Posts tagged with "athleisure"

ROBERTS AND SANDOVAL, bmx, racing, freestyle, champion, Levi's, 360 MAGAZINE

USA Cycling Announces Partnership w/ Champion® Athleticwear × the Levi’s® Brand

First-of-its-kind outfitting partnership with USA Cycling’s BMX Freestyle National Team

USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling’s BMX Freestyle National Team that includes the athletes, coaches and staff.  The apparel will notably be shown as part of the BMX Freestyle kit at the sport’s inaugural debut in the Olympic Games, Tokyo 2020.

Through the partnership, Levi’s® and Champion will help USA Cycling bring BMX Freestyle to the masses. They will receive global visibility on the Team USA BMX Freestyle kit during international competitions; allowing them to bridge the unique circumstances that BMX Freestyle brings through its influence on the global lifestyle/streetwear culture around the world with jeans and t-shirts being a standard part of what athletes wear in competition. 

“We are proud to collaborate with two great American brands who have been around for 100+ years,” Rob DeMartini, President and CEO of USA Cycling, “When you think of American denim, it is synonymous with Levi’s®. To have our athletes outfitted in a quality brand with a legacy of being quintisentially American is a perfect match. Additionally, Champion will celebrate its hundredth anniversary this year and we will celebrate ours in 2020. Over the past century they have become a fixture in American athletics and we are excited to find new and meaningful ways to work with them to continue to carry on that legacy. With the amount of coverage BMX Freestyle will receive from the media in the lead-up to and during their debut in the Games, we are excited to have the opportunity to showcase the sport with these meaningful partners in an innovative way.”

“We are proud to support the USA Cycling BMX Freestyle National Team and to collaborate with an iconic brand like Levi’s,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “With Champion’s dedication to creating apparel that helps athletes perform at their highest level, while incorporating design for true self-expression on and off the course, we’re excited that both athletes and consumers will benefit from this new partnership. Entering the world of cycling is a natural progression for our brand and a thrilling new chapter for us.”

“Levi’s® has proudly been the choice of bold self-expressive youth for generations,” said Jennifer Sey, Chief Marketing Officer, Levi Strauss and Co.  “In this spirit, we are honored to support BMX Freestyle’s Team USA in the lead up to the 2020 Olympics and the team’s inaugural appearance at the games. We’re excited to see the team rock their Levi’s®, and Champion gear of course, both on and off the course.”

About USA Cycling (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2020. In 1920, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.

About the Levi’s® Brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Champion®

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com.  For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

Bzees, Armon Hayes, 360 MAGAZINE

BZEES RALLY COLLECTION

By Armon Hayes × Vaughn Lowery

360 Magazine attended the ultimate tailgate party held at the Arlo Hotel Soho in NYC. Bzees new FALL/WINTER 19 Rally Collection launch showed off the brands spirit of women’s empowerment to live boldly. Special guest Sage Steele and daughters featured the following trendy footwear styles – Secret Peep Toe (sandal starting at $59) and Romance Bootie (at $69). Certainly these ladies know about active life styles.

Founder/CEO Lori McDermid birth the collection inspired by sports and the women’s interaction of life’s daily demands. Taking their best selling silhouettes in a boot and sandal,  available in your favorite team colors for the sporty girl in you. Comfy and made for any women who means Bzeesness.

A dynamic design; an upper soft stretch knit with no seam and binding for a custom fit. Engineered soles with cloud technology weighing in at 4-6 oz, making it extremely lightweight. This collection is on trend to the fashion footwear community and effortlessly transitions from day to night (even moms preparing for back to school). The desire for comfort and functionality while trendsetting can be a sacrifice; that’s an old stigma washed away with these machine washable air-dry styles. 

New Era, Armon Hayes, 360 MAGAZINE, Faust New York, NYC

New Era Delivers

By Armon Hayes × Vaughn Lowery

In NYC, New Era FW19 featured exclusive product gifting and art installation by renowned graffiti artist Faust. The appointment-only experience exhibited sporty accessories which many fans and fashionistas would flock to. Bringing the essence of street style with the use of video projected urban landscapes, layered with pulsating chromatic lights brought the collection to life.

