Posts tagged with "app"

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

My Wine Society

My Wine Society is a global wine app that provides a community for wine enthusiasts to interact, share, and get rewards. The ground-breaking wine app is run by a team of inspiring, passionate, and driven leaders.

This March, My Wine Society would like to recognize their dedicated and hard-working women entrepreneurs who help keep the company alive. Kristin Whitaker, Lynne Gerde, Brianna Lamb are just a few of the amazing women who help run the robust wine app.

“The most inspiring part of being on the MWS team is that we are exploring uncharted territory in the wine and tech space and we are writing the map as we make discoveries along the way.” – Lynne

Lamb is MWS’ Director of Community Management. MWS is a global wine community and it is her team’s responsibility to nurture the current community and to continually expand upon it. Lamb works side by side with our CEO Sean Evens to ensure that every wine enthusiast is getting the ultimate experience. This is Lamb’s first time working at a start up global app, but she has taken the challenge to help create the groundbreaking community for wine lovers.

“I have never been involved in a startup company before or been daring enough to be an ‘entrepreneur’ so for me this is an exciting thing because of the inherent risk we are all taking.” -Bri

Whitaker’s role is the Channels Coordinator. Channels is a feature on the app meant to serve as entertainment for end users by way of brief, fun articles. Whitaker works hard to find unique articles and news for app users to read about wine. Whitaker is driven to make MWS like no other app before. Her goal is to set an example to all women around the world.

“Over the years and across industries, I have learned that directing is easy, but leading is a whole different ball game.” – Kristin

Gerde, the Creative Director, works with her team to gain brand awareness and credibility for MWS in the public eye. She leads the creative side of MWS, including videos, PR and socials. Gerde helps her team through whatever bump in the road that may come, and handles it with confidence. Gerde loves to explore uncharted territory in the wine and tech world. She believes that technology connects us in ways that were once unimaginable, but leading through change while staying connected to your people is the challenge.

“When I put my head on the pillow each night I think about 3 things; what did I learn, who did I impact, and how can I be better? It’s this level of awareness and humility that shapes and guides the women of tomorrow.”

My Wine Society is lead by an inspiring group of women that are passionate about the wine community. These women are full of amazing ideas and are excited to bring these along to the team to create new and exciting projects to wine lovers across the world.

Follow My Wine Society on Social Media

Instagram I Twitter I Facebook

No Cardio Weight Loss

By Beachbody Super Trainer and creator of LIIFT4 | Joel Freeman

Yup, it’s true, “cardio is hardio.” I, for one, abhor the idea of spending hours on a treadmill or elliptical, which can torch a bunch of calories while you’re doing them, but which really don’t create a sustained, post-workout burn. But what if there was a way to get a days-long calorie burn that helped optimized fat loss—sound good? It’s possible!

If you want to lose fat (and weight), then you need to train with weights! It’s THAT simple, and the reason is that the recovery process from weightlifting is usually longer and more intensive—and thus requires more energy (and calorie burning!)—than from steady state cardio. Plus, muscle is more “metabolically active” than fat, so the more you gain from lifting weights, the more calories you’ll burn all day long.

Oh, you don’t want to look like a bodybuilder and have big, “bulky” muscles? Well that’s fine, because it’s not going to happen for most people, especially women. Studies show that while women can enjoy similar strength increases as men from weightlifting, they typically don’t see similar increases in muscle size. In short, they get all of the strength without the bulk. It’s a win-win. Most men will never reach bodybuilder status, either; it takes years of intense, focused training to get to that point. But guys, you can still build plenty of head-turning muscle with the right program.

So how do you get started? Find a trainer or streaming workout program that motivates you, and start LIGHT! If you are newer to lifting weights, you want to be sure to learn the proper mechanics (AKA form) before you start lifting heavy. The better your form is, the more effective your training will be, the faster you’ll reach your goals, and the fewer injuries you’ll have along the way. Easing into your training will also minimize the soreness that often comes with starting a new program (or switching up an existing one). But don’t let soreness deter you! Stretch, rest, hydrate, eat healthfully, and you’ll recover quickly and optimize your results. You can do it!

How to Design Your Own Interactive Magic Mirror

Interactive magic mirrors are an interesting piece of tech. In an instant, they are able to provide those that look into them with all sorts of information, from personal skincare tips to what the weather outside is like on that day. They are also transforming the way people are now shopping for clothes and makeup, as they are able to show customers what they look like in certain styles.

If interactive magic mirror tech has taken your fancy, why stop at being a consumer of it? Why not go the whole hog and design your very own? To see what you need to do in order to set about this somewhat difficult yet highly rewarding task, make sure to read on.

