Posts tagged with "athlete"

The Best Sporting Events for Traveling to in 2020

Author: Robert Bell

Mixing sport and travel is a fantastic way to see the world. If you want to see the best action that the world has to offer, then where do you need to head to in 2020?

The following are a few of the events that you might want to see. They offer terrific sporting spectacles, as well as perhaps providing you with an incentive to visit interesting new places.

Superbowl 2020, Miami Gardens, Florida

We don’t yet know which teams will be competing in Superbowl LIV. Yet, we do know that it will be held on February 2, 2020, in the setting of Miami Gardens, Florida. This will be the sixth time that this football game is held in this stadium, but the first time in 10 years.

You can already start planning your Superbowl 2020 trip before the competing teams are decided, as tickets can now be bought online. Keen football fans will know that New England Patriots and Kansa City Chiefs are already among the favorites to win this event, according to the latest Super Bowl odds.

While you are in Florida, you can enjoy natural attractions such as Oleta River State Park, Greynolds Park, and Miramar Pineland Park. Of course, the wonderful beaches and restaurants are also pretty tempting there.

2020 Summer Olympics, Tokyo

When it comes to giant sporting events, there is nothing quite like the Summer Olympics. The 2020 event is officially known as the Games of the XXXII Olympiad and is set to be a spectacular affair.

There are going to be some interesting new events added to the Olympic roster here, including 3×3 basketball, Madison cycling, and freestyle BMX, as well as surfing and skateboarding. The Japanese authorities are building 11 new venues for the event, with the National Stadium in Tokyo being the main venue. Most of the action will take place within a few kilometers of the Olympic village.

You won’t want to miss visiting the Japanese capital without sampling some of the other amazing things to do in this city. From the panoramic views from the Tokyo Skytree observation deck to the Sensō-ji, which is the oldest temple in the city, to the Imperial Palace, this is a place where you will discover unique attractions.

Champions League Final, Istanbul

The biggest prize in European club soccer will be at stake when two teams compete in the UEFA Champions League final in Turkey. The setting will be the Atatürk Olympic Stadium, which is where Liverpool famously came back from 0-3 to dramatically win the trophy from Milan in 2005.

This stadium has a 76,761, all-seated capacity and is located on the western, European side of the city. It was built as part of Turkey’s bid for the 2008 Summer Olympics and is renowned for both its size and the intense atmosphere generated inside it.

Before or after the game, there is plenty to explore in this historic city that straddles Europe and Asia. Hagi Sophia, the Blue Mosque, and Topkapi Palace Museum are all outstanding. However, for many visitors it is wandering through the mammoth Grand Bazaar that is their lingering memory of Istanbul.

Winter X Games, Calgary

The Winter X Games will be held in Calgary from 2020 through to 2022. This extreme sports event is expected to bring some 75,000 spectators to the Canadian city each of those years. They will also be hosting shows and special events while the games are going on.

Calgary was host to the 1998 Winter Olympics and has held many sporting events since then. If you are looking for something to do away from the games, then the local zoo and Calgary Tower, with a revolving restaurant at the top, are among the big attractions.

No matter what kind of sport you like, combining it with a new travel experience will let you get an unforgettable trip.

Stress Awareness Month: Alleviating Stress and Working Out

Natalie Durand-Bush, PhD, CMPC

Association for Applied Sport Psychology Executive Board Member

Full Professor, University of Ottawa, Ottawa, Canada

Co-Founder, Canadian Centre for Mental Health, Ottawa, Canada

Recovery plays a vital role in sport. It is necessary to prevent underperformance, overtraining, burnout, injuries, and illness. This is mainly due to the fact that athletes are subjected to ongoing physical and mental stressors while training in order to stretch their performance limits. However, it is important to balance such stressors with appropriate rest and recovery through the use of periodized approaches. Periodization programs are designed and implemented in sport to maximize the effects of physical and mental training over predetermined training cycles by varying key training variables such as volume and intensity.

