Posts tagged with "app"

360 Magazine,African American,android,app,Apple,application,black,enterprise,entrepreneur,geek,languages,military,millennials,mogul,nerd,patrick gaston,Stony Brook University,tech,Vaughn Lowery,Veteran,web-based,youth,

Conlangio, free web-based application for constructed languages.

There is often a secret ingredient that draws us into powerful performances on our television, captivates us with storytelling in our favorite books and has us hooked on to the latest video game. That secret ingredient is a constructed language and there is a Denver startup focused on creating a platform for language creators around the world and promoting the art, science, and craft of inventing languages.

That company is Conlangio, an innovative language-construction software company with a free web-based constructed language application. This startup – not even a year old and still in its early phases – already has over 400 language creators and over 400 languages created using their software. It has created quite a buzz in this niche community and is planning to expand to content-creation and educational material in the near future.

The founder of Conlangio, Patrick Gaston, is a classically trained linguist, U.S. Army veteran, and software engineer living in Denver, CO.

“Language is my absolute passion. After getting my degree in Linguistics and becoming a software engineer, I really made it a mission to use this unique skill set to create language applications for underrepresented language communities. I started creating my own language in 2016 as a way to deal with some issues transitioning from military to university so this is where I wanted to start my journey,” says Patrick Gaston

One of the most amazing things about this startup is that it was created on nights and weekends as a side project – and still is!

“I’m kind of just riding this wave right now. Conlangio has definitely grown to a point that makes it hard to do part-time but I am loving every minute of it. This whole journey has already been so surreal and if I get to work on Conlangio full-time, it will be amazing,” says Gaston.

In the past year, Conlangio has grown to a diverse team of 4, including 2 military veterans.

Want to know more? So do we!

What is a constructed language? 
Constructed languages, or conlangs for short, are languages that have been created artificially, by an individual or a group, with the intent of being used for communication by a group of speakers, to enhance art, entertainment and more.

You may be more familiar than you think! If you’re one of the millions that tuned into HBO’s hit series Game of Thrones, you’ve heard of Dothraki, which is a fictional language constructed by David J. Peterson – an American language creator. That’s not all. Some other places you can find constructed languages are James Cameron’s Avatar, The 100, and the Lord of the Rings to name a few. That list is only getting bigger.

Why create a language?

People create languages for all kinds of reasons, some of these might include own personal use, video games, films or TV shows.

Stay tuned…
Be sure to keep an eye on this startup, as they may be responsible for your next favorite hit series.

To contact Conlangio or find out more, check out https://conlang.io/

Pricey, Alejandra Villagra, illustration, 360 MAGAZINE

Problems With iPhone X You Need to Know

Apple’s changed the entire dynamics of the smartphone industry with its launch of iPhone X back in 2017, taking over the tech markets by storm. In fact, it was one of the most awaited releases of the year by iPhone as it was the first device in the iPhone range to get rid of the iconic home button and come with a new and innovative organic LED (OLED) screen. However, this high-priced iPhone X comes with quite a few faults, ranging from fast battery drainage and fragile back glass, that are hard to ignore especially when you’re spending a fortune to buy the device. 

Being an iPhone X owner, you must be aware of these issues so that you can take the necessary steps to overcome them and ensure that your device performs optimally. In case the problems persist, you can visit the Apple Store to have them sorted out. However, having your iPhone X repaired through the Apple Store can burn a hole through your pockets so we suggest that you visit a reliable repairing service like BREAKFIXNOW to get the work done at affordable prices. With that being said, let’s take a look at some of the most persistent and prominent issues you’re likely to face in an iPhone X. 

Short Battery Life 

Although Apple claims that the battery of its iPhones can last all day long, it’s no secret that they have very unreliable battery life. In fact, if you ask any iPhone user what feature of their device they would want to be improved, we are sure that 80% of them will answer battery life and performance. iPhone X is no different and while Apple has taken many measures to improve the batteries used in iPhone X, it still has a lot of shortcomings. You can, however, take certain measures to improve battery life and make it last longer. Some of these include regulating the temperature of your iPhone X, managing background app activity and turning off unnecessary features that you don’t need.

