Posts tagged with "athletic"

IRONMAN 2020 Course Announced

THE 2020 CARILION CLINIC IRONMAN 70.3 VIRGINIA’S BLUE RIDGE TRIATHLON ANNOUNCES COURSE DETAILS WITH A MAJOR PORTION OF THE BIKE COURSE SET TO TAKE PLACE ON THE BLUE RIDGE PARKWAY

Swim to take place in Carvins Cove Reservoir; bike portion from Roanoke County to Botetourt County and along the Blue Ridge Parkway into the Town of Vinton ending in Roanoke City and run portion along the Roanoke River Greenway

The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), announced today course details for the inaugural Carilion Clinic IRONMAN® 70.3® Virginia’s Blue Ridge triathlon taking place on Sunday, June 7, 2020. The center piece for the 70.3-mile route includes the bike course that will roll along the Blue Ridge Parkway, a unit of the National Park Service filled with scenic views of the beautiful Blue Ridge Mountains.

“Adding to the long history of endurance events throughout Virginia’s Blue Ridge region, this year’s Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon will feature epic locations for the swim, bike and run portions of the first year event,” said Keats McGonigal, Head of Operations, North America for The IRONMAN Group. “Specifically, for the bike portion of the event, the scenic byway will offer athletes a picturesque view like no other along America’s Favorite Drive. This event presents a unique opportunity for recreational access to the park and invites participants to share in the stewardship of this special place — the Blue Ridge Parkway is one of our nation’s treasured landscapes. We are excited about the course that athletes will have the chance to experience as they achieve their dreams of crossing the finish line at the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge. We are also grateful to everyone who responded in support of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, realizing the overall economic benefit of the competition and recognizing the limited access of motor vehicles ensuring a safer experience for bikers.”

The 2020 Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, taking place on Sunday, June 7, 2020, will begin with a rolling start format. The 1.2-mile swim will take place in the clear waters of Carvins Cove Reservoir. After careful consideration, the Western Virginia Water Authority is partnering with IRONMAN to hold its swimming event in Carvins Cove Reservoir because of the extraordinary opportunity this event will have to showcase the entire region to a worldwide audience. The Authority worked closely with IRONMAN to make sure that the water quality and beauty of Carvins Cove will be preserved for the benefit of all residents.

Once out of the water, athletes will take on the 56-mile bike course that is surrounded by the Blue Ridge Mountains. Athletes will depart from Carvins Cove in Roanoke County and continue east into beautiful Botetourt County towards the Town of Buchanan, a quaint, walkable town with antique shops and a great view of the James River. It is the starting point for an epic four-mile climb on Route 43 to the Blue Ridge Parkway entrance. The Blue Ridge Parkway’s 469-miles links Shenandoah National Park to the Great Smoky Mountains National Park. Athletes will experience breathtaking views of the valley, as they ride and descend 21-miles of completely closed roads to the Town of Vinton at Route 24; Vinton is a gateway community to the Blue Ridge Parkway with small town charm and is adjacent to the City of Roanoke. The ride will end at the beautiful River’s Edge Park, next to Carilion Roanoke Memorial Hospital, in the heart of Roanoke, Va.

“On behalf of the National Park Service, we are delighted to welcome triathlon participants to the Blue Ridge Parkway as part of their experience this June,” said J.D. Lee, Superintendent of the Blue Ridge Parkway. “Organizers and sponsors have embraced a shared stewardship ethic in their planning approach, and we are excited to be part of this exceptional regional event.”

After transitioning to the run at River’s Edge Park, athletes will experience the Roanoke River Greenway, a paved trail alongside the Roanoke River Blueway for the run course, providing athletes shade while running through several parks along the course. The finish is conveniently located on the streets adjacent to River’s Edge Park.

Located in the heart of Virginia’s Blue Ridge Mountains, Roanoke is the largest metropolitan area in Virginia’s beautiful mountain region. It is a hub for outdoor recreation, arts and culture, and business west of Richmond. Roanoke is best known for the iconic Roanoke Star, which sits atop Mill Mountain and is adjacent to the Blue Ridge Parkway. For outdoor lovers, Roanoke offers a bevy of hiking and biking trails convenient to downtown and was designated a Silver-Level Ride Center by the International Mountain Bicycling Association. Virginia’s Blue Ridge has staked its claim as America’s East Coast Mountain Biking Capital and is the perfect setting for an IRONMAN 70.3-branded event.

