Posts tagged with "bar"

alice in chains, Warner Music Artist, recording artist, celebrity, 360 MAGAZINE, Illinois, spirits, bourbon, tequila

ALICE IN CHAINS × FEW SPIRITS

A.S.K. AND UNLOCK THE SECRETS: FEW SPIRITS, SEATTLE GRUNGE LEGENDS ALICE IN CHAINS COLLABORATE ON ALL SECRETS KNOWN, 101-PROOF BOURBON FINISHED IN TEQUILA BARRELS

“For us distilling, like making music, is about having the courage to ASK, ‘What if we…’ and being excited to find the answers – unlocking those secrets.” – Paul Hletko, Master Distiller, FEW Spirits

FEW Spirits and Warner Music Artist Services announce today the release of All Secrets Known, a new, limited-release bourbon distilled by FEW Spirits Master Distiller Paul Hletko in collaboration with Grammy-nominated and multi-platinum selling Seattle Grunge pioneers Alice In Chains, whose music has stood the test of time and influenced a generation. Bottles feature a custom-designed label by artist Justin Helton.

The Whiskey
All Secrets Known (SRP: $75/750 ml), a nod to the name of the opening track of Alice In Chains’ 2009 certified Gold release Black Gives Way To Blue, is FEW Bourbon finished for six months in tequila barrels and bottled at the most rock and roll of proofs, 101 (50.5% ABV). Bold, sweet, and spicy bourbon top notes that have become the hallmark of FEW and led to multiple category awards, are accentuated by grassy agave undertones.

Said Hletko, “There are no two spirits that have a closer association with rock and roll than whiskey and tequila. Bringing together elements of both, but in an unconventional, innovative way, is an illustration of what we try to do every time we distill a new product.”

The Collaboration
“Alice In Chains is part of one of very few movements that can be legitimately credited with shapeshifting an entire culture, beginning with their first album, Facelift,” continues Hletko. “For us distilling, like making music, is about having the courage to ASK, ‘What if we…’ and being excited to find the answers – unlocking those secrets. Nobody sounds like Alice In Chains. We were inspired by their courage to create a sound that flouted convention and thought, ‘There are lots of tequilas finished in bourbon barrels, but it’s rare to find a widely-available bourbon finished in tequila barrels. Let’s do that instead’.”

Added Matt Young, EVP of Warner Music Artist Services, “Our team always seeks out the best in the business when it comes to our artist product collaborations. FEW Spirits was a no brainer when the idea first came up to create an Alice In Chains Bourbon Whiskey.”

The Label Design
Artist Justin Helton, of Status Serigraph, is no stranger to working with musical giants like Phish, The Avett Brothers, My Morning Jacket, Ween, and The Black Keys created the custom label.

“I’ve been a fan of Alice In Chains forever with Jar of Flies being one of the first CD’s I ever owned,” says Helton. “‘I Stay Away’ and ‘No Excuses’ were on repeat in my room. For this design I found inspiration in the name All Secrets Known. The eye in the mouth is a play on seeing all that’s been spoken. The color scheme is a nod to Black Gives Way to Blue, the album on which the song ‘All Secret Known’ appears.”

Helton designed the label in Adobe Illustrator and Photoshop, also using a mix of hand-rendered illustrations with imagery from the 1800’s to create a distinct look.

A Legacy of Rock and Roll Partnerships
All Secrets Known is yet another foray for FEW Spirits into partnerships with internationally-renowned music acts. In 2006, Hletko partnered with The Flaming Lips to create Brainville Rye Whiskey.

“Brainville led to access,” Hletko said. “Doors started opening and I’ve always felt like when you get a chance to work with cool people you admire, you’ve got to at least check it out. As a long-time fan of Alice In Chains and someone who has at various points made his living as a guitar player, the opportunity to work with someone like Jerry Cantrell, whose sound is unlike any other, was one we were determined to see through come hell or high water.  

Limited-release All Secrets Known will be available in CA, CO, IL, NY, and WA and for purchase online through ReserveBar.com.

Find FEW Spirits:

  • Online: www.FEWspirits.com 
  • IG, FB, Twitter: @FEWspirits
  • Hashtags: #FEWspirits, #FortuneFanciesTheBold, #FEWask

About FEW Spirits
A grain-to-glass distillery since 2011, FEW Spirits produces award–winning craft whiskey and gin in a tucked away alley located in the growing Chicago suburb of Evanston, IL.. A historical town where Prohibition lasted until 1972, Founder & Master Distiller Paul Hletko changed the future of Evanston when he opened FEW Spirits Distillery, the first (legal) alcohol-production facility of any kind to ever open there.

