Posts tagged with "athletics"

THE BEACHLIFE FESTIVAL 2019

THE BEACHLIFE FESTIVAL PARTNERS WITH WORLD SURF LEAGUE TO HOST THE 2019 BIG WAVE AWARDS

– Big Wave Surfers From Around the World Come Together at Inaugural Beachlife Festival to Celebrate the Sport’s Biggest Accomplishments of the Year

– Tickets for Awards on Sale Monday, March 18 — All Proceeds to Benefit Surfrider, Life Rolls On, Five Gyres and the Redondo Beach Police Foundation

The BeachLife Festival, LA’s first oceanfront music and lifestyle festival, is proud to announce a partnership with World Surf League (WSL) to host the 19th annual 2019 Big Wave Awards. On Thursday, May 2nd, big wave surfers and surf enthusiasts from all over the globe will gather on the ground of The Beach Life Festival for the Big Wave Awards, the annual awards show that celebrates the big wave surfing community and honors the most remarkable big wave surfing accomplishments of the year. The ceremony will take place within the BeachLife festival grounds, right on the shores of Redondo Beach, and serve as a kick-off event to the three-day festival happening May 3-5, 2019. Entry to the Big Wave Awards will be included for all BeachLife attendees who have purchased a Founders Pass or Captains Pass. Tickets are available for the general public to purchase starting on Monday, March 18th, 2019 for $20 while supplies last. All Big Wave Award ticket proceeds will go to Surfrider, Life Rolls On, Five Gyres and the Redondo Beach Police Foundation. For more information, or to purchase tickets, visit www.beachlifefestival.com

“The BeachLife Festival is the premier Southern California beach experience — live music, food, craft beverages, and sports inspired by California culture, are all authentic to our everyday lifestyle and we’re excited to create this immersive festival event for our guests,” says BeachLife co-founder Allen Sanford. “There is no better professional sport than surfing to compliment our festival and we couldn’t be more excited to host professional surfers from around the world that are being recognized during the Big Wave Awards.”

The 19th annual Big Wave Awards will present awards across eight categories:

Ride of the Year, Women’s XXL Biggest Wave Award, Women’s Paddle Award, Men’s Paddle Award, Men’s XXL Biggest Wave Award, Men’s Best Overall Performance Award, and Wipeout of the Year Award. WSL Big Wave Awards’ competition window concluded on March 20, 2019 and spanned the previous 12 months of big wave surfing action. Every wave ridden at every big wave break around the world in this period was eligible for consideration across the eight categories. A panel of judges will determine the best rides in each of the categories based on photographic and video evidence. More information about the Big Wave Awards is available below.

“We are pleased to host the 2019 Big Wave Awards alongside the BeachLife Festival,” said Sophie Goldschmidt, WSL CEO. “This partnership allows surfing fans an opportunity to engage with our big wave stars and experience the show in a whole new way. We are also excited to announce that this year’s awards will present two new categories, the Women’s Paddle Award and the Women’s XXL Biggest Wave Award.  As the Women’s Paddle Award is brand new, the Big Wave Awards night will announce the World Record holder for the Largest Wave Surfed (Paddle) – Female. We were honored to celebrate Maya Gabeira’s World Record last October with the opening of the Big Wave season, and now we will award the next female Big Wave World Record holder in the new paddle-in category.”

Special guests expected to attend the 2019 Big Wave Awards include current World Record holders Maya Gabeira and Rodrigo Koxa for the Largest Wave Surf (unlimited) for women’s and men’s, respectively. With the introduction of the newest award category, the Women’s Paddle Award, a new World Record holder will be announced on the anticipated Big Wave Awards night on May 2.   

The BeachLife Festival will be located at 137 N. Harbor Drive, Redondo Beach, CA 90277.  

For BeachLife media inquiries, please contact Crissa Requate (crissa@masonjarmedia.com) or Shelly Reed (shelly@masonjarmedia.com) at Mason Jar Media; or Brian Cooley (brian@wicked.is) or Rachel Meier (rachel@wicked.is) at Wicked+

For World Surf League press inquiries, please contact press@worldsurfleague.com.

For more information about BeachLife, please visit: https://beachlife.com/

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About The BeachLife Festival

The BeachLife Festival will bring together more than 40 headlining touring bands and legendary musicians, California culinary stars, art, and multiple surf and skateboarding components for a three-day immersive experience celebrating Southern California beach culture. Running May 3-5, 2019 oceanfront in Redondo Beach, The BeachLife Festival will feature West Coast immersed live music, culinary delights, skate, surf, and iconic beach lifestyle offerings on the shore of one of Los Angeles’ most famed beaches.

