WHY NOT US? REEBOK AND ALLEN IVERSON DARE ATHLETES TO EMBRACE UNWAVERING MANTRA AND DEFY EXPECTATIONS IN ALL-NEW ANIMATED FILM Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for the sport. The film, titled, “Why Not Us,” […]
Coaching the newest Nike Soccer Camp at Settlers Park will be Rocky Mountain High School’s Donal Kaehler and his staff. Located just outside of Boise at the Settlers Park soccer fields in Meridian, Idaho, these two weeks of camp will offer players the opportunity to fine-tune their techniques, develop new skills, compete in games, improve […]
Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s […]
All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer. In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer. Bauer caught attention for his personal merchandise and custom […]
The U.S. Soccer Foundation adapted and launched its signature Soccer for Success program to fit ever-changing COVID-19 landscape. The Foundation spent the past few months listening to its partners to best support the needs of soccer communities. By adapting its Soccer for Success curriculum, partners can run the program across a variety of settings. In […]
On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal, Oliver Hoare and George Beamish. Based in Boulder, Colorado, the […]
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
The disruption caused by COVID-19 has seen an unprecedented number of event cancellations and postponements across the globe. The first sign of hope for Omaha came in the form of USA Swimming’s announcement on Friday, April 10, 2020 that the U.S. Olympic Team Trials – Swimming will return to Omaha June 13-20, 2021. “During a […]
Golf is a sport of the mind more than it is a sport of the muscle. In this game that has players of all ages, your performance depends more on technique more so than any other sport. There are so many nuances to golf and understanding that, then you will understand there are many ways […]
Ethiopian duo Soloman Deksisa and Worknesh Degefa will spearhead a strong elite field featuring major city marathon winners and athletes with more than 35 international victories between them when the Standard Chartered Dubai Marathon is staged on Friday (January 24). Deksisa and Degefa boast the best Personal Bests in the men and women’s fields respectively and […]
