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Automotive Video Association Top Finalists

(Courtesy of Instagram— Mercedes-AMG)


THE AUTOMOTIVE VIDEO ASSOCIATION (AVA) ANNOUNCES TOP FINALISTS FOR THE AVA AWARDS – APPROPRIATELY TITLED: “THE MOUNTAIN RUN”



— Performance is the Theme for 2017 with 12 Vehicles Making the List —




The Automotive Video Association (AVA), which represents nearly 500 million unique viewers per year, today announced the list of finalists for the first-ever AVA Awards. The AVA award program will be hosted Saturday, September 23rd, 2017, and held at the Resort of the Mountain in Welches, Oregon. Titled “The Mountain Run,” the AVA selected High Performance as the vehicle category for 2017 pitting some of the world’s most incredible cars and SUV’s up against one another in an all-out battle for driving supremacy. The Finalists are:
Performance Car

 
Performance SUV

 
Awards competition programs are serious business in the auto industry and the AVA has developed a program that both tests out the cars capabilities, but also sets a tone of having fun while doing it. Consumers in the market place do care about horsepower numbers, but they also car about how a car will function as a daily driver. They care about how the Bluetooth works and whether the adaptive cruise control and lane departure warning actually help the driver operate the vehicle. The AVA Award program sets out to showcase all that is great about these top finalist vehicles, but also where they may be lacking in some areas. One vehicle will be crowned in each category, but the scores will be public knowledge on all vehicles.

The AVA was formed by video media outlets that span the country and this group represents the auto industry’s first-ever national media organization that focuses on video exclusively. 
The AVA was established to provide media outlets that specialize in video content the ability to promote their industry, which is the fastest growing segment within the spectrum of automotive media. The organization is made up of some of the most prominent and most followed automotive outlets in the country.

Over the past month, the AVA has been solicited by a handful of video media outlets to join this organization. The AVA looks forward to having more members join and to do this in a way that benefits all parties involved, the AVA is developing a solid foundation in 2017 and 2018 with its founding members. Once this association has been fully developed and two AVA Awards events have taken place, the group will gladly open its doors to new members.

The AVA has no boundaries and its content spans the globe. The new coalition helps promote the video aspect of covering the greater auto industry. The organization also isn’t limited to just card carrying journalists. The AVA has members that have a variety of backgrounds. The unifying nature is video and all video content is owned by its members.

The overarching goal of the AVA is to promote video as the primary outlet for content, but is also aimed at auto makers as well to showcase the power of video. Consumers today, look to video for their news. The combined bandwidth of the AVA is in the millions for monthly unique views. This is something no traditional media outlet can do.

Although we reported on the founding members in our last news release, the below is a quick reminder of these media groups are:

Nik Miles (OurAutoExpert.com) – Northwest

Roman Mica (The Fastlane Car) – Midwest

Alex Dykes (AlexOnAutos) – Northern Cal

Kyle Lindsey (Saabkyle04) – North Carolina

Sofyan Bey (Redline Reviews) – DC

Jason Fenske (Engineering Explained) – Idaho

Matt Maranowski (Matt Maran Motoring) – Pennsylvania

 
For more details and information on the Automotive Video Association, please contact DRIVEN360 at 310-374-6177 or officeadmin@godriven360.com.       

TRACK DAY WITH LIFERUSH ADVENTURES

By Anthony Sovinsky + Vaughn Lowery

Humans are unique in their ability to overcome the unimaginable. We are forced to explore the unknown –  to push our physical and mental limits. Brave people have taken chances and it has shaped our universe for the better. Whether we are attempting to climb the highest mountain or land our dream job, the thrill of doing something we haven’t done before creates a spark and meaning in our lives. For some of us this becomes a constant journey of discovering the next big thrill or adventure to add to the list of successes. Whether it be a bucket list item or just a childhood aspiration.

LifeRush Adventures is a society striving to deliver outdoor adventures that appeal to the adrenal glands. Recently, we received the pleasure of accompanying them on a trip to the world renowned Mazda Raceway Laguna Seca. This course has been in operation for over 40+ years and has hosted some of the greatest races of all time. In 2008, Mazda Raceway was home to the Redbull U.S. Grand Prix where Valentino Rossi (multiple MotoGP World Champion) overtakes Casey Stoner in The Corkscrew (one of the hardest turns in motor racing in which you hit a blind cress into a three-story drop with a unique left-right combination) to win the race. It was Rossi’s first win in America; and he kisses The Corkscrew in front of 150,000 spectators. 

LifeRush Adventures in collaboration with Fast Toys Club makes these spectacular track events possible. Every month they take a different track and list an exotic car to commission (Lamborghini Huracan, Porsche 911, Audi R8, etc.) for your driving pleasure. Or, if you own a sports car, you can track it at $359/day.  Moreover, they possess excellent team building/corporate packages, beginning at $3,000 (includes one supercar plus six laps around the track per person). 

At Mazda Raceway, we were offered a 2017 Corvette Z06. In the morning, we started out with an instructional meeting on how to navigate the track: how and when to pass vehicles; the distinction of flags used; additional safety measures and the proper way to ‘hit the apex.’

Moments after, we paired up with a coach (or ride along instructor), we strapped on our helmets and fastened our passenger seat belts. If you’re a confident driver just hop in the driver’s seat.

LifeRush Adventures also offers an array of spontaneous activities: helicopter tours, costal exotic car drives, paddle boarding and flyboarding.

For additional information on packages and services visit: LifeRushAdventures.com