Posts tagged with "Americans"

2020 Dietary Guidelines Advisory Committee

Members of the 2020 Dietary Guidelines Advisory Committee Announced

Scientific Experts Will Review Scientific Evidence on Key Nutrition Topics To Inform Development of New Guidelines

To ensure America’s dietary guidance reflects the latest science, U.S. Secretary of Agriculture Sonny Perdue and U.S. Health and Human Services (HHS) Secretary Alex Azar today announced the appointment of 20 nationally recognized scientists to serve on the 2020 Dietary Guidelines Advisory Committee. The independent advisory committee will review scientific evidence on topics and questions identified by the departments and will provide a report on their findings to the secretaries. Their review, along with public and agency comments, will help inform USDA and HHS’ development of the 2020-2025 Dietary Guidelines for Americans (DGAs).

“USDA is committed to ensuring everything we do is data-driven and based in scientific facts, which is why this expert committee’s work in objectively evaluating the science is of the utmost importance to the departments and to this process,” said Secretary Perdue. “The committee will evaluate existing research and develop a report objectively, with an open mind.”

“The scientists we selected to serve on the committee are national leaders in the areas of nutrition and health,” said HHS Secretary Alex Azar. “HHS, USDA, and all Americans will benefit from the collective experience and expertise of the committee, which will conduct a rigorous examination of the scientific evidence on several diet-related health outcomes, including the prevention of cancer, type 2 diabetes, and cardiovascular disease, which are three of the leading causes of death in the United States.”

The list of members appointed to the expert committee can be found here.

The committee’s work will kick off at a public meeting to be announced in the coming weeks. The committee will review scientific evidence on specific nutrition and health related topics and scientific questions that, for the first time, reflect both public comments and federal agency input. Throughout their deliberations, the public and other stakeholders will be encouraged to provide comments and feedback.

“In our continuing commitment to transparency and customer service, we invite the American public to engage in this process,” said Secretary Perdue. “We want to hear from everyone and all viewpoints. I encourage everyone with an interest to attend public meetings and to send comments through the Federal Register once the committee begins their work.”

The next edition of the Dietary Guidelines for Americans will continue to focus on dietary patterns of what Americans eat and drink as a whole, on average and over time, to help prevent disease and keep people healthy. Additionally, the review process will take a life-stage approach and will, for the first time, include pregnant women and children from birth to 24 months as mandated by the 2014 Farm Bill.

The Dietary Guidelines for Americans are updated every five years and serve as the cornerstone of federal nutrition programs and policies, providing food-based recommendations to help prevent diet-related chronic diseases and promote overall health.

USDA’s Food and Nutrition Service (FNS) works to reduce food insecurity and promote nutritious diets among the American people. The agency administers 15 nutrition assistance programs that leverage America’s agricultural abundance to ensure children and low-income individuals and families have nutritious food to eat. FNS also co-develops the Dietary Guidelines for Americans, which provides science-based nutrition recommendations and serves as the cornerstone of federal nutrition policy. For information and links, go to DietaryGuidelines.gov.

The HHS Office of Disease Prevention and Health Promotion (ODPHP) provides leadership for disease prevention and health promotion initiatives on behalf of the HHS Secretary and as part of the HHS Office of the Assistant Secretary for Health. ODPHP co-develops the Dietary Guidelines for Americans with USDA and leads the development of Physical Activity Guidelines for Americans. ODPHP also leads the Healthy People initiative, which sets evidence-based, 10-year national goals and objectives for improving the health of all Americans.

Getting to the Heart of the Problem

Although it is well known that cardiovascular disease is the leading cause of death and disability among all Americans, there is still a misconception that it primarily affects older, white men.

The truth is, the risks are even higher for African Americans. African Americans have higher rates of heart disease risk factors such as hypertension, obesity and diabetes. Currently, 44% of African American men and 48% of African American women have some form of heart disease in the U.S.

Experts say there are several reasons why heart disease disproportionally affects the black community ranging from genetic to environmental factors. There are simple ways to control certain risk factors to reduce your risk for heart disease – it can be as simple as changing your daily habits.

Lifestyle Changes Can Include:
-Healthy diet
-Be physically active every day
-Reduce stress
-Quit smoking

During Heart Health Month, Dr. Wayne Batchelor, an interventional cardiologist and member of the Association of Black Cardiologists, is available to explain what you need to know if you have a risk factor that’s out of your control, how to talk to your doctor and the latest advancements in treatment options.