Source the right tools and equipment

When it comes to designing an interactive magic mirror, you need an abundance of tools and pieces of equipment by your side:

• Computer screen, mouse, and keyboard

• Basic mirror

• Raspberry PI (extremely important)

• USB power cord

• 8GB SD-card

• Adapter

HDMI-to-VGA adapter

As this is fundamentally a piece of IoT technology, you’re also going to need tools that help you to build a circuit board. The first thing that you need to source in this regard is a PCB design tool. By installing and implementing such a tool into your working process, you will be able to design PCBs from idea to manufacture with ease, especially when you allow the CircuitStudio how-to video to assist you along the way. Other tools needed in this instance include a breadboard, a soldering iron, and etching equipment.

Get your sizes spot on

It is incredibly important that you take the literal size of your task into consideration — if something is even just an inch out of place, the whole project could be ruined. This sentiment rings especially true when it comes to matching your mirror with your computer screen. By choosing a screen that doesn’t fit your mirror, the render that the screens gives will be out of place and, subsequently, made to be all but redundant.

Install your Raspberry PI

The previously mentioned piece of equipment known as the Raspberry PI plays a pivotal role in proceedings, so make sure that you don’t forget to source one. When it comes to installing this equipment, just make sure that only one cord is pulled through the bottom of the mirror’s case — this will stop the tech from becoming overloaded with data and, ultimately, it will stop it from overheating.

Don’t forget to install the Raspbian operating system, as doing so will give you free rein to tap into the PI boot sequence as and when you see fit going forward.

Connect your mirror to the Internet

After all the hard work that you put in, it would be a shame to ruin it all by forgetting to connect your magic mirror to the Internet. Once this connection is forged, your mirror will be able to display real-time information, such as weather reports and news bulletins.

When you decide to design a magic mirror, you will be sure to be occupied for months on end. It will all be worth it in the end, though.

RAZOR E PRIME

By Vaughn Lowery

With the insurgence of e-scooters on the rise in most major urban centers throughout the world, it was only a matter of time that Razor would come up with an optimal solution. A retractable and compact all-electric scooter which better simplifies a micro-transit lifestyle for millennials.

Affordability

Let’s be honest, here. With e-scooters hailed from an app, at best you’re shelling out at least 15 cents per minute. Subsequently a few short trips to the local grocer, you’ve already spent close to $6 to $10 per trip. At just $379, Razor’s E-Prime is the best investment for long term usage.

Ergonomics

Unlike many of its competitors, Razor’s E-Prime has adjustable handle bars (for height) and thumb controls for throttle as well as braking.

Performance

With a top speed of 15mph and ample torque, you can easily maneuver through traffic and avoid accidents due to heavy congestion. Electronic, thumb-activated braking isn’t as responsive, but the rear fender scrub brake is far more efficient because it is applied by the rider’s foot. While charging your model, the power box’s indicator light will turn green (from orange). Razor lists up to 40 mins of continuous drive time at 176 lbs or less which is equivalent to approximately 7 miles. As tested, we weighed in at 161 lbs and continuously rode our E-Prime for 32 minutes at highest speed for 4.6 miles.

Next Gen

New upgrades for 2019 are the E-Prime Air and the E-Prime Plus, which will also provide a smoother ride with a pneumatic tire as well as an increased max weight. Both improvements will most likely increase charge life.

Conclusion

If you, like many, who reside near where you work this is the one of the best purchases you can ever invest in. The Razor E-Prime charges relatively quickly and makes a dreary 2 mile commute to the office, restaurant or gym more exciting than ever. With the wind sweeping across your cheeks, the ride in life feels less bumpy with a charger in tow which fits in any outlet. Not to mention, once folded, you can take it into Trader Joe’s (place in shopping cart), LA Fitness (fits easily into one of their larger lockers) and/or tuck it under the table while plugged in at Kay & Dave’s Cantina.

Buy Now

Razor scooters, 360 magazine

T.I. Launches Tech Cypha

This February, Hip-Hop Entrepreneurs are making black history by advancing the technology industry. Clifford Harris Jr, known as “T.I.,” launches a new syndicated investment vehicle called Tech Cypha with business partner Jason Geter and Brandon “BL” Lewis; son of late great boxing promoter and entrepreneur Butch Lewis. Leveraging technologies such as Airbnb, Lyft and Lime through the eyes of hip-hop culture, the team also launched a Los Angeles-based entertainment startup called Culture Genesis. Together, the new collaborative investment strategy allows high-net-worth individuals to participate in trending tech startup deals.

The strategy evolved when Geter and Harris made their first investment 12 years ago into a company called Streetcred.com, a site that allowed fans to go online and share opinions about street culture. While that first deal didn’t work out, Geter and Harris maintained interest in the technology and startup scene to create opportunities for their networks and promote new businesses.

“We learned a lot,” says Harris. “Now, we know where our demographic is.”

For Geter, that demographic is taking advantage of Atlanta’s surging position as a cultural and technological mecca in the United States. Indeed, Atlanta-area startups raised roughly $1.15 billion in 2018, a record for the region, according to data from PitchBook and the National Venture Capital Association.

