Posts tagged with "auto"

Lexus, IS 350, F Sport, Vaughn Lowery, 360 MAGAZINE

Steps to Take Following a Car Accident

Car travel has become so commonplace in everyday life that it is easy to take peaceful car rides for granted and ignore the potential hazards cars create. No one wants to imagine being involved in a car accident. But in the unfortunate event you ever are in an accident, you should always remember to take these steps to ensure any claims you may want to make against whomever caused the accident are preserved:

Do Your Best to Remain Calm

Yes, this one is much more easily said than done. Your heart is probably racing. You are probably upset or angry with the person who caused the accident, and you may be in physical pain. Even so, you must do everything you can to keep your cool if you want the accident and, down the line, your claim against whomever is responsible, to be handled properly.

Check to See If Anyone in Your Car—Including You—Is or May Be Injured

Car accidents can lead to all types of injuries. Some are minor, some are of life-altering severity and some are so catastrophic they can lead to death. You may not realize you are injured until hours, days or even weeks after an accident. Once the dust has settled, check yourself for any signs of injury, such as scrapes, scratches, skin discoloration, bumps anywhere on your body, blood or anything else that feels or appears abnormal. If you are physically able to do so, you should call the police. If you need emergency medical treatment, tell the operator to send an ambulance to the scene. You should also begin taking pictures of your car and of any injuries you believe you sustained.

If You Feel Up to It, See If Anyone Outside Your Car Is Injured

If you feel you can exit your car without risking any further injury to yourself or anyone else, check on the driver and any passengers in all other vehicles involved. They will likely appreciate your concern, and this will give you an opportunity to assess their physical and mental state in the moment if they claim any injuries later. When you check on them, exchange car insurance information with all the other drivers involved in the accident and talk to anyone who witnessed the accident.

Call the Police and Talk to the Responding Police Personnel When They Arrive

Calling the police is essential. When they arrive, they will take statements from all the drivers and witnesses, record each driver’s insurance information, make note of any citations being issued, issue citations and write a comprehensive report. It is important to make sure the responding police personnel get as much information about the accident as possible to determine who caused it and what penalty will be assessed to whomever is responsible. They will also likely ask if you need emergency medical care. If you do want medical attention, they will call an ambulance staffed with emergency medical technicians to the scene. Just to be on the safe side, you should let medical personnel examine you.

Take Pictures of Everything—Yes, Everything

You should take as many pictures of the cars and people involved in the accident as you can. These pictures will be extremely valuable as evidence of the accident’s severity and as evidence of any injuries you sustained. Without this type of evidence, even the best personal injury lawyer will be starting off at a disadvantage in proving your case. Taking pictures of the scene can be beneficial, too, to provide context when you describe the accident later.

Go to the Emergency Room, Even If Only As a Precautionary Measure

Even if you are not in pain and you do not feel any different than normal, you should go to the emergency room to be examined. Deciding you feel fine at the scene, declining treatment and then realizing you need to be treated after the fact is the last thing you want. Beyond the inconvenience of then having to get to the emergency room or an urgent-care facility on your own, there is a chance your injuries will have worsened in the time since the accident.

Contact an Experienced Car Accident Attorney

You want someone with experience in the courtroom and someone who knows how to recover the money clients are owed. When you select an attorney, you should choose the Los Angeles car accident attorney who will be your most effective advocate both in court and in negotiating with insurance companies. Contact West Coast Trial Lawyers for additional information about how to select the best personal injury lawyer.

File Your Insurance Claims

This is where getting insurance information from any other drivers involved in the accident will pay off. If you do not have their information, you cannot file a claim for damages with their car insurance company and recover for your injuries. An experienced car accident attorney will be able to guide you through the claim process. Without this information, even the best personal injury attorney will have difficulty collecting your damages from the at-fault person or persons.

Be Diligent with Respect to Continuing Medical Treatment for Your Injuries

Listen to your doctors. Attend your follow-up appointments with them. They will discharge you from their care when they believe you are well enough to do without it. Do not try to manage your own care. Your doctors have your best interest in mind and will treat you until you have reached maximum medical improvement.