Paul Hletko always knew he wanted to make craft spirits —produced in the local Chicago area—that offered something different, delicious and fun. Living in Evanston, a town that was prime for change after being dry for four decades post the repeal of prohibition, Paul felt it was the perfect home and backdrop for FEW and the brand. Deeply integrated into the brand story, both Evanston and Chicago are crucial elements of the FEW DNA and its inspiration. From its liquid, created from locally grown or sourced ingredients, to the look & feel of the design, which pays homage to the 1893 World’s Fair in Chicago— FEW is the true definition of a local Illinois craft spirit.

FEW Spirits features a refreshing and innovative portfolio including a stable of core spirits and several small batch limited edition specialty expressions. Each flagship spirit is a new take on the timeless liquors of the past; distilled from the very best grains, aged to perfection, and bottled under the FEW roof. The small batch limited editions hold true to the premium quality FEW drinkers have to come to love and expect from the brand, but offer something novel to the oft-ordinary taste and style we’ve all grown accustomed to.

In a world over saturated with mass-produced spirits, only few remain truly handcrafted, locally sourced and small-batched. FEW has never strayed from this—even as it grows, Paul and his team continue to provide consistently impeccable spirits that are true to their craft roots and reminiscent of their home base.

About Alice In Chains
Seminal rock band ALICE IN CHAINS recently toured in support of RAINIER FOG, which hit No. 1 across Billboard’s Rock, Alternative and Hard Music Charts and No. 1 on the iTunes Rock Album Chart and earned them a Grammy nom for “Best Rock Album.” Over the course of their remarkable career, ALICE IN CHAINS (vocalist/guitarist Jerry Cantrell, drummer Sean Kinney, bassist Mike Inez and vocalist/guitarist William DuVall) have garnered multiple Grammy nominations, sold more than 30 million albums worldwide, and amassed a diehard international fanbase whose members number in the millions.

Their discography features some of the biggest and most important albums in rock history, including 1992’s quadruple-platinum-certified “DIRT,” 1994’s triple-platinum-certified EP JAR OF FLIES, which was the first EP in music history to debut at No. 1 on the Billboard Top 200 and 1995’s self-titled double-platinum-certified ALICE IN CHAINS, which also entered the Billboard Top 200 at No. 1. They returned in grand style in 2009 with the critically acclaimed BLACK GIVES WAY TO BLUE, which hit No. 1 across the rock and alternative charts, earned a Grammy nomination, was certified Gold and hailed by Vice as “a record that’s as powerful as anything the band has done.” ALICE IN CHAINS remains one of the most successful and influential American rock bands of all time.

MOST IMAGINATIVE BARTENDER (MIB) COMPETITION CROWNS WINNER

Yesterday in Philadelphia (9/24), New York’s Mark Tubridy (21 Club) was crowned the Regional Winner of Bombay Sapphire’s 13th Annual Most Imaginative Bartender (MIB) Competition. Tubridy beat out other top bartenders from Orlando, New York, Savannah, Massachusetts, and Philadelphia, showcasing the artistry that goes into making an imaginative cocktail. Next month in October, Tubridy and the 11 other top mixologists from across North America will head to England – the home of Bombay Sapphire and its Laverstoke Distillery – for an immersive gin education tour before competing in the competition finals in February 2020 in Chicago. Tubridy will also compete in the Canvas Challenge, a new component of the program which will task the top 12 finalists to bring an original creative idea of any medium to life for a chance to win a $25,000 grant prize and a mentorship by a creative visionary.

Over the last two days, 12 of eastern North America’s top bartenders stirred creativity and presented their most elaborate cocktails to an esteemed panel of judges. As the regional competition came to an end, Tubridy’s “Songbird” cocktail (recipe below) was named the Most Imaginative based on flavor, appearance, presentation, and imagination. Also claiming a spot in the top 12 and advancing to the finale are Atlanta’s Keyatta Mincey-Parker (Bonton), Miami’s Derek Stilmann (The Sylvester Bar), and New Orleans’ Maggie Morgan (Bar Tonique).

Here are the four mouth-watering winning recipes:

Songbird

Created by Mark Tubridy (21 Club)

1.5 oz Bombay Sapphire

.75 oz Martini Riserva Speciale Bitter

.75 oz Black pepper fig syrup

.75 oz coffee infused verjus blanc

.15 oz citrate syrup

Eve’s Pot Liquor

Created by Keyatta Mincey-Parker (Bonton) 

1.5 oz Bombay Sapphire

.5 oz Chareau Aloe Liqueur

1 bar spoon of Fernet Branca

.75 oz Lemon

.75 oz Simple

.5 oz collard green juice

1 oz green apple juice

2 drops saline

Culture to Culture

Created by Derek Stilmann (The Sylvester Bar)

1.5 oz Bombay Sapphire

1.5 oz Mango Kombucha

.75 oz Martini Ambrato

.75 oz Kefir with nitro muddled juniper

.5 oz honey steeped with angelica root

.5 oz minus 8 verjus

Southern Belle

Created by Maggie Morgan (Bar Tonique)

2 oz Bombay Sapphire

.75 oz Red Bell Pepper Syrup

.75 oz lemon

2 dashes bitter truth celery bitters

Cran-Ber-Rita, Anheuser-Busch, RITAS, 360 MAGAZINE

CRAN-BER-RITA IS BACK

After a Three Year Hiatus, RITAS is Putting its #1 Most Requested Flavor on Social Media Back on Shelf 

The fans requested, and RITAS answered. That’s right: Cran-Ber-Rita has returned, just in time to liven up any and all upcoming fall and winter plans.