Slow Charging

Another issue that most iPhone X users complain about is the slow charging of the device. Not only that but people also face issues around wireless charging as there have been reports that it doesn’t work properly or the phone doesn’t charge at all in some cases. This may be a result of a software fault in the system or a hardware fault in the charging port or the battery but no matter what the reason is, you should first ensure that the charging cable and adapter are not damaged. After ruling that out, we recommend that you have your phone checked by a professional. 

Freezing Screen

Although Apple came with a lot of advancements in the touchscreen technology by introducing an OLED in iPhone X, these advancements were accompanied by a fair share of issues as well. Screen freezing is referred to as the frustrating occurrence of unresponsive display when you’re using the device and unfortunately, you may have to deal with a lot of screen freezing in iPhone X. There may be times when you need to use your device urgently and its screen freezes so under such circumstances, you can try force restarting your iPhone. This, however, is a temporary fix so there are chances that you will still be facing screen freezing issues unless you opt for a permanent solution by going to a professional repairing service. 

Screen Burn-Ins

Another display related issue that most people face in iPhone X is of screen burn-ins where an image or its outline is embedded into the display (sometimes permanently) when it is viewed for a long period. Even Apple acknowledged this issue and officially stated that it is possible to experience image persistence and burn-ins in iPhone X. To prevent this, keep your screen brightness at a lower level and turn on display auto-locking. Keep in mind that screen burn-ins can permanently damage the display of your device so it’s important to take the precautionary steps to prevent them from happening.

Dysfunctional Face ID 

A prominent issue in iPhone x that has been reported time and again is that its Face ID does not work properly and in some cases completely fails to work and unlock the phone at all times. If the Face ID does not work at all, you may need to get your camera unit replaced so that it is able to recognize your appearance. Otherwise, make sure to keep the notch at the top of the screen clean at all times and scan your face under good lighting to ensure that the sensors and camera are working properly to recognize your appearance. 

These are only some of the major issues you’re expected to face in an iPhone X. Other problems that you may notice are speaker crackling at high volumes, call dropping, fragile back glass, and unresponsive touch screen. However, remember that iPhone X comes with an array of impressive features ad benefits too which neutralize the shortcomings and make it worth every penny.

Bear in mind that these are only some of the problems you might face with your iPhone X. Other issues include, but are not limited to, call dropping, GPS not working properly and touchscreen being unresponsive so you should brace yourself for those too. 

Toyota,prototype,future,city,Mt. Fuji,Japan,artificial intelligence,infrastructure,Woven City,Akio Toyoda,commercial,academic partners,scientists,Bjarke Ingels,Danish,architect,ces,vegas,Vaughn Lowery,360 magazine,design,art,ai,tech,app,google,

TOYOTA – WOVEN CITY

At CES, Toyota revealed plans to build a prototype “city” of the future on a 175-acre site at the base of Mt. Fuji in Japan.

Called the Woven City, it will be a fully connected ecosystem powered by hydrogen fuel cells.

Envisioned as a “living laboratory,” the Woven City will serve as a home to full- time residents and researchers who will be able to test and develop technologies such as autonomy, robotics, personal mobility, smart homes and artificial intelligence in a real-world environment.

“Building a complete city from the ground up, even on a small scale like this, is a unique opportunity to develop future technologies, including a digital operating system for the city’s infrastructure. With people, buildings and vehicles all connected and communicating with each other through data and sensors, we will be able to test connected AI technology… in both the virtual and the physical realms … maximizing its potential,” said Akio Toyoda, president, Toyota Motor Corporation.

Toyota will extend an open invitation to collaborate with other commercial and academic partners and invite interested scientists and researchers from around the world to come work on their own projects in this one-of-a-kind, real-world incubator.

“We welcome all those inspired to improve the way we live in the future, to take advantage of this unique research ecosystem and join us in our quest to create an ever-better way of life and mobility for all,” said Akio Toyoda, president, Toyota Motor Corporation.

For the design of Woven City, Toyota has commissioned Danish architect, Bjarke Ingels, CEO, Bjarke Ingels Group (BIG). His team at BIG have designed many high-profile projects: from 2 World Trade Center in New York and Lego House in Denmark, to Google’s Mountain View and London headquarters.