The aim of these programs is to maximize long-term athlete development and peak performance during targeted competitions within identified periods or ‘mesocycles’ (e.g., hockey season, Olympic quadrennial). Each mesocycle consists of preparatory (e.g., off-season and pre-competitive season), competitive (e.g., regular competitive season), peaking (e.g., playoffs, national championship), and recovery (e.g., post-competition period prior to off-season training) periods or ‘microcycles’ that vary in length based on training objectives, athletes’ needs, and the amount of time available between peaking events. Issues often arise when periodization protocols are mismanaged and training responses are not properly monitored. For example, peaking may not occur if athletes do not respect built-in recovery activities (e.g., days off, sleep routine, naps, limited social media) as a result of fearing they will fall behind their competitors. Also, coaches who insufficiently pay attention to warning signs during high-intensity periods in which athletes require more time to physically and mentally recover can jeopardize athletes’ performance and health. The costs of poor or failed monitoring could be injury or illness, including low mental health and the onset of mental illness.

Athletes’ mental health reflects their psychological, emotional, and social well-being. Athletes who are mentally healthy are able to feel, think, and act in ways allowing them to work productively, reach their full potential and goals, enjoy life, contribute to their community, and cope with normal daily stressors. When stressors (e.g., physical, psychological) exceed athletes’ internal (e.g., resilience strategies) and external (e.g., parental and coaching support) coping resources, it can deplete them and lead to significant distress and impaired functioning. In other words, it can exacerbate an existing mental illness or trigger a new one. Symptoms to which coaches should pay attention when working with athletes include any significant changes in eating and sleeping patterns, isolation from others, unusual low energy/stamina, intense mood swings, decreased enjoyment and concentration, feelings of powerlessness and hopelessness, inexplicable pain, and difficulties performing daily tasks, to name a few. Coaches noticing such changes in athletes should intervene, particularly if these changes last more than two weeks.

This entails having a private, respectful, and empathetic conversation with struggling athletes by (a) asking them specific questions regarding observed changes (e.g., “I have noticed that you look more tired and withdrawn than usual, are you struggling at the moment?”), (b) offering support (e.g., “Your mental health is important to me, what can I do to help you recover and regain your strength?”), and (c) referring them to an appropriate mental health care provider if necessary (e.g., “I’m not a mental health expert but I am seeing signs that concern me; our team has access to a mental health practitioner and I’d like you to see this person to make sure you have the resources you need to cope and get back to your normal self”). Given the crucial role of rest and recovery in the management of both athletic performance and mental health, coaches should discuss with any struggling athletes the benefits of adding recovery periods in their training program or of taking a complete break to prioritize and help them restore their mental health.

Pirelli × Carl Lewis

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam Greenfield, Lisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states: “Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.

Holiday Destinations of Influential Women

8 Dream Holiday Destinations of Influential Women

Everybody needs to get away from time to time. And the rich and powerful are no exception! In fact, the stress and responsibility of holding an influential position and being constantly in the public eye can make the idea of a holiday even more appealing.

MyLateDeals has researched where the world’s most powerful women choose to go when they finally get a chance to let off some steam.

Queen Elizabeth II

You might think being the longest-reigning Queen of England would be an easy ride. But while Her Majesty may not have to worry about paying the bills each month, she has dealt admirably with personal trauma and national crises over the past seven decades – and remained adored by the national and international public the whole time.

Of course, no British royal is short of a holiday home or two. For Queen Elizabeth, 50,000 acres of moors, forests, and farmland at Balmoral Castle in Scotland provide both privacy and fresh air away from London life.

“I think Granny is the most happy there,” revealed Princess Eugenie a few years back. “I think she really, really loves the Highlands.”

Madonna

The Queen of Pop is the best selling female recording artist of all time and her influence on today’s music culture is inestimable. But rising to the top of the industry wasn’t easy – especially in the sexist atmosphere of the 1980s: “I’m tough, I’m ambitious and I know exactly what I want,” explains Madge. “If that makes me a bitch, okay.”