“Virginia’s Blue Ridge (VBR) is poised to welcome IRONMAN athletes and fans as the host destination,” said Lee Wilhelm, Chair of Visit Virginia’s Blue Ridge. “The outpouring of support from athletes, longtime residents and community stakeholders who took the time to contact the NPS was truly remarkable. We are grateful to live in a region where the people are passionate about tourism. Visit VBR is committed to working collaboratively with our regional partners and IRONMAN to ensure the race is a success.”

Headquartered in Roanoke, Virginia, Carilion Clinic, a not-for-profit health care provider that serves more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions, has been named title partner of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon.

“Carilion Clinic is excited about collaborating to sponsor the IRONMAN 70.3 Virginia’s Blue Ridge,” said Dr. Thomas K. “TK” Miller, vice chair of orthopaedics and chief of sports medicine at Carilion Clinic and Chairman of the IRONMAN Global Medical Advisory Board. “Inclusion of the Blue Ridge Parkway on the bike route completes a trio of scenic natural settings for the triathlon course with unparalleled beauty at every turn. Carilion is looking forward to this unique opportunity to team with IRONMAN to promote the benefits of exercise and fitness and advance our mission of improving the health of the communities we serve.”

For more information on the 2020 IRONMAN 70.3 Virginia’s Blue Ridge triathlon, visit www.ironman.com/im703-virginia-blue-ridge. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries can be directed to virginia70.3@ironman.com.

The course maps will be available here.

About the IRONMAN Group:
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group:
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.

About Carilion Clinic:
Carilion Clinic is a not-for-profit health care organization serving more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions. Headquartered in Roanoke, Virginia, Carilion’s comprehensive network of hospitals, primary and specialty physician practices, and other complementary services deliver high quality, patient-centered care close to home. Carilion has a robust partnership with Virginia Tech through its creation of the Virginia Tech Carilion School of Medicine and the Fralin Biomedical Research Institute at VTC, both located in Roanoke. Carilion’s commitment to advance care through education and research elements in partnership with Virginia Tech and Radford University improves the health of the communities we serve. From leadership in electronic health records and investments in and applications of digital health to developing new and innovative methods to promote health and wellness, Carilion Clinic leads advances in health care that continue to transform the regions we serve and help deliver better patient care, better community health, and lower costs. For more information, visit www.carilionclinic.org

About Virginia’s Blue Ridge:
Virginia’s Blue Ridge (VBR) is located on the East Coast of the United States in the beautiful Blue Ridge Mountains. Known as America’s East Coast Mountain Biking Capital, Roanoke has a wide array of metro-mountain adventures. Along with our hundreds of miles of thrilling mountain bike trails, Virginia’s Blue Ridge is best known for the adjacent Blue Ridge Parkway, one of America’s most visited national park systems and memorable scenic drives. The region also offers hundreds of miles of hiking trails, which includes the world-famous Appalachian Trail. The running scene in VBR has an expansive greenway trails system along the panoramic routes of rivers and creeks. VBR offers a multitude of water sports activities including kayaking, canoeing and paddleboarding on the Upper James River Water Trail, Roanoke River, Philpott Lake, Carvins Cove and Smith Mountain Lake. Roam the region’s many farmer’s markets or sample the craft beverage scene while exploring the VBR Cheers Trail. After a fun day of adventuring in the great outdoors, visitors can enjoy a farm-to-table experience at one of our many local restaurants. To cap off an adventurous day, catch the sunset from the scenic overlook at the iconic Roanoke Star atop Mill Mountain. Come be a #Trailsetter in Virginia’s Blue Ridge: www.visitvbr.com/ironman

CASIO G-SHOCK SHOWCASES SOPHISTICATED STRENGTH WITH

ALL-NEW MT-G MODEL

Premium New Model Arrives in an Updated and Sleek, All-Black Case

Today, Casio G-SHOCK announces the latest timepiece in its luxury men’s line of MT-G models. The metal-based MTGB1000XBD-1 brings sophisticated strength, arriving with an all-new, carbon layered bezel to provide outstanding shock resistance in a lightweight case and band. The updated model’s sleek, all black case has a mirror and hairline finish and the dial is highlighted with bright red accents, raising its strength and style to greater heights.