Who Will Win The Grammys

In light of the music industry gathering Sunday for the 61st annual Grammy Awards, a new Morning Consult/The Hollywood Reporter survey reveals Americans expect film soundtracks to win big at this year’s ceremony.

The survey, conducted among 2,000 U.S. adults, asked consumers who they think should win some of the most popular categories, including Best New Artist and Best Rap Song.

INTERACTIVE REPORT

Key Highlights:

Americans expect Kendrick Lamar, Lady Gaga to win big at the Grammys: Respondents could play each nominated song, or each nominated album or artist’s most popular song, before voting in the poll. Americans were most likely to predict Kendrick Lamar and Lady Gaga as winners in the album, record, and song of the year categories. Full list:

  • Album Of The Year: Various Artists (Kendrick Lamar) ‘Black Panther: The Album’
  • Record Of The Year: Lady Gaga & Bradley Cooper ‘Shallow’
  • Song of The Year: Lady Gaga & Bradley Cooper ‘Shallow’
  • Best New Artist: Luke Combs
  • Best Rap Song: Drake ‘God’s Plan,’
  • Best R&B Song: Toni Braxton ‘Long As I Live’
  • Best Rock Song: Greta Van Fleet ‘Black Smoke Rising’
  • Best Country Song: Blake Shelton ‘I Lived It’

Meanwhile, younger consumers think differently: Young adults (18-29) were more likely to predict Cardi B and Childish Gambino as winners in the major categories. Full list:

  • Album Of The Year: Cardi B ‘Invasion of Privacy’
  • Record Of The Year: Cardi B ‘I Like It’
  • Song Of The Year: Childish Gambino ‘This Is America’
  • Best New Artist: Dua Lipa
  • Best Rap Song: Drake ‘God’s Plan’
  • Best R&B Song: Ella Mai ‘Boo’d Up’
  • Best Rock Song: Twenty One Pilots ‘Jumpsuit’
  • Best Country Song: Dan + Shay ‘Tequila’

Media contact: T. Anthony Patterson, anthony@morningconsult.com, 347-422-3105

Methodology

This poll was conducted from Dec. 7-9, 2018 among a national sample of 2,201 U.S. adults. The interviews were conducted online and the data were weighted to approximate a target sample based on age, race/ethnicity, gender, educational attainment, and region. Results from the survey have a margin of error of +/- 2 percentage points.

About Morning Consult

Named one of the fastest growing technology companies in North America by Deloitte, Morning Consult is revolutionizing ways to collect, organize, and share survey research data to transform how global leaders in business and government make decisions.

Morning Consult provides research, news, and brand-tracking technology for over 200 of the world’s biggest companies and industry associations. Additionally, Morning Consult conducts regular surveys for major media organizations including POLITICO, The Hollywood Reporter, Bloomberg, and The New York Times.

Natty Light Puts His Resume on a NASCAR Racecar

Natural Light is at it again helping recent grads as they enter the real world.

Natty Light recently unveiled the NASCAR resume paint scheme–yes, an actual person’s job resume–and wrapped it around Chris Buescher’s #37 car for the South Point 400 race in Vegas on Sunday.

WHY THEY DID IT

Natty Light gets it–the entry-level job market in 2018 is as competitive as ever, and 44M+ Americans graduate with crippling college debt. What better way to get your resume recognized than slap it on a racecar for a nationally televised NASCAR event.

THE WINNER

The chosen candidate is Brian Starr from Burdick, KS. An aspiring motorsports journalist, his head shot, work experience, skills, phone number, and email all appear on Chris’s #37 car. Briar better be ready for his phone to buzz nonstop with calls, texts, and emails from job recruiters!

 

Randall Bell x “Me We Do Be”

Why do some people dive, some survive and others thrive? The answer, Randall Bell, Ph.D., reveals, is surprisingly simple: choices. 

 

Bell, a socio-economist and the CEO of Landmark Research Group, has developed an easy-to-follow formula for authentic growth and success based upon 25 years of behavioral research. 

 

In his book, Me We Do Be: The Four Cornerstones of Success, Bell masterfully interweaves stories from his consulting work on high-profile cases — including Chernobyl, the World Trade Center, and O.J. Simpson — with findings from behavioral studies and his own survey of 5,000 people to reveal the daily habits that can make or break both personal and professional growth and success. 