Madonna may be the archetypal urban woman, but when it’s time to get away nothing less than paradise will do. Soneva Fushi, an idyllic island in the Maldives, is the artist’s “definition of heaven – [a place for] riding bikes in the moonlight and watching movies under a starlit sky.”

With visitors able to reserve their own stretch of sun-baked sand far from the 24-hour news cycle, Soneva Fushi is a place where Madonna needn’t worry about reading, or becoming, hot gossip.

Oprah Winfrey

Talk show host, motivational speaker, philanthropist… president? Such are Oprah Winfrey’s levels of empathy and talent, it’s impossible to rule out quite what she’ll do next. And that’s just what you see on the surface: Winfrey’s business acumen is so sharp that they even teach college courses about it.

Like the Queen of England, Winfrey has an impressive property portfolio and holiday homes to spare. Her first choice destination is her ranch on Maui, Hawaii, where landscape and spirituality walk hand-in-hand: “The real substance and value of being in Hawaii is the unspoken “spirit” of the people and the surroundings,” she writes. “Hawaiians understand that the soul of the land is what matters.”

And what does a talk show host talk about on her time off? “We chat, laugh and rate the sunsets according to their magnificence.”

Pink

While her closest competitors embraced the hyper-sexualisation of early-noughties pop culture, Pink showed the world that it’s possible to stay true to who you are and still make a success of yourself. She has been a true ‘mainstream alternative’ in an age of mass production.

The singer and songwriter finds escape through a vastly different culture: that of the Indonesian island of Bali. She relaxes and has fun with her kids by attending cooking classes, chilling on the beach, and taking in traditional dance and music shows.

“Thank you to the people and the ocean and the energy of Bali,” Pink effuses on Instagram. “We love you.”

Beyoncé

They say the way to Carnegie hall is practice. For Beyoncé, building the stamina to blast stadium audiences with her formidable voice was apparently a matter of running around the block singing at the top of her voice by way of ‘working out’ in her youth. Her talent and hard work have won her 22 Grammy awards and a unique position in 21st-century western culture.

It’s Europe for Beyoncé and hubby Jay-Z when they want a break from the intensity of American living. The French Riviera (including Monaco, Cannes, and St. Tropez) may not be as remote as Bali or Soneva Fushi, but combining the deluxe privacy of a mega-yacht with the bustle and glamour of dining out along the Côte d’Azur seems to do it for the Knowleses.

Meghan Markle

Markle has brought a touch of reality to the royal family, and is becoming an important ambassador not just in diplomatic circles but between everyday people and the British elite. But even before she wooed Prince Harry, sixth in line to the throne, Markle was celebrated both for her acting and for her political activism.

So it’s no wonder her downtime with Harry is often spent in Africa, the continent where the couple pursue a great deal of charitable work. They keep things relatively real at the £580/night Mapula Lodge in Okavango Delta, Botswana, where thatched huts and outdoor showers overlook a stunning lagoon.

“I managed to persuade her to come and join me in Botswana,” said Harry of one of their early ‘dates.’ “We camped out with each other under the stars.”

Michelle Obama

‘First Lady’ was never a title that Michelle Obama was going to accept lightly. The Princeton and Harvard graduate worked as a lawyer and in prominent government positions before cutting back to raise her daughters and become an ambassador for human dignity and justice alongside her husband.

Obama’s holiday plans are as unpretentious as you would expect. Every year, she and her family arrive on the island of Martha’s Vineyard, where the Obamas cycle, play tennis, eat ice-cream, and spend quality time with their dogs, Sunny and Bo.

It’s more about wholesomeness than glamour – but you can be sure Obama returns to her daily routine refreshed and inspired.

Serena Williams

Some say Williams is the greatest female tennis player of all time. But the consensus errs towards her in fact being the greatest athlete of all time, regardless of gender. An astonishing 23 Grand Slam titles – including winning the Australian Open while two months pregnant – would be inspirational enough even if you didn’t consider the extent to which she’s set herself ahead of her rivals and the adversity she’s overcome to get there.

