Posts tagged with "app"

Vaughn Lowery, 360 MAGAZINE, LA

Top 5 Ways to Meet People Online

Meeting friends is an adventure filled with fun but always requires going out of one’s comfort zone especially if you just moved into a new area. Online is the best place to meet single women dating. Why? There are 3.9 billion users of the internet worldwide, while the United States accounted for about 293 million of this population. This is more than what a single neighborhood can accommodate. 

Meeting People Online

To meet people online, you may need to join some communities or forums. This is similar to offline life. In reality, people in search of friends or date will need to visit bars, clubs or any other socially engaging event. 

These online platforms such as Military Singles usually require all their users to fill out certain forms. They will extract information from the filled details to set up a profile which other users can always see to have some information about the new person they are meeting. 

Some of the popular and best ways to meet people online include; 

Social Media

There are more than 243 million users of social media networks in the United States. Some of these platforms such as Facebook, Instagram, Snapchat, and Twitter are interesting places to find fantastic people. 

Facebook, for instance, is popular for connecting its users with friends and family. Anybody that has an account with Facebook will always be recommended to other people to become friends with through their algorithm that matches your account based on mutual friends you have with others. 

See someone you like? Send them a message and who knows, that might be the start of a long-term friendship. 

Dating Apps (Such as Military Singles)

Many people are already warming up to the idea of meeting people online through dating apps and sites. Ninety-one percent of Americans have reportedly tried online dating apps while almost 17 percent of them met their future partners through the apps. 

Dating apps and sites are not only meant for people in search of a date. In fact, a survey revealed 42 percent of Tinder users are married. Tinder is one of the most popular dating apps. 

Users of these apps may need not worry about the probability of people replying to their messages or showing interest in them. Grindr, a dating app for gays, for instance, has about 433.2 minutes of user engagement.

Thinking of the number of people you could meet? There are more than 8 million Tinder users. Plenty Of Fish (POF) also has more than 5 million users

Freelance Websites

The internet has made it easier for people to meet people to hire or outsource their jobs. 

People in search of new clients for their businesses may try freelance platforms to connect with new people. Popular freelance platforms like Upwork has more than 12 million registered users and 5 million users with approximately $1 billion worth of jobs posted yearly. 

These websites also offer escrow service that protects freelancers from not getting paid for their service. Some people have reportedly quit their day job to focus on freelancing full-time. However, this is not always advisable because it is not always as easy as it sounds. 

Team-Based Platforms

Anywhere in the world, meetings can be conducted with attendees located at different parts of the world through platforms like Skype and Hangout. Team communication has also been made easier all thanks to the internet. Team members can now communicate and share ideas irrespective of their locations by using platforms like Slack and Trello. 

These are great avenues of meeting people online. An employer using this kind of business model usually hire their employees from different parts of the world. Communicate with others, share ideas and you may be able to build your relationship beyond the platform. 

Schools using such a system most of the time always have lots of their students added to the group. This is an avenue for the student to build a relationship they may not be able to build while in class. 

Email

We receive different emails every day. Some annoying while others are important and informative. It is very possible to meet people through this medium. As a student intending to study in a particular school, to find out about the school admission criteria or assess your chances of getting admission there, search online for their email address and send them an email. 

Freelancers can also use the medium to solicit for work. Promotional emails from a company that might need their service is a lead. Send them the details of your service and await a response. 

Conclusion

Meeting people online is easier and more fun. However, it is advisable to be careful before agreeing to see anyone you meet online. When filling out the forms usually required by dating apps, users are advised to be sure of the apps’ validity to avoid leaking personal information to fraudsters. 

Aside from all of these, the internet has made it extremely easy to meet people online. 

Kendall Jackson, White Wine Emoji, 360 MAGAZINE

WHITE WINE EMOJI

THE WHITE WINE EMOJI WILL NEED TO CONTINUE TO AGE

Kendall-Jackson, the iconic leader of California Chardonnay, and the dozens of other supporting wine partners will have to wait a bit longer to toast its newest wine release, a White Wine Emoji

Kendall-Jackson’s 19-page proposal for a White Wine Emoji, now in its third draft, was up for review by the Unicode Technical Committee (UTC) at their July meeting held on the Microsoft Campus in Redmond, WA.  However, the White Wine Emoji will need more time to age – official meeting notes released from the UTC states that they will, “Continue to consider ‘white wine’ emoji for future addition,” and has a UTC Action Item, 160-A43, to do precisely that.