 

In Me We Do Be, Bell explains that all behaviors can be organized into four cornerstones: 

•    Me is quality thinking that builds wisdom.

•    We habits form quality relationships. 

•    Do actions build productivity.

•    Be designs the future. 

 

There is no one-size-fits-all definition of success. For some, it’s making money. For others it’s having a loving family, winning a competition, completing a degree or beating cancer. The power of Me We Do Be is that it connects all the dots and creates a fresh perspective for moving forward, allowing readers to define what success means to them as individuals, while sharing the foundational elements that apply to everyone. 

 

Previously, the author led a national practice at PricewaterhouseCoopers, the world’s largest consulting firm. He has consulted on hundreds of cases, including the Flight 93 Crash Site, the BP Oil Spill, Hurricane Katrina and the nuclear testing at Bikini Atoll. 

 

Often a guest of the media, Bell has been profiled in The Wall Street Journal, People magazine, The New York Times, the Chicago Tribune, the Los Angeles Times, CNN, World News Tonight with Diane Sawyer, 20/20, Entertainment Tonight and by newscasters on every major television network. 

 

Please see Dr. Bell in a recent appearance on The Today Show.

 

Robert G. Allen, New York Times Best-Selling Author of Creating Wealth: “A fascinating blend of personal anecdotes from Dr. Bell’s vast professional experience interspersed with powerful quotes, insights and a timeless list of valuable habits designed to improve any life. There are many golden nuggets in here.” 

 

Jeffrey W. Hayzlett, New York Times Best-Selling Author of The Mirror Test: “Some think that complex problems require complex solutions. This is not always true. The four cornerstones of Me We Do Be are a simple, effective way to ignite passion in any life or business!”

 

Steve Alten, New York Times Best-Selling Author: “Eye-opening … Randall Bell’s Me We Do Be is as inspiring as Napoleon Hill’s classic Think and Grow Rich.” 

 

Bob Proctor, Best-Selling Author of You Were Born Rich: “Me We Do Be shows how the little things we do can have a dramatic impact on our quality of life; it’s that one small adjustment that can make the difference between winning and losing. Read, learn and act on the great information provided in this book.” 

 

For more information on Randall Bell and his motivational book, please visit the website: www.drbell.com.

 

Available online and at fine bookstores everywhere.

PENCE AT OLYMPICS

Olympics, Two-Thirds of US to VP Pence: Not Appropriate to Stay Seated During Opening Ceremonies

Viewing of Games on Streaming Devices Makes a ‘Breakthrough’ Impact;
Americans Disapprove of  ‘Shut Up and Dribble by Wide Margin,’ also say Athletes should be Able to Comment on Social Issues;
Approval of Subsidies to U.S. Olympic Athletes by More than 2 to 1;
Absence of Matt Lauer and Bob Costas gauged; Ban on tackle football until freshman year in high school?

Vice President Mike Pence’s decision to remain seated as the combined North and South Korean teams entered the stadium during Olympic Opening Ceremonies received a harsh rebuke from the American public – by 3-to-1, according to a Seton Hall Sports Poll conducted this week,

A strong 66% said the gesture was not appropriate, with only 18% supporting the decision.  People in the 18-44 age bracket disapproved by 72%-14%, while older people, by 60% to 22% –  were somewhat more supportive — but still strongly opposed.

“It’s a departure from the reaction to most actions taken by the current administration during this era of polarization,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute.   “Eighteen percent is less than half of the usual approval found from polling on other administration actions.”

The poll was conducted this week with random calls to 775 adults on landlines and cellphones across the country, and has a margin of error of +/- 3.6%.

Olympic Games: Streaming Garners ‘Breakthrough’ Numbers; General Interest Levels Gauged; Impact of Absence of Bob Costas and Matt Lauer; Subsidies for U.S. Olympic Athletes Favored

As for the Olympic Games themselves, 17% named “streaming” as the manner in which they mostly watched the Games, and while 54% named NBC’s primetime coverage, the 17% is significant for the communications industry as a breakthrough number.  (12% named “other TV networks” as their most preferred option).