Take Your Car Accident Attorney’s Advice

The process of recovering damages from at-fault drivers after an accident seems daunting. When an experienced Los Angeles accident attorney is representing you, you will have peace of mind in knowing your attorney has a thorough understanding of the judicial system and knows how to handle your claim. The ability to receive thoughtful advice from a seasoned professional is one of the biggest advantages of having an accident attorney to represent you. Trust your attorney’s judgment and listen to the advice your attorney provides. In the end, when your claim is resolved, you will be happy you did.

Tyson Fury, Rolls-Royce, Phantom, 360 MAGAZINE

Tyson Fury × Rolls-Royce

Tyson Fury Arrives in Rolls-Royce Phantom British Might meets British Power. Tyson Fury arrives for the Official Weigh-In of his lineal Heavyweight Championship Fight in the pinnacle of Rolls-Royce excellence, a 2019 Phantom. The contest will be happening on Saturday, September 14th 10P/ET at the T-Mobile Arena in Las Vegas, NV. Tyson Fury will be defending his championship against Swedish boxer, Otto Wallin.

Rolls-Royce, Denver, 360 MAGAZINE, luxury

Rolls-Royce Denver

Today, Rolls-Royce Motor Cars announced a new retail partner in Denver as the brand establishes a presence in the Rocky Mountain Region. Rolls-Royce Motor Cars Denver will meet the demand for the world’s premier luxury brand with the growing community of UHNWI in the Mile-High City and surrounding area. The announcement came at the 10th annual ‘Flight to Luxury’ event benefiting PIVOT and presented by Cuvée. The luxury gathering at Centennial airport to showcase the latest in luxury goods including private jets, fashion and motor cars has raised over $9 Million in its 10-year history supporting programs for Colorado’s youth. The New Rolls-Royce dealer is part of Stewart’s Classics of Colorado luxury auto group that has been providing the highest quality service to luxury lovers in the Rocky Mountain Region for the past forty years.

As our family of Rolls-Royce Motor Cars has grown over the past years, it’s critical that we provide a face and home for Rolls-Royce throughout North America,’ said Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas. “We offer the finest motor cars and unparalleled Bespoke capabilities for our clients, and I am confident that the team at Rolls-Royce Motor Cars Denver will match that level of quality in representing the brand in Denver.”

It’s an honor to now represent the ultimate name in luxury for our clients,” said Michael Parchment, Director of Business Development for Stewart’s Classics of Colorado, parent of Rolls-Royce Motor Cars Denver. “Both the Rolls-Royce Brand and our clients expect only the best level of sales consultation and service and we will deliver. From creating your own Bespoke Creation to maintaining your Rolls-Royce for years to come, we will deliver.”

While Rolls-Royce Motor Cars will initially be operating from the dealerships Highlands Ranch location, construction will soon begin on a brand new state of the art showroom including a Rolls-Royce Bespoke lounge in the Denver area. The brand’s full portfolio of motor cars will be offered by Rolls-Royce Motor Cars Denver, including Cullinan, the eight generation Phantom, Ghost, Wraith, Dawn and the dynamic and bold range of Rolls-Royce Black Badge models. The new dealership will offer both new and Provenance Pre-Owned Rolls-Royce offerings, as well as full service by trained and certified Rolls-Royce technicians.

Rolls-Royce Motor Cars Denver

Rolls-Royce Motor Cars Denver is the latest addition to the brand’s family of 38 dealers in the United States. Part of Stewart’s Classics of Colorado, the new dealer operates from its Highlands Ranch location at 1480 East County Line Road. Rolls-Royce is the latest addition to the 5 ultra-luxury brands offered at this location. Construction will soon begin on a brand new state of the art showroom including a Rolls-Royce Bespoke lounge in the Denver area.

Flight to Luxury

Flight to Luxury is a ‘Hangar Party’ Benefiting PIVOT held at two of Denver’s private jet hangars: Modern Aviation and Signature Flight Support, at Centennial Airport. The showcase of the latest in luxury goods including private jets, fashion and motor cars and Cuvée’s singular villa and experiential travel offerings has raised more than $9 Million and changed thousands of lives in its 10-year history supporting programs for Colorado’s youth. ,

Rolls-Royce Motor Cars

Rolls-Royce Motor Cars achieved the highest annual sales in the marque’s 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018. In a year of multiple records, the world’s foremost luxury house also enjoyed unprecedented demand for Bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to great international acclaim. The Americas is the largest geographic region for the brand, representing about one-third of all deliveries.

Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. Over 2,000 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.

Natural Light Seltzer, Anheuser-Busch, Nascar, 360 MAGAZINE

Natural Light Seltzer

Where fun is needed, Natural Light goes, and crashing the seltzer party is our next destination. Natty is ready to rock the seltzer world with thelaunch of Natural Light Seltzer, a new flavor-forward, 6% ABV beverage that is available in two irresistible blends of fruit flavors. Aloha Beaches combines mango and peach for a tropical feel, and Catalina Lime Mixer features black cherry and lime. This is the seltzer younever saw coming!

Natural Light Seltzer is rolling into stores nationwide in 12 packs, 24 packs, and a 25 oz. single serve can with packaging that will get you into full-on “beach mode” all year round. 

“The seltzer category is booming. It’s part of a larger shift in consumption across America and we believe it has tremendous staying power,” said Ricardo Marques, Vice President of Core and Value Brands at Anheuser-Busch. “We know plenty of Natty Light drinkers are also trying seltzer, so we want to meet that demand by bringing the fun of Natty into that space with an affordable price offering that fits their lifestyle.”

Hot off the heels of Naturdays, the number one beer innovation of 2019, Anheuser-Busch is continuing to anticipate consumer trends with a new take on what a hard seltzer can be.

Now that Natty has crashed the seltzer party, we want to crash your party too!  Tell us on social why your party needs more flavor and we may just deliver cases of Natural Light Seltzer right to your doorstep. Use the hashtags #NattySeltzer and #Sweepstakes on Twitter for a chance to win. 100 winners will win 10 cases* of Natural Light Seltzer to bring some fun to their fall parties. 

Whether you’re one of the lucky winners or buying Natty for your party, don’t forget to Enjoy Responsibly – hydrate between Natty’s and plan ahead for a safe ride.  To learn more, follow @naturallight on Twitter and Facebook, @naturallightbeer onInstagram, and visit www.NaturalLight.com.

Natty Seltzer Party Crash

No Purchase Necessary.  Open to US residents 21+.  Begins 8/13/19 & ends 9/8/19 (“Sweepstakes Period”).  To enter, tweet the hashtags #NattySeltzer & #Sweepstakes during the Sweepstakes Period.  See Official Rules at www.naturallight.com/nattyseltzersweeps.html for prizes & details.  Msg & data rates may apply.  Void where prohibited.  *Cash equivalent in certain states.

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About Natural Light

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment.

About Anheuser-Busch

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 12 flagship breweries, 12 craft partners, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 employees across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. 

From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram.  

Related Links

www.naturallight.com

PIRELLI DEBUTS 18-INCH TIRES

Marking a revolution in Formula 1 history, Pirelli‘s newest 18 inch tires were seen in action yesterday during a special 2020 Formula 2 demonstration at Monza with Jean Alesi behind the wheel. These tires will be used in Formula 2 next year, paving the way for a brand-new look in Formula 1 starting in 2021.

Following Alesi’s lap, the iconic tire brand unveiled its 18-inch Formula 1 tire which will be put to the test for the first time at Paul Ricard this Thursday and Friday. Formula One Managing Director Ross Brawn, FIA Single Seater-Commission President Stefano Domenicali, FIA Formula 2 Championship CEO Bruno Michel and Pirelli’s Head of F1 and Car Racing Mario Isola were in attendance.

According to Isola, “The eye-catching demonstration run with the new 18-inch tires at Monza, courtesy of a legendary driver who will always be associated with this track, provided a fascinating glimpse of a future that will be with us before we know it. The link between Formula 2 and Formula 1 have never been closer, symbolized by this latest demonstration and display at our home circuit. Now we look forward to track testing some 18-inch Formula 1 prototypes for the first time next week in France.”