“A swarm of different technologies are beginning to radically change how we inhabit and navigate our cities. Connected, autonomous, emission-free and shared mobility solutions are bound to unleash a world of opportunities for new forms of urban life. With the breadth of technologies and industries that we have been able to access and collaborate with from the Toyota ecosystem of companies, we believe we have a unique opportunity to explore new forms of urbanity with the Woven City that could pave new paths for other cities to explore.” Bjarke Ingels, Founder and Creative Director, BIG.

Design of the City

The masterplan of the city includes the designations for street usage into three types: for faster vehicles only, for a mix of lower speed, personal mobility and pedestrians, and for a park-like promenade for pedestrians only.  These three street types weave together to form an organic grid pattern to help accelerate the testing of autonomy.

The city is planned to be fully sustainable, with buildings made mostly of wood to minimize the carbon footprint, using traditional Japanese wood joinery, combined with robotic production methods. The rooftops will be covered in photo-voltaic panels to generate solar power in addition to power generated by hydrogen fuel cells.   Toyota plans to weave in the outdoors throughout the city, with native vegetation and hydroponics.

Residences will be equipped with the latest in human support technologies, such as in-home robotics to assist with daily living. The homes will use sensor-based AI to check occupants’ health, take care of basic needs and enhance daily life, creating an opportunity to deploy connected technology with integrity and trust, securely and positively.

To move residents through the city, only fully-autonomous, zero-emission vehicles will be allowed on the main thoroughfares. In and throughout Woven City, autonomous Toyota e-Palettes will be used for transportation and deliveries, as well as for changeable mobile retail.

Both neighborhood parks and a large central park for recreation, as well as a central plaza for social gatherings, are designed to bring the community together. Toyota believes that encouraging human connection will be an equally important aspect of this experience.

Toyota plans to populate Woven City with Toyota Motor Corporation employees and their families, retired couples, retailers, visiting scientists, and industry partners. The plan is for 2000 people to start, adding more as the project evolves.

The groundbreaking for the site is planned for early 2021.

Interested in partnering with Toyota on the development of Woven City? Visit: Woven-city.global

Ces, 360 MAGAZINE, cta, vegas, technology

CES: THE GLOBAL STAGE FOR INNOVATION

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Owned and produced by the Consumer Technology Association (CTA)®, it attracts the world’s business leaders and pioneering thinkers.

Watch HERE.

HELLOMD, gaming app, tech, app, cannabis, 360 MAGAZINE

HelloMD Gaming App

HELLOMD LAUNCHES FIRST CANNABIS GAMING APP WITH $420 JACKPOT PER GAME

Daily Bonfire app invites legal age players nationwide to donate winnings to fight the war on drugs or cash out at local, regulated dispensaries 

HelloMD, the world’s largest online community of cannabis consumers, lifestyle experts, best-in-class CBD products and medical professionals, today announces the launch of Daily Bonfire, the first cannabis gaming app. Hosted by cannabis comedians, including the star of Netflix’s “Cooking on High,” Ngaio Bealum, Daily Bonfire not only offers iPhone and Android users the chance to win $420 per live game but also the opportunity to help fight the war on drugs and support regulated retailers throughout the country.

“Technology always sets out to solve a problem, and that’s what inspired Daily Bonfire,” explains canna-tech entrepreneur and HelloMD co-founder Mark Hadfield. “In an effort to ‘normalize’ cannabis, the trend has been to downplay the recreational benefits of cannabis and showcase its medicinal properties. Now that we’ve achieved mainstreamification, Daily Bonfire is here to bring cannabis back to its playful roots by celebrating the plant’s monumental contributions to pop culture, science and history. We’ve also designed the app to incentivize users to play an active role in combating today’s illicit retail marketplace while giving back to organizations that are tirelessly working to right the wrongs of prohibition,” says Hadfield.

Available for download on iPhones at the Apple App store for (Android will soon follow in 2020), each Daily Bonfire game begins with a collective vote to donate 5% or 50% of the winnings to one of three non-profits:  ACLU, NORML, or MAPS.  The comedic host then challenges players to test their cannabis IQ by answering a round of 12 multiple choice questions with each successful response moving players to the next question. The final winner(s) can decide to immediately cash out or visit a local partner dispensary where their Daily Bonfire dollars unlock exclusive discounts. 