Pumpkin spice and apple cider are great and everything, but those flavors can’t party quite like Cran-Ber-Rita. Indulge with a can of cran and witness your basic fall plans become anything but boring. Apple picking, visits to the pumpkin patch, even turkey dinner can be paired with limited edition Cran-Ber-Rita for a cornucopia of flavor. Go grab some cran and #NeverApologize for adding flair to your Thanksgiving table.

“It’s time that Cran-Ber-Rita has a proper comeback under our new RITAS brand,” said Chelsea Phillips, Vice President of Beyond Beer Brands at Anheuser-Busch. “We know our fans have been waiting for this moment and there’s no better way to be unapologetically you this season than with a can of cran!”

Packed with a sweet and tart flavor, the 8 FL OZ. can has an ABV of 8% and is also available in the12oz bottle variety pack and 25oz cans. Cran-Ber-Rita is available in select retailers nationwide for a limited-time only. You’ll want to grab one quick before they’re gone.

For more information on Cran-Ber-Rita, visit www.theritas.com or follow the conversation on social @TheRITAS.

ABOUT RITAS

As part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched RITAS, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. RITAS is the first brand in the Anheuser-Busch InBev portfolio to champion women and in 2019 launched their #NeverApologize campaign to champion women for loving who they are and loving what they drink.

For more information on RITAS, visit www.theritas.com, and join the squad by following RITAS on Facebook, @TheRITAS on Twitter, @RITAS on Instagram and #HAVEARITA.

ABOUT ANHEUSER-BUSCH

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram

Harley-Davidson Museum®: Wild Ones Weekend

Harley-Davidson Museum® brings vintage style, family friendly fun and classic bikes to 6th & Canal during Wild Ones Weekend

Hot on the heels of the opening for “Daredevils: A Century of Spine-Tingling Spectacles” (open through Sept. 8), the Harley-Davidson Museum will keep the thrills coming in July. Milwaukee’s favorite “Send Me Back” Saturday returns when Wild Ones: Vintage Motorcycle Rally takes over campus on Saturday, July 13. The Victor McLaglen Motor Corps will bring their act all the way from Southern California to show off why they are a part of the “Daredevils” exhibit. Read below to see how you can get a taste of their show on Friday, July 12. But there’s so much more in July happening at the crossroads of 6th & Canal, including the return of the Division BMX Stunt Team. And don’t forget about the specials at MOTOR® Bar & Restaurant this month, including some new menu items that offer up fresh tastes of the season.

EXHIBIT
“Daredevils: A Century of Spine-Tingling Spectacles” (through Sept. 8)
Step right up and behold amazing displays of danger and derring-do! Daredevils have thrilled audiences for centuries. What began with horse trick riders in circuses inspired new generations of entertainers on bicycles, motorcycles, cars – even flying sofa chairs. From touring thrill shows to Hollywood movie stunt work, “Daredevils” celebrates the exciting history of these death-defying entertainers who spend countless hours perfecting their exploits. Witness how incredible feats from long ago inspire modern-day risk-takers. The H-D Museum cordially invites one and all, children big and small to behold how daredevils are born! Please note: Select photos from the exhibit can be found at this page.

BIKE NIGHTS
Thursdays, 5-9 p.m.
All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike (or whatever wheels you favor). Join your fellow riders (and non-riders) forfree live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR Bar & Restaurant, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit ® Bourbon Signature Cocktails.
Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details and the full entertainment lineup, visit H-DMuseum.com).
July 11 – (Wild Ones Bike Night) – Road Crew
July 18 – Altered Five Blues Band
July 25 – JT & The Gunslingers
Aug 1 – Zac Matthews Band

COFFEE WITH THE MORNING CREW
Friday, July 12, 8-10 a.m.
Hey Milwaukee! Come and drink some free coffee with the WISN 12 News This Morning team on Friday, July 12th. WISN 12 is teaming up with 99.1 The Mix and the Harley-Davidson Museum® to host you for a morning of fun, prizes, and FREE coffee from MOTOR Bar & Restaurant. Enter on site for your chance to win a prize pack! Three (3) Winners will receive: one (1) Harley-Davidson Museum® Prize Pack which includes the following: $50 Harley-Davidson Museum® campus gift card / H-D Museum Hat and T-Shirt / Coffee Mug / $50 Visa gift card / A family 4-pack of general admission tickets to the Wisconsin State Fair. Official Sweepstakes rules can be found here. Plus, member of the Victor McLaglen Motor Corps will offer up a sneak peek of their Wild Ones show (see below).