Romantic Rome is Williams’ destination of choice. She met her husband there while breakfasting with friends at the Cavalieri Hotel in 2015; he proposed to her on the same spot a year later.

As she told Traveller: “Rome is one of my favourite cities in the world! It’s such a magical place and I have so many wonderful memories there.”

Want to know which holiday destination is right for you? MyLateDeals has created  a quiz to determine which holiday and inspirational woman you have the most in common with, so prepare to find out.

Reebok x JJ Watt Unveil JJ II

With pre-season underway and kickoff quickly approaching on September 9th, football season is right around the corner. As we gear up for the season, I’m sharing an exciting announcement with Reebok x J.J. Watt.

Today, Reebok x J.J. Watt announced the newest iteration of the iconic JJ II training shoe, the Reebok JJ II Clean Slate Pack. After being off the field for almost two full seasons, 2018 represents a fresh start for Watt on the field, and the Reebok JJ II Clean Slate pack directly taps into this mentality, embodying the physical and mental toughness it takes to mount this type of comeback.

This new video from JJ and Reebok, linked here, dives into Watt’s resiliency and the Clean Slate Pack’s representation of his comeback.

The shoe ties directly into Watt’s comeback through key features:

  • Triple-White represents the fresh, clean start this year represents to Watt after coming back from two years in a row of difficult injuries
  • Silver metallic details signify the self-reflection that comes with Watt’s comeback
  • Mental and physical rebuilding is represented in the construction tape aesthetic in the sock liner
  • Written on the sock liner is the quote “NEVER LET A STUMBLE IN THE ROAD BE THE END OF THE JOURNEY” – a phrase that represents the work, the sacrifice and all the difficult days of rehabbing that Watt overcame to get back on the field where he is today

The JJ II Clean Slate Pack is available on Thursday, August 16th, for $99 on Reebok.com.

The Reebok JJ II is the ultimate training shoe for functional movements, featuring a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

QUOTES FROM JJ WATT:

We all face adversity at some point or another in our lives. This shoe was designed as a reminder to never give up and always fight to put your best foot forward. Great days lie ahead.

I received the first prototype of this design approximately four months ago and have worn it every day since, throughout the rehab and training process. It is a daily reminder to be stronger than whatever is trying to bring you down and to overcome any adversity that may lie in your path.“

MORE ABOUT THE REEBOK JJ II

The JJ II is the latest training shoe forged between global fitness leader Reebok and the superstar athlete.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The shoe features a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with cutting-edge training features that include:

  • Stay grounded – full-length, high-performance rubber outsole for ultimate traction
  • No holding back – Low-cut design for freedom of movement
  • Brace for impact – Liquidfoam technology cushions and stabilizes for explosive moves

Zander Bleck

Zander Bleck’s single, “Mercy Me” is definitely the summer rock jam. Zander’s incredible vocals and funk pop rock beats make for the perfect on repeat summer road trip tune. Check out more on Zander below!

A spellbinding voice, vibrant charisma and a compelling artist in ascension: Zander Bleck creates epic, anthemic music to propel rock and into the future.

A small town kid from rural New Jersey, Zander grew up geographically close to the towering spires of Manhattan. A talented musical family were prime influences as he absorbed the music of legendary artists from far before his time. A competitive athlete in high school, he moved to New York where modeling paid the bills and set the stage for his journey. “I developed a certain type of fearlessness,” Zander remembers. “When you get that hardened skin it prepares you well for the music business.”

After early successes with his East Coast band “Monument” , Zander went solo. He began focusing on his voice and his writing. Fate connected him to multiple Grammy-winning songwriter Holly Knight and he traveled to Los Angeles to write and record “Temptation,” the song that he recalls, “…changed everything.”

His distinctive voice captured the attention of producer RedOne, hot off the success of Lady Gaga. In US Today RedOne called Bleck’s voice “A mixture of Jim Morrison, Bono, and Freddie Mercury” and added, “There’s no singer like that right now.” RedOne introduced Zander to Jimmy Iovine at Interscope Records and a deal was made. When an executive shakeup reordered the label, Zander shifted to Capitol Records. But his major label launch was not to be.

