENTY®: The official locker room cap worn by the Red Sox after winning the World Series features a team logo with “2018 World Series Champs” written on the front, a World Series trophy patch on the side and the letters “WS” stitched into the back.
  • 2018 World Series Champions Locker Room Knit: This special championship knit features “World Series Champs” stitched across the crown while proudly displaying a team logo patch on the cuff, keeping fans warm as they celebrate this victory.
  • 2018 World Series Champions Parade 9FIFTY®: Featuring the iconic World Series trophy, this snapback will be worn by the Red Sox as they celebrate victory with their fans on the streets of Boston.
  • 2018 World Series Champions Side Patch: Available in multiple silhouettes, this cap features a woven or LiquidChrome® side patch commemorating the 2018 World Series Champion with a Boston Red Sox logo in the front. This cap comes in the following silhouettes:  59FIFTY®, Low Profile 59FIFTY®, 9FIFTY®, 49FORTY®, 39THIRTY®, 9FORTY®, 9TWENTY® and Women’s 9TWENTY®.
  • 2018 World Series Champions Lifestyle Side Patch: New for this year, this cap features a matte World Series Champion LiquidChrome® side patch with either a stitched monochromatic team logo or stitched white team logo. This cap is available 59FIFTY® or 9FIFTY® silhouette.

The New Era 2018 World Series Champions Locker Room Collection is available at www.neweracap.com as well as most sporting good and headwear retailers for a retail price between $28-$40 USD.

Roberto Osuna Agrees to Peace Bond

By Reid Urban

Astros right-hander Roberto Osuna finally gained some good news regarding his domestic assault case.

According to Chandler Rome of the Houston Chronicle, Osuna appeared at a court hearing on Tuesday and agreed to a one-year peace bond. Because of that agreement, the assault charges from the alleged victim were withdrawn. However, under the terms of the peace bond, he will not be allowed to contact the alleged victim for one year and must avoid any further criminal charges. The reason behind the peace bond was that the alleged victim is currently in Mexico and decided not to return for court proceedings.

According to the Canadian Justice Department, a peace bond is used when “an individual (the defendant) appears likely to commit a criminal offence, but there are no reasonable grounds to believe that an offence has actually been committed.” If Osuna violates the peace bond, it can result up to four years of prison time.

So while Osuna escaped the possibly of facing assault charges stemming from this incident, it means that he’s going to have to be more careful to stay out of any more incidents that could be deemed criminal charges.