About World Surf League (WSL)

The World Surf League (WSL) is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The organization, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.

The WSL has been championing the world’s best surfing since 1976, annually running more than 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed Men’s and Women’s World Champions across all tours.

Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Kelly Slater, Stephanie Gilmore, Tyler Wright, John Florence, Lakey Peterson, Paige Alms, Kai Lenny, Steven Sawyer, Soleil Errico, Carissa Moore, Gabriel Medina, Courtney Conlogue and more battle on the most dynamic field of play of any global sport.

For more information, please visit WorldSurfLeague.com.

CHAMPION × “100 YEARS FOR THE TEAM”

CHAMPION® ATHLETICWEAR CELEBRATES “100 YEARS FOR THE TEAM” WITH LAUNCH OF GLOBAL CAMPAIGN

Brand partners with sports legend Magic Johnson in a quest to find unique teams around the world to share their stories

Champion®, the global athleticwear icon, is celebrating a century of teamwork with the launch of its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team in 2019 from the perspective of participating teams, clubs, squads and crews across the world.

From its humble Rochester, N.Y. beginnings in 1919 as Knickerbocker Knitting Mills to its position today as one of the largest and fastest growing global athleticwear brands, Champion has always been about one thing – the team. To celebrate a century of team spirit, Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.

Throughout the year, Champion will highlight and celebrate teams through social media, a special website, exclusive product collections, events and influencer partnerships. Select teams will even be featured in a centennial celebration video.

“This significant milestone for Champion allows us to reflect on what ‘team’ and the evolution of ‘sports’ means today to consumers around the globe,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “Helping people come together as teams and being innovators in the industry has been an important part of our brand’s story since the very beginning. Now is the time to look ahead and celebrate how teams today have the power to change the world for the better, and how we assist in enabling them.”

The campaign will launch with a special film that features someone who has experienced the power of the team personally – the iconic basketball legend Magic Johnson. In the film, Johnson shares his reflections and insights into what truly makes a great team.

“As part of the ‘Dream Team’, I experienced first-hand the power of people coming together to achieve great things,” said Johnson. “I’m pleased to celebrate the power of teams in Champion’s 100th anniversary campaign.”

From its inception, Champion has been a part of some of the most important moments in sports and cultural history. From designing collegiate apparel to supplying military uniforms, and dressing iconic sports teams such as the gold medal-winning 1992 U.S. Olympic Men’s Basketball “dream team,” Champion has proudly outfitted a broad range of teams over the past 100 years. Be it on the field, on the court or in the street, Champion has been embraced by teams around the world. Champion has also been at the forefront of innovation since its establishment with patented creations, such as the iconic Reverse Weave sweatshirt. In 2018 the Reverse Weave hoodie was permanently installed into the Museum of Modern Art in New York City.

100 Years for the Team Campaign

Throughout the year, Champion will showcase a variety of modern-day teams while also looking back at key milestones in the brand’s rich history that have cemented the signature ‘C’ logo within sports and popular culture. The 100th anniversary campaign will feature a global digital and social media campaign, a limited-edition Century Collection, and partnerships with key influencers.

“The ‘100 Years for the Team’ campaign allows us to connect with teams throughout the world to really show what team means during our centennial anniversary, in addition to partnering with the legendary Magic Johnson to celebrate and explore his own authentic history of passion and team spirit,” said David Robertson, Director of Brand Marketing. “Whether you’re a sports team of four from Tokyo or a team of three hundred from Texas interacting in everyday life, Champion wants to find you and to share your story.”

Teams are encouraged to share their stories via social media using #Champion100 or through the Champion100.com website for the opportunity to receive limited-edition product, be featured in a centennial celebration video and spotlighted on Champion’s social media channels and website. Limited-edition product collections, events and influencer partnerships will be announced throughout 2019. For further information on the Champion “100 Years for the Team” campaign, please visit the website and follow the brand on Instagram, Twitter and Facebook.

*Photo credits – Champion

2019 Standard Chartered Dubai Marathon

Livestream of 20th Standard Chartered Dubai Marathon on Friday, January 25th!

The first time in the event’s history, the Middle East’s IAAF Gold Label race will be available worldwide as a live stream with NO geo-blocking or rights restrictions.

The live feed will also be embedded on a number of leading social media platforms, specialising in running, as well as on the official Standard Chartered Dubai Marathon website and on its newly-created YouTube channel bit.ly/DubaiMarathon2019_LIVE, which is open for subscription.

The three-hour world feed will get underway in time for the start of the elite marathon at 6am (GMT02.00) with a sixteen camera production and full race graphics. There will also be other features and stories highlighted throughout the race including interviews with elite athletes, organisers, sponsors and the more unusual runners with colourful stories to tell.