“I had to get tough or die,” Zander remembers. “It was time to be true to myself.” Social media was key. “I was getting an instant response. Rather than going through the chain, here was the artist and the audience. When I sing a song on social media the message is immediate, to thousands of people all over the world. I started dedicating myself to this connection.”

See some of his music at his Spotify link here: https://open.spotify.com/track/7ngCXZgsvjWFLekfY1kuLS?si=ttrQgqcgS36rcCpDFqauzg

Follow Zander on social media:

UFC GYM® Set To Open Fourth Hawaiian Location

UFC GYM®, the rapidly expanding fitness franchise that creates training programs for all levels inspired by the training regimens of world-class UFC® athletes, today announced the opening of its fourth location on the island of Oahu in Hawaii. In partnership with UFC Hall of Famer BJ Penn, this location in Kailua will provide members with a brand new, 20,000 square foot, full-service premium training facility that will include high quality equipment and amenities, including a Kids Club.

“We’ve experienced an amazing response from our membership community following the opening of our first three gyms and we couldn’t be more excited to open this new location in Kailua,” UFC President Adam Sedlack said. “Kailua has long been a priority location for our continued expansion throughout the Hawaiian Islands, and one of our key initiatives is to continuously provide our Train Different® philosophy throughout this incredible community.”

Since debuting in 2009, UFC GYM has opened more than 150 locations throughout the United States, Australia, Bahrain, Canada, Chile, India, Ireland, Mexico, Oman, the Philippines, Singapore, Taiwan, Vietnam, the United Kingdom and the United Arab Emirates.

“I was born in Kailua Town and am proud to bring UFC GYM back to my hometown,” UFC Hall of Famer and UFC GYM franchisee BJ Penn said. “I’m really excited to connect with our Kailua community and allow families to train together, just as my family did growing up.”

Located in the Lau Hala Shops (573 Kailua Road), this new franchise will be the largest and most innovative fitness facility in Kailua. Featuring a large group fitness studio, boxing and kickboxing conditioning area, MMA and youth fitness classes, state-of-the-art equipment, full amenity locker rooms, a Kids Club and more, this location will have something for everyone. UFC GYM is also currently offering ‘Founding Member’ special rates for the first 500 prospective members who enroll. New members that enroll will automatically be entered to win a trip for two to Las Vegas, Nevada, home of UFC.

“For many local residents in Kailua, staying fit is part of their lifestyle,” said Lance Parker, Chief Real Estate Officer for Alexander & Baldwin, which owns Lau Hala Shops. “UFC GYM’s top-notch equipment, training programs, and services will help meet that need, so we expect they will fit in well with the community.”

UFC GYM programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC athletes, providing members access to a variety of energized group classes, world-class private coaching and an engaging, family friendly community of fitness enthusiasts who love to train different.

Donovan Mitchell x Rookie On The Rise

Young Hollywood, the worldwide leader in celebrity video, just announced their newest short-form digital docu-series, “Rookie On The Rise,” featuring Utah Jazz Star Donovan Mitchell – the 13th Overall NBA Draft Pick, 2018 Slam Dunk contest winner and Rookie of the Year candidate. The series will launch on Tuesday, April 3, 2018 and will include 15 original episodes, with three launching every Tuesday.

Each 2-5 minute episode will showcase behind-the-scenes moments with Mitchell following his rise to national stardom, interactions with family and friends, his first All-Star Weekend experience, the race for Rookie of the Year, and more. The series will offer fans a never-before-seen intimate look at an athlete whose career has caught the attention of the country.

Check out THE TRAILER for the series which dropped today and feel free to share it !

 

The series will be available for viewing on Young Hollywood TV – an OTT network available on Apple TV, Amazon Channels, Amazon Fire TV, Chromecast and Roku – as a well as Facebook.

