Posts tagged with "alcohol"

alice in chains, Warner Music Artist, recording artist, celebrity, 360 MAGAZINE, Illinois, spirits, bourbon, tequila

ALICE IN CHAINS × FEW SPIRITS

A.S.K. AND UNLOCK THE SECRETS: FEW SPIRITS, SEATTLE GRUNGE LEGENDS ALICE IN CHAINS COLLABORATE ON ALL SECRETS KNOWN, 101-PROOF BOURBON FINISHED IN TEQUILA BARRELS

“For us distilling, like making music, is about having the courage to ASK, ‘What if we…’ and being excited to find the answers – unlocking those secrets.” – Paul Hletko, Master Distiller, FEW Spirits

FEW Spirits and Warner Music Artist Services announce today the release of All Secrets Known, a new, limited-release bourbon distilled by FEW Spirits Master Distiller Paul Hletko in collaboration with Grammy-nominated and multi-platinum selling Seattle Grunge pioneers Alice In Chains, whose music has stood the test of time and influenced a generation. Bottles feature a custom-designed label by artist Justin Helton.

The Whiskey
All Secrets Known (SRP: $75/750 ml), a nod to the name of the opening track of Alice In Chains’ 2009 certified Gold release Black Gives Way To Blue, is FEW Bourbon finished for six months in tequila barrels and bottled at the most rock and roll of proofs, 101 (50.5% ABV). Bold, sweet, and spicy bourbon top notes that have become the hallmark of FEW and led to multiple category awards, are accentuated by grassy agave undertones.

Said Hletko, “There are no two spirits that have a closer association with rock and roll than whiskey and tequila. Bringing together elements of both, but in an unconventional, innovative way, is an illustration of what we try to do every time we distill a new product.”

The Collaboration
“Alice In Chains is part of one of very few movements that can be legitimately credited with shapeshifting an entire culture, beginning with their first album, Facelift,” continues Hletko. “For us distilling, like making music, is about having the courage to ASK, ‘What if we…’ and being excited to find the answers – unlocking those secrets. Nobody sounds like Alice In Chains. We were inspired by their courage to create a sound that flouted convention and thought, ‘There are lots of tequilas finished in bourbon barrels, but it’s rare to find a widely-available bourbon finished in tequila barrels. Let’s do that instead’.”

Added Matt Young, EVP of Warner Music Artist Services, “Our team always seeks out the best in the business when it comes to our artist product collaborations. FEW Spirits was a no brainer when the idea first came up to create an Alice In Chains Bourbon Whiskey.”

The Label Design
Artist Justin Helton, of Status Serigraph, is no stranger to working with musical giants like Phish, The Avett Brothers, My Morning Jacket, Ween, and The Black Keys created the custom label.

“I’ve been a fan of Alice In Chains forever with Jar of Flies being one of the first CD’s I ever owned,” says Helton. “‘I Stay Away’ and ‘No Excuses’ were on repeat in my room. For this design I found inspiration in the name All Secrets Known. The eye in the mouth is a play on seeing all that’s been spoken. The color scheme is a nod to Black Gives Way to Blue, the album on which the song ‘All Secret Known’ appears.”

Helton designed the label in Adobe Illustrator and Photoshop, also using a mix of hand-rendered illustrations with imagery from the 1800’s to create a distinct look.

A Legacy of Rock and Roll Partnerships
All Secrets Known is yet another foray for FEW Spirits into partnerships with internationally-renowned music acts. In 2006, Hletko partnered with The Flaming Lips to create Brainville Rye Whiskey.

“Brainville led to access,” Hletko said. “Doors started opening and I’ve always felt like when you get a chance to work with cool people you admire, you’ve got to at least check it out. As a long-time fan of Alice In Chains and someone who has at various points made his living as a guitar player, the opportunity to work with someone like Jerry Cantrell, whose sound is unlike any other, was one we were determined to see through come hell or high water.  

Limited-release All Secrets Known will be available in CA, CO, IL, NY, and WA and for purchase online through ReserveBar.com.

Find FEW Spirits:

  • Online: www.FEWspirits.com 
  • IG, FB, Twitter: @FEWspirits
  • Hashtags: #FEWspirits, #FortuneFanciesTheBold, #FEWask

About FEW Spirits
A grain-to-glass distillery since 2011, FEW Spirits produces award–winning craft whiskey and gin in a tucked away alley located in the growing Chicago suburb of Evanston, IL.. A historical town where Prohibition lasted until 1972, Founder & Master Distiller Paul Hletko changed the future of Evanston when he opened FEW Spirits Distillery, the first (legal) alcohol-production facility of any kind to ever open there.

Paul Hletko always knew he wanted to make craft spirits —produced in the local Chicago area—that offered something different, delicious and fun. Living in Evanston, a town that was prime for change after being dry for four decades post the repeal of prohibition, Paul felt it was the perfect home and backdrop for FEW and the brand. Deeply integrated into the brand story, both Evanston and Chicago are crucial elements of the FEW DNA and its inspiration. From its liquid, created from locally grown or sourced ingredients, to the look & feel of the design, which pays homage to the 1893 World’s Fair in Chicago— FEW is the true definition of a local Illinois craft spirit.

FEW Spirits features a refreshing and innovative portfolio including a stable of core spirits and several small batch limited edition specialty expressions. Each flagship spirit is a new take on the timeless liquors of the past; distilled from the very best grains, aged to perfection, and bottled under the FEW roof. The small batch limited editions hold true to the premium quality FEW drinkers have to come to love and expect from the brand, but offer something novel to the oft-ordinary taste and style we’ve all grown accustomed to.

In a world over saturated with mass-produced spirits, only few remain truly handcrafted, locally sourced and small-batched. FEW has never strayed from this—even as it grows, Paul and his team continue to provide consistently impeccable spirits that are true to their craft roots and reminiscent of their home base.

About Alice In Chains
Seminal rock band ALICE IN CHAINS recently toured in support of RAINIER FOG, which hit No. 1 across Billboard’s Rock, Alternative and Hard Music Charts and No. 1 on the iTunes Rock Album Chart and earned them a Grammy nom for “Best Rock Album.” Over the course of their remarkable career, ALICE IN CHAINS (vocalist/guitarist Jerry Cantrell, drummer Sean Kinney, bassist Mike Inez and vocalist/guitarist William DuVall) have garnered multiple Grammy nominations, sold more than 30 million albums worldwide, and amassed a diehard international fanbase whose members number in the millions.

Their discography features some of the biggest and most important albums in rock history, including 1992’s quadruple-platinum-certified “DIRT,” 1994’s triple-platinum-certified EP JAR OF FLIES, which was the first EP in music history to debut at No. 1 on the Billboard Top 200 and 1995’s self-titled double-platinum-certified ALICE IN CHAINS, which also entered the Billboard Top 200 at No. 1. They returned in grand style in 2009 with the critically acclaimed BLACK GIVES WAY TO BLUE, which hit No. 1 across the rock and alternative charts, earned a Grammy nomination, was certified Gold and hailed by Vice as “a record that’s as powerful as anything the band has done.” ALICE IN CHAINS remains one of the most successful and influential American rock bands of all time.

Binge Drinking May be More Damaging to Women

Alcohol consumption is a major cause of chronic liver disease in the United States, and binge drinking is emerging as a significant contributor to liver injury. According to the Centers for Disease Control and Prevention, one in six U.S. adults binge drink four times per month. In a recently published study examining the effects of binge drinking on rats, researchers from the University of Missouri School of Medicine discovered that female rats who were of equal age and weight to male rats were more sensitive to alcohol and experienced alcoholic liver injury at a higher rate than male rats.

“Some chronic drinkers can drink for several years and still live relatively healthy lives,” said Shivendra Shukla , PhD, Margaret Proctor Mulligan Professor of medical pharmacology and physiology at the University of Missouri School of Medicine . “But many chronic drinkers are susceptible to liver damage when they binge drink. The liver is the metabolic powerhouse of the body and liver injury can compound damage to other organs. We studied the similarities and differences of gender-specific responses to repeat binge drinking. Our research showed just three binge drinking episodes triggered a response for more injury in the female rats.”

Shukla found a statistically significant difference using just four male and four female rats, giving them the same amount of alcohol three times at 12-hour intervals. He collected and analyzed blood and liver tissues four hours after the last binge episode. Shukla discovered the blood alcohol concentration was twice that in the female rats, but not all damage in males and females reflected that ratio. He discovered the female rats had nearly 4 times as much fatty build-up in the liver, a trigger for additional inflammation and damage.

“There’s a protein called diacylglycerol kinase-alpha (DGKa) that has been shown in other studies to promote tumor growth and cancer,” Shukla said. “In our findings, this protein goes up 20% in male rats, but increases 95% in females. However, any role this protein plays in alcohol-induced breast cancer is unknown and remains to be investigated in the future.”

Shukla says additional studies in humans will be needed to further understand the potential differences in how binge drinking affects males and females, and the metabolic causes for these differences. “Unfortunately, alcohol has been glamorized,” Shukla said. “It is dangerous. Don’t binge drink. The research is very clear.”

In addition to Shukla, the study authors include Ricardo Restrepo, PhD, Annayya Aroor, PhD, Robert Lim, PhD, Ronald Korthuis, PhD, and Xuanyou Liu, graduate student from the Department of Medical Pharmacology and Physiology at the University of Missouri School of Medicine; and David Ford, PhD, and Jacob Frank, graduate student, Department of Biochemistry and Molecular Biology and Center for Cardiovascular Research at Saint Louis University.

The study, “Binge alcohol is more injurious to liver in female than male rats: histopathological, pharmacological, and epigenetic profiles,” was recently published in the Journal of Pharmacology and Experimental Therapeutics. The authors of the study declare that they have no conflicts of interest.

7 Things To Give Up To Help You Get Pregnant This Year

by Mary Jane Minkin, MD, Clinical Professor of OB/GYN at Yale University

Unfortunately, a simple do-it-yourself plan doesn’t exist, but fertility specialists and women’s health experts agree that certain measures can create the best possible chances for fertilization to occur. So, without ironclad guarantees, here are 7 things to give up to help you get pregnant this year:Every couple mired in infertility, every woman who has ever spent hours scouring the Internet for new breakthroughs and conception tips has had the same wish: For a clear-cut, easy-to-follow program that would guarantee a healthy pregnancy. 

    • Alcohol. Studies focusing on alcohol’s effect on conception have produced mixed results, with some indicating that pregnancy is more likely if women give up drinking entirely and others suggesting that those who drink moderately might increase their chances of conception – perhaps because an occasional glass of wine makes them more relaxed. But experts agree that women who give up alcohol will increase their chances of a healthy baby once conception does happen, and that alone is reason enough for most women to quit.

 

    • Tobacco. Unlike alcohol, the data smoking’s correlation to pregnancy is undisputed. Both primary and secondhand smoke are detrimental to a woman’s chance of conceiving and to a developing fetus as well. Quitting is never easy, but resources and support to help you find a plan and stick to it.

 

    • Caffeine. As the daily substance of choice for most Americans, dependency on those morning cups of coffee is difficult to break. Try cutting back on your intake if you drink multiple cups a day- a recent study confirms ACOG guidelines that one standard 12 oz. cup of regular coffee (200 mg of caffeine) is safe for pregnancy. 

 

    • Your Spot on the Couch. In other words, get up and move around! Couch potatoes aren’t helping any aspect of their health, but women who are trying to conceive have an extra-compelling reason to kick it into high gear. Experts agree that women who stay within their ideal weight have a better chance of becoming pregnant, and a study published in Obstetrics and Gynecology reported that women who exercise 30 minutes or more a day had a reduced risk of ovulation disorders, which often lead to infertility.

 

    • Junk food. Generally speaking, any change that moves you toward a healthier lifestyle will promote fertility. But when it comes to diet, advice seems to fall all over the map. Specific fertility diets advocate for eating foods like oysters, garlic and yams, but an extensive 2009 study advised women to follow simpler guidelines – healthy fats, selective proteins, whole grains and plenty of iron and other vitamins. It’s important to start taking supplemental folic acid to help prevent birth defects. The sooner you can start taking a prenatal vitamin with sufficient folic acid like vitafusion, the better! You should begin taking prenatals even before you begin trying to conceive. And, obviously, putting down the potato chips and the candy bars is an excellent first step to take to help you get pregnant this year. 

 

    • Excessive Stress. Granted, this step is easier said than done, especially when the chief cause of the stress is the infertility itself. But if external factors are causing undue anxiety, a woman’s chance at conception can decrease, and the stress of waiting for that positive pregnancy test month after month could be the last straw for her emotional health. Give up extra responsibilities whenever possible, talk to your boss about reducing your job stress and work in regular “mental health” days to be refreshed by activities and people you enjoy.

 

  • Lubricants Containing Glycerin. According to the American Society of Reproductive Medicine (ASRM) “Guidelines for Optimizing Natural Fertility”, several leading vaginal lubricants (e.g. K-Y) may decrease fertility based on their observed effects on sperm survival. Another study showed that lubricants containing glycerin had an adverse effect on sperm motility. Fertility experts recommend using a fertility friendly lubricant like Pre-Seed that is specially formulated without glycerin that will not harm sperm and allows sperm to swim freely. 

Like we said, there is no checklist you can complete that guarantees a healthy pregnancy, but giving up these 7 things can help you get pregnant. It’s all about creating the ideal environment for the pregnancy to happen; a healthy, happy and active lifestyle is a solid base and giving up the aforementioned things will get you there.

Mix Up These Delectable Cocktails For National Tequila Day

If there is ever a food holiday that needs to be celebrate and acknowledged as a national holiday, it is National Tequila Day on July 24. Whether you prefer the sweetness of the Añejo or the smoothness of the Blanco, we have got you covered with flavorful bevvies from margaritas to a spicy beso caliente! Have your own fiesta at home with these five recipes below!

Cardamom Margarita

INGREDIENTS

2oz of Cardamom-infused DeLeon Platinum tequila

1oz lime juice

.5oz Gum Syrup

PREPERATION

Infuse 10 grams of cardamom in a 750 ml bottle of DeLeon Platinum for 20-30 minutes.

Add ice, 1oz lime juice, 0.5oz gum syrup, and 2oz of cardamom-infused DeLeon Platinum in a shaker.

Strain & serve.

Garnish with a cardamom pod.

GLASSWARE

Margarita

GARNISH

Cardamom seeds

DeLeon Paloma 

INGREDIENTS

1.5 oz DeLeon Reposado tequila

1 oz grapefruit juice

.75 oz lime juice

.5 oz simple syrup

Pinch of Kosher salt

Club Soda

PREPARATION

Shake all ingredients with ice & strain over fresh ice into glass.

Top with Club Soda

GLASSWARE

Highball/Collins glass

GARNISH

Grapefruit wedge

Twisted Maria

INGREDIENTS

1.5oz DeLeon Platinum tequila

1oz Watermelon Juice

3 Cherry tomatoes on Vine

.5oz Lime Juice

1tsp Agave

PREPARATION

Mull 3 cherry tomatoes in a shaker

Blend 3-4 pieces of watermelon or 1oz of watermelon juice into a shaker

Add in remaining ingredients and pinch of salt

Shake, strain and pour over ice

GLASSWARE

Rocks Glass/Collins

GARNISH

Lime Wedge and Tomato

Raspberry Sour

 

INGREDIENTS

1.5oz DeLeon Añejo

.75oz Lemon

.5oz Simple syrup

4-5 muddied raspberries

PREPARATION

Muddle raspberries in a shaker, add remaining ingredients and strain over a coupe

GLASSWARE

Coupe

GARNISH

Raspberries on a cocktail pick

Beso Caliente

 INGREDIENTS

1.5oz DeLeon Reposado tequila

.75oz lemon juice

1 oz simple syrup

4-6 dashes Angostura bitters

PREPARATION

Shake first three ingredients with ice & strain into a small coupe glass

Float Angostura bitters

GLASSWARE

Either small coupe glass or rocks glass over ice

Six Ways to Cut Down on Alcohol

by Tara Yombor, LMHC and clinical director at Pathway to Hope, a Delphi Behavioral Health Group facility.

Social (moderate) drinking, binge drinking, alcoholism, tolerance, and dependence. This is the typical pattern of progression for drinking that leads someone to think of him or herself as needing to cut down on alcohol. Some might think they are prone to alcoholism. Within that progression, the time for someone to cut down on drinking is based on the individual’s idea of what is causing dysfunction and unmanageability in their life.

Why is it so easy for someone to become addicted to alcohol, and what does it mean to have
an alcohol use disorder?

First of all, alcohol does not have an adverse social stigma, which makes the dependence for it more likely, and the consumption of it more acceptable. Alcohol is typically used to celebrate happy events and sooth the sad events in life. Think about a celebration. What do most people imagine? Alcohol, champagne, and a “toast to the New Year!”

During times of mourning or stress, alcohol can be used to ease the emotional pain of a loss or as a stress reliever. Social (or moderate) drinking is seen as a normal and perfectly harmless way of socializing, relaxing, or a form of celebration.

A binge drinker is defined as a man who drinks more than four to six drinks in a two-hour period, and a woman who drinks more than four to five drinks in a two-hour period. Someone with alcohol use disorder is typically a person with a long-term addiction to alcohol. This person is typically unable to control how much they consume or when to stop drinking and spends a lot of time thinking about the next drink.

It can be easy for someone to transition from a social drinker to a binge drinker to having an
alcohol use disorder. A binge drinker is someone who has more than the above allotted
acceptable drinks in a short amount of time.

Someone who is a binge drinker or struggling with heavy alcohol use may find that people close to them begin to notice negative patterns of behavior during times of drinking. Friends and family may start to become worried about the person’s drinking patterns and negative outcomes that have begun to arise from their drinking. A person who begins to engage in
binge drinking may find themselves calling out of work the day after drinking due to a hangover; they may miss important deadlines, get into arguments with their loved ones, or lose track of daily responsibilities.

Tolerance for alcohol means that a person needs more and more alcohol to feel the desired effect than they previously would not have needed. Someone who has a pattern of binge drinking may find themselves drinking even more alcohol in a short time to feel drunk.

Once tolerance increases, the possibility of dependence increases. Dependence can be defined as relying on alcohol to avoid withdrawal symptoms. Essentially, a person is controlled by their need to ingest alcohol to feel “normal.”

During any of these stages of alcohol use, someone may feel the need to seek treatment. The need for treatment varies for each person based on how dysfunctional or unmanageable their life has become due to their drinking.

Here are six things you (or anyone) can do to cut down on alcohol. Most of these mean a change in behavior.

1. Acknowledge the problem – in order to stop the behavior, you must first acknowledge what the negative behavior is and make a conscious effort to commit to changing that behavior. Also, put the goal in writing and make a list of reasons why you want to cut back on drinking. For example, if the behavior is drinking too much during celebrations, you have to determine what “too much” means to you and, next, set a goal to decrease the amount you are drinking during celebrations.

2. Set a realistic goal for drinking alcohol – if you struggle with binge drinking, set a realistic, and achievable goal. The next time you’re out during a social event, make it a goal to cut back to three to four drinks in two hours instead of five to six. Or perhaps instead of going to a happy hour on Friday or Saturday night, pick one night to go out and stay in the other night. Cutting back by making realistic and achievable goals will keep you on track and make you feel better about the fact that you are keeping your goals.

3. Write it down – make sure to keep a journal of the times you drink, how much you drink, and any negative outcomes related to the times you drink (for example, drinking and falling down or making an inappropriate comment to a friend). By keeping a journal, you will hopefully be able to see patterns of behavior. You can also share this journal with someone you trust and ask them to look out for any patterns you may have missed.

4. Don’t keep alcohol in your house – it is easier to come home after a long day of work and pour a glass of wine rather than going out to the bar on a Wednesday when you may have other obligations at home such as taking care of a child. When you don’t have alcohol in the house, it eliminates the desire or temptation to drink.

5. Stay busy – by having non-alcohol related activities to engage in, you are more likely to say no to drinking, as you’ll want to be present for the activity. Do things that keep you active, such as riding a bike, hiking, going for a walk as the endorphins from engaging in exercise may eliminate the desire for alcohol.

6. Ask for support/Talk to someone – tell people you trust about your goals and ask them to help keep you accountable during times when you may be struggling or find yourself surrounded by temptation. Also, there are therapists who specialize in alcohol/substance use who you can talk to that can assist you with your goals and process through any underlying emotions that may be related to drinking.

Remember that the above tips may not work for everyone. Some people may be into the stage of alcohol tolerance and dependence. If you or someone you love is struggling with alcohol dependence, reach out for help from a professional or call a treatment center in your area. Alcoholism and dependence look different for everyone.

Santa Monica Pride Bar Crawl

June 22 is officially the day to be gay in Santa Monica. Join us in painting our town with color at the FIRST EVER Santa Monica Pride Bar Crawl, hosted by iHeart Radio/HereTV’s On the Rock’s Alexander Rodriguez. The crawl encourages crawlers to love proudly and drink responsibly at some of Santa Monica’s most fabulous bars while raising money for the Los Angeles LGBT Center.
This exciting inaugural event kicks off on the historic Santa Monica Pier where the first 50 participants will receive a complimentary Kona Beer or Whiteclaw at the Pier 360 Paddleboard Race Beer Garden. From there, crawlers will shantey their way through the streets of downtown Santa Monica under miles of rainbow lights, sip on pride drink specials at participating locations and end at the official after party “Club Love” at 1212 Restaurant on the Third Street Promenade with The Abbey’s DJ Brynn Taylor, disco ball dance party, photo booth, and more.
Pride Crawl participants are encouraged to dress as freely as they wish to fully decorate the streets of Santa Monica with every color of the rainbow. There will be glitter face painting and flags and SaMo Pride swag passed out at the starting/check-in location. An Instagram costume contest will award the crawlers with the most impressive gear with special prizes (#SaMoPrideCrawl).
Participating locations include: Rusty’s Surf Ranch, 1212 Santa Monica, Barney’s Beanery, Cabo Cantina, Makai, Ye Olde King’s Head, Red O & Britannia who will have a karaoke party. 
Where: Check-in will take place at the Pier 360 Paddle Board Races Check-in booth. (200 Santa Monica Pier). 
Time: Registration is from 3pm – 6pm, crawl goes until 2am
When: Saturday, June 22nd 
Tickets: Tickets are $10 in advance and available at samopridecraw

Bulleit 3D Printed Frontier

Bulleit’s 3D Printed Whiskey Experience

Bulleit will return for its second year to the Tribeca Film Festival in NYC on April 24th, bringing its latest Frontier Works project – the Bulleit 3D Printed Frontier, an immersive and intimate 3D printed whiskey experience – to one of New York’s hottest cultural events. In collaboration with the architecture and design practice FAR frohn&rojas, and fabrication team at Machine Histories, Bulleit will transform Studio 525 into an experiential lounge, highlighted by a jaw dropping 3D-printed bar.

The bar will serve some of the world’s first 3D printed cocktails featuring award-winning Bulleit bourbons and ryes, courtesy of robotics pioneer Benjamin Greimel. The space will be brought to life with music from cutting-edge New York-based DJs, Odalys and Angel and Dren, as well as a series of high-tech lighting projections featuring some of the hottest films debuting at this year’s festival.

WHAT

Bulleit 3D Printed Frontier Lounge at Tribeca Film Festival

WHEN

Wednesday, April 24th OR Thursday, April 25th OR Friday, April 26th (7-10PM ET)

WHERE

Studio 525 (525 W 24th St – in Chelsea, right under the High Line).

Follow Bulleit Whiskey on Social Media

Twitter I Instagram I Facebook

Finlandia Drinks for Kentucky Derby

The countdown for the Kentucky Derby is on!  
Finlandia has created a number of exciting and delicious cocktails such as The Finlandia Oaks Lily (Official Drink of the Kentucky Derby) and the Finnish Line to celebrate the most exciting two minutes in sports. Whether you’re in attendance or at home watching on the big-screen, everyone can be a part of the fun with Finlandia drinks!

The Finlandia Oaks Lily®
1 ¼ oz. Finlandia Classic Vodka
1 oz. Sweet and Sour Mix
¼ oz. Triple Sec
3 oz. Cranberry Juice
Combine ingredients over crushed ice in glass. Garnish with a fresh blackberry and lemon peel.

The Finnish Line
1 ¼ oz. Finlandia Grapefruit Vodka
4 oz. Sparkling Grapefruit Water
Grapefruit Slice
Combine ingredients over crushed ice. Garnish with a grapefruit slice.

Wine & Spirits Business MBA

The Wine & Spirits Business MBA Program Visits New York

From April 29 to May 3, the first cohort of this exceptional program will take a long-distance field trip to New York City to meet top industry professionals so they may better understand the important and ever-evolving US wine and spirits market.

During the week of April 29 to May 3, 2019, the first cohort of the Burgundy School of Business MBA in Wine & Spirits Business Program will take a field trip to New York City, where they will meet key trade professionals in this significant market in the wine and spirits world. Our objective: to give the students of this cohort the most comprehensive view possible of this market, how it best works, the challenges and opportunities of this market, and how to generalize that to the rest of the world wine and spirits business.

At the heart of international wine and spirits markets

Last month, program students went on their “London Wine Exporting, Distribution & Production” field trip. The “New York Distribution, Marketing & Communication” field trip promises to eclipse it as a program highlight of the MBA year!

“New York is the heart of the number one wine consumer market in the world,” said Jacques Thébault, Program Director. Spending a week there, meeting with the most influential professionals in the sector – importers, wholesalers, retailers, buyers, brand owners, PR and marketing agencies, and more – provides incredibly important experience to our students, giving them a historical, practical, broad and in-depth view into the issues, challenges and opportunities which surround the business there.”

The evolving and varied agenda of visits and meetings

Among the outstanding meetings already set up for the week:

  • The New York Wine and Grape Foundation
  • Macari Wines
  • Moët Hennessy
  • Pernod Ricard
  • R/West (Integrated Communications Agency)
  • Wilson Daniels (Wine Importer/Distributor)

Meet members of our dynamic and already accomplished first cohort…

The first cohort of the MBA in Wine & Spirits Business program is made up of 17 students, hailing from nine nations (China, France, Germany, India, Italy, Peru, Russia, US and Vietnam). Among them, you’ll meet:

Miranda McCage (US): A graduate from Indiana University with a BA in Journalism & Art History, her first career was business consulting, followed by time in the digital transformation field within an agency, and then with IBM iX.

Jacylyn Stokes (US): A graduate from University of Washington with a BA in International Studies, she worked in the banking industry, followed by being a global account coordinator for an international logistics company; her family is in the viticulture business in California.

Icy Liu (US): Studied at Columbia Business School and New York University, earning an MS degree. Initially she worked in Finance, and then moved to the wine business (retail and importing).

Bruno Ferrari (Peru): Originally in capital markets (advising high net worth clients), he moved to beverages (Red Bull), then to the spirits industry (spirits & cocktail manager, brand ambassador), before creating his own spirits and cocktails educating company.

Kevin Pengliang (China): Self-taught and self-made, he worked in the banking industry as an analyst before creating a wine education company; he has since become a major wine e-commerce player in China, first as Purchasing Manager, then Senior Buyer. Kevin displays an impressive depth of wine knowledge from around the world.

Dmitri Khlopin (Russia): With an engineering background from the top French engineering school, as well as a PhD in Optical Science, he initially considered a career in academia but then decided to go into the wine industry so he could develop a few entrepreneurial projects he had in mind.

About the School of Wine & Spirits Business (SWSB)

Created in 2013, the SWSB groups together a Burgundy School of Business degree with research activities in wine and spirits management. The institution is an international leader in its field, with its roots in the region of Burgundy with its Climats and Terroirs listed on UNESCO’s World Heritage list. More than 180 students of some 20 nationalities across all five continents are trained every year in one of the SWSB’s degree programs: Specialized Master in International Wine and Spirits Trade (taught in French), MBA in Wine & Spirits Business, the MSc Wine Management, and the Wine Tourism specialization in the Bachelor of Marketing & Business, all taught in English. The SWSB has its own facilities including the Wine & Spirits Business Lab, Tasting Room, Cellar, etc., and boasts an expert faculty. The School is part of BSB’s international professional network with more than 16,000 alumni, 2,000 of whom are in the sector of wines and spirits.

Wine and Wildflowers

Wine and Wildflowers Make Gatlinburg The Perfect Spring Destination

By Patrick T Cooper

What is on your travel list for spring? Here is your specific guide to EAT, STAY, and PLAY in the  Great Smoky Mountains. Gatlinburg, Tennessee may have fallen under your radar. However, I have two reasons you should answer the call to action by The Great Smoky Mountains. I will humbly admit Gatlinburg, Tennessee was a sleeper for me. Beyond the fanfare and huge presence of the legendary Dolly Parton I was unsure what to expect from my visit. Fortunately, I was enamored with brilliant southern hospitality and a warm embrace during my visit for the Smoky Mountain Winefest Weekend and the Spring Wildflower Pilgrimage. There is gallons of the good stuff (wine) in Gatlinburg and tons of activities that will have you returning seasonally to build a lifetime of memories.

Eat

When all is said and done wine tasting and hiking, then walk a half block from the hotel to the Log Cabin House. The food and service are unparalleled. Seriously, there a tons of dining experiences in walking distance from the hotel, I decided to patronize this establishment three times over my weekend stay. From my first dining experience, it was as if I met an old friend from the moment my server greeted me. Did I mention, the joint has the absolute best hash browns known to man. Take my advice and sprinkle your belly with this delightful southern dish you will not be disappointed.

Stay

Whether you are a solo traveler or with family and friends the convenience of being downtown Gatlinburg is a definite advantage. While the Swiss themed chalets and cottages in the mountains quite tempting, it is best to opt for the convenience of the Courtyard Marriott so that you may drink responsibly. Literally, steps away from the city center you can nestle down and perhaps stumble back to your hotel after dinner and enjoying local attractions. By the way, the indoor and outdoor oversized fireplaces make this hotel cozy, chic, and comfortable for fireside chats with friends to recap the fun of the day.

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Smoky Mountain Winefest Weekend

Who is ready to sip wine? We will not twist your arm but the local wineries make it easy to indulge. Wine is about what you love and by far my favorite wine find during this travel excursion was Tennessee Homemade Wines Proper Peach. Considering I’m a Georgia native it is only fitting that I gravitated to the acidic bliss of  this beverage. The Arrowmont School of Arts and Crafts serves as a cool backdrop for this friendly event paired with delicious local fare. Grab your tickets and get to Smoky Mountains. Click here for more details about Smoky Mountain Winefest Weekend

Spring Wildflower Pilgrimage

Don’t forget to wear your most comfortable shoes or footwear suitable for hiking in the great outdoors. Porters Creek Trail is phenomenal. While the hike is not arduous the rocks and  slippery paths require support to keep your feet firmly planted. The multitude and medley of exotic colors are will have you in heaven. The tour guides are passionate about educating you on the different species of wildflowers which will have you engaged the entire experience. Be sure to fully charge your camera as the flowers make for the most brilliant natural photography. Click here for more details about the Wildflower Pilgrimage

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