Bringing all the action as it unfolds throughout the morning will be British running legend Paula Radcliffe, the current Women’s Marathon World Record Holder, and international author and award-winning athletics correspondent Pat Butcher.

OLYMPICS x LIVE STREAM

The Winter Olympics in South Korea may be 14 time zones removed from the Eastern Time Zone of the US — but 43% of Americans say they plan to watch NBC’s live streaming content during the Games, with only 48% saying they did not have such plans.

A big chunk of the country — 63% — say they will watch at least some coverage of the Games, which begin Friday, February 8.  That is double those who said “no” (31%) to watching any coverage.

“That is a healthy number of people turning to devices other than television,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute.   “You might call this the breakthrough year for streaming coverage making a big impact.”

REEBOK

REEBOK DISPLAYS INNOVATION IN FLEXWEAVE FOOTWEAR TECHNOLOGY WITH DESIGNER COLLABORATIONS

Reebok partners with Joe Doucet x Partners, Modla and Odd Matter in global creative co-op; using Reebok Flexweave to create imaginative fitness prototypes

 

Reebok has partnered with some of the most creative and innovative minds in the world to create a custom collection of fitness prototypes showcasing the power of Flexweave; the brand’s latest footwear innovation launching in Spring 2018.

 

In partnership with Joe Doucet x Partners (USA),  Modla (ENG) and Odd Matter (AN), the global fitness brand explored the potential of Flexweave. Flexweave boasts an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that is as strong as it is light. All designers worked with the version of the textile that will appear in the first-generation of Reebok Flexweave footwear, launching in 2018, made from chenille yarn.

 

Each designer was briefed to explore Flexweave’s limitless potential to create a unique product linking form and function, creating an aesthetic product utilizing the benefits of Flexweave whilst serving a fitness purpose. 

 

Reebok Flexweave prototype collection includes a pair of cutting-edge running gloves (Joe Doucet x Partners), a 3D printed altitude training mask (Modla) and a collection of light-weight, active sitting chairs (Odd Matter). Flexweave was developed by the Reebok Innovation Collective; a division championing the open-sourced pursuit of progression via innovation and partnerships that aims to push the boundaries of invention.

 

All prototypes can be viewed right now at http://www.reebok.com/en-US/campaigns/flexweave/

Video: https://youtu.be/OzcZHqsYZAc

 

JOE DOUCET X PARTNERS –  New York City, United States

 

As a designer, entrepreneur, inventor and creative director, Joe Doucet is one of the most sought-after creative talents in America. Doucet designed a pair of Reebok Flexweave running gloves, form-fitting to the wearers hand, absorbing sweat as they run and lightweight for maximum comfort. The prototype was designed with the vision of being GPS-enabled, guiding the wearer through their run with flashing LED lights to indicate when to turn left or right.

 

“My inspiration was to capture the unique qualities of the Flexweave technology through something advantageous to an active lifestyle. The strength, flexibility and multi surface durability of Flexweave led me to the idea of a ‘smart’ running glove with a sleek, stylish silhouette. With the form crafted by Flexweave, the next stage of development would be GPS integration paving the way to a new frontier in wearable technology,” said Doucet.

Short video on the partnership: https://youtu.be/6wl89CNbgpI

 

ODD MATTER –  Rotterdam, The Netherlands

 

Odd Matter is a design studio driven by curiosity; researching, creating and exploring the world through its materials, processes and concept. The duo created a furniture series of ‘active sitting’ chairs; made through a combination of Reebok Flexweave and malleable EVA foam. 

 

“The Inspiration for the chair came from the Flexweave material itself. Whilst experimenting and playing with the fabric we were very intrigued by its behavior, structure and strength under tension. From there we wanted to create an object that played with that tension, a bit like the string of a bow, something in which the tension and strength is palpable,” said Els Woldhek, Odd Matter.

 

“Working with the Flexweave was very interesting, for instance when cutting it in different directions you straight away notice the differences between the fibers and the technical properties of the Flexweave. This in turn has made us really curious about everything else that is possible with the technology.”

 

Short video on the partnership: https://youtu.be/2HfMadOWDCY

 

MODLA – London, England

 

Co-founded by Jon Fidler and Richard Goddard, Modla is an artistic design house specializing in technological innovation, pushing the creative boundaries of 3D printing and digital 3D design. The pair created an entirely new Reebok Flexweave altitude training mask; 3D printing the valve technology across the nose and mouth, coupled with a Flexweave facial strap to comfortably wrap around the wearer’s face during intense training.