“Being in the city of Atlanta and with Georgia Tech producing so much talent, and coming from us being within the hip-hop culture, which is always influencing and promoting things, we saw an opportunity,” says Geter. “In the past, we were always looking through the glass window and looking at ways we can participate earlier. And that’s by coming together to pool our resources so we can invest more.”

Through informed mentorship programs and partnerships, Tech Cypha will include using influencers in various fields. Currently, the syndicate includes Lil Duval, Killer Mike, Tamika ‘Tiny’ Harris, Tai Green, Korey Roberson, Stephanie Shirley, and BJ Kerr among others. As an industry leader, Lewis is known for his talent in branding, marketing and partnership deals.

“Often times, we drive technology like social media and apps, but we are never apart of the ownership,” Lewis continues, “Tech Cypha is going to be an investment vehicle looking for promising, early and late-stage startups to invest capital in, assist with marketing and give branding directions. It’s our way of bridging the gap between the culture and technology.”

Instagram Founders Resign

According to The New York Times, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger announced their departure from the company in September 2018.

In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.

According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.

Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.

The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.

In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

Safety Score

Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, today introduced Safety Score by Autoliv, a smartphone application with the goal to make people of all ages become safer drivers.

Once downloaded and when active, Safety Score monitors real-time driver behaviors and compares it against Autoliv’s proprietary data algorithms and known causes of accidents and provides the user with a personalized 3-digit safe driver score. The higher the score the more safe-driving behaviors the driver exhibited over an array of data points including turning, acceleration, braking, speed and distractions. The app also collects and compares data on weather, type of roads driven on, time of day and trip duration.

“Today, nearly 1.4 million people die in traffic fatalities every year and that number is expected to increase,” said Cecilia Sunnevång, Ph.D., Autoliv Vice President of Research. “Autoliv has been collecting, studying and acting on accident data for 65 years and we believe the road to saving more lives includes improving driver behavior. Safety Score, when used regularly provides a unique understanding of an individual’s safe-driving patterns and provides a framework for coaching and improving safe-driving habits.”

Christoffer Malm, Autoliv Director of Digital and Mobility, added that having a personalized safety score based on individual driving behavior could also be used by ride-hailing, taxi, limousine and other fleet and professional driving companies to provide an objective picture of a user’s safe-driving habits and provide a platform for evaluating and improving driving behavior. Additionally, a personalized Safety Score based on individual driving behavior could also be used to reduce insurance costs.

“Many usage-based insurance programs collect vehicle data and score based on the performance of a vehicle, which often has multiple drivers, so driving behavior reported back to the insurance company isn’t personalized,” he said. “Safety Score assesses individual driving behavior – regardless of the vehicle driven – and provides a personalized score that could be used to determine an individual’s safe-driving behavior. The individual could then share this information with the insurance company to reduce costs.”

Learn more

www.sparepartstore24.co.uk

GENERATION OF AUTOMATION: IS YOUR JOB IN DANGER?

Humanity has made great strides in the technical world and, as of late, those strides have begun affecting the livelihood of people directly. Technology, (specifically A.I.) has seen vast advancements in recent years, so much so that for some industries the threat of redundancy is becoming ever more real.

According to original research from MoneySuperMarket, driverless vehicles are growing in capability and becoming more popular among firms that traditionally employ large numbers of drivers. Such a transition could trigger large-scale redundancies by as early as 2020. But, which jobs are in danger of being automated first?

Is Your Job At Risk?

To date in the UK, many motoring jobs have already fallen victim to automation – and as many as 1.2 million face a 67% or higher probability of their jobs being automated – representing up to £23.9 billion in annual salaries.

Among professional drivers, only driving instructors have little to fear, with the 29,000 employed in the UK having only a 13% chance of replacement with a machine. However, there are many other driving oriented jobs that could be in danger of being automated such as:
1. Food delivery drivers – The takeaway delivery industry is likely to see replacements across the board, with a 98% chance of automation.
2. Waste disposal workers – Waste collectors face a 93% likelihood of having their roles replaced by a machine. Volvo showcased a prototype bin lorry that uses drones to identify nearby bins, although this wouldn’t completely replace the need for human workers.
3. Taxi drivers – As with bus drivers, there have been moves to automate private transport services. Notably, Addison Lee has stated that the company intends to have automated vehicles deployed in London by 2021. In Tokyo, meanwhile, an autonomous taxi service began operation in August, transporting passengers along a set route.
Even though, driverless technology advances with each passing year, there are some jobs in emergency services, that aren’t at high risk of being fully automated. Services such as, ambulances, police and the fire department are at less risk of being fully replaced due to requiring additional skills.

Tom Flack, Editor-in-Chief at MoneySuperMarket, commented:

“Automation will bring massive changes across the whole of society and those who drive for a living may be among the first to feel its effects. Tests of driverless vehicles are well-advanced and are soon to be on the roads – with future positions in commercial usage already identified.
“If businesses see an opportunity to save money by making drivers redundant, they are likely to grab it – that’s the nature of competition. We can only hope that automation brings with it fresh employment opportunities for those whose existing roles disappear.”