AIWAYS sets a GUINNESS WORLD RECORDS

AIWAYS, the Shanghai-based personal mobility provider, has completed its epic 15,022-kilometer road trip from China to Western Europe – which set a new GUINNESS WORLD RECORDS title in the process. The ‘longest journey by an electric vehicle (prototype)’ record was achieved by the AIWAYS U5 Engineering Drive Team (China), driving an AIWAYS U5, starting in Xi’an, Shanxi, China and ending in Frankfurt, Germany, from 17 July 2019 to 7 September 2019.

During this mammoth 53-day drive, the pair of development cars passed through 12 countries, including China, Kazakhstan, Russia, Finland, Norway, Sweden, Denmark, Germany, the Netherlands, Belgium, France and Switzerland. They arrived in Frankfurt on 7 September, in time for the IAA 2019 motor show. Alexander Klose, Executive VP Overseas Operation at AIWAYS, comments: “This world record represents a monumental achievement for our engineers. They have developed a fully-electric SUV that’s capable of traveling hundreds of kilometers between charging in some of the most challenging terrain and remote areas. The fact that we’ve been able to achieve a world record in these conditions demonstrates the U5’s qualities, capabilities and, most importantly, its suitability for European consumers.”

AIWAYS Chief Technical Officer Winter Wang added: “This has been a drive of epic proportions, with the U5 tackling some of the best and worst road conditions that drivers might expect to come across in a lifetime of driving. It shows the high standard of development work that has gone into creating a car that is as suitable for driving in Shanghai as it is in Western Europe.”

The convoy started its journey by tackling the Chinese Gobi Desert and crossing the Kazakh Steppe, locations without an adequate electric vehicle charging infrastructure. The high energy demands of driving on Kazakhstan’s often poor road surfaces, and crossing the Southern Ural Mountains, also posed a challenge to engineers, who frequently relied on low-voltage power sources to recharge the prototype vehicles overnight. Engineers used this to successfully optimise the U5’s charging logic, ensuring compatibility with a variety of different charging standards and varying voltages.

The engineering team on the drive was also in frequent contact with the China-based R&D team, reporting back on multiple hardware and software features. These included the thermal management system underpinning the 65 kWh battery pack, as well as the electric motor, suspension components and dynamic characteristics. With the support of independent test provider TÜV Rheinland, the AIWAYS U5 has recently achieved European homologation in all product aspects ahead of going on sale in Europe next year. The U5 is a statement of intent for the AIWAYS brand as it aims to bring affordable, connected and premium electric transport to the European market in 2020.

The World Premiere of the New Land Rover Defender

Driven by a passion and respect for the original, *the new Defender  delivers transformational breadth of capability and advanced all-terrain  technologies to redefine adventure for the 21st century*. But it remains true to the pioneering spirit that has been a Land Rover hallmark for 71  years.

Livestream here

Lexus, Costa Rica, 360 MAGAZINE, Vaughn Lowery, RXL

Lexus Milestones

By Flore Chaumont × Vaughn Lowery

Lexus celebrated their 30-year anniversary this past July; and we couldn’t escape it. We were invited on a 3-day lifestyle activation in Costa Rica, testing both their latest vehicles along side of their precursors. Since Lexus is the leading producer of luxury hybrids, their choice of hosting this event in Costa Rica was not arbitrary. Aside from lush landscapes, the island is a place where environmentally driven initiatives and technologies thrive. The country is a leading producer of hydroelectric energy, and conserving their beautiful flora and fauna is one of their top priorities.

1. Accommodation

Our hopes were high and they were remarkably met with our arrival at the magnificent Four Seasons Hotel, located in Liberia, a jewel in the countryside of Costa Rica. The luxurious property, nicely integrated into the surrounding region was mesmerizing. Modern yet rustic decorated rooms spilt out onto the beachfront as we assembled at a welcoming reception. We were treated like loyalty with excellent service, savory bites and of course, great fellowship. With a 181 rooms, fitness center (which rivaled Equinox), day spa (complete with plunge pool, steam room and hot tub) and private beach, many of us were tempted to stay longer within the 1,400 acres of utter bliss. There was so much to explore via a biking excursion or a simple hike into neighboring jungles.