 

“I do a lot of high intensity training so I’m interested in how such equipment works, functions and can help improve performance. But we also saw the potential in the aesthetic of the Flexweave material, to create something which would blend with the mask and align with the contours of the wearer’s face.

As it happens, the Flexweave material provided even more benefit than just the aesthetic and was amazing to work with. It’s strong and durable, so perfect for a product that will get a lot of wear and tear; while also incredibly lightweight, making it breathable on the face for athletes when training.” said Fidler.

Short video on the partnership: https://youtu.be/RyqLZJCNMwc

 

“Flexweave is going to a major part of the Reebok DNA moving forward. With this creative and imaginative project, we’ve achieved exactly what we set out to do; demonstrate through collaborations in other fields what Flexweave can truly achieve when put to the ultimate test,” said James Woolard, Global Marketing Director, Reebok Running.

 

The Reebok Innovation Collection champions the pursuit of partnerships and innovations that will continue propelling the brand forward in spaces like fitness, fashion and footwear. Flexweave represents a huge step forward in footwear upper technology and brings with it a wave of anticipation and excitement for what the future holds for this brand”.

 

Reebok has extended the creative experience around Flexweave to its community, setting up an interactive digital experience on the Reebok Innovation Collective website called ‘Create Your Weave’; inviting you to construct your own virtual weave design and share it with friends.

 

The brand is also working with one of Savile Row’s finest tailors, Huntsman & Sons, to create a bespoke men’s suit made from Flexweave. Designed for Reebok Running ambassador and superstar WR Brandin Cooks, the experimental pursuit will be complete in Spring 2018. 

 

Flexweave is the latest innovation from the Reebok Innovation Collective, dedicated to creating new technologies, ideas, techniques and prototypes. For more information on the Reebok Innovation Collective please visit http://www.reebok.co.uk/en-GB/innovation_collective/ 

 

 

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

 


For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/

 

Discover Reebok at the following locations: http://facebook.com/reebokhttp://twitter.com/reebok; and http://youtube.com/reebok

Mikaela Shiffrin Dominates World Cup

Red Bull cameras have been following Mikaela Shiffrin all season giving the inside peek into her life.

Part 5: The World Cup Hustle– available today. Download it HERE.

“I have to trust that I know what I’m going to do.” Get a peak behind the scenes before Mikaela Shiffrin gets to the start gate at a World Cup stop. From doing the dishes to dishing out dance moves on stage, Mikaela keeps busy in preparation to race. With selfies stops for eager fans off the hill and the calculated training on the slopes, all in a day’s work in her run up to her biggest season yet.

For more B-roll and interview footage of Mikaela Shiffrin, updated monthly:

http://www.redbullcontentpool.com/mikaela

Previously:

Part 1: Summer Grind
“I have to go harder because somebody else out there is” – Mikaela showcases her gains in the gym through her intense two-a-day workouts in Park City, Utah. Download it HERE.

Part 2: An American Girl in Paris
“Elegance is the name of the game here” – Though vacation days are rare for the FIS World Cup overall champion, Mikaela found a few days this summer to explore Paris for the first time. She also served as host at the Grand Prix de Diane Longines horse race in Chantilly. Download it HERE.

Part 3: Inside Out in Germany
“It’s the strangest thing I’ve ever seen. We’re sleeping, eating and skiing all in the same building.” – Mikaela prepared for the new season with her first experience of indoor skiing. The three-day training session in Wittenberg, Germany was intense but crucial. Download it HERE.

Part 4: New peaks in Chile
For the top skiers on the circuit, the foundation of a successful season is built in Chile. See how Mikaela Shiffrin got herself ready to defend her World Cup title by spending time in the Southern Hemisphere as she displays a work ethic that never rests. Download it HERE.

DEMI LOVATO × FABLETICS

Demi Lovato Kicks Off 2018 With 3rd Collection With First-Ever Footwear & Athletic Bags For Kate Hudson’s Fabletics

The Demi Lovato for Fabletics collection promotes body positivity and female empowerment

Fabletics is excited to announce the launch of a new Demi Lovato for Fabletics capsule collection – continuing to make all women feel strong, confident and stylish. This marks Lovato’s third collaboration with the brand, which features exclusive new looks and the debut of her first-ever lifestyle accessories, including seven footwear styles and two athletic bags

Inspired by her life on the road and active lifestyle, Demi’s new collection focuses on flattering silhouettes with futuristic elements, bold strapping details, textural meshes and metallic accents made with every woman in mind. Sleek new designs are featured in a versatile color palette of cascade teal, vintage rose, almond and rose gold as well as a new Mojave desert inspired print. The collection is comprised of an assortment of tops, sports bras, leggings, shorts, layering pieces, footwear and athletic bags that are offered as fully styled outfits or as separates. The collection ranges in size from XXS-3X and is designed with every shape, style and activity in mind.