The new MT-G raises the popular line up of luxury timepieces to greater heights, boasting new details to enhance its overall strength and style. The watch also provides pristine visibility and scratch resistance, with a scratch-resistant non-reflective coating applied to the high-transparency sapphire crystal.

Created with G-SHOCK’s Tough Triple G Resist technology, the latest MT-G model was designed to be able to withstand the toughest activities, but still be worn comfortably from day to night.

The MTGB1000XBD-1 comes equipped with G-SHOCK’s most premium features, including Bluetooth connectivity, which pairs with the G-SHOCK Connected App for accurate timekeeping, and Two-Way Time Sync technology that combines self-adjusting atomic timekeeping for an accurate hour / date display virtually anywhere on the globe. The model also arrives with tough solar technology features for self-charging capabilities.

The MTGB1000XBD-1 also comes equipped with standard G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • Super illuminator LED light
  • Dual Dial Display
  • 1/1 Sec. Stopwatch (24 Hr.)
  • Countdown Timer (24 Hr.)
  • Daily alarm
  • World time (39 TZ + 27 cities)
  • Full Auto Calendar

The MTGB1000XBD-1 will retail for $1,100 and will be available for purchase beginning in November at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

# # #

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com/home.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

Morse Asturias, Vaughn Lowery, 360 MAGAZINE

5 Best Sports Activities for Students

With the lure of electronic activities like playing computer games and surfing the net that don’t require physical exercise, students may miss out on an opportunity to socialize, keep healthy and boost their brainpower. 

Sports activities will relieve your stress, help you to sleep better, control your weight, improve your mood and give you more energy. Universities and colleges usually have many traditional sports teams, but there are many other sports activities on campus that cater to all types of individuals and levels of expertise, from complete novices to the very sporty.

Here are various sports for students, some more conventional and others a little more unusual. 

Traditional sports

The most popular sports for students are usually traditional ones like football, basketball, volleyball and softball. Students who begin playing these sports in high school often continue in college. The average university sponsors at least twenty different sports. 

Playing team sports not only allows you to become fit but has many other benefits too. Sharing fun and special moments, socialization, making new friends and developing teamwork skills are all part of playing in a team. 

Playing a team sport allows you to pick up a number of soft skills, too, such as time management and strategic thinking. Showing you could play a team sport without affecting your studies, or that you could take a responsible role, such as captain, will impress future employees. 

Taking a break from your studies to play a team sport will help to keep your mind focused and alert because exercise increases the blood flow to your brain.  

Solo sports

There are many great ways to spend time exercising on your own. Swimming is one solo sport that offers a low-impact full-body workout. You can schedule it whenever you have the time and an hour of swimming will burn calories and give you some good aerobic exercise. Running, walking and strength training are other enjoyable solo sports.

As a student, you have a heavy workload and you often need to make a concerted effort to fit exercise into your program. You can even engage in an intensive cardio workout right in your dorm room to save time. 

There are many Pilates and yoga videos on YouTube that will give you a good workout. If you feel you don’t have the time, you can use writing services by the professional essay writers to complete college tasks, so your life is more balanced. Thesis or dissertation, college essays or term papers, online writing experts help you with every writing project. 

Adventure sports

If you like to accompany your exercise with a bit of adventure, off-road cycling, hiking, cross-country skiing, rowing, or rock climbing can challenge you. It also allows you to see more of nature, take great photos and forget about your studies for a while so you can return to them refreshed. 

Just remember that adventure sports place more demands on your body and proper nutrition is essential to keep your performance at its peak and reduce chances of injury. 

Reading nutrition essay topics, such as how nutrition influences brain performance or what type of nutrition you need if you do adventure sports, can help you to make the right choices when it comes to what you eat. 

Dance activities

After sitting in class, studying and researching, sometimes all you want to do is get up and move.  Dancing is often an extremely popular activity at college, with lots of interest and a variety of different opportunities, from hip-hop to ballroom. 

Dance clubs are student organizations that dance for fun and provide a great way to get some exercise. As the atmosphere is non-competitive, this is a more laid-back way to participate in dance than to join a dance team which competes with other college teams. 

Most dance clubs also have a performance or two to showcase their talents and you can invite family or friends along to see you perform. Special dance events can include programs organized by students to support charitable causes. 