WILD ONES: VINTAGE MOTORCYCLE RALLY
Saturday, July 13, 9 a.m.-4 p.m.
Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. The daylong activities include the 17th Annual Knucklehead Company Reunion antique motorcycle ride-in show and the AMCA Badger Heritage Chapter authentic motorcycle field games (slow race, plank ride, barrel race, T-ball, ball on cone and weenie bite), with proceeds benefiting Make-A-Wish Foundation of Wisconsin. Plus, the Victor McLaglen Motor Corps – a motorcycle stunt and drill team featured in the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” – will bring its bag of tricks all the way from Southern California. Food & Beverages available all day at MOTOR® Bar & Restaurant, CAN ROOM and Outdoor Concessions featuring Budweiser, King of Beers.

Antique Motorcycle Ride-In Show Classes: Stock Knucklehead / Custom Knucklehead / Sidevalve / Panhead / Shovelhead / Other Pre-1970 American-Made models. Entry is just $20 per bike with all proceeds benefiting the Make-A-Wish® Wisconsin.

Easy Rider returns to theatres July 14
The classic 1969 motorcycle film Easy Rider is returning to local Marcus Theatres July 14 to celebrate its 50th anniversary! Show your Easy Rider ticket stub or Magical Movie Rewards membership card to receive BOGO* adult admission to the Harley-Davidson Museum from July 14 to Sept. 2!

GALLERY NIGHT
Friday, July 19, 5-9 p.m.
Take a spin through the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles.” From touring thrill shows to Hollywood movie stunt work, this exhibit celebrates the exciting history of these death-defying performers. Enjoy free gallery talks at 6, 7 and 8pm.

DIVISION BMX STUNT SHOW
Saturday, July 20, 1-4 p.m.
In partnership with the Harley-Davidson Museum and its special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles,” the Division BMX Stunt Team will bring their squad of elite BMX riders to 6th & Canal to wow audiences visiting the H-D Museum campus. Headed by Micah Kranz, a Wisconsinite who is featured in the “Daredevils” exhibit, the Division BMX riders have been keeping spectators on the edge of their seats for more than 15 years. Watch in awe as riders perform tricks that take them to dizzying heights. Their brand of high-flying, death-defying entertainment brings a high-energy atmosphere to every performance. All shows will be followed by an autograph session where you can ask, “How’d you do that?!”

SATURDAY H-D MUSEUM DEMO RIDES
9 a.m.-4 p.m., through Sept. 28
Demo Rides are now available at the world’s only Harley-Davidson Museum! Visit the Museum campus Saturdays* from 9 a.m.-4 p.m. and throw a leg over a 2019 motorcycle to experience the fun and freedom that only a Harley-Davidson can deliver. Visitors with their motorcycle license will be able to choose from more than a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail, Sportster and Street models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.
• Demo Rides will run Saturdays from 9 a.m. – 4 p.m., weather dependent.
• Motorcycles available on a first-come, first-serve basis.
• Riders and passengers must be at least 18 years of age.
• Riders must hold a valid license with a motorcycle endorsement.
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and closed toe shoes with heel strap. A limited selection of helmets, chaps and jackets will be available on site.
*Demo Rides will not be available on Saturday August 31, 2019.

TOUR OFFERINGS
Saturday 3 Pub Cruise (Saturdays, through Sept. 28)
Enjoy an afternoon pub cruise by boat and sample food and drinks from three great riverside locations on one of our captained vessels, either the Brew City Queen II (Red Boat) or Milwaukee Maiden II (Orange Boat). Our new Saturday stops include The Twisted FishermanMOTOR® Bar & Restaurant at the Harley-Davidson Museum® and Riverfront Pizzeria Bar & Grill. Price includes boat cruise between all three locations and drink and appetizer tickets at each location.

Inside H-D: All-Day Experiences (July 31, August 2, August 14, Sept. 6 and Sept. 11)
The Inside H-D: All-Day Experience is an in-depth immersion into the world of Harley-Davidson. This guided tour kicks off in front of The Shed on the Harley-Davidson Museum® campus, where you’ll learn about the humble beginnings of the world’s most iconic motorcycle brand. Then it’s time to go inside the Harley-Davidson Museum for an exclusive guided tour featuring new exhibit content and conversation with the Curatorial, Archives or Conservation professionals who are behind the engaging stories on display and behind-the-scenes at the Museum. After the tour, the group will head over to Harley-Davidson Corporate Headquarters located on Juneau Avenue – which is listed on the National Register of Historic Places. Lunch is served while employees from HDMC and the Harley-Davidson University will swap stories and provide a glimpse of the inner workings of H-D. Upon returning to the Museum, tour participants are invited to enjoy a special discount for The Shop at the H-D Museum™, where you’ll find unique clothes and merchandise found nowhere else. The day concludes with happy hour at MOTOR® Bar & Restaurant.