“It’s eye-popping,” said Gentile.  “It marks yet another breakthrough in the so-called ‘cord-cutting’ era.  That little more than half of the audience primarily watches on NBC primetime would have been considered remarkable just four years ago. And as a sign of things to come, 44% of those 18-29 chose streaming, about the same as chose NBC prime time.”

Meanwhile, as far as general interest in the Winter Olympics,  only 9% say their interest in greater, while 18% say it is less than previously.  But among those 18-29, coveted by advertisers, interest was greater among 20%, with only single digits in older age groups (7% in the 30-44 category, 6% among 45-59 and 7% among 60+).

“This could be due to the X-Games influence and the increased snow-boarding coverage,” added Gentile.

66% said it didn’t matter whether they were viewing an event live or delayed.  And 66% also said that NBC has done a good job of generating interest in the Games.

This is the first Olympics in many years without Matt Lauer’s presence in the morning, and Bob Costas serving as host in prime time.  16% said the evening coverage was “not as good” without Costas, and 11% said morning coverage was “not as good” without Lauer.

Asked whether the US Olympic Committee should subsidize American athletes who cannot earn a living participating in sports like luge, cross-country skiing, and other sports, 59% said they should offer subsidies with only 22% saying no.

Athletes Voicing Opinions on Social Positions Supported; A Rebuff to Fox’s Ingraham.

The Poll asked whether professional athletes should use their fame to comment on social issues.  47% said yes, and 42% said no, with 11% having no opinion.  But asked about Fox News’ host Laura Ingraham’s comment that the players (notably LeBron James and Kevin Durant) should “shut up and dribble,” only 25% approved while 46% disapproved.  (30% had no opinion).  Among those who identified themselves as African-American, only 12% expressed approval of her comment, with 69% disapproving.

Ban on Tackle Football until Freshman Year in High School?

Finally, the Poll asked for opinions on the bill in the California State Legislature to ban organized tackle football until freshman year in high school in response to the danger of brain injury to younger players.  The bill received support from 46% (nationally), with 24% disapproval.  30% had no opinion or did not know.

This release can also be found here.

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at here.

About the poll:

This poll was conducted by telephone February 19-21 among 775 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.8 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

The results:

1. Which ongoing sports event or season are you most interested in, the Winter Olympics, college basketball, the NBA, the NHL or the opening of baseball’s spring training camps?

1.     Winter Olympics               31%

2.     College basketball            10

3.     NBA                                   17

4.     NHL                                     6

5.     Spring training                   12

6.     Don’t know/No opinion    24

2.     Would you say your interest in the Winter Olympics currently taking place in South Korea is greater than, less than or about the same as interest in previous Olympics?

1.     Greater than                       9

2.     Less than                          18

3.     About the same                52

4.     Not interested at all        15

5.     Don’t know                         5

(If “Not interested at all” skip to question 7)

 

3.     Where have you watched more Olympic coverage, NBC’s prime time, daily coverage on other TV networks or streaming coverage on handheld devices?

1.     NBC Prime Time               54

2.     Other TV networks          12

3.     Streaming                          17

4.     Don’t know                        17

4.     Are you more likely to watch an Olympic event if it’s presented live or does it not matter if the presentation is delayed?

1.     Live                                   30

2.     Doesn’t matter                   66

3.     Don’t know/No opinion        5

5.     For many years Matt Lauer hosted NBC’s morning Olympic coverage and Bob Costas hosted the evening presentation.  Do you think the morning Olympic coverage on the Today show is as good without Matt Lauer, not as good or about the same?

1.     As good                             16

2.     Not as good                      11

3.     About the same                 32

4.     Don’t know/No opinion      42

6.     How about the evening coverage without Bob Costas, as good, not as good or about the same?

1.     As good                             12

2.     Not as good                      16

3.     About the same                 40

4.     Don’t know/No opinion      32

7.     Do you think NBC, the presenting network in the U.S., has done a good job of generating interest in the Games?

1.     Yes                                    66

2.     No                                     17

3.     Don’t know/No opinion      17

8.     Should the US Olympic Committee subsidize American athletes who cannot earn a living participating in their sports like luge, cross country skiing, etc.?

1.     Yes                                    59

2.     No                                     22

3.     Don’t know/No opinion      19

9.     Vice President Mike Pence attended the Olympics’ Opening Ceremony in South Korea and was seated in the VIP box with various foreign dignitaries and heads of state.  He remained seated when the combined North and South Korean team entered the arena during the parade of nations.  Do you think it was appropriate for him to remain seated while all others stood?