Unusual sports

If you’re not into traditional sports, college is the place where you’re likely to find some unusual clubs. You could find an unusual club where you’ll meet people with similar interests to you. 

If you’re a Harry Potter fan, you may be tickled to play Quidditch which has made its way from fiction into our muggle world. Players may not ride on brooms but the game can be highly entertaining. Roller Derby is another full-contact sport played on wheels by both men and women. 

If you’ve always wondered what Underwater Hockey or Disc Golf (Frolf) must be like to play, now’s your chance. Parkour is another unusual sport that requires quick reflexes and stamina to overcome obstacles and the environment, simply by using your body. 

A final word

To find out what’s available at your school, check the student organizations page on the website and you’ll be amazed at how many diverse opportunities a school may have to offer.  University life can be stressful, with heavy workloads and pressure to meet deadlines for assignments. If you don’t find ways to relieve the pressure, you will find it difficult to cope. 

Sports activities provide the perfect outlet, keep your brain and body healthy and offer you the opportunity to make friends, conquer physical challenges and much more. Finding the right balance between your studies and other activities can be a challenge, but it is important if you want to be able to look back on an enjoyable and memorable university experience.  

Ls hybrid, Lexus, 360 magazine

LS Hybrid

2019 LS Hybrid: The Rolls-Royce of Lexus

By Yuan Chen × Vaughn Lowery

If you are in the market for an elegant yet bespoke type of vehicle, you definitely should consider the 2019 Lexus LS 500h. As of late, we decided to take this extremely luxurious sedan on a drive around the NYC metropolitan area to rendezvous with our east coast counterparts. Unlike the 2019 Audi A8L, 2019 BMW 740e or 2018 Mercedes-Benz S650, 2019 Lexus LS 500h is a vehicle which is filled with passion, performance and a boat load of technology.

Design

The design team was inspired by traditional Japanese design and culture for the 2019 Lexus LS 500h, offering meticulous craftsmanship with an array of appointments and newly pronounced spindle grille. Outside – the silhouette is sleek and athletic. Inside – the art wood herringbone, ambient lighting and hand pleated trim (reminiscent of origami) makes everyone who enters the cabin feel like Japanese royalty.

“I want those who see the grille to appreciate the design and to wonder at its creation. I want them to be amazed at first glance.”– Lexus Takumi craftsman Yasuhiro Nakashima

It’s astonishing how the company’s master craftspeople were able to fabricate their idea from a single piece of mesh (interlocking L-shaped pieces) into a reality. The complex process of its mouth started with the designer’s pen, and then a computer rendering took it further. But most importantly, the fine-tuning of the final production mold utilized Lexus Takumi craftsman Yasuhiro Nakashima’s highly trained hand. He helped it become more evocative and daring.

Technology

LS Hybrid is loaded with a vast amount of features which are comparable to many top luxury manufacturers such as Apple CarPlay, Amazon Alexa, Lexus Enform Remote, Rear-seat Touchscreen Controls, Satellite radio, WiFi hotspot, Bluetooth capability and Remote Touchpad. Additionally, if you enjoy concert hall sound while driving, upgrade to the Mark Levinson Quantum Logic audio system. With this immersive 2400-watt audio package, the LS 500h provides an unprecedented listening experience for every person in the vehicle. This can be attributed to their 16 channels, 23-speaker injected surround system (four in the ceiling speakers and the largest subwoofer the manufacturer has ever used).

Performance

“The car hovers with both sophistication and poise unlike any other. One of the main reasons we fell back in love with Lexus” – Vaughn Lowery, 360 MAGAZINE

The LS 500 was built on the platform of the high-performance LC coupe, the LS 500 features Lexus’s first-ever twin-turbocharged engine. LS 500 has shared the same turbocharged V6 engine with the newest Audi A8L. However, LS 500h has 354hp with 257 lb-ft of torque (achieving 0 to 60 in just 5.1 secs in RWD or 5.2 secs in AWD). After six generations, the purveyors of this prestige hybrid sedan managed to maintain the industry’s leading benchmark in its class. It’s the first multi-stage hybrid luxury sedan and, contains the instinctive feel of a 10-speed automatic transmission, the most responsive and fastest LS Hybrid with a potent 354 valve Atkinson-cycle gas engine alongside of compact dual electric motors. Their lightest and most compact self battery. If you select different drive modes (from ECO to sport) you can transform from a town car into a spunky 4 seat space ship which rockets into action. With a 22.2 gallon tank, this 3.5L 6cyl gas/electric EVT flagship gets up to 25 mpg city/33 mpg highway.

