KAHLÚA INTRODUCES ITS FIRST EVER RTD ESPRESSO STYLE MARTINI: A REINVENTED CLASSIC COCKTAIL IN A CAN, EQUIPPED WITH SMART NITROGEN, WIDGET TECHNOLOGY
Pop, Pour, Sip… the great taste of the classic Espresso Martini cocktail, now in a ready-to-drink can launches with ASMR-Style video
Kahlúa, the number one coffee liqueur in the U.S. and hero ingredient in your favorite cult cocktails, brings consumers the next iteration of a classic with the launch of the Kahlúa Espresso Style Martini ready-to-drink (RTD) cocktail. Kahlúa Espresso Style Martini RTD is a twist on the classic Kahlúa cocktail made with coffee…and in a can. It’s the perfect blend of Kahlúa, coffee and Vodka, complete with the signature creamy foam reminiscent of a just-made Espresso Martini cocktail.
How does it work? The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened to form the distinctive creamy foam of the classic cocktail. To serve, pour into a glass and enjoy immediately (with a friend, of course). To help illustrate for consumers at-home, Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.
To celebrate the launch, Kahlúa is getting out of the glass and in front of the microphone with an ASMR-tini video to help consumers experience the pop and fizz that goes into every can.
“The launch of the Kahlúa Espresso Martini RTD and our ASMR-tini campaign celebrates a really exciting time for the brand,” said Troy Gorczyca, Kahlúa Brand Director. “As consumers continue to ask for high quality cocktails with added convenience, our take on the Espresso Martini offers an innovative and simple way to enjoy one of our favorite classic cocktails. Plus, it delivers consistent flavor and quality every time you pop and pour.”
The Kahlúa Espresso Style Martini is launching nationwide at select retailers this Spring 2019. The Espresso Martini will be sold in packs of four and each can is 4.5% alcohol by volume (ABV).
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, the world’s no. 2 in wines and spirits. The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión® Tequila; such superior wines as Jacob’s Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 650 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.