“The debate actually centers around color, not wine,” says Maggie Curry, Director of Marketing for Kendall-Jackson.  “Since a red wine emoji already exists, the white wine emoji is seen as a color variation and adding color variation to an emoji is proving more complex because the Unicode standard is not fully defined.”  With the UTC tasked at protecting the global keyboard, the addition of white wine has to be carefully considered, as it might open the door to many emoji color variations (Rosé wine for example, shades of beer, or even different color animals).

Kendall-Jackson vows to continue leading their efforts and global movement, and are hopeful to see progress on the proposal soon.  “The white wine emoji effort has garnered enthusiasm from around the globe, and we continue to refine our proposal to support the white wine emoji,” says Maggie Curry, Director of Marketing for Kendall-Jackson. 

Kendall-Jackson is currently updating their proposal for a fourth time, adding additional research that proves white wine as a necessary addition beyond red wine for emoji communication based on global use, economy, culture and industry.   

“For example, white wine is paramount in regions such as Alto Adige with Pinot Grigio, Mosel with Riesling, and Sancerre with Sauvignon Blanc, and there is currently no way to communicate by symbol when it comes to wine in those geographies,” says Curry “What started as a fun idea has now turned into a complex effort for Kendall-Jackson, the wine community, and wine fans around the globe.”

Kendall-Jackson and their global partners encourage the wine community to continue to call for the white wine emoji by using #WhiteWineEmoji on their social channels, which is easily tracked by Unicode to show global want and need.

As Pliny the Elder once said, “In vino veritas” (in wine there is truth), and Kendall-Jackson continues to push for wine symbol color variation to convey truth in the modern wine communication zeitgeist.  

About Kendall-Jackson Winery
Kendall-Jackson is one of America’s most beloved family-owned and operated wineries. Founded by entrepreneur and visionary Jess Jackson in 1982, and now led by his wife Barbara Banke and the second and third generation of the Jackson Family, Kendall-Jackson is based in Sonoma County and offers a range of acclaimed wines grown on estate vineyards along the coastal ridges of California. A leader in sustainable vineyard and winery practices, including water and energy conservation and natural pest control, 100 percent of Kendall-Jackson’s vineyards in California are third party certified by SIP (Sustainable in Practice) and CCSW (Certified California Sustainable Winegrowing). Kendall-Jackson was recently named 2017 Winery of the Year by Wine Enthusiast Magazine, recognized as a benchmark in the wine industry. The winery’s seminal wine, the Vintner’s Reserve Chardonnay, has been America’s favorite Chardonnay for the past 25 years, and the 2015 vintage was ranked No. 28 on Wine Spectator’s Top 100 list in 2017. Learn more online at www.kj.com, and follow Kendall-Jackson on FacebookTwitter or Instagram.

K-POP CONTENT MEDIA APP

theQoos Inc. has launched a data-based media service app platform that targets English reading K-Pop fans. Through aggregating K-Pop content, theQoos attempts to lock-in users and create communities among K-Pop fans. theQoos Inc. was established in February 2019 with a Seoul office established in April. The venture founders are composed of experienced members from Kakao, Samsung Electronics and, YG Entertainment USA. An investment by SK Group, South Korea’s third largest conglomerate, was completed earlier this year.

2019 has been yet another record-breaking year for K-Pop with BLACKPINK signing to Interscope/Universal Records and being the first K-Pop girl-group to perform at Coachella. BTS became the first Korean act to perform on “Saturday Night Live” and followed up with performances on “The Late Show with Stephen Colbert,” “Good Morning America” and “The Voice.” A new study by Hyundai Research Institute found that the boy band is worth more than $3.6 billion yearly to Korea’s economy. Both acts contributed to the “Hallyu” (or Korean wave) fanbase which is estimated to grow to 100 million fans by 2020 and leading the way for other acts globally such as Monsta X and NCT. In the first half of 2019, there were over 50 concerts taking place in North America and as STYLE put it, “K-Pop is now more popular and profitable in the West than ever before.”