Safety

LS 500h comes with anti-lock brakes and AWD which aids the vehicle’s ability to turn while braking, effortlessly gripping/stopping on most road conditions/terrains. Also, this model comes well-equipped with airbags: front, knee, overhead and seat side impact for the driver and their co-pilot. Another safety feature worth mentioning are the seat belt pretensioners which automatically tighten straps when abruptly coming to a halt.

Have you ever been on a road trip with traffic and consistently worrying about the sudden stops of the front car? There are no more worries when it comes to 2019 Lexus LS 500h. This model contains features like drivers assist, lane departure assist, park assist and the 360 backup camera which will assist you the best while driving on the highway as well as backing up on tiny roads. While driving in Manhattan in bumper to bumper traffic with pedestrians on all sides, tons of sensors and alerts warned us as people/vehicles (within our blind spots) approached the vehicle. The aforementioned came in handy as this vehicle has a longer wheelbase than its predecessor.

Ergonomics/Additional Features

Best of all, the driver’s seat (28-way adjustable) has 7-massage options for both you and the passenger. This is important for driver’s fatigue on long drives and helps circulate the blood in the lower/upper extremities. Even more, the model also has powered operated privacy screens in the back to block out the sun. Moreover, this model allows you to raise higher and lower by the press of a button so that you can avoid unnecessary scraping while driving up steep driveways.

Not to mention, with the executive package the backseats automatically recline when passengers enter (with ottoman). The climate concierge allows for massage features along with heated/cooling, ventilated seats for added comfort. Most of which can be controlled with the rear seat controls. If this doesn’t make you feel like an emperor/empress, we don’t know what will.

In short, the 2019 Lexus LS 500h is a perfect match for someone whom likes to drive and to be driven – a high profile executive, celebrity and/or a member of an elite dynasty. At approximately $107,000, this vehicle will provoke a certain level of importance. Instead of driving to meetings, most likely meetings will be held inside of it. It’s quiet, smooth suspension as well as hospitable yet intuitive tech make it one of the best in it’s class.

View on Lexus Website here

Ls hybrid, Lexus, 360 magazine

Ls hybrid, Lexus, 360 magazine, Vaughn Lowery

Ls hybrid, Lexus, 360 magazine, Vaughn Lowery

Ls hybrid, Lexus, 360 magazine, Vaughn Lowery

Ls hybrid, Lexus, 360 magazine, Vaughn Lowery

Ls hybrid, Lexus, 360 magazine, Vaughn Lowery

*Photos courtesy of Vaughn Lowery

LUCKY ONEZ OLIVE HOODIE

Stay Warm In Absolute Style With The Lucky Onez Olive Green Hoodie

Model: @jaygotsoul89

Photographer: @rossthephotoboss

Website: www.theluckyonez.com

Instagram: @theluckyonez7777
Email: theluckyones7777@gmail.com

Tumblr: theluckyonez7777

The Lucky Onez Olive Green Hoodie is a very stylish and unique hoodie to wear, especially when it is a bit cold outside. This hoodie is extremely comfortable and individuals can actually feel the comfort of the cotton throughout the entire garment. Penned on the left sleeve is the biblical verse of 2 Corinthians 5:7 stating, “Walk by faith, not by sight.” This verse brings motivation and determination that with God and not giving up anyone is able to live their dreams and receive the unexpected. The Lucky Onez Olive Green hoodie is comfortable, fashionable and has a great deal of meaning to it as well.

Available Online

Reebok Classic Enlists ‘90s-Inspired Vintage

In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”

Featuring the likes of social media sensation Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.

Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com starting today. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and colorways.

Shot on film as an homage to ‘90s visual culture, the campaign imagery and videos span five truly epic off-road locations, illustrating the sneaker’s evolution from an off-path performance shoe to symbol for ‘90s-inspired style. From the pristine beauty of upstate New York’s national parks, to the enigmatic Joshua Tree and Death Valley desert landscapes and Utah’s breathtaking slot canyons, the campaign showcases the Aztrek’s new Fall/Winter colorways against unique off-road environments and vibrant landscapes.