Bikes Brats & Beer Tour (Thursdays at 3 p.m. and Sundays at 10 a.m., through August 29)
Get an authentic taste of American history and culture on Harley-Davidson Museum’s Bikes Brats & Beer Tour, offered in partnership with Milwaukee Food & City Tours®.
The 3 1/2-hour excursion begins with a guided H-D Museum tour, highlighting Harley-Davidson’s journey from backyard shed start-up to iconic global brand. Next, you’ll board the tour bus for a close-up look at Milwaukee’s legendary beer- and sausage-making heritage, traveling through the Menomonee and Miller Valleys and downtown Milwaukee.

Highlights Tour (Saturdays and Sundays at 11 a.m. and 2 p.m.)
Our Visitor Experience Associates offer an engaging guided tour, “Journey through the History of Harley-Davidson.” This tour is available on Saturdays and Sundays at 11 a.m. and 2 p.m. and lasts approximately 45 minutes and is sure to get your gears turning. For groups of 12 or more, please call 414-287-2799 or email groups@h-dmuseum.com for more information or to book your Highlights Tour. Learn more about our Group Tours offerings by visitinghttps://www.harley-davidson.com/us/en/museum/visit/group-tours.html.

SAVE THE DATES:
Rally Weekend, Aug 29-Sept. 1

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

Contact:
Tim McCormick
Tim.McCormick@Harley-Davidson.com
414-534-6180

MOTOR® Bar & Restaurant is bringing some new items to the menu that highlight the season of sun-splashed patios and ice-cold refreshment. New summer sides, a sundae to end all sundaes and fresh monthly specials will make MOTOR your destination for brunch, lunch, cocktail hours and dinner. Book your reservation now.

NEW MENU ITEMS
Big Bore Belly Buster Bucket Sundae ($49.95, serves 8-12)
Grab your crew and indulge in this unbelievable giant sundae with a cake bottom, piled high with loads of ice cream, Twinkies®, Ho Hos®, M&Ms®, chocolate and caramel sauces, whipped cream and cherries. All of this served in a Harley-Davidson souvenir bucket that you get to keep!

Kale Salad ($13.95)
Fresh kale with beer-braised red quinoa, toasted pine nuts, Kalamata olives and goat cheese. Tossed in homemade honey vinaigrette

Beet Salad ($13.95)
Spring mix and arugula tossed in shallot chardonnay vinaigrette topped with roasted beets, red onion, shaved fennel, goat cheese and toasted pine nuts

Summer Sides
* Baked Beans – Homemade baked beans with peppers, onions and brown sugar
* Broccoli Salad – Fresh broccoli with chopped bacon, red onion and craisins
* Cheddar Bacon Potato Salad – Shredded cheddar and chopped bacon

JULY SPECIALS
MAC DADDY BURGER
An 8-oz., hand-packed beef patty with lettuce, tomato, onion and bacon. Topped with cheese sauce and deep-fried mac and cheese. Served on a brioche bun ($15.95).

ASIAN SESAME WINGS
One pound of chicken wings smothered in a sweet and savory sauce with a little kick ($12.95).

BLT SALAD
Spring mix, arugula and cherry tomatoes tossed in a homemade balsamic vinaigrette. Topped with smoked pork belly and finished with crumbled Boursin cheese. Served with ciabatta toast points ($14.95).

BLACKBERRY SPIKED ICED TEA
Nothing is more perfect than a sweet iced tea while sitting in the sunshine! Our fresh brewed tea, spiked with vodka, blackberries and a hint of citrus and mint cut from our garden compliments the cool breeze while sitting on the patio ($7).

Brewery of the month: Cigar City Brewing, featuring Jai Alai (IPA), Maduro (brown ale) and Florida Cracker (Belgian-style white ale)

Mac Mondays
Build-your-own Mac ’n Cheese all day, every Monday. Mondays are best spent with a bowl of MOTOR’s delicious homemade Mac ’n Cheese. Create your own custom Mac with special toppings!

Bike Night Thursdays (5-9 p.m.)
Enjoy free live music and $3 koozie beer specials as Bike Nights return to the great outdoors all summer long. Exclusive giveaways and specials from 5-9 p.m. make this a weekly must-do! Plus, in May, select drafts from Milwaukee Brewing Co. are just $4.

Friday Night Fish Fry
What’s a Friday night in Wisconsin without a fish fry? At MOTOR, the all-you-can-eat Wisconsin Fish Fry is available open to close and features golden fried cod, crispy French fries, fresh jicama coleslaw, homemade southern-style cornbread and tartar sauce for only $14.95.