Watch, younghollywood.com, and Young Hollywood’s YouTube, Twitter and other social channels.

Young Hollywood Sports (a vertical of Young Hollywood) aims to carry on the company’s initiative of growing a robust slate of original content. With original series’ such as “Rookie On The Rise,” the platform aims to identify and help shine a spotlight on young, up-and-coming, talented stars in pro sports – just as it has done over the past 10 years with rising stars in entertainment.

REEBOK

REEBOK DISPLAYS INNOVATION IN FLEXWEAVE FOOTWEAR TECHNOLOGY WITH DESIGNER COLLABORATIONS

Reebok partners with Joe Doucet x Partners, Modla and Odd Matter in global creative co-op; using Reebok Flexweave to create imaginative fitness prototypes

 

Reebok has partnered with some of the most creative and innovative minds in the world to create a custom collection of fitness prototypes showcasing the power of Flexweave; the brand’s latest footwear innovation launching in Spring 2018.

 

In partnership with Joe Doucet x Partners (USA),  Modla (ENG) and Odd Matter (AN), the global fitness brand explored the potential of Flexweave. Flexweave boasts an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that is as strong as it is light. All designers worked with the version of the textile that will appear in the first-generation of Reebok Flexweave footwear, launching in 2018, made from chenille yarn.

 

Each designer was briefed to explore Flexweave’s limitless potential to create a unique product linking form and function, creating an aesthetic product utilizing the benefits of Flexweave whilst serving a fitness purpose. 

 

Reebok Flexweave prototype collection includes a pair of cutting-edge running gloves (Joe Doucet x Partners), a 3D printed altitude training mask (Modla) and a collection of light-weight, active sitting chairs (Odd Matter). Flexweave was developed by the Reebok Innovation Collective; a division championing the open-sourced pursuit of progression via innovation and partnerships that aims to push the boundaries of invention.

 

All prototypes can be viewed right now at http://www.reebok.com/en-US/campaigns/flexweave/

Video: https://youtu.be/OzcZHqsYZAc

 

JOE DOUCET X PARTNERS –  New York City, United States

 

As a designer, entrepreneur, inventor and creative director, Joe Doucet is one of the most sought-after creative talents in America. Doucet designed a pair of Reebok Flexweave running gloves, form-fitting to the wearers hand, absorbing sweat as they run and lightweight for maximum comfort. The prototype was designed with the vision of being GPS-enabled, guiding the wearer through their run with flashing LED lights to indicate when to turn left or right.

 

“My inspiration was to capture the unique qualities of the Flexweave technology through something advantageous to an active lifestyle. The strength, flexibility and multi surface durability of Flexweave led me to the idea of a ‘smart’ running glove with a sleek, stylish silhouette. With the form crafted by Flexweave, the next stage of development would be GPS integration paving the way to a new frontier in wearable technology,” said Doucet.

Short video on the partnership: https://youtu.be/6wl89CNbgpI

 

ODD MATTER –  Rotterdam, The Netherlands

 

Odd Matter is a design studio driven by curiosity; researching, creating and exploring the world through its materials, processes and concept. The duo created a furniture series of ‘active sitting’ chairs; made through a combination of Reebok Flexweave and malleable EVA foam. 

 

“The Inspiration for the chair came from the Flexweave material itself. Whilst experimenting and playing with the fabric we were very intrigued by its behavior, structure and strength under tension. From there we wanted to create an object that played with that tension, a bit like the string of a bow, something in which the tension and strength is palpable,” said Els Woldhek, Odd Matter.

 

“Working with the Flexweave was very interesting, for instance when cutting it in different directions you straight away notice the differences between the fibers and the technical properties of the Flexweave. This in turn has made us really curious about everything else that is possible with the technology.”

 

Short video on the partnership: https://youtu.be/2HfMadOWDCY

 

MODLA – London, England

 

Co-founded by Jon Fidler and Richard Goddard, Modla is an artistic design house specializing in technological innovation, pushing the creative boundaries of 3D printing and digital 3D design. The pair created an entirely new Reebok Flexweave altitude training mask; 3D printing the valve technology across the nose and mouth, coupled with a Flexweave facial strap to comfortably wrap around the wearer’s face during intense training.