“I hella look forward to hosting Daily Bonfire each week,” says local Bay Area host Ngaio Bealum, who also regularly hosts High Times events and has appeared on “The Sarah Silverman Program.” “I get to encourage consumers to get lit and profit and learn compelling facts about cannabis.  Who knew that it was the first product ever sold over the internet in 1971… between MIT and Stanford computer science students? Weed makes you smarter. It’s science.”

Daily Bonfire was recently named one of the “Top 5 cannabis brands to dominate 2020” by Merry Jane. 

Watch HERE.

ABOUT HELLOMD

HelloMD is the world’s largest online community of cannabis patients, lifestyle experts, medical professionals, and trusted CBD brands, offering today’s consumer a one-stop-shop experience in the palm of their hands. Named “the Quora of cannabis” by TechCrunch, HelloMD is available in the U.S., Canada and South Africa.  

Pirelli, Audi, 360 MAGAZINE

PIRELLI × 5G NETWORK

PIRELLI: DEVELOPS WORLD’S FIRST TIRES THAT INTERACT WITH THE 5G NETWORK

CYBER TIRE DETECTS AND TRANSMITS INFORMATION RELATED TO LESS THAN OPTIMAL ROAD SURFACE CONDITIONS TO THE VEHICLE AND OTHERS NEARBY THROUGH THE NETWORK

Pirelli is the first tire company in the world to transmit information detected by intelligent tires regarding the road surface via the 5G network. The company presented the “World-first 5G enhanced ADAS (Advanced Driver Assistance Systems) services” use case. The demonstration took place during “The 5G Path of Vehicle-to-Everything Communication” event organized by the 5GAutomotive Association, of which Pirelli is a member.

Pirelli, Ericsson, Audi, Tim, Italdesign and KTH together staged a demonstration that took place on the roof of the Lingotto building showing how a vehicle equipped with the sensor-fitted Pirelli Cyber Tire and connected to the 5G network was able to transmit the risk of aquaplaning detected by the tires to a following car. This was thanks to 5G’s ultra-high band and low latency.

The tire is the only point of contact between the vehicle and road and, thanks to the technology which Pirelli is perfecting, it communicated with the vehicle, driver and, was transmitted by 5G, with the entire roadway infrastructure. The Pirelli Cyber Tire, equipped with an internal sensor, will, in the future, supply the car with data relative to the tire model, kilometers clocked, dynamic load and, for the first time, situations of potential danger on road surfaces, from the presence of water to poor grip. This information will enable the car to adapt its control and driving assistance systems, greatly improving the level of safety, comfort and performance. In addition, it will provide the same information to other cars and the infrastructure. Thanks to the potential of 5G, Pirelli is able to place the tire inside a wider communication context which involves the enter ecosystem of on-road transportation, actively contributing to the development of solutions and services for future mobility and systems of autonomous driving.

This year Pirelli also presented its Italia Track Adrenaline, a product for lovers of track days, which includes a line of sensor-fitted P Zero Trofeo tires. Track Adrenaline is a true track engineer in virtual form, which monitors tire pressure and temperature in real time and combines this information with telemetric data to provide the driver indications and suggestions on how to improve his or her on-track performance.

The “sensoring” of tires is an integral part of Pirelli’s “Perfect Fit” strategy, focused on the development of “tailor made” products and services to meet the needs of carmakers, fleets and drivers in general, with a view to the future and the changes underway in mobility.

360 Magazine,app,auto,automotive news,automotive trends,BBC,DTLA,LA Auto Show GT Rally car,la convention center,LEGO,LEGO® Technic™,Los Angeles,millennials,Niels Henrik Horsted,remote control,tech,top gear,toys,UK,Vaughn Lowery,youthful,

NEW LEGO® TECHNIC™ TOP GEAR RALLY CAR

First ever LEGO Technic Top Gear collaboration wows the crowds at LA Auto Show

Today, the LEGO Group revealed the first ever LEGO® Technic™ Top Gear Set in partnership with BBC Studios. The new LEGO Technic App Controlled Top Gear Rally Car is an authentic looking GT Rally car for ages 9 years and above and will be available globally from 26th December 2019.

LEGO Technic designers joined forces with the BBC Top Gear team to co-design the body of the car and accompanying stickers to create an ultra-realistic and fast looking racer that fans are sure to enjoy building at home.  