A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape. The campaign features the following partners:

  1. Jay Versace – Young humorist and social media phenom who built his name on his hilarious original characters, and recently has received major attention for his on-point ‘90s style.
  1. Sara Gourlay of Frankie Collective – Creative Director of Frankie Collective, a women’s streetwear label that cuts apart vintage ‘90s gear and sews it back together in new, trend-relevant forms to create custom, one-of-one designs. For her vintage capsule collection, she didn’t just curate – she sewed her own unique pieces.
  1. Kirk Tilton of For All To Envy – An L.A.-based, vintage fashion institution that began as a shop specializing in hard-to-find ‘90s athletic apparel before moving on to creating its own original clothing.
  1. Jordan Page  Best known as @VeryAdvanced, Jordan is a retro style expert and streetwear archivist whose memory and knowledge of ‘90s style moments is arguably the best on the internet.
  1. Josh Matthews and Angie Chavez – Two next-level vintage collectors and curators who are low-key responsible for the explosion of ‘90s looks you’re seeing everywhere.

Alongside the relaunched Aztrek, all individual partner capsule collections will be available to win via a giveaway on Reebok.com – a platform for individuals to recreate their own ‘90s-inspired style. To enter to win, the rules are:

  1. Be a U.S. resident
  2. Sign up to win at https://www.reebok.com/us/90s_rerun
  3. Wait for an e-mail from Reebok – they’ll select six winners at random and let entrants know if they’ve won.

Shop the new Aztrek Fall/Winter styles, available from $90, at Reebok.com. https://youtu.be/gAr1S0oC29w

HoverGlide × First “Floating” Backpack

Lightning Packs Introduces HoverGlide – The World’s First “Floating” Backpack

Pack Features Patented “Suspended Load Technology” That Reduces Impact Forces on Users While Walking or Running by Up to 86%; Kickstarter Campaign Launches Today to Fund Its Final Development

Lightning Packs today introduced HoverGlide, the world’s first “floating” backpack. Featuring patented Suspended Load Technology (SLT) that has been scientifically proven to reduce impact forces on users while walking or running by up to 86%, HoverGlide is the perfect solution for people looking to reduce stress and weight load on their backs, necks, knees and ankles while hiking, trekking or even commuting in the city. The Kickstarter campaign, which is being managed by the Launchpad Agency, launches today with a funding goal of $75,000 USD. The campaign features limited Super Early Bird Specials at $349 as well as several other rewards for backers to choose from. The campaign can be seen at: kck.st/2IbKMUf

HoverGlide’s industry-first functionality is due to its patented double-frame and suspension system design (a.k.a. SLT) that features two frames – a fixed frame, which incorporates the harness that users wear on their back, and the moving frame, which incorporates the bag and can slide relative to the fixed frame. The moving frame is suspended from the fixed frame by a patented shock reducing mechanism, which is tensioned such that during walking or running, the pack stays at a constant height relative to the ground even as the user’s torso moves up and down.

HoverGlide is available in two frame sizes and four distinct packs. Sitting on a 24” frame, the HoverGlide “Trekker” is a 55L rugged gear hauler for backcountry adventures that securely holds enough equipment and food for two- to three-day trips. Weighing in at approximately 9 lbs, the Trekker features a sleeve for a hydration reservoir, zippers and pockets for easy access to essentials and compression straps to secure the load. The Trekker’s 24” frame permits users to suspend up to 55 lbs (more weight can be carried but the SLT must be locked).

HoverGlide is also available on a patented 20” modular frame design, which can accept three interchangeable packs – the 28L daily “Commuter,” the 30L “Hiker” and the 30L “Tactical.” The small packs weigh in from 5.5 lbs to 7 lbs depending on materials, and the maximum load that can be suspended on the 20” frame is 27 lbs (more weight can be carried but the SLT must be locked).

“HoverGlide is the result of years and years of development and testing, and the result is a fundamentally different way for people to carry loads,” said Dr. Lawrence Rome, founder, Lightning Packs. “HoverGlide dramatically reduces the impact forces during locomotion, even permitting running comfortably with heavy loads. The lower forces reduce the potential for acute and long-term injury and also reduce the metabolic energy needed to carry a backpack. So, people can move faster with lower exertion.”

