Posts tagged with "alcohol"

Hello Kitty Wines

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, announces the expansion of their popular Hello Kitty Wines portfolio.The highly sought-after wine collection now includes two new varietals, and the complete line-up is widely distributed across more grocery stores and retailers in the U.S. market. The wines are also available online at hellokittywines.com and can be shipped to 45 states across the country.

Debuting this Summer are new varietals of Hello Kitty Prosecco and Hello Kitty Pinot Grigio, joining the exclusive range of Sanrio’s wines, now totaling seven different varieties. The complete wine portfolio includes an award-winning Pinot Noir (recipient of the prestigious Vinitaly 5 Star Wines award in 2017 and rated 90 points by James Suckling), a “Sweet Pink” blend, Sparkling Rosé, Pinot Nero Vinified in White, as well as a special edition Sparkling Rosé with limited edition packaging. The timely Summer release of the new Prosecco and Pinot Grigio gives adult fans a reason to enjoy light and refreshing wines with Hello Kitty all season long.

The distribution of Hello Kitty Wines currently includes grocery chains and specialty wine retailers across the country. Supermarkets include Albertsons, Pavilions and Vons locations in California, Safeway in California and Hawaii, as well as Japanese specialty markets Mitsuwa Marketplace, Marukai and Nijiya Market. All Whole Foods locations in Oregon will begin to carry Hello Kitty Wines as of early October 2018.

Among the specialty retail locations selling Hello Kitty Wine are BevMo, Total Wine & More in California and Nevada, Spec’s Wine, Spirits & Finer Foods in Texas, plus hundreds of independent wine stores around the country.

Fans can stay up-to-date on where they can find Hello Kitty Wine in their local area by visiting hellokittywines.com.

About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who is gearing up for her 45th Anniversary in 2019. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Chivas & Manchester United Soccer Club

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com

Alcohol Brands from India That You Need to Try!

Are you someone who loves to experiment with taste, especially the taste of alcoholic beverages? If yes, we bet that after reading this article you will have a new list of alcohol brands from India to try next time.

Not many of you may know, but when it comes to alcohol brands, India is home to some of the top-selling brands across the world. Indian market in itself is one of the largest liquor markets in the world with plenty of brands coming up to meet the demands. Some of them have even gathered a significant fan base even in international regions.

Here are some of those top alcohol brands in India you should pick up for your next party. Take a look!

• Amrut Single Malt
If you haven’t tasted the single malt whiskey of Amrut, you are missing on something great. Best known for its amazing quality, Amrut Fusion Single Malt gives delicious notes of fresh fruit followed by a smoky finish. Prepared with a mix of unpeated Indian barley and peated Scottish barley, this single malt whiskey is aged in oak barrels. Interestingly, this brand was also listed as the world’s third finest whiskey by Jim Murray. All the more reason to try it soon, isn’t it?

• Rockdove
Though a new entrant but definitely a strong one on the list, Rockdove is a premium whiskey brand that offers exquisite flavours which are well suited for the sophisticated new generation. Manufactured by Hermes Distillery, Rockdove has started garnering a number of lovers in quite a short span of time. Be it its colour, aroma, fine aftertaste, everything about Rockdove will make you take another glass of this flagship whiskey and enjoy the evening a little more.

• Paul John Single Malt
Another award-winning whiskey brand, this Indian single malt by John Distilleries was launched in 2012 and has remained one of the popular alcohol brands in India. This single malt whiskey is prepared with 6-Row Barley which is specially grown in the foothills of Himalayas and matured enough to get the best taste. It comes in 7 variants include Brilliance, Edited, Bold, Classic Select Cask, Peated Select Cask, Kanya, Oloroso and Single Casks to suit your different tastes.

• DesmondJi
Made from blue-green agave sourced from the Deccan Plateau, DesmondJi is a homegrown liquor brand which would have been labelled as tequila if it were not for the geographical indication system associated with it. The brand offers five agave-based spirits, namely, Agave (100%), Agave (51%), Agave Gold with an oak finish, Margarita and Blue Margarita blend. If you are interested in tasting something authentic and Indian, DesmondJi is just for you.

• Solan No. 1
Brewed in the foothills of Himalaya by Mohan Meakin Limited, Solan No. 1 has been in the market for a long time. The whiskey was even listed among the best whiskeys across the world by Serge Valentin. Blended with mature Malt spirits, Solan No. 1 is aged in oak barrels and has a strong visual appeal and gives a delicious aroma of sweet malt and butterscotch. Not just this, the taste of this whiskey is quite different, smooth and pleasant which will easily make you its fan after just one drink.
Read it all? Well, then don’t forget to try them all when you party next time. And we bet that once you have relished the taste of these top alcohol brands in India, you will not want to go back to your old collection.

FitVine Wine

FitVine Wine Expands Distribution with Whole Foods Markets in Texas and Louisiana

Lower in sugar, calories, sulfites and free of flavor additives, FitVine is now available in an additional 38 Whole Foods locations.

FitVine Wine, makers of clean tasting wines that are low in sugar, calories, carbohydrates and sulfites, as well as free of flavor additives, has expanded their in-store distribution with Whole Foods Markets in Texas and Louisiana. This expansion will make FitVine wines available in 33 Whole Foods locations in Texas and 7 locations in Louisiana.

FitVine Wine was born when friends made a pact to craft amazing wines that would compliment their active lifestyles rather than compromising their health and fitness goals. FitVine is currently available in 47 states, soon to be 49, and over 5,300 retail locations, with new stores being added monthly. This expansion highlights the strengthening of the FitVine brand and growing consumer demands for clean tasting wines with robust flavor profiles and 13-14% alcohol content.

“Online sales have traditionally dominated a large portion of our business, but over the past two years we have accelerated our growth into brick and mortar locations,” said­­­­­­ Mark Warren, Co-Founder of FitVine Wine. “We are extremely thankful for our loyal online customer base, but by expanding our in-store availability with retailers who celebrate clean and wholesome ingredients, like Whole Foods, we are positioned better to reach new customers and simplify shopping for those who already love FitVine Wine.”

FitVine varietals include: Pinot Noir, Cabernet, Rosé, Chardonnay, Pinot Grigio, and Sauvignon Blanc. The extended proprietary fermentation process sets FitVine apart. The results are wines that have no additives and less sugar, calories, carbohydrates and sulfites compared to competitors. The unique fermentation process also allows FitVine to craft rich and flavorful wines with the mouthfeel and alcohol content (13-14%) consumers expect from a high quality fine wines. FitVine wines are also gluten free and vegan.

Want to learn more about FitVine Wines, find a retailer near you or pop open your first bottle? Visit https://www.fitvinewine.com/ for more information.

About FitVine Wine:

FitVine Wine was born when friends made a pact to craft amazing wines that also fit their active lifestyles. FitVine wines are lower in sugar, calories, carbs and sulfites compared to other wines and have no flavor additives. To create clean and rich tasting wines with the flavor, mouthfeel and alcohol content you expect from a fine wine, FitVine uses a proprietary malolactic fermentation process. The wine ferments to dry and lowers sugar levels. On average, all wines have less than 0.06 grams of sugar, 2.4g-3.9 grams of carbohydrates and 110-120 calories (per 5 oz glass). The ‘fun’ in the bottle remains intact with all wines ranging from 13.4 – 13.9% alcohol. FitVine crushes grapes, so you can crush life!

Wine Spectator’s 2018 Restaurant Awards

Wine lovers everywhere, it’s that time of the year to update your wine destination list! Wine Spectator has released the winners of the 2018 RestaurantAwards, which honors the world’s best restaurants for wine. This year, the Restaurant Awards program honors 3,759 dining destinations from all 50 states in the U.S. and more than 75 countries internationally.

The Restaurant Awards began in 1981, and there are three levels: the Award of Excellence, the Best of Award of Excellence and the Grand Award, with 2,453; 1,215; and 91 winners this year in each respective category. Seven of the Grand Award winners—Ai Fiori in New York City, Barolo Grill in Denver, Le Coureur Des Bois in Beloeil, Quebec, Canada, Madera in Menlo Park, California, Metropolitan Grill in Seattle, Restaurant Mosaic in Pretoria, South Africa and Sistina in New York City—are first timers.

“This year’s class of restaurants is one of the most impressive and innovative ever,” said Marvin R. Shanken, Editor and Publisher, Wine Spectator. “Their wine lists keep improving, because wine lovers are eager to explore and learn. The goal of our Restaurant Awards is to support restaurant wine programs and bring them to diners’ attention through our outreach through print, digital and social media. Wine Spectator salutes every restaurant honored in the 2018 Restaurant Awards.”

All winners are profiled at Restaurants.WineSpectator.com and in the Restaurant Awards app. The app, available free on the App store, allows iPhone and iPad users to easily find nearby award-winning restaurants, with maps, plus helpful information about cuisine, wine and pricing.

The Award of Excellence recognizes restaurants whose wine lists feature a well-chosen assortment of quality producers. Best of Award of Excellence recipients offer more extensive selections with significant vintage depth and excellent breadth across multiple regions.

The Grand Award is the program’s highest honor. This elite group comprises the world’s best wine programs, which deliver serious breadth of top producers, outstanding depth in mature vantages, excellent harmony with the menu and superior presentation. Wine Spectator carefully assesses each Grand Award candidate, including rigorous independent, on-site inspections of the wine program, cellar, service, ambiance and cuisine of the restaurant.

The full list of award winners is available in print in Wine Spectator’s August issue, on newsstands July 17.
Follow the Restaurant Awards on
Twitter and Instagram, with hashtag #WSRestaurantAward.

About Wine Spectator

Wine Spectator is the world’s leading authority on wine. Anchored by Wine Spectator magazine, a print publication that reaches around 3 million readers worldwide, the brand also encompasses the Web’s most comprehensive wine site (WineSpectator.com), mobile platforms and a series of signature events. Wine Spectator examines the world of wine from the vineyard to the table, exploring wine’s role in contemporary culture and delivering expert reviews of more than 16,000 wines each year. Parent company M. Shanken Communications, Inc., also publishes Cigar Aficionado, Whisky Advocate, Market Watch, Shanken News Daily and Shanken’sImpact Newsletter.

Tyler Florence & Cooper’s Hawk

Cooper’s Hawk Winery & Restaurants, a lifestyle brand centered around food and wine, has announced their second wine collaboration with Chef Tyler Florence: a Sauvignon Blanc. The blend is a labor of love between Cooper’s Hawk winemaker Rob Warren and the Food Network host, author, restaurateur and winemaker, Tyler Florence. The collaboration wine is a limited production blend made for the company’s 300,000-plus Wine Club and is positioned as July’s “Wine of the Month”. While the wine debuted at a members-only Wine Club dinner hosted by Florence in Naples, Florida on June 20th, restaurant guests can sample the blend by the glass in the dining and tasting rooms throughout the month of July in any of Cooper’s Hawk 32 restaurants.
“Collaborating with the very best chefs and winemakers not only elevates the Cooper’s Hawk brand, but raises the bar for the entire hospitality industry,” says Cooper’s Hawk Founder & CEO Tim McEnery. “Working with Tyler on our second wine collaboration has been one of the most educational experiences to date. His curious palate and deep knowledge of wine helped create an exceptional Sauvignon Blanc.”
Over the past twelve years, Florence has added several wine awards to his list of accomplishments, scoring in the 90s with Wine Spectator and Wine Enthusiast. Tyler is also a top-selling author of 12 cookbooks and proprietor of two acclaimed restaurants.
I am laser-focused on creating exciting flavor profiles, so wine was a natural next step for me a decade ago,”says Florence. “The Cooper’s Hawk philosophy of blending brings great freedom to the world of winemaking and allows them to move with the trends. We used grapes from Monterey County to create a wine with aromas of lemon, orange, melon, grass, grapefruit and gooseberry with whimsical tropical flavors like guava, kiwi and passion fruit. The finish is crisp and loaded with green apple and citrus fruit.”
Cooper’s Hawk continues to push the boundaries of experiential branding by sharing the excitement that comes from collaborating with culinary and wine luminaries like Florence, and many others including Francis Ford Coppola Winery, Jean Charles Boisset (Boisset Collection), Richard Blais, Anne Burrell and many others.
About Cooper’s Hawk Winery & Restaurants
Founded in 2005 by CEO Tim McEnery, Cooper’s Hawk Winery & Restaurants is built upon the belief that food and wine hold the power to forge lasting connections. A lifestyle brand focused on creating memorable moments that enrich lives, Cooper’s Hawk is the 34
th largest winery in the U.S. and home to over 300,000 Wine Club Members. The concept is a fusion of familiar elements – winery, modern casual restaurant, Napa-style tasting room and artisanal retail market – that has combined to create an entirely new hospitality experience. Cooper’s Hawk has been recognized as one of the five fastest-growing restaurant chains (Nation’s Restaurant News and Kalinowski Equity Research), has won over 500 awards for its wine and has been named the Official Wine of the Screen Actors Guild® Awardsthrough 2020. Cooper’s Hawk wines are sourced, blended, aged, bottled and distributed exclusively through Cooper’s Hawk.
Connect with Cooper’s Hawk Winery & Restaurants
Website: chwinery.com
Instagram: @CHWinery
Twitter: @CHWinery

Origins of Frozen Margarita

A Dallas restaurant owner blended tequila, ice and automation. America has been hungover ever since.

Source: Smithsonian.com

The way Mariano Martinez tells it, accounts of the margarita’s beginnings should be taken with a grain of salt—and a wedge of lime. Martinez is the creator of what is arguably the 20th century’s most epochal invention—the frozen margarita machine—and, at the age of 73, the Dallas restaurateur is an indisputable authority on the cocktail in the salt-rimmed glass.

The origin stories date to the ’30s and tend to feature a Mexican showgirl or a Texas socialite and a bartender determined to impress her. One of Martinez’s favorites involves a teenage dancer named Margarita Carmen Cansino who performed at nightclubs in Tijuana. “After Margarita got a contract from a Hollywood studio, she changed her name to Rita Hayworth,” he says. “Supposedly, the drink was named in her honor.”

When it comes to margarita lore, about the only thing for certain is that on May 11, 1971, Martinez pulled the lever on a repurposed soft-serve ice cream dispenser and filled a glass with a coil of pale green sherbet—history’s first prefab frozen margarita. The beverage was teeth-chatteringly cold with a proper tequila face-slap. Happy hour (and hangovers) would never be the same.

By adapting mass-production methods to blender drinks, Martinez elevated the frozen margarita from a border-cantina curiosity to America’s most popular cocktail. The innovation forever changed the Tex-Mex restaurant business (placing bars front and center) and triggered the craze for Tex-Mex food.

Befitting a musician who once recorded three versions of “La Bamba” on an EP titled Lotta Bamba, the convivial Martinez has a fresh, boyish manner and a beaming smile. He grew up in East Dallas, where at age 9 he started bussing tables at El Charo, his father’s Mexican eatery. “The customers were mostly Anglos who often had no idea what tequila was,” he recalls. “They’d show up with a souvenir bottle a friend had brought back from a vacation in Mexico, and ask my dad, ‘What do we do with this?’”

Though at the time liquor couldn’t be sold by the drink in Texas restaurants, the elder Martinez occasionally would whip up frozen margaritas in a blender for his patrons. (Introduced at a 1937 restaurant show in Chicago and bankrolled by bandleader Fred Waring, the humble Waring Blendor revolutionized bar drinks.) The elder Martinez used a recipe gleaned while working at a San Antonio speak-easy in 1938: ice, triple sec, hand-muddled limes and 100 percent blue agave tequila. The secret ingredient was a splash of simple syrup.

In 1970 an amendment to the state constitution made liquor by the drink legal, in cities or counties when approved in local-option elections. Shortly after Dallas voted yes, the younger Martinez launched Mariano’s Mexican Cuisine in a shopping center near the campus of Southern Methodist University. On opening night, the amiable owner appeared in a bandido costume. And customers, serenaded by a mariachi band, were encouraged to order margaritas made from the old family recipe. Libations were poured faster than you could say “One more round.” The second night wasn’t quite as successful: A barfly cornered Martinez and asked, “Do you know how to make frozen margaritas?”

“Oh, sure, sir, the best,” he answered.

“Well, you’d better speak to your bartender. The ones he’s making are terrible.”

As it turned out, the barman was so overwhelmed by the sheer volume of margarita orders that he was tossing ingredients into the blender without measuring them. Tired of slicing limes, he threatened to quit and return to his former job at a Steak and Ale, where the most complicated cocktail was a bourbon and Coke. “I saw my dream evaporating,” Martinez says. “I thought, ‘My restaurant will go bust and I’ve screwed up Dad’s formula.’”

The next morning while making a pit stop at a 7-Eleven, Martinez had a eureka moment: “For better consistency, I’d premix margaritas in a Slurpee machine. All the bartender had to do was open the spigot.’” But 7-Eleven’s parent company refused to sell him the contraption. “Besides,” Martinez was told, “everyone knows alcohol won’t freeze.”

Instead of wasting away in Margaritaville, he bought a secondhand soft-serve ice cream machine and tinkered with Dad’s recipe. Diluting the solution with water made the booze taste too weak, but adding sugar produced a uniform slush. Martinez had struck gold. “Cuervo Gold!” he cracks. The sweet, viscous hooch was such a hit that when Bob Hope performed at SMU in the ’70s, he joked about the margarita he’d just ordered at Mariano’s: “I won’t say how big it was, but the glass they serve it in had a diving board on it. And they salt the edge of the glass with a paint roller.”

Martinez’s original machine cranked out ’ritas for a decade before sputtering to a halt. Though he never received a patent or trademark for the device, it has a place in his heart and, since 2005, in the Smithsonian National Museum of American History. “The credit belongs to heritage and technology,” he says. “The golden ratio was two parts of the past and one of the present.”

Origins of Frozen Margarita

A Dallas restaurant owner blended tequila, ice and automation. America has been hungover ever since.

Source: Smithsonian.com

The way Mariano Martinez tells it, accounts of the margarita’s beginnings should be taken with a grain of salt—and a wedge of lime. Martinez is the creator of what is arguably the 20th century’s most epochal invention—the frozen margarita machine—and, at the age of 73, the Dallas restaurateur is an indisputable authority on the cocktail in the salt-rimmed glass.

The origin stories date to the ’30s and tend to feature a Mexican showgirl or a Texas socialite and a bartender determined to impress her. One of Martinez’s favorites involves a teenage dancer named Margarita Carmen Cansino who performed at nightclubs in Tijuana. “After Margarita got a contract from a Hollywood studio, she changed her name to Rita Hayworth,” he says. “Supposedly, the drink was named in her honor.”

When it comes to margarita lore, about the only thing for certain is that on May 11, 1971, Martinez pulled the lever on a repurposed soft-serve ice cream dispenser and filled a glass with a coil of pale green sherbet—history’s first prefab frozen margarita. The beverage was teeth-chatteringly cold with a proper tequila face-slap. Happy hour (and hangovers) would never be the same.

By adapting mass-production methods to blender drinks, Martinez elevated the frozen margarita from a border-cantina curiosity to America’s most popular cocktail. The innovation forever changed the Tex-Mex restaurant business (placing bars front and center) and triggered the craze for Tex-Mex food.

Befitting a musician who once recorded three versions of “La Bamba” on an EP titled Lotta Bamba, the convivial Martinez has a fresh, boyish manner and a beaming smile. He grew up in East Dallas, where at age 9 he started bussing tables at El Charo, his father’s Mexican eatery. “The customers were mostly Anglos who often had no idea what tequila was,” he recalls. “They’d show up with a souvenir bottle a friend had brought back from a vacation in Mexico, and ask my dad, ‘What do we do with this?’”

Though at the time liquor couldn’t be sold by the drink in Texas restaurants, the elder Martinez occasionally would whip up frozen margaritas in a blender for his patrons. (Introduced at a 1937 restaurant show in Chicago and bankrolled by bandleader Fred Waring, the humble Waring Blendor revolutionized bar drinks.) The elder Martinez used a recipe gleaned while working at a San Antonio speak-easy in 1938: ice, triple sec, hand-muddled limes and 100 percent blue agave tequila. The secret ingredient was a splash of simple syrup.

In 1970 an amendment to the state constitution made liquor by the drink legal, in cities or counties when approved in local-option elections. Shortly after Dallas voted yes, the younger Martinez launched Mariano’s Mexican Cuisine in a shopping center near the campus of Southern Methodist University. On opening night, the amiable owner appeared in a bandido costume. And customers, serenaded by a mariachi band, were encouraged to order margaritas made from the old family recipe. Libations were poured faster than you could say “One more round.” The second night wasn’t quite as successful: A barfly cornered Martinez and asked, “Do you know how to make frozen margaritas?”

“Oh, sure, sir, the best,” he answered.

“Well, you’d better speak to your bartender. The ones he’s making are terrible.”

As it turned out, the barman was so overwhelmed by the sheer volume of margarita orders that he was tossing ingredients into the blender without measuring them. Tired of slicing limes, he threatened to quit and return to his former job at a Steak and Ale, where the most complicated cocktail was a bourbon and Coke. “I saw my dream evaporating,” Martinez says. “I thought, ‘My restaurant will go bust and I’ve screwed up Dad’s formula.’”

The next morning while making a pit stop at a 7-Eleven, Martinez had a eureka moment: “For better consistency, I’d premix margaritas in a Slurpee machine. All the bartender had to do was open the spigot.’” But 7-Eleven’s parent company refused to sell him the contraption. “Besides,” Martinez was told, “everyone knows alcohol won’t freeze.”

Instead of wasting away in Margaritaville, he bought a secondhand soft-serve ice cream machine and tinkered with Dad’s recipe. Diluting the solution with water made the booze taste too weak, but adding sugar produced a uniform slush. Martinez had struck gold. “Cuervo Gold!” he cracks. The sweet, viscous hooch was such a hit that when Bob Hope performed at SMU in the ’70s, he joked about the margarita he’d just ordered at Mariano’s: “I won’t say how big it was, but the glass they serve it in had a diving board on it. And they salt the edge of the glass with a paint roller.”

Martinez’s original machine cranked out ’ritas for a decade before sputtering to a halt. Though he never received a patent or trademark for the device, it has a place in his heart and, since 2005, in the Smithsonian National Museum of American History. “The credit belongs to heritage and technology,” he says. “The golden ratio was two parts of the past and one of the present.”

JAMESON CASKMATES IRISH WHISKEY CELEBRATES CRAFT BEER BY SPONSORING THE 2018 GREAT AMERICAN BEER FESTIVAL

NEW YORK, NY – (June 06, 2018) – Beer and whiskey. From the classic boilermaker, to more modern pairings, they have been partners for centuries. And now, Jameson® Caskmates Irish Whiskey is further celebrating our partnership with craft beer in Denver at the 2018 Great American Beer Festival®.

Jameson Caskmates is proud to be the first spirits partner