Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It […]
Gordon Murray Automotive has unveiled its T.50 supercar in full for the first time, showing the finished exterior and interior design and confirming its ground-breaking technical specifications. The T.50 has been engineered to be the purest, lightest, most driver-centric supercar ever. Improving on his acclaimed McLaren F1 “in every conceivable way”, Professor Gordon Murray CBE […]
At CES in Las Vegas for the sixth consecutive year, Valeo is unveiling its latest technological innovations at the epicenter of the revolutions shaping mobility, i.e., the advent of autonomous vehicles, powertrain electrification and digital mobility. These three disruptions transforming the automotive industry are also driving profound change in society. Valeo develops new technologies to […]