With the increased interest in K-Pop globally, theQoos set out to build a roadway for content by gathering as many select English-written sources of K-Pop into one feed. The idea is that fans who have an enthusiastic passion for K-Pop are called “theQoos” and want to consume all of the content that exists out there without having to search or open multiple applications. These content sources include K-Pop news sites, reputable global news sites that cover K-Pop, artists’ official social media, and YouTube but also fan-made content such as reaction videos, and fancam footage. Since many K-Pop fans usually find their news through K-Pop sites, theQoos also gathers in-depth coverage from respected major media outlets so users can see content they might not normally come across. theQoos also gathers album and concert reviews from various lesser known sites/blogs that deserve to be read as well as fan-made content that are meant to entertain and be enjoyed.

In 2018 BTS was the most tweeted about account worldwide and a tweet featuring BTS member J-Hope participating in the #InMyFeelingsChallenge was the Most Liked Tweet worldwide last year with 1.8 million Likes. Since K-Pop thrives on Twitter, we also gather many official and non-official Twitter accounts into our feed.

Users are able to “Save,” “Like,” and “Share” content but also organize the feed based on their favorite artist(s). Artist pages also include discography and links to music videos. theQoos promises this release to be their minimal viable product and has already planned for many features including in-app commenting and a community section so that Users can have “real interaction”.

MISSION STATEMENT:

theQoos is dedicated to encouraging the growth and distribution of, English language, K-Pop content, and to provide this content to fans free of charge. We want to build a bridge between K-Pop fans across the world and the content that exists in the universe. As the fan community continues to grow, we want to create a platform for them to engage with each other in a genuine way. By promoting users to enter their real information into their profiles we believe that real commentary and real interaction will create a positive space for K-Pop.

By learning who our users are and what their interests are in, we will be able to understand this community like no one has before us. Imagine a world in which every English reading K-Pop fan can freely view and share K-Pop content & be part of a community – which they can take with them, everywhere. theQoos: We are your gateway to the K-Pop Universe.

Vaughn Lowery, 360 MAGAZINE, bronx

Avoiding Cyber Threats on Facebook: A Guide

Facebook’s reputation has certainly taken a hit in recent years, especially on its main account, Facebook. Scandal after scandal have rocked this company, which is why it is more important than ever before that you, whether you are a business or an individual, work hard to dismantle your account so that your online data cannot be used against you.

Threats on Facebook

There are many threats to Facebook. Knowing these threats is key to avoiding them and to reduce the risk of your more personal accounts, like your bank account or even information that can lead to identity theft are not accessible to thieves online.

Use of Personal Information Against You

Public profiles are not Facebook’s fault. It is up to you to share information publicly or privately. By sharing information publicly, however, you run the risk of breaches. Most notably, a hacker could determine the answers to security questions on your accounts, and then work their way into more important accounts through the back door.

In the past, Facebook was a massive company that seemed completely impenetrable. Today it has been fraught with scandals and become a breeding ground for misinformation. In 2018, over 50 million users’ data was hacked into. The year before the Cambridge Analytica scandal proved that firms could pay their way to access private information and even skew election results. According to the NYTimes, this scandal has possibly even led to the deaths of individuals around the world.

Harassment Online

Cyberstalking and harassment are both very serious issues, especially for those who have public information that makes it easy for the cyberstalker to find you in the real world.

How to Avoid These Cyber Threats

To avoid these cyber threats, you will want to:

Set Up Two-Factor Authentication

Two-factor authentication, though not perfect, can stop a general hack.

Create a Unique Password for Facebook

Create unique passwords for every account so that breaches which involve your password being stolen are isolated.

Delete All Unnecessary Information

Go through your profile and old posts and delete all unnecessary information that can be used to correctly enter security questions.

Audit Your Friends List

If you aren’t actually friends with them, unfriend them. You don’t need strangers accessing your personal information.

Use Facebook’s Privacy Settings

Limit who can see your posts and sensitive information. Only your name and profile photo should be visible to a non-friend.

Remove Listing From Google

There is a setting which will remove your profile from Google and other search engines. Use this feature.

If you get harassment via messages, report, block, and do not engage.

Use Endpoint Detection and Response (EDR)

What is EDR? EDR, or Endpoint Detection and Response, is a way to analyze your endpoints. Perfect for companies, this can help ensure that a Facebook login on your server doesn’t inadvertently let hackers into your Cloud account where they can then access your data. With EDR, you will be able to monitor your endpoints and respond to attacks before they become an issue.

You should never use Facebook, as an individual or as a company, without considering the risk and how you can mitigate it. By taking these steps, you can minimize and avoid cyber threats altogether. Continue to audit your accounts and use new security features to reduce the risk associated with putting your data online.