New Era athlesiure capsule offers core assortment for men and women. Fluid activewear and sustainable outerwear with minimal branding. True to theme, Faust is the ingredient of NYC with authenticity and relevance. Celebrated for his classic calligraphic graffiti writing style which demands your attention. The Faust installation is reminiscent of NYC’s 1980 concrete jungle. An interactive display ideal for social media integration. 

Adding to the heritage of New Era, they offered an exclusive Faust customization bar with original branded patches – attendees had the option to initial and chose from several ‘Faust’ logo embroidered styles onto classic fitted caps. Complete the look with performance fit ‘New Era’ t-shirts branded with true Faust style. New Era FW19 collection available soon at neweracap.com

Cotton Incorporated Takes Over The Montauk Beach House

Cotton Incorporated takes over the Montauk Beach House with Immersive Weekend of Style, Shopping and Fashion Three-Day Pop-Up Fashion Event brought influencer inspired Cotton Style House Collection to life limited-time online shop available through August 31

Cotton Incorporated, the not-for-profit research and promotions company representing U.S. cotton, recently welcomed visitors to The Montauk Beach House in Montauk, New York, during Cotton Style House, a weekend pop-up fashion and lifestyle experience. Over the span of three days, guests enjoyed a dynamic lineup of events ranging from fashion experiences, on-site shopping, wellness and entertainment-themed activities, workshops and panel discussions designed to showcase cotton’s versatility and ability to bridge lifestyles. The event brought theCotton Style House Collection to life, expanding Amazon’s vast apparel offerings available on Amazon through August 31. “Cotton Style House displayed the innovative spirit of cotton through a vibrant and lively lifestyle event and evolution of the shopping experience,” said Marissa Barlin, director of strategic alliances for Cotton Incorporated. “Guests participated in panel discussions and wellness activities showcasing the fashion-forward applications of this versatile fabric. Then seamlessly placed orders for those cotton looks delivered directly to their homes.”

HIGHLIGHTS FROM COTTON STYLE HOUSE:

Curated by celebrity stylist, Irma Martínez, founder of the styling and creative concept firm Trendy, Inc., each individual piece, priced between $11.99 – $396.89, of the Cotton Style House Collection has been inspired by some of the most sought-after fashion, travel, and lifestyle influencers, who were in attendance throughout the weekend.

Influencer Partners & Notables In Attendance,  Becky Hillyard, Pam Hetlinger, Jill Wallace, Steven Onoja, Marissa Fuchs, Gregory Dava, Patrick Van Negri, and Melody Acevedo participated in a variety of activities, while wearing looks from the Cotton Style House Collection lifestyle categories they each represent. These styles featured “The On-The-Go Getter” casual looks, “The Jetsetter” resort-wear, “The Show Stopper” dressier styles and “The Wellness Warrior,” highlighting sporty athleisure pieces. Cotton Style House Pop-Up Shop The weekend’s main attraction was the Cotton Style House pop-up shop, that offered guests a chance to browse the collection and purchase a range of apparel items from their smartphones or from provided Amazon fire tablets. Priced from $11.99 – $396.89, featured brands in the shop ranged from Adidas, AG Adriano Goldschmied, American Apparel, ASTR the label, A/X Armani Exchange, BCBG Max Azria, For Love & Lemons, J. Crew, MinkPink, Perry Ellis,  Puma x Selena Gomez, to Show Me Your Mumu, just to name a few.

Cotton Style House Activities The activity filled weekend began with a beach bonfire influencer chat on Navy Beach, followed by an early Saturday morning guided meditation and essential oil bar. Guests partook in a kickboxing class; acai bowl building activity; cotton tie-dye activity. Also, there was a denim panel, with a discussion about cotton’s sustainability that encompassed Cotton Incorporated’s Blue Jeans Go GreenTM denim recycling program and fashion trends. In the afternoon, guests enjoyed a poolside Splash Bash, followed by a panel focused on styling tips from industry experts about making looks go from day to night, which featured Martinez as one of the speakers. On Sunday, Cotton Style House came to a close with an outdoor morning yoga session on the lawn of the hotel, followed by brunch, and a cotton make-up bag customization activity before culminating the weekend with a styling session focused on creating the hottest cotton summer looks.