1.     Yes                                    18

2.     No                                     66

3.     Don’t know/No opinion      16

10.  Do you think professional athletes should use their fame as a platform to make comments about social issues?

1.     Yes                                    47

2.     No                                     42

3.     Don’t know/No opinion      11

11.  Two weeks ago the California State Legislature introduced a bill to ban organized tackle football until freshman year in high school in response to the danger of brain injury to younger players. Do you approve of this bill, disapprove or have no opinion?

1.     Approve                            46

2.     Disapprove                       24

3.     No opinion                         23

4.     Don’t know                          7

12.  Fox News host Laura Ingraham, in response to comments by LeBron James and Kevin Durant criticizing President Trump, said the players should “shut up and dribble”.  Do you strongly approve, somewhat approve, somewhat disapprove, strongly disapprove or have no opinion regarding Laura Ingraham’s statement?

1.     Strongly approve             16

2.     Somewhat approve            9

3.     Somewhat disapprove     11

4.     Strongly disapprove         35

5.     Don’t know/No Opinion    30

13.  How closely do you follow sports, very closely, closely, not closely or not at all?

1.     Very closely                      15

2.     Closely                               37

3.     Not closely                        30

4.     Not at all                           18

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been developing students in mind, heart and spirits since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hal’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Business.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, the University has seen record-breaking undergraduate enrollment growth in addition to an impressive 95-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have been awarded nearly 20 Fulbright Scholarships as well as other prestigious academic honors including a Rhodes Scholar. In the past five years, the University has invested more than $134 million in new campus buildings and renovations. And in 2015, Seton Hall launched a new School of Medicine as well as a new College of Communication and the Arts.

A founding member of the new Big East Conference, the Seton Hall Pirates field 14 NCAA Division I varsity sports teams. The University’s beautiful main campus is located in suburban South Orange, New Jersey, and is only 14 miles from New York City – offering its students a wealth of employment, internship, cultural and entertainment opportunities. The University’s nationally recognized School of Law is prominently located in downtown Newark. For more information, visit www.shu.edu

Automotive Trends Report 2018

With every query typed into a search bar, users provide a glimpse into their considerations and intentions. By compiling top searches, we’re able to render a strong representation of the population and gain insight into their behavior. In this Google Auto Trends Report, we are excited to use Google data to identify and compare in-vehicle trends across three different markets: US, Germany, and Japan.

The goal of this report is to help auto marketers, researchers and manufacturers better understand what’s top of mind for consumers when it comes to driving. We are proud to share this iteration and look forward to hearing back from you.
– Olivier Zimmer & Yarden Horwitz

Trendspotting Project Leads, Google

OUR FOCUS
The auto industry is undergoing major shifts: adapting to electrification, the rise of mobility services, and a future driven by automation. But with such a focus on tomorrow, what are the opportunities that OEMs might be missing today? This report brings a consumer lens to help answer that question. Using Google Search data, we explore what technology and accessories consumers are currently interested in bringing into their vehicles.

With it, we hope to unlock new opportunities for OEMs to meet driver needs, wants, and desires that exist right now.
How are consumers looking to enhance their driving experience?

TO TACKLE THIS QUESTION… We identified the biggest search trends, by pulling top volume queries related to the automotive category and looking at their monthly volume from September 2015 to August 2017. We categorized these trends, by removing any seasonal effect and then measuring the year-over-year growth, velocity, and acceleration for each search query. Based on these metrics, we were able to classify the queries into similar trend patterns. We then curated the most significant trends to illustrate interesting shifts in behavior. We went deeper. With every report, we strive to advance our methodologies to better understand category trends and what’s driving them. For this report, we looked beyond Google Search to YouTube data. We analyzed the language within top related videos to uncover how trends are talked about, and the implications for brands. We also stepped away from the data and spoke to over 1,000 consumers across the three markets to better understand how the trends manifest in people’s lives.

US SPOTLIGHT PUTTING PETS FIRST

When it comes to in-vehicle-related search trends, Americans are putting their pets first. Dog- and pet-related rising search queries are particularly prominent across the top trending lists in the US when compared to the other two markets. Pets are like family now and people’s search interest reflects that. What opportunities does that unlock for OEMS to better design for a broader definition of family, one that puts pets in the passenger seat?