2. History of Lexus

During the conference, we learned about the history of Lexus; and their product line from 1989 to present. With the use of VR, we were teleported in time to when Toyota arrived in the US. In 1984, they launched the Circle F Project with the aim of releasing a luxury car. The challenge was to change America’s perception of the marque. For this project, Chief Engineer Ichiro Suzuki sets aggressive goals which will define the brand’s strategy and excellence down the route. With over 1400 engineers involved and 400 prototypes later, the Lexus LS was born. A sedan unlike any other. The name, originally Alexis, became Lexus, and the logo came to become this symbol of beauty and perfection with a succession of exceptional cars to accompany.

3. Meeting with Executives

We also got the privilege to sit down and shoot the breeze with some of the senior level executives of Lexus. Koichi Suga, General Manager of Lexus Design, explained to us his inspiration for adding the concierge and driver refresh, he maintains, “Our vision is human centered: what the customer wants, while focusing on our distinctive culture and heritage.” Indeed, the driver refreshes function is an imitation of shiatsu massage, and it was also our favorite feature in this newly reintroduced full-size flagship. In a discussion with Koji Sato, Vice President of Lexus International Products & Engineering, we were informed that the brand expects to issue its first EV by 2025. And he gave tongue to what gives the sedan a long-term advantage over SUV models. He states, “I think the sedan is more formal, more stylish, with a low center of gravity that provides a more emotional feel.”

4. Vehicle Drives

After being fascinated with the history of Lexus, we got to take a glimpse of and even test drive a few. The incredible LFA was on display and the RC F Sport (f/ in Men in Black: International) were definitely crowd favorites. We test drove three of their models: the LS 500h; RXL (new RX w/ third row seating) and LC 500h. The LS literally made us feel like a royal family. The sleek design, alongside a more pronounced spindle grill and a ton of driver/passenger amenities made the interior feel like nirvana. The RXL possesses a 4.4 inch longer wheel base than RX, now seats 7 and has been refined to exaggerate masculinity. Lastly, the LC 500h, spotlighted in the critically acclaimed Black Panther, was simply sublime, from its paw-like exterior to the silky ride it offers. The peaceful drive along windy roads near the rain forests was almost mysterious.

5. Adventure

On our final day, we drove to the Diamante Eco Adventure Park which is home to one of the highest zip lines in the world – approximately 80 stories high and 1 mile long from one side to the other. We strapped into the renowned Superman, headfirst while facing forward on our bellies. Within, 45 seconds or less we were tailed and ready to retrieve our rides.

In short, Lexus created an atmosphere which showcased creativity, confidence and courage. Everything was exemplified through their leaders, bold design and humanity. Here’s to another 30 years!!!

Santa Monica, 360 Magazine, Vaughn Lowery

Top 4 Ways 3D Printing is Transforming the Automobile Industry 

The automotive sector is booming, and various technologies are playing a significant role. However, with the emerging economic as well as environmental concerns, the industry is back on the drawing board to rethink the way it functions. There’re several tactics to enhance manufacturing without compromising quality. Cutting down on coast as well as wastage is what the industry is aiming. Among these significant technologies, there’s one that stands out, and it’s 3D printing. Here are some fascinating ways on how 3D printing is transforming the car industry

  • Fast and cheap prototyping 

3D technology has opened an avenue for fast as well as low-cost prototyping. With this technology at hand, one can mold and set up specialized machines to make brand new car parts. One can easily use a single 3D printer to come up with various prototypes ranging from steering wheels to car breaks, among others.

One also stands a chance to benefit from making lighter as well as durable parts within the shortest time possible.

  • Customization 

Any person in the car business would like to be unique. That’s why various exotic car rental looks for cars with customized elements. They seek this path to ensure their clients get the best of the car renting business. 3D printing is quite promising among car owners as they can get what they want from car manufacturers. They can get large spare parts made by the use of 3D printing. High-end car manufacturers use this technology to customize cars for their clients.

  • Improve supply chain management 

Coming up with the final product isn’t easy. Thousands of components play a crucial role in building one car. Different suppliers from across the globe perform their part, thus the need for the supply chain management. With a long chain, the cost of making a car skyrockets, which ultimately affects the final price. However, with 3D printing, manufacturers can now have their spare parts digitally! They can produce them on demand, thus avoiding excess production.