Print-on-demand, printful, 360 MAGAZINE, morse Asturias , Vaughn Lowery

Printful

When Printful launched its print-on-demand/drop-shipping business in 2013, most competitors were traditional bulk-printing companies that weren’t built for one-off fulfillment of t-shirts and other products. Today, thanks to the e-commerce explosion and a savvy technology-focused business strategy, Printful is the largest company of its kind with three fulfillment centers in the U.S. and headquarters in Riga, Latvia and Charlotte, NC, a fourth that recently opened in Mexico, 500 employees, dozens of product options, and 800,000+ customers around the globe from artists and cause marketers to Twitter-preneurs like WeRateDogs that use merchandise to monetize their ventures.  

 

  • The company was founded by two young Latvians who couldn’t find an acceptable print-on-demand drop-shipping partner for a business they ran selling posters, clothing and other items with motivational quotes for entrepreneurs. 
  • It has doubled revenues every year since inception, fulfilled more than 10 million orders generating over $540 million for customers, and is still self-funded.
  • Features like 14 integrated e-commerce platforms (more than any competitor), API connectivity, and a mockup generator that creates store-ready product images help fuel business.
  • One-third of customers surveyed say their e-commerce storefront is a full-time gig, and three-quarters of the rest say they’re aiming to get there. 

 

Print-on-demand, printful, 360 MAGAZINE Print-on-demand, printful, 360 MAGAZINE, Anthony Sovinsky

Print-on-demand, printful, 360 MAGAZINEPrint-on-demand, printful, 360 MAGAZINE, lexus, f sport

Rnw garments, 360 magazine,Raphael Na’te Walton

RNW Garments

RNW Garments is a Los Angeles based independent street wear label founded in 2011. The brand philosophy “Since Birth” is born out of their tagline NO GUTS, NO GLORY. Hailing from South Central LA, designer Raphael Na’te Walton has organically grown RNW Garments to be a brand for people of all walks of life no matter their ancestry or background.

For all the old and young souls still chasing their glory, to those who have achieved the greatest achievements, but strive for more; RNW Garments embody the hustler spirit and serves as a symbol of that fire within all of us to chase our own glory.

RNW currently offers traditional street wear pieces such as tees, hoodies, jackets and headwear but will soon transition into cut and sew production which will allow founder Raphael Na’te Walton for the opportunity to bring the brand to new heights.

www.rnwgarment.com
@rnwgarments

GoLite

Winner of a Backpacker® Editors’ Choice Green Award and an Outdoor Industry Innovation Award for sustainability! The GoLite ReGreen Windshell leverages 100% recycled polyester made from Da.Ai -Certified green bottles (which typically end up in landfills). By making the fabric from recycled bottles we save over 50% of the energy which would normally have been required to make fabric. By not dying the fabric, we further reduce water consumption by up to 80%.

BOTTLE COUNT: 20

AIRism

UNIQLO x alexanderwang AIRism Collection is now available in stores and online at Uniqlo.com!

The 2nd collection with Alexander Wang builds on the LifeWear commitment to making life better by joining the exceptional functionality of UNIQLO’s innovative AIRism fabric with Alexander Wang’s sleek styling. It includes 11 AIRism styles for women and 4 AIRism styles for men of various colorways, made out of the iconic light fabric that is comfortable and smooth for every day wear.

UNTUCKit × MLB

UNTUCKit, one of the fastest-growing retail brands in North America, announced today its first-ever product collaboration with Major League Baseball.

The UNTUCKit MLB Signature Series features the logo of one of eight individual MLB teams stitched into the sail of a classic UNTUCKit best-selling, wrinkle-free shirt. Team logos available include the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, St. Louis Cardinals, and Atlanta Braves.

Beginning on Opening Day, baseball fans can support their favorite team in style when they pick up an MLB Signature Series shirt from UNTUCKit’s stores or website, on MLBShop.com or select team club houses.