About Lightning Packs

Lightning Packs, LLC was founded by Dr. Lawrence Rome, a muscle physiology expert and professor at the University of Pennsylvania. Using Suspended Load Technology, a technology that Rome invented and patented (5 US Patents, 3 Canadian Patents, 2 European Patents and 1 Australian Patent issued), Lightning Packs is creating backpacks for consumers that “float” on a user’s back, dramatically reducing stress and weight load on their bodies as they walk or run. Field-tested and approved by the US Army and US Marine Corps, Lightning Packs backpacks offer rugged functionality and are one of the most significant innovations in backpacks in the last 30 years. For more information, visit lightningpacks.com.

Culture Creators

[Los Angeles, CA, June 23] Friday, June 24, Culture Creators gathered black culture’s most impactful and inspiring voices under one roof for the third annual Innovators & Leaders Awards Brunch. This year, the event took over The Beverly Hilton Hotel in Beverly Hills and received the support of sponsors such as Remy Martin, The Mane Choice, Morgan Stanley, and Beats by Dre.

300+ guests witnessed the honorees receive their respective awards and share stories, memories, and gratitude. Bringing the house to its feet in a roar of applause, Sylvia Rhone garnered the Culture Creators Icon Award.

Other recipients included Jemele Hill, who received the Defiance Award, Kenya Barris, Jana Fleishman, Tunji Balogun, Shawn Gee, and more. Celebrity guests included Will.i.am, DJ Khaled, Tank, Andre Harrell, Miles Brown, Essence Atkins, Luke James, Waka Flocka, and more. Once again, Culture Creators magnified the resonance of Black Culture’s Innovators & Leaders and kicked off BET weekend in uplifting fashion.

See More Exclusive Photos HERE
Images Courtesy of Getty Images

LIST OF HONOREES

Honorees: Sylvia Rhone | President, Epic Records // Jemele Hill | Chief Correspondent & Sr. Columnist, The Undefeated ESPN // Lauren Wesley Wilson | President ColorComm, Inc. // Fatima Robinson | Choreographer & Director // Brea Stinson | Owner & Fashion Designer, STINSON HAUS // Jason Bolden | Co-Founder, JSN Studio/ / Charles D. King | Founder & CEO, MACRO // Kenya Barris | Writer & Producer, Creator of “Black-ish” // Rashaun Williams | General Partner, MVP All-Star Fund // Shawn Gee | President, Live Nation Urban // Tunji Balogun | Co-Founder, Keep Cool/EVP, A&R RCA Records // Jana Fleishman | EVP Media & Strategic Development, Roc Nation // Kristi Henderson | Co-Founder, WEEN // Carlos Fleming | Partner & Head of Sports Talent Marketing, WME // Rodney Williams | CEO & Co-Founder, LISNR

ABOUT CULTURE CREATORS

Culture Creators (CC) is an organization made up of the key figures from music, technology, film, television, fashion, and much more. Culture Creators always aims to celebrate the accomplishments of minorities in various industries and how African American culture continues to thrive and impact popular culture. As part of its programming for the 2016 GRAMMY weekend, Culture Creators hosted a soiree that attracted the likes of Diplo, Chris Rock, Skrillex, Lorde, Fatima Robinson, Cory Gamble, SZA, KeKe Palmer, and many more important Hollywood trendsetters and pioneers. Culture Creators also partnered with Howard University to provide executive leadership and recruitment to aid in the diversity and inclusion recruitment of students for mass merchant retailers, advertising agencies and athletic apparel companies.

Champion Celebrates Launch of Limited Collection

Champion celebrates the launch of a limited-edition capsule collection, Carrots University by Champion, in partnership with Carrots by Anwar Carrots, sold exclusively at the Champion Los Angeles store beginning on June 8th. The public was able to get a sneak peak of the collection on June 7th in Los Angeles. The exclusive collection will be available on Champion.com on June 19th. The apparel brand partnered with Anwar “Carrots” Washington because of the designer’s dynamic approach to aesthetic both in his personal style and creative output, which mirrors Champion’s own vision. The collection showcases collegiate-inspired products on Champion College Apparel, and Anwar’s aspiration of creating his own University is shown through Carrots branding and identity. Anwar has become an entrepreneurial leader of the next generation of Los Angeles creatives and fashion icons through street culture and music.

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