  • Restore vintage car models 

3D printing is playing a critical role in transforming the future of the car industry.  However, people can’t move forward before looking where they came from first. 3D printing is one technology that’s used to revive historical milestones by restoring vintage cars. The process is more straightforward said than done. As the major challenge faced is unavailability of the right original equipment manufacturer part in case an accident occurs.

Original drawings can be hard to find, and some are prohibitive. Nonetheless, 3D printing is changing the state of events, and people can easily enjoy old vehicles.  

3D printing also saves on the cost of restoring a vintage car while eliminating guesswork or reverse engineering.  The technology can quickly scan and record each bump, curve, deviation, and deliver the most significant result while comparing to traditional methods. The idea has made 3D printing popular in attracting vintage car collectors as well as car museums.

3D technology is changing the car industry landscape. Many exotic car rental owners are embracing this technology to add customized cars into their fleet of vehicles. The result is ensuring their clients have the best car renting experience.  

Harley Davidson, 360 MAGAZINE, Tim McCormick

Harley-Davidson Museum

The party of the summer takes place at the Harley-Davidson Museum® over Rally weekend
Plus, a new exhibit and your last chance to catch “Daredevils” highlight a September to remember

Milwaukee, USA (Aug 29, 2019) – Make plans to join the Harley-Davidson Museum Aug. 29 – Sept. 1 during Rally Weekend for free live entertainment from chart-topping musicians, stunt shows, demo rides of select 2020 motorcycles, LiveWire Jumpstart experiences, the H-D Museum’s Annual Custom Bike Show, acres and acres of motorcycle thrills, and miles and miles of rolling sculptures.

And this weekend marks one of the last chances to see the scintillating “Daredevils” exhibit (closing Sept. 8) while gallery space is cleared away for the arrival of “Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory,” opening Sept. 6. Plus, the life-size LEGO® Harley-Davidson® Fat Boy® is reigning supreme as Milwaukee’s must-see attraction and it’s found only at the H-D Museum.

RALLY WEEKEND, Aug. 29 – Sept. 1
The H-D Museum – where Harley-Davidson history and custom culture come to life – will serve as the central rally point all-weekend long. In addition to performances from a variety of national, regional and local musicians and artists – all for free on two separate stages – the H.D. Museum will come alive with stunt shows, pinstriping artists exhibiting their mastery, tattooers spilling ink to create that ultimate souvenir and so much more. All outdoor entertainment – including the live music – is free and open to the public.

Some highlights include:

  • Headline music acts
  • Ill Conduct Stunt Shows featuring Cole Freeman, Thu-Sat at noon, 2, 4 and 6 p.m. Sun at 10 a.m., noon, 2 and 3:40 p.m.
  • Milwaukee Rally Women’s Ride, Friday, staging begins at 8 a.m.
    The Milwaukee Rally Women’s Ride is back! Join your fellow female riders for a great day touring the beautiful roads of southeast Wisconsin. Participants receive a fabulous lunch and more. Staging begins at 8 a.m. at the Harley-Davidson Museum®. Instructions and photos at 9 a.m.; kickstands up 9:30 a.m. Ride is limited to the first 116 women, so buy your tickets fast! Preregistration is required.
  • Custom Bike Show, Sunday, Sept. 1 (8 a.m.-5 p.m.)
    You think your bike is HOT, show it off at the 2019 Harley-Davidson Museum Custom Bike Show! Classes include: Antique, VRSC™, Sidecar, Trike, Full Dresser, Stock Sportster, Stock Big Twin, Show Custom, Custom Touring, Radical Custom, Pro Class and Non-H-D Cool Custom. Proceeds will benefit the BUILD Moto Mentor Program.
  • Free Demo Rides, Thu-Sat (10 a.m.-3 p.m.)
    Be among the first to throw a leg over select 2020 Harley-Davidson motorcycles. Plus, the all-new, all-electric LiveWire™ will be available on the Jumpstart for those wishing to experience the future of Harley-Davidson and thrill of its twist-and-go throttle.
  • Harley-Davidson® IRONe Demos, Sat (10 a.m.-5 p.m.)
    The brand-new electric-powered two-wheelers for kids will once again be available for demos. Families are invited to bring the little ones down to take a spin on the first electric-powered balance bikes for kids with parents who want to share their love for riding.
  • This weekend also marks one of the final times you can take in the thrill, chills and spills found in the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” before it closes September 8.

LEGO x HARLEY-DAVIDSON
The LEGO Group recently revealed its latest LEGO® Creator Expert model – a Harley-Davidson® Fat Boy® that cruised into LEGO Stores globally and the Harley-Davidson Museum. Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements crafted to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes. Visit The Shop to purchase your LEGO® Creator Expert model – Harley-Davidson® Fat Boy.

To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson® Fat Boy® and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at the world’s only Harley-Davidson Museum for a limited time.

EXHIBITS
“Daredevils: A Century of Spine-Tingling Spectacles” (through Sept. 8)
Step right up and behold amazing displays of danger and derring-do! Daredevils have thrilled audiences for centuries. What began with horse trick riders in circuses inspired new generations of entertainers on bicycles, motorcycles, cars – even flying sofa chairs. From touring thrill shows to Hollywood movie stunt work, “Daredevils” celebrates the exciting history of these death-defying entertainers who spend countless hours perfecting their exploits. Witness how incredible feats from long ago inspire modern-day risk-takers. The H-D Museum cordially invites one and all, children big and small to behold how daredevils are born! Please note: Select photos from the exhibit can be found at this page.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (Opens Sept. 6)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”
We invite you to explore our collaboration with three Milwaukee area museums, featuring #MilwaukeeMade exhibits. https://www.visitmilwaukee.org/milwaukee-made/

EVENTS
BIKE NIGHTS
Thursdays, 5-9 p.m.
All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike (or whatever wheels you favor). Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR Bar & Restaurant®, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit® Bourbon Signature Cocktails.
Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details and the full entertainment lineup, visit H-DMuseum.com).
Sept. 5 – (Chopper Bike Night) – Them Guilty Aces
Sept. 12 – (Urban Bike Night) – DJ Shawna
Sept. 19 – THE PLAYLIST
Sept. 26 – (Final outdoor Bike Night of the season) – The Big Al Wetzel Band

THE CROSS COUNTRY CHASE, Saturday, Sept. 7, 4:30-6:30 p.m.
On Saturday, September 7th, 2019 a group of approximately 100-adventerous souls on antique motorcycles will take America’s two-lanes by storm and the world is invited to cheer on the excitement and stop at the Harley-Davidson Museum – come check out the vintage rolling sculptures. 
The Cross Country Chase, America’s newest antique motorcycle touring challenge, is brought to you by the tried-n-true crew at the Motorcycle Cannonball in partnership with Legends Motorcycle Museum. This down-n-dirty endurance run will prove out the “who’s who” of antique motorcycling.  Not only will the winner be crowned a “Legend” and have bragging rights for life after successfully completing the arduous run, but as a bonus, a cash prize will also be awarded. The cross-country challenge is for riders over 18, motorcycles manufactured between 1930-1948, and will be an extreme test of endurance, speed, navigation, and knowledge.

Autism-Friendly Day, Sat Sept 14, 9 a.m.-6 p.m.
Join Autism Speaks at the Harley-Davidson Museum for its second annual Autism-Friendly Day, Saturday, Sept. 14, from 9 a.m.-6 p.m. Just mention “Autism Speaks” at the front desk to enjoy discounted tickets, specials at The Shop and MOTOR Bar & Restaurant and fun activities for the whole family. Families will have the option to purchase $14 tickets for adults and $5 tickets for children ages 5-17; kids under 5 are always free. While the Harley-Davidson Museum has made efforts to make the venue as accommodating as possible, please note that some motorcycles may be riding on to campus during this day.

SAVE THE DATES:
Free Museum Admission (Gallery Night), Oct. 18, 5-9 p.m.
Skulloween Bike Night, Oct. 31
Veterans Day Appreciation, Nov. 9-11
Black Friday Beerfest, Nov. 29

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.