Wlabs smart oven, food network, kim sing theatre, 360 MAGAZINE, vaughn Lowery, katie lee

WLabs Smart Oven w/ Katie Lee

By Krishan Narsinghani × Vaughn Lowery

As of late, 360 MAGAZINE paid a visit to the newly imagined Kim Sing Theatre (once the 1926 Vaudeville), which houses an event space, gallery, courtyard as well as hotel.

At this venue, we joined Food Network star, Katie Lee, for the WLabs’ smart oven first look and tasting. Try cooking with an appliance that manages it all for you. Literally, the smart oven can tell what’s inside and let you know when it’s done using a new camera and sensor detector technologies. Witnessing Katie Lee fit a whole chicken inside this 13.5” H x 19.5” W x 21” with a magnetic thermometer (conveniently sticks on the side of the unit) was a shock, more so, that she was alerted by the app on her phone it was ready. Not to mention, the counter space you’ll save in a small galley kitchen within an urbane habitat. De-hydrate limes for handcrafted cocktails, roast asparagus or reheat/bake a 12″ pizza. The personal assistant makes your life in kitchen that much easier. So, take a long shower or a soothing bath with no worries.

In short, the innovative WLabs Smart Oven is ideal for a budding executive who resides in a metropolis and is always in transit swinging from city to urban center while on various assignments. Or, for empty nesters who like to entertain intimate yet memorable parties where this appliance will surely be the center attention.

Merely 2,000 of these bad boys are available for pre-order here.

Wlabs smart oven, food network, kim sing theatre, 360 MAGAZINE, vaughn Lowery, katie lee Wlabs smart oven, food network, kim sing theatre, 360 MAGAZINE, vaughn Lowery, katie lee Wlabs smart oven, food network, kim sing theatre, 360 MAGAZINE, vaughn Lowery, katie lee Wlabs smart oven, food network, kim sing theatre, 360 MAGAZINE, vaughn Lowery, katie lee

Easy and smooth E-mail migration: how to make it real?

Nowadays, growing competition on the market makes a real boom in communications. Each mailing client tries to offer some extra-services: increasing the level of security, giving additional storage space, making a unique design or templates, etc. Therefore, for domestic usage people choose Thunderbird or Gmail, while for corporate needs MS Outlook seems to be more appropriate.

It happens that people have to migrate to another mailing client for some reasons. In this case, it is vital to ensure that your files will be imported without being damaged. So, if you have to migrate from Gmail to Outlook, you should primarily convert file formats, storing your correspondence. Which formats we are talking about? How to choose the reliable tool to convert mailbox files to PST format like this one https://www.outlooktransfer.com/products/mbox-to-outlook-transfer/? Let’s figure it out.

What is Mbox?

The MBOX format is supported by some e-mail apps and allows you to save e-mail messages in a single text file, for example, export all correspondence from the Inbox folder to the INBOX .mbox file. Messages are stored in chronological order, following one after the other, starting with the “From” heading. For example, all emails in your Gmail account are stored in this format.

What is PST?

PST is the file format of Microsoft Outlook. It keeps correspondence and contacts in a suitable for a storage format. It provides MS Outlook clients with the opportunity to contain a big amount of data in a compact way. Therefore, this is a good way to maintain your business communication.

How the Mbox to Outlook Transfer works?

This program earned its reputation as a product of GlexSoft LLC, specialized on the developing extensions for data conversion and email migration. It is compatible with all the Outlook versions, and offer the following features:

· Quick and highly-intuitive data analysis engine, able to process any size;

· Accurate files transferring from Mbox to PST;

· User-friendly interface;

· Performs direct import to Outlook profile or standalone file;

· Provides a high level of customers support.

Tutorials

A program website provides easy-to-learn tutorials on how to perform e-mail migration. If you still face any difficulties, you can always contact the support team ready to help you any time after purchasing a license or in case you have questions at any stage of reviewing the products.

Licensing

There are three types of license available for users:

● Home License – is suitable for home usage. It makes the conversion of data belonging to you and your family members and includes annual updates and support.

● Business License – is applicable for commercial use. It performs data transferring belonging to stuff and clients but no more than 50 people annually.

● Technical License – is a multiple tool, allowing an unlimited number of activations annually and extensive support.

Each of them may be tested during the trial period and seek to meet the strictest requirements of users.

What makes people use Mbox to Outlook Transfer?

There are 3 possible answers: reputation, high level of services and competitive pricing. If you still hesitate – we bet, your time worth this investment.