Demi has evolved as a designer through working closely with the Fabletics design team for her third time, allowing her to become more knowledgeable of the different techniques, performance materials and elements to create fashionable yet functional activewear. “Demi’s leveraging her creative abilities, and has become more confident as a designer.  In approaching this collection she channeled what she and her fans are looking for in active wear pieces which support her life as a confident woman,” said Felix del Toro, SVP, Chief Merchandise & Design Officer.

Of her new collection, Demi Lovato said, “I was so excited when Fabletics asked me to come back to design another capsule collection with them! I’ve learned so much from working with the Fabletics design team the past year and really wanted to take it to the next level with this collection now that I’m more confident with the process. I think that this collection reflects my personal style more than ever. It was also very important to me to incorporate all of the feedback I’ve received from my supportive fans. I made sure to include different elements and details into the collection that were not only important to me but to them as well.”

The new Demi Lovato for Fabletics collection continues to reinforce both of their shared commitment to empower and celebrate women of all shapes, sizes and abilities by making a healthy, active lifestyle accessible to everyone.

The Demi Lovato for Fabletics capsule collection will be sold across 10 countries, available on Fabletics.com, as well as at the Fabletics stores nationwide starting January 1st.

About Fabletics
Fabletics is a global active-lifestyle brand designed with every woman in mind. Co-founded by Kate Hudson in 2013, the brand combines fitness and fashion to make women feel confident at—and beyond—the gym, by offering premium quality activewear at an incredibly accessible price point. Fabletics brings new monthly collections—in sizing ranging from XXS-3X—to a loyal community of over one million members across ten countries. See (and shop) the full selection of activewear, accessories, shoes and more at Fabletics.com and 24 retail locations.

FC Barcelona’s NEYMAR: Complex Networks’ Latest SNEAKER SHOPPING

International soccer star Neymar da Silva Santos Júnior goes Sneaker Shopping with Joe La Puma at Flight Club in Los Angeles premiering today, Monday, July 24. In the original episode from Complex Networks, Neymar talks about coming full circle… playing soccer as a child in his one pair of Jordan’s until they had holes in them to actually meeting Michael Jordan and ultimately partnering with Team Jordan for his own signature pair! Neymar, who is known for his unique fashion flair, sets a Sneaker Shopping record spendin’ over $18,000 on shoes!

 

How Jaguar Achieved a Barrel Roll With New E-PACE SUV

Jaguar has released a short behind-the-scenes documentary offering viewers the chance to see how its engineers brought a perilous barrel roll stunt from concept to reality. 

 

The stunt, which was six months in the making, was over in just 1.5 seconds when the E-PACE was revealed to the world at London’s ExCeL on Thursday 13th July. Jaguar leapt into GUINNESS WORLD RECORDS™ history with its new performance SUV for the furthest barrel roll in a production vehicle. Over a million people* watched the stunt within the first week online. 

 

The film documents the challenges the engineers and stunt team encountered to ensure the 270-degree, 15.3-metre long barrel roll was completed successfuly, as well as recording the computer-generated data that kicked off the development of the stunt. 

 

The E-PACE withstood an impressive 33 test jumps, with only minor safety modifications – including the fitment of a roll cage –made to the vehicle. Its strong and stiff body, which is comprised of boron steel and aluminium, ensured the car easily withstood the extreme durability testing. 
The Jaguar E-PACE is a five-seat, compact SUV that packs the design and performance of a Jaguar sports car into a spacious, practical and connected all-wheel-drive vehicle. The E-PACE is the newest member of Jaguar’s SUV family, joining the ground-breaking all-electric I-PACE Concept and the 2017 World Car of the Year, the Jaguar F-PACE.

 

HARD WURK

Hard wurk is a requirement applicable to all aspects of daily life; we are wurking hard to make Hard Wurk cool again, one soul at a time.

“Hard Wurk was created on the initial premise in the gym, and then it transitioned to Wurking Hard in school, and finally at the job; now, Hard Wurk is a metaphor applicable to  daily life. Like any prudent business, growth and awareness is important aspect of what we do and Hard Wurk is now a social movement dedicated to bringing back the pure essence of America……Hard Wurk! We are committed to making America strong again with Hard Wurk. Purchase a shirt for yourself, or someone you care for and become inspired, because – Hard Wurk ain’t Eazy!!” – Plato Smith, CEO

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