The model is remote controlled via the LEGO Technic CONTROL+ app and contains functions such as steering, multi-touch control and gyro control as well as different challenges and achievements to deliver a thrilling, immersive play experience. The rally car comes complete with 1 large motor, 1 XL motor and 1 Bluetooth controlled smart hub. 

“‘It’s  exciting to have collaborated with LEGO Technic on this and it’s  a very natural fit for the Top Gear brand.  The LEGO Technic Top Gear Rally Car is the result of several months hard work from the LEGO and BBC Studios teams and we can’t wait to see it on the  shelves soon” said Jason Easy, Head of Licensing UK, BBC Studios.

Niels Henrik Horsted, Marketing Director for LEGO Technic added: “We are really excited to finally reveal the App-Controlled LEGO Technic Top Gear Rally Car. The car offers a challenging build for ages 9+ who are into authentic play and intrigued about how things work. The CONTROL+ app gives an extensive play experience with several different play modes and exciting challenges.”

Factsheet:

LEGO Technic App Controlled Top Gear Rally Car
• First LEGO Technic set designed in partnership with BBC studios
• 463 LEGO elements used
• The model comes with 1 large motor, 1 XL motor and 1 Bluetooth controlled smart hub
• Remote controlled via the LEGO Technic CONTROL+ app
• Price: $129.00/£124,99
• The product is available globally from 26th December 2019
LEGO Technic CONTROL+ Functions:
• Driving forwards and backwards, steering with CONTROL+ app
• Multi-touch control
• Gyro control
• Challenges and achievements
• Inspirational videos for play
• The LEGO TECHNIC CONTROL+ app can be downloaded from the App Store or GooglePlay.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide.

For more information: www.LEGO.com  

About Top Gear

Top Gear is the world’s biggest and longest-running motoring entertainment shows, spanning 42 years of heritage with a huge following of an estimated 350m viewers globally, across 200+ territories, making it one of the world’s most widely watched factual TV programmes. The latest series of Top Gear featuring Andrew ‘Freddie’ Flintoff, Paddy McGuinness and Chris Harris has been by far the best performing series of recent years, making it BBC TWO’s biggest show so far in 2019.

The Top Gear brand also has a proven-track record in consumer products, with the world’s biggest monthly motoring magazine, DVD’s, books and gaming, plus the Top Gear website that attracts 4.5 million unique users per month.  Top Gear’s Social media platforms include profiles on YouTube with 2.2 billion video views and 6.7m subscribers, 21 million global fans on Facebook, 2 million followers for Twitter and 3.5m on Instagram, its fastest growing social profile. 

About BBC Studios

BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.

bbcstudios.com 

twitter.com/bbcstudios 

BenQ 27-inch

One of the best monitors for an aspiring graphics person. Affordable yet compatible with most terminals. Loaded with features its competitors lack.” – 360 MAGAZINE

BenQ Launches 27-inch 4K UHD PD2720U Thunderbolt™ 3 Monitor with HDR, Newly Redesigned Hotkey Puck, and eye-care™ Technology

The Monitor Comes Equipped with Thunderbolt™ 3 Technology for Ultimate High-Speed Mac or PC Compatibility for Designers and Creative Professionals

BenQ America Corp, a world-leading display technology and solutions provider, announced today the release of the PD2720U professional monitor as part of the DesignVue series. Engineered for marketing, business, and creative professionals, the 27-inch 4K UHD monitor offers Thunderbolt 3 daisy chain technology for full compatibility for Apple users. Exclusive AQCOLOR™ technology delivers an accurate and brilliant color experience. 

The PD2720U features advanced IPS technology with 4K resolution to deliver extraordinary clarity of fine details and textures for ultra-precise color rendition for professionals with visually intensive work. The monitor is also equipped with HDR10 technology to allow users to preview their video content in HDR throughout the editing process. With a customized M-book mode, the monitor minimizes visual differences between the monitor and the connected MacBook to create a consistent workflow. The monitor is also equipped with the latest color standards, Display P3 and DCI-P3, to ensure accurate color application for professionals, especially Mac users.