WaiverSign Takes on College Sports Championships

The game was on. The jury was out. This was the real thing. This type of volume had been simulated, but this was now the real world.

Would the newly launched online waiver software, WaiverSign, handle the volume of upwards of 4,000 sports fans signing digital liability waivers almost simultaneously?

Yes! It would. By the end of the weekend, more than 50,000 participants had signed a digital waiver using either the onsite kiosks provided, or via their personal Android or iOS devices.

“WaiverSign is proud to announce the small part they played in the excitement that surrounded the men’s college basketball championships in Minneapolis, Minnesota, earlier this spring,” said Chip Broyles, WaiverSign VP of Business Development and Operations. He was onsite in Minneapolis and monitoring the action.

At one point on the Saturday of the two semi-final games, 4,000 guests signed waivers within 15 minutes. WaiverSign development teams were prepared for the high volume and were standing by at a moment’s notice to react to changing needs if necessary.

“I must admit, at any given time, there can be hundreds, if not thousands of participants going through WaiverSign processes with any number of businesses somewhere in the country. But this was admittedly the first time we had a single client processing that kind of volume all at one time. It was exciting, and a bit nerve racking. But I needn’t have worried. The whole event was a huge success,” Broyles concluded.

In March college hoops fans from around the country descended on US Bank Stadium to cheer on the Michigan State Spartans, Texas Tech Raiders, Auburn Tigers, and the Virginia Cavaliers. Throughout the championship weekend, fan-centered events were held at the Minneapolis Convention Center, about a mile and a half away from the tournament.

Spectators at sporting events don’t always have to sign waivers. In this case, free for all who had a ticket to the big games, or just $10 per person otherwise, the festival activities included scores of interactive events designed to get people hands-on experience with college sports. From batting cages to augmented reality basketball skills, these events excite the public and get everyone geared up for the big games.

“Those who wanted to join in the fun were asked to sign waivers. That’s where WaiverSign came in,” explained Broyles.

Prior to participation in any of the hands-on activities, a Release of Liability waiver must be signed on behalf of each participant. A representative with the company in charge of the activities explained: “We had previously used another white-label waiver signing solution to process participants at the fan events we sponsor throughout the year. We ended up looking for a new vendor that could provide additional functionality, as well as one that fit our budget appropriately. WaiverSign became the obvious choice for us rather quickly.”

“These events are quite popular, as it’s a family friendly environment full of exciting hands-on activities, sponsored giveaways, games and events,” he continues. “Celebrities from the world of college and professional basketball and broadcast sports show up on site for everything from 3-on-3 match-ups to autograph signing and handshaking. Kids as well as adults love it!”

“We’re pleased that the professional sports industry is now enjoying the benefits of presenting waivers digitally rather than on paper,” said Broyles. The benefits of going digital include immediate document retrieval, redundant and secure storage opportunities plus increased document integrity. Digital signature collection also means that companies can gather much more usable data simply because that data is readily accessible and typed and legible — not hand-written.

Using any web-enabled mobile device, parents or legal guardians can immediately sign digital waivers in English or Spanish for their children engaging in youth activities. An Event Management feature communicates to the event organizer and provides easy access to a printable list of names for managing event participants. It can identify and locate groups of people who signed a particular waiver or set of waivers for a certain activity on a specific day.

Lawyers like the fact that through a digital program people have access to documents they can read carefully and sign before they arrive at an activity destination so there’s no last-minute signing situation. The signed document is also delivered with the signer’s email address. The old paper waivers didn’t do that.

“WaiverSign offers a clean, solid product that customers appreciate when comparing other options. Add in simple, straight-forward pricing, mix that with a support team that works directly one-on-one with customers. You have a recipe designed to grow WaiverSign’s client base at a pace we’ve not seen in years past,” Broyles adds. “We fully expect this growth trend to continue. It’s been a wonderful couple of years.”

About WaiverSign

Founded in 2013, WaiverSign offers one of the most efficient, easy-to-use digital liability waivers and electronic liability release solutions available in today’s marketplace. An API (Application Programming Interface) allows other reservation and customer relationship databases to push and pull customer data directly to and from WaiverSign. This provides a simple and fool-proof way for collecting customer information in whatever reservation system being used. For more information, visit https://www.waiversign.com/ or call 877.741.7705.

About Resmark Systems

The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/ or call 888.RESMARK (737.6275).

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.