While consumers in Germany and Japan are also searching for pet-related vehicle equipment and accessories, the average American was 36X as likely to search than the average person in Germany and 10X as likely than the average person in Japan.

GERMANY SPOTLIGHT TRANSITIONING TO DIGITAL

In Germany, DAB, or Digital Audio Broadcasting, is a top trending search term. Interest is likely driven by a country-wide initiative launched in 2010 to convert all radio and television services to digital in the coming years. With DAB being top of mind for consumers right now, how might auto manufacturers activate around this interest (e.g., highlight DAB technology in your vehicle and the benefits of it)?

Even though the country-wide initiative launched in 2010, the DAB search trend is experiencing sustained year-over-year growth at a rate of 41% in Germany.

JAPAN SPOTLIGHT A HOME AWAY FROM HOME
Top rising searches in Japan indicate a consumer desire to customize car interiors for comfort and aesthetics. From seat covers and car curtains to fridges and humidifiers, we see that consumers in Japan are turning their cars into little homes away from home. What opportunities are there for auto manufacturers to consider the car as not just a vehicle for driving but as an extension of one’s home?

The average person in Japan is almost 2X as likely to search for customization than the average person in the US, and almost 5X times as likely than the average person in Germany.

KEY TAKEAWAYS FROM MARKET SPOTLIGHTS
While the biggest trends in each market vary, one thing is the same across all markets: larger cultural shifts happening outside of the car are influencing what people are searching for when it comes to enhancing their driving experience.
– Americans are re-defining “family.” Consumers in the US are bringing their pets along for the ride, and prioritizing the needs of their new passengers.

– DAB (Digital Audio Broadcasting) is top of mind for German consumers right now, following a 2010 country-wide initiative to convert all radio and TV signals to digital.

– In Japan, consumers are seeking to recreate homey comfort and style for their in-vehicle experiences.

A CULTURAL DESIRE TO RECORD HAS COME TO AUTO
As cameras have an increasing presence in our day-to-day lives, we see our cultural desire to record and capture take roots in the auto industry. We’ve discovered that the biggest in-vehicle search trend across all three markets is onboard (in-car) cameras. While many vehicles currently feature backup cameras, the following section demonstrates that consumers are looking for different types of onboard cameras to meet additional needs, presenting opportunities for manufacturers to think about how to integrate new styles of onboard cameras directly into vehicle design.

THE ONBOARD CAMERA IS A HUGE CONSUMER-LED TREND
Among the top in-vehicle-related searches, onboard cameras are trending across all three markets. In fact, search volume for onboard cameras is 3X as large as search volume for autonomous driving. Consumer search interest around onboard cameras reveals near-term opportunities for OEMs to consider, from product innovation to marketing communications.

CONSUMERS ARE SEARCHING FOR ALL KINDS OF ONBOARD CAMERAS
The variety of language consumers use to describe the same products (i.e., dash cam, dash camera, car security camera) demonstrates that the onboard camera category is just in its early stages, with terminology not yet fully established. That said, we see that there are already a variety of products on the market that cater to different consumer needs. There is an opportunity to own the language around onboard cameras. How might an auto manufacturer establish its brand within the lexicon of onboard camera terminology?

CONSUMER INTEREST IS TAKING OFF
While footage of events such as the 2013 Chelyabinsk meteor kickstarted interest in onboard cameras, seasonal peaks around the holiday period from 2015 onwards indicate that search data is being driven by consumer purchase intent. Today, we see the most sustained growth related to onboard camera interest coming from Japan with 23% year-over-year growth. Interest in the US and Germany are also on the rise and have accelerated in the last three months – growing at 35% and 25%, respectively. This increase in interest demonstrates that demand across all three markets is here to stay.

AND HERE’S WHERE IT’S GOING
Beyond “dash cams” and “backup cams,” we’re seeing consumer appetite for new types of onboard cameras that meet different needs. This demonstrates that the onboard camera trend will continue to evolve and embed itself into the driving experience.

1. Capturing every angle.

CONSUMERS WANT US DE JP ONBOARD CAMERAS THAT RECORD MORE THAN THE ROAD AHEAD
Drivers want to make sure that all angles, inside and outside of the vehicle, are being captured. Search interest for all direction cameras are growing around ~100% year-over-year across the three markets. How might auto manufacturers extend driver vision even further, and make blind spots a thing of the past?