In addition to premier color accuracy, the PD2720U offers a newly redesigned Hotkey Puck G2 that allows professionals to use the OSD to customize shortcuts to preferred features, increasing overall productivity and work efficiency. With a 3-side edge-to-edge design, the PD2720U can display continuous pictures across multiple monitors for ample work real estate.  

Through Thunderbolt 3 daisy chain connectivity, the monitor is compatible with the latest Thunderbolt 3 and USB-C equipped Apple and Windows laptops, which allows the monitor to efficiently transmit and deliver video, audio, data and power for increased productivity and work real estate. For added productivity, the 27” monitor also features versatile ergonomics like height adjustment, tilt, swivel, and a 90-degree pivot to portrait mode.

While the PD2720U features enhanced compatibility, the monitor also includes BenQ’s ZeroFlicker™ and Low Blue Light Mode as a part of their eye-care™ technology. These features support a healthy viewing experience and reduce digital eye strain, fatigue, and other harmful effects of prolonged screen time. 

In order to provide enhanced efficiency for designers and business professionals, the PD2720U also offers specialized display modes to allow creative professionals to produce their highest quality of work. 

  • CAD/CAM Mode highlights superior contrast on lines and shapes of technical illustrations, bringing the smallest details into view. For an incredible display performance, pair CAD/CAM Mode with Pro/E, SOLIDWORKS, AutoCAD, CATIA or other CAD/CAM software. 
  • Animation Mode controls and perfects every movement and lightens image areas with 10 levels of display to better visualize the details hidden in dark areas, without over exposing bright regions. 
  • Darkroom Mode adjusts the brightness and contrast of images to create the optimal setting for work in darker post-processing environments. 
  • DualView Mode allows the user to work on content in two different modes or color spaces simultaneously.

 “The PD2720U provides professionals in a variety of industries the versatility and flexibility to create high-quality work,” said Steve Yang, senior director at BenQ America Corp. “We always want to enhance our customers’ professional performances with user-friendly, compatible technology that will drive efficiency and accuracy.” 

The BenQ PD2720U monitor is now available at a retail price of $1,099.99. For additional information, visit https://www.benq.com/en/monitor/designer/pd2720u.html

About BenQ America Corp.

The world-leading human technology and solutions provider, BenQ is aiming to elevate and enrich every aspect of consumers’ lives by designing products with a purpose. BenQ sells and markets innovative technology products, consumer electronics, computing, and communications devices. Founded on the corporate vision of “Bringing Enjoyment N’ Quality to Life,” BenQ focuses on the aspects that matter to most people today – lifestyle, business, healthcare, and education – with the hope of providing people with the means to live better, increase efficiency, and enhance learning by providing people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications, and lifestyle lighting. Because it matters. For more information about products and to purchase, visit www.benq.com

Pace University, Randi Priluck P.h.D. , professor, social media, marketing

Twitter Bans Free Speech?

Twitter has banned all political ads on its platform becoming a hero for a day. It was a surprising move given the reluctance of tech companies to get involved in the content posted on their sites. Like most such actions, the actual impact will hardly be noticeable. Since Twitter is the only site to ban political ads, people will still be exposed to paid content from candidates on other larger networks. According to ComScore, Facebook and Google have significantly more unique users in the US than Twitter, so people will still be exposed to online political advertising. Second, Twitter makes news when influential people tweet. The more outrageous the statement, the more likely the information will spread, not only on Twitter, but in traditional news outlets as well. Pairing that with the fact that people tend to trust paid less than organic content, the tweets will still hit their targets who will be even more likely to believe what they read.

So, is it a public good that Twitter is banning political ads or not? It’s certainly a relatively easy thing for Twitter to do. It is much more difficult to monitor the ads and determine their veracity. This process would require flagging suspicious content and hiring people to evaluate the messages. The problem is that banning all political ads means that candidates who do not have strong Twitter followings will be less able to reach audiences with their messages, thus giving even more power to the powerful.

Artificial intelligence techniques are improving and tech firms may have more tools in the future to effectively monitor. In 2018 Instagram announced that they are using a machine learning platform called DeepText to detect bullying language. This kind of technology could be applied to political ads to flag them for internal review. However, the platforms may be reluctant to adopt the monitoring technologies because of the potential for increased scrutiny of their businesses by political and governmental entities.

Professor Randi Priluck P.h.D.
Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University. She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business, Pace University.