BBQ & Blues
Every Saturday, take in live performances from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. Add an order of Memphis-style, dry-rubbed ribs for just $5 more. All platters come with French fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread.

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson® attitude. MOTOR™ takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visitmotorrestaurant.com or call 414-287-2778.

Nat’l Pina Colada Day Cocktails

Nat’l Pina Colada Day (July 10): Toast with Reimagined Malibu Pina Colada Cocktails!

Malibu Coconut Water Pina Colada

·         Ingredients:

o    1 ½ part Malibu Original

o    1 ½ parts Coconut Water

o    2 parts Pineapple juice

o    ½ part Fresh Lime Juice

·         Method: Pour all ingredients into an ice-filled shaker, shake until cold and strain into a chilled glass filled with ice cubes, top with pineapple juice

·         Garnish: Slice of pineapple

 Malibu Pea’na Colada

·         Ingredients:

o    1 ¼ part Malibu Original

o    ¾ part Stoupakis Mastiha

o    ½ part Coconut Milk

o    ½ part Simple Syrup

o    ¾ part Snap Pea Juice

o    ½ part Lemon

o    Pinch salt

·         Method: Whip with pebble ice, serve over pebble ice

·         Garnish: Split Pea, Lemon Wheel


Classic Malibu Pina Colada

·         Ingredients:

o    1 part Malibu Original

o    1 ½ parts Pineapple juice

o    ½ part Coconut cream

·         Method: Pour everything in a shaker with ice, shake, pour and enjoy

·         Garnish: Slice of pineapple

360 MAGAZINE, Vaughn Lowery, bar, spirits

How to Get Financing to Start a New Bar

So you’ve decided to become a bar owner, congratulations! Now, you find yourself in the same dilemma many creative, business-minded entrepreneurs know all too well: You need additional funds to make your dream come true. What to do?

Lucky for you, there are several options you can look into. Let’s examine each one to see which one is the right move for you.

Take out a personal loan

This is a popular option among budding entrepreneurs because it has a higher success rate and offers a greater degree of flexibility. This is your best bet if you are starting a bar from scratch or if you don’t have an established business history yet.

Unlike a business loan, a personal loan will not require you to put down collateral or provide proof of cash flow. After all, it’s difficult to show income if you don’t have it yet. Business loans also have major restrictions on how the loan is used, but a personal loan gives you more freedom.

Your personal financial history and credit score will determine your eligibility and the rates and terms of your loan. A credit score of 600 puts you in an excellent position to qualify. Documents you need to submit include but are not limited to personal identification, bank statements, W-2 or pay stubs, and tax return.

Keep in mind that personal loans are generally smaller compared to a business loan so you may need to look into more options to acquire the rest of the funding you need. We discuss more below.

Look for investors

This is an excellent solution to share the financial burden with someone else. Investors provide startup money and can bring their business management expertise to the table. For this to work, you’ll have to get comfortable with splitting profits and giving up a share of your business.

If you wish to retain control of your bar, silent investors are great because they get out of your hair after providing the funding. They might be involved in big-picture dealings and will offer help if needed, but other than that, they stay in the background and leave the daily management to you.

The catch? They might pressure you to turn a profit sooner rather than later though. They may get restless and force a sale.

Active investors will generally be more involved in the day-to-day operations of your bar in an effort to enhance the return of their investment. They can also be helpful to first-time entrepreneurs looking to make industry connections and learn the tricks of the trade.

While active investors bring their business to the enterprise, you will definitely have to give up a degree of control. Some investors might agree to simply advance capital in exchange for collateral and payback with interest or a percentage of your profits.

Turn to your friends, family, and peers

Use your connections! Do you know someone who has the resources to spare? You can start reaching out to your peers in the industry or even to friends and family. This fast-tracks your funding process by skipping the legal entanglements typically involved in a traditional loan.

If you go the family and friends route, the pitch probably isn’t going to be all that complicated. But keep in mind that money and family sometimes don’t mix. If your bar fails to take off, things might get ugly. Especially with equity involved, put everything in writing and bring in a business lawyer as a safety net.

Reach out to the world through crowdfunding

If you’ve exhausted all your connections to no avail, the internet might be your savior. Yes, you can raise money for your new bar from strangers online through websites like GoFundMe, Patreon, and Kickstarter. How great is that?

Needless to say, you will have to convince these people why they should fund your bar. Tell your story and make sure to let your passion shine through.

Transparency will get you far down this route. Be specific on how you intend to spend the money they give you and provide updates. You would be surprised at how many people would be willing to donate their own money to help you with your venture.

Depending on your campaign, you can give these backers perks or rewards in return. However, if you choose to do it via equity crowdfunding, which will easily attract investors, you are selling off a degree of ownership control over your company.