 

“I do a lot of high intensity training so I’m interested in how such equipment works, functions and can help improve performance. But we also saw the potential in the aesthetic of the Flexweave material, to create something which would blend with the mask and align with the contours of the wearer’s face.

As it happens, the Flexweave material provided even more benefit than just the aesthetic and was amazing to work with. It’s strong and durable, so perfect for a product that will get a lot of wear and tear; while also incredibly lightweight, making it breathable on the face for athletes when training.” said Fidler.

Short video on the partnership: https://youtu.be/RyqLZJCNMwc

 

“Flexweave is going to a major part of the Reebok DNA moving forward. With this creative and imaginative project, we’ve achieved exactly what we set out to do; demonstrate through collaborations in other fields what Flexweave can truly achieve when put to the ultimate test,” said James Woolard, Global Marketing Director, Reebok Running.

 

The Reebok Innovation Collection champions the pursuit of partnerships and innovations that will continue propelling the brand forward in spaces like fitness, fashion and footwear. Flexweave represents a huge step forward in footwear upper technology and brings with it a wave of anticipation and excitement for what the future holds for this brand”.

 

Reebok has extended the creative experience around Flexweave to its community, setting up an interactive digital experience on the Reebok Innovation Collective website called ‘Create Your Weave’; inviting you to construct your own virtual weave design and share it with friends.

 

The brand is also working with one of Savile Row’s finest tailors, Huntsman & Sons, to create a bespoke men’s suit made from Flexweave. Designed for Reebok Running ambassador and superstar WR Brandin Cooks, the experimental pursuit will be complete in Spring 2018. 

 

Flexweave is the latest innovation from the Reebok Innovation Collective, dedicated to creating new technologies, ideas, techniques and prototypes. For more information on the Reebok Innovation Collective please visit http://www.reebok.co.uk/en-GB/innovation_collective/ 

 

 

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

 


For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/

 

Discover Reebok at the following locations: http://facebook.com/reebokhttp://twitter.com/reebok; and http://youtube.com/reebok

Mikaela Shiffrin Dominates World Cup

Red Bull cameras have been following Mikaela Shiffrin all season giving the inside peek into her life.

Part 5: The World Cup Hustle– available today. Download it HERE.

“I have to trust that I know what I’m going to do.” Get a peak behind the scenes before Mikaela Shiffrin gets to the start gate at a World Cup stop. From doing the dishes to dishing out dance moves on stage, Mikaela keeps busy in preparation to race. With selfies stops for eager fans off the hill and the calculated training on the slopes, all in a day’s work in her run up to her biggest season yet.

For more B-roll and interview footage of Mikaela Shiffrin, updated monthly:

http://www.redbullcontentpool.com/mikaela

Previously:

Part 1: Summer Grind
“I have to go harder because somebody else out there is” – Mikaela showcases her gains in the gym through her intense two-a-day workouts in Park City, Utah. Download it HERE.

Part 2: An American Girl in Paris
“Elegance is the name of the game here” – Though vacation days are rare for the FIS World Cup overall champion, Mikaela found a few days this summer to explore Paris for the first time. She also served as host at the Grand Prix de Diane Longines horse race in Chantilly. Download it HERE.

Part 3: Inside Out in Germany
“It’s the strangest thing I’ve ever seen. We’re sleeping, eating and skiing all in the same building.” – Mikaela prepared for the new season with her first experience of indoor skiing. The three-day training session in Wittenberg, Germany was intense but crucial. Download it HERE.

Part 4: New peaks in Chile
For the top skiers on the circuit, the foundation of a successful season is built in Chile. See how Mikaela Shiffrin got herself ready to defend her World Cup title by spending time in the Southern Hemisphere as she displays a work ethic that never rests. Download it HERE.