The partnership is another step towards UNTUCKit’s growing presence in the sports industry. Last year, New Orleans Saints Quarterback Drew Brees, hockey legend Wayne Gretzky and NASCAR driver Chase Elliott were each introduced as athlete ambassadors and investors in the brand. In addition to building their roster of athletes, UNTUCKit has strategically increased marketing and advertising across sports television, radio and arenas across the country.

“We’re excited about this partnership with the MLB, our first with a major sports league, given the natural affinity between our customers and the sports industry. We’ve taken a few of our best-selling shirt styles and added a fun, exclusive element we know customers will be excited about—an ode to their favorite baseball teams—to wear at the next game,” says UNTUCKit co-Founder and CEO Aaron Sanandres.

About UNTUCKit

Created in 2011, UNTUCKit has given men a seamless way to look sharp and feel casual by creating shirts designed specifically to be worn untucked. UNTUCKit solves the problem millions of men struggle with every day with their perfectly contoured hemlines and more than 50 tailored fit options. Through the last 8 years, the brand has expanded to offering 13 product categories—ranging from T-shirts and polos to sports jackets and pants—in addition to a wide selection of shirts, dresses and blazers for women. UNTUCKit is dedicated to creating an unmatched shopping experience, with more than 50 physical retail locations across the U.S. and Canada. For more information visit UNTUCKit.com.

This Year’s Fashion Trends to Watch Out For

2018 was a year that focused on monochromatic looks, cropped pants, fringe, and Pantone lavender. Mostly, it was a renaissance period that brought back some classic to the fashion world.

In street fashion, the chunky trainers and cycling shorts of the ’90s became popular again as well as cat-eyed sunglasses. Off-shoulders and early 2000s fashion came back in vogue, too. Now it’s time to look forward to this year’s fashion trends and see what 2019 has in store for fashionistas across the world.

1. Street Upgrade

Last year, street wear was all about luxe athleisure, as previously pointed out here on 360 Magazine. Everyone was basically in comfy joggers or stylish leggings while upping their sneaker game. While the trend isn’t going away just yet, we’re seeing a lot more utility clothes on the streets. Watch out for khaki trousers, combat boots, utility jumpsuits, and a lot of boxy jackets. There’s definitely an emphasis on neutral tones that go with the whole boiler jumpsuit look.

Khaki and muted colors are in style, but so are vivid colors. In fact, neon keeps making a splash on high-profile runways and they’re already being welcomed by some of the biggest influencers. The Kardashian-Jenner clan were the first few to sport neon outside of fashion shows with model Ashley Graham also seen in a neon green and royal blue outfit. So, practice color-blocking with your #OOTDs. Whether you’re wearing a bright orange suit or an oversized neon hat, don’t be afraid to break the mold with your own version of a neon ensemble.

2. Revival

Every fashion season welcomes some form of revival, and this spring, it’s all about tie-dye, puffed shoulders, and leather. Leather never actually went out of style but it’s not just about pants or jackets anymore. Experiment with a leather skirt or a faux leather collared shirt—just be careful not to go over the top.

Hipsters rejoice, for tie-dye everything is making a comeback. But it’s not only surfers and nomads who are wearing it as big labels like Prada and Stella McCartney are peddling the trend with their high-fashion pieces dipped in colorful dye.

2019 is finally getting rid of the overdone off shoulder look and replacing it with puffy sleeves. A few ways to wear the puffy shoulder look were shared by Style Caster, and they all carry a very feminine vibe. The voluminous shoulder look comes with all kinds of pieces, from jumpsuits to knit sweaters to corduroy dresses. The key is to really play up delicate characteristics with wavy hair, layered necklaces, and a cute top handle bag.

3. Spring fling

Spring is almost synonymous with patterns and it’s no surprise that animal prints have been reborn. Leopard, in particular, dominated the catwalk this season. But don’t be afraid to mix different animal prints, as it can be a very bold but gorgeous statement. Of course, the most reliable style for spring is floral prints to go with the season. Woman Within lists an entire range of midi dresses, including pieces that feature staple spring designs like floral prints and light colors. Spring is really the only season you can bust out your flowery outfits and still look very chic and updated. To accompany it, a top handle purse is a great choice, with fashion houses like Michael Kors, Prada, and Chloé all featuring them on their recent runway shows.