2. Seamless integration.

CONSUMERS WANT SLEEK, INTEGRATED ONBOARD CAMERA SOLUTIONS
Searches for “mirror” and “hidden” onboard cameras are gaining strong traction in the US and Japan, indicating that consumers in these markets want more unobtrusive camera options. While the trend is sustained at a growth rate of 28% year-over-year in Japan, interest across all types of discrete onboard cameras is growing at a rate of 303% year-over-year in the US. How else can auto manufacturers integrate onboard cameras and monitors in a more seamless way?

3. Enhanced features.

CONSUMERS WANT ONBOARD US DE JP CAMERAS TO BE SMARTER, BETTER, AND TO DO MORE FOR THEM
Specifically, they are looking for cameras that are HD and also offer advanced features such as GPS, night vision, and motion activation. GPS is the most in-demand feature in Germany and Japan, growing at a sustained year-over-year rate of 25% and 34%, respectively. Cameras unlocked new technical capabilities for smartphones – how might they do the same for the vehicle? What are other ways that auto manufacturers might enhance the driving experience through the platform of an onboard camera?

WHY DO CONSUMERS CARE ABOUT ONBOARD CAMERAS?
Using Google data, as well as qualitative and cultural investigation for added context, we uncovered two reasons why consumers are so interested in onboard cameras.

1. Support

CONSUMERS WANT A SECOND PAIR OF EYES WHILE ON THE ROAD
Consumers are using onboard cameras for driving assistance and support. Interest in backup cameras continues to grow at 22% year-over-year. As seen earlier, consumers are looking for cameras that cover all angles – they want to get rid of blind spots. Camera capabilities enable consumers to drive safer and smarter. How else can extended vision enable consumers to drive more confidently?

2. Surveillance

CONSUMERS WANT PEACE OF MIND IN CASE OF INCIDENT
Just as consumers use security cameras to protect their homes, consumers across all three markets are demonstrating strong intent to use onboard cameras for security and surveillance of their cars. What this tells us is that the car alarm is no longer enough – consumers are bolstering surveillance with onboard cameras, to monitor their cars from afar and capture evidence. How might auto manufacturers continue to evolve security systems and services for vehicles to enhance driver peace of mind?

Contributors to this report:

Kana Yoshii Automotive Account Manager (JP)
Yarden Horwitz Trendspotting Project Lead
Olivier Zimmer Trendspotting Project Lead
Joonsu Yang Trendspotting Analyst
Manuel Kekeisen Automotive Account Manager (DE)
Danny Brown Head of Analytics, Global Clients & Agencies, Google
Ali Pulver Human Truths Strategist, Google
Thomas Chi Global Analytical Lead, Google
Ed Westberg Data Scientist, Google
Colm O’Grada Data Scientist, Google

Diet and the Disease of Civilization

Adrienne Rose Bitar‘s new book Diet and the Disease of Civilization (Rutgers University Press in December 2017) draws a link between diet books and contemporary social movements. Are you interested in a review copy?

Diet books contribute to a $60-billion industry as they speak to the 45 million Americans who diet every year. Yet these books don’t just tell readers what to eat: they offer complete philosophies about who Americans are and how we should live. Diet and the Disease of Civilization interrupts the predictable debate about eating right to ask a hard question: what if it’s not calories—but concepts—that should be counted?

Cultural critic Adrienne Rose Bitar reveals how four popular diets retell the “Fall of Man” as the narrative backbone for our national consciousness. Intensifying the moral panic of the obesity epidemic, they depict civilization itself as a disease and offer diet as the one true cure.

Bitar reads each diet—the Paleo Diet, the Garden of Eden Diet, the Pacific Island Diet, the detoxification or detox diet—as both myth and manual, a story with side effects shaping social movements, driving industry, and constructing fundamental ideas about sickness and health. Diet and the Disease of Civilization unearths the ways in which diet books are actually utopian manifestos not just for better bodies, but also for a healthier society and a more perfect world.

First NYC Mayor Open Debate

** TUESDAY 7PM ON NY1: FIRST-EVER BOTTOM-UP MAYORAL OPEN DEBATE **

De Blasio, Malliotakis, & Dietl Face Off in First-Ever Mayoral Open Debate in NYC

Fresh Off Major Success in 2016 Presidential Debates, Open Debate Coalition Partners with NY1, Politico, Others for First-in-the-Nation Open Debate for Mayor

50% of Questions to be Chosen from Top Questions Submitted and Voted On By the Public at OpenDebateQuestions.com

Tuesday at 7pm on NY1 News, New York’s mayoral candidates will face off in the first-ever, bottom-up mayoral Open Debate. The October 10 debate will be between New York Mayor Bill de Blasio (D), Nicole Malliotakis (R), and Bo Dietl (I). Moderators will dedicate half of the 90-minute debate to top questions submitted and voted on by the public at the bottom-up platform, OpenDebateQuestions.com.
Over 33,000 votes have been cast on user-submitted questions. Some of the top questions cover issues like homelessness, housing issues, Vision Zero, police reform, and recycling.

Lilia Tamm Dixon, director of the Open Debate Coalition said: “The Open Debate Coalition is very excited to bring our bottom-up format to the local level after great success in having questions from the public included in presidential, governor, and senate debates in 2016. New York City will help us prove that Open Debates should be the new norm in American politics — inserting the will of the people more into races for President, Congress, Governor, Legislature, Mayor, and other offices.”

WHAT:

  • First bottom-up Open Debate ever held at the city level, for New York mayor.

WHO:

  • New York Mayor Bill de Blasio (D)
  • Nicole Malliotakis (R)
  • Bo Dietl (I)


WHEN:

  • 7pm ET, Tuesday, October 10


WHERE:

  • Symphony Space, 2537 Broadway, New York, NY 10025


LIVESTREAM:

  • Available at NY1.com.

The same platform will also be used to source questions from the public for next week’s public advocate and comptroller debates, on Oct. 16 and 17, respectively.
The cross-partisan Open Debate Coalition is partnering with NY1 News, Politico, WNYC, Citizens Union, Intelligence Squared, the Latino Leadership Institute, and Civic Hall on this historic project.

Question submission and voting is now open at OpenDebateQuestions.com and lasts through 12 noon on Monday, October 16, just before the public advocate debate. Anyone across the nation can submit and vote on questions. Only New York City votes will be counted when selecting the top 40 questions, but others nationwide can cast votes to impact which questions are trending on the site — influencing which questions voters see and vote on most.

The Open Debate Coalition made history last year when it was prominently credited as a source of questions in two presidential debates between Donald Trump and Hillary Clinton. After 3.6 million votes were cast online, ABC’s Martha Raddatz and Fox’s Chris Wallace cited the Open Debate Coalition by name during the live debates in front of their combined audience of more than 100 million people, and asked questions from the coalition’s voting platform. Open Debates for Senate and Governor were also held last year.

The cross-partisan Open Debate Coalition was formed during the 2008 election cycle, and includes Americans for Tax Reform, the Progressive Change Campaign Committee, FreedomWorks, MoveOn, Faith & Freedom Coalition, the National Organization of Women, Young Republicans, Young Democrats, craigslist founder Craig Newmark, Electronic Frontier Foundation President Cindy Cohn, Wikipedia founder Jimmy Wales, and many more (See full list of coalition members here).

Prominent national and local promotion of NYC Open Debate voting:



Trump Revealed on Opioid Epidemic 

With more than 100 Americans dying every day from drug overdoses, Trump declared it was time to take action and officially declared the opioid epidemic a national emergency. The announcement was short on details. Declaring a national state of emergency involves more than just a brief statement from the president to the press — there’s a formal process that requires documents to be signed and legal steps to be followed.

On ViceNews.com, Keegan Hamilton details Trump’s informal state of emergency declaration and how a White House spokesman confirmed that the paperwork still remains incomplete.

The informal state of emergency declaration follows a pattern for the Trump administration. Much like his recent tweets about banning transgender people from the military or his early executive orders about cracking down on crime, Trump’s opioid gambit has been — at least so far — all flash and no substance, attracting attention without making any major policy changes.

Read “State of no emergency” by VICE News’ Keegan Hamilton here: https://news.vice.com/story/trump-officially-declared-an-opioid-emergency-and-then-officially-did-nothing. Follow @vicenews and @keegan_hamilton for more updates.