Know that you will also need to actively market your campaign, so it can be seen and gain traction fast. This will take a lot of patience and hard work.

Use your 401(k)

If you are looking to ditch the 9-to-5 life in favor of being your own boss as a bar owner, this might be something to consider if you have saved up enough from your previous jobs.

You’re staking your retirement savings here, so make sure you are 100% certain of your bar idea. Most people can get overconfident for their own good. Consult a tax attorney, if needed, and look at all angles before you take the leap.

Consider the other options presented in this article first before cracking your 401(k) nest egg.

Get funding for expensive equipment

Equipment is an essential investment for any bar operation that comes that a premium price. A lender or bank can help you purchase the required furnishings to get your business up and running through equipment financing.

Here, you receive the entire amount based on a price quote you provide to the lender. You can’t use the funding for anything other than the equipment you intend to buy.

The collateral here is the equipment itself, which is great because you won’t have to worry about paying off more in the unfortunate event that your bar goes under.

When securing your bar equipment, it is important to anticipate your needs and choose the right configuration for your establishment. For a bar, you’ll need equipment such as keg coolers, undercounter refrigerators, and commercial ice makers.

While it can be tempting to go for second-hand items, buying brand new equipment can benefit your business in the long run. Used equipment can lead to unpleasant surprises that might cost you way more than the savings you initially had. Replacement parts for last-generation models will likely be very hard to find, thus halting your operation longer than it should.

Plus, it can be difficult to find out how well it has been maintained and the service life it has left. With any luck, you might be able to track down the original invoice and check the warranty it comes with.

With brand new equipment, you enjoy more savings and peace of mind that your business runs as it should. Benefits include:

• For the higher price tag, you get equipment that is less likely to break down to avoid disruptions that can cost you precious business, especially during peak hours.

• New units are generally more energy-efficient and environment-friendly than older models

• They go for much higher resale value, especially for well-known brands

• You can count on a more responsive service department for servicing and readily available replacement parts

We are committed to protecting your investment. We have an excellent selection of brand new and highly durable products from Manitowoc ice makers to Beverage Air refrigerators that come with excellent warranties and unrivaled customer support. We make sure your purchases work their best beyond the initial quality control.

Explore the benefits of a business credit card

This is the perfect option for buying ingredients and supplies. You’ll only need your credit score as qualification, and it doesn’t have to be all that impressive either. If you are at 600, you have a good chance of getting approved. Plus, the application process is easy.

You know how you get some perks and rewards every time you swipe your personal credit card? You can enjoy the same for your bar here. You can get excellent cash back and credit for business expenses.

Consider credit card receipt financing

There are some lenders that partially base their loan on receiving part of the credit card receipts from your customers. The process basically involves selling your future credit card sales in exchange for a cash advance. A portion of each credit card sale is taken out as payment. This can be an interesting approach but can also interfere with your finances.

Financing your new bar the right way

As a rule of thumb, you should have at least six months of expenses available in the bank when you start. Most businesses fail because of a lack of financing. So either do it right from the beginning or hold off until you can.

FLETCHER Headlines the Bud Light Dive Bar Tour

FLETCHER Headlines the Bud Light Dive Bar Tour Presented by GLAAD

FLETCHER performed an intimate show in San Francisco at Cafe du Nord as a part of the 2019 Bud Light Dive Bar Tour last night. This show, presented by GLAAD, was the third stop of the tour following Brett Eldredge and Judah & The Lion’s shows in St. Louis and Denver respectively.

San Francisco’s Dive Bar Tour stop highlighted Bud Light’s partnership with GLAAD for the 20th consecutive year, with their limited-edition Pride bottles that were on full display and decor to match the celebration. FLETCHER had the crowd singing along to her chart-topping song “Undrunk” as well as previewing new songs from her upcoming album. Fans especially loved when she gave a special shout out to Post Malone, performing “Better Now”, and her tribute to the LGBTQ+ community and Bud Light GLAAD partners with her performance of Cyndi Lauper’s “True Colors.”

About the show FLETCHER shared, “This show feels like such a full circle and natural moment for me. My first show was in a dive bar near my hometown in Jersey. To go back to a dive bar with Bud Light and connect with my fans in an intimate setting is something I could not have been more excited to do.”

Following Bud Light’s stop in San Francisco, the tour will travel to New York in August and Miami in November with two artists to be announced later this year.

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

Margot

By Vaughn Lowery × Krishan Narsinghani × Michael Moadeb × Anthony Sovinsky

Restaurateur Rohan Talwar helms IB Hospitality and owns the illustrious West Hollywood gem, Norahs. A few months ago, he opened the doors to modish and culinary oasis, Margot – complete with exotic dishes, regional wines and special drink menu.

Margot, a Mediterranean infused restaurant composed of various seating and dine-in areas with 360 degree views of West LA, in Culver City is a diamond in the rough. The rooftop (indoor and outdoor seated venue) nests at the top of the PLATFORM (a boutique shopping experience with fashion/pop-ups, wellness and bites) and borders tons of retail, commercial and a new hotel soon erupting. The speedy Expo line train can be seen swiftly running east to west while you sip and/or dine outside and mimics the likes of some of the more prestigious eateries within Brooklyn’s Dumbo area. Similar to the train, rumors have quickly traveled throughout the city that Amazon will begin developing a new location nearby.

‘Hot like fire’ understates the atmosphere at night as the outside appears to be torched with tons of heat lamps in tow. With fresh farm-to-fork ingredients and handmade pastas (try the spaghetti), this place is a soon to be staple within the LA area. The menu constantly changes for an all-inclusive dining experience, including those with strict plant-based diets. Great for romantic dates, celebratory moments and family gatherings on ‘Sunday Funday’ largely due to their tapas as well as fresh raw seafood bar. Talk about delectable oysters. Step foot inside to find every inch of this establishment scream social media engagement wall. Note murals and tapestries all aligned in tune with a modernistic and contemporary ambiance. Service is extremely courteous, helpful and hospitable. And if that’s not enough to keep you coming back, the handcrafted cocktails will. Try their refreshening grapefruit gin and juice or a fruity frosé – worth every penny. It’s about time Culver City got what it deserved – a casual dining experience with budding professionals who seek something edgy, youthful and tasty.

Boost your metabolism before you eat, as SoulCycle is located on the second floor right underneath Margot. Or, after a zesty salad and sandwich at Margot, you may want to head down to the first level to the cozy ice cream shop with a menu of small-batch flavors, Van Leeuwen Ice Cream.

*Margot is open daily from 11am-2am.

Highlights
• Accommodates approximately 150 seated or 350 for reception
• Rooftop patio with dedicated bar accommodates approximately 120 seated or 150 for reception
• Intimate private dining terrace available for approximately 25 seated or 40 for reception
• Social dining options available for weekend brunches, lunch and dinner
• Market driven menu inspired by coastal mediterranean cuisine
• Full service bar with handcrafted cocktails made with fresh ingredients
• Stunning beach and city views throughout

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

360 MAGAZINE, Margot Restaurant, LA, Los Angeles, Vaughn Lowery

Spark Joy with these 4th of July Cocktails

The most-anticipated summer weekend is just around the corner! Level up and make your Independence Day celebration sparkle with these simple yet elevated cocktails, each profiling a different flavor and sure to suit everyone’s preferences. After a heavy afternoon of  burgers and hot dogs, wash it all down with refreshing and low-sugar cocktails while jiving to your favorite tunes.

From a delicious Watermelon Firecracker Margarita to a Berry United Lemonade and elevated G&T, sip back and enjoy the summer weather.

The Independent G&T

    • 4 ounces Fever-Tree tonic water
    • 2-3 frozen cranberries (garnish)
    • 1 popsicle (garnish)
  • Ice

Pour Jaisalmer Gin and tonic water over ice in a tall glass. Stir and garnish with a popsicle and cranberries.


Berry United Lemonade

    • 3 cups lemonade
    • 1 cup cold water
    • 4-6 dashes Angostura bitters
    • Lemons (garnish)
    • Blueberries (garnish)
  • Ice

In a pitcher, pour Diplomatico Rum, lemonade and water. Add in lemon and bitters. Garnish with lemon slices and blueberries. Serve chilled.


Firecracker Margarita

    • Kosher salt
    • 1 lime wheel
    • 3 ounces fresh watermelon juice
    • ¾ ounces fresh lime juice
  • Watermelon (garnish)

Place some salt on a small plate. Rub rim of an old-fashioned or rocks glass with lime wheel (reserve for serving); dip in salt.

Combine watermelon juice, Partida Tequila, and lime juice in a cocktail shaker and shake vigorously. Strain cocktail into prepared glass and garnish with watermelon lime wheel.


Morro Bay Leprechaun Crawl

2nd Annual Morro Bay Leprechaun Crawl
Join in the fun as pubs, bars, and restaurants sample area IPAs, regional wines, and small batch craft whiskeys… alongside local nibbles and a GREAT NIGHT OUT!!!

Cost includes all of your tastings and nibbles (check out our map for locations). Only 2 requirements: Be over 21, and dress in your version of an Irish leprechaun (and you better believe we’ll have prizes for best costume!). Oh… and there’s more!!! A fully filled out Leprechaun Passport could win you $1,000 in prizes! Somebody is taking the prize home… will it be you? Tickets are on sale here.

And the party doesn’t stop there. Stay the night in Morro Bay and enjoy our “Green Walk of Shame” the next morning at participating restaurants. Details TBA.

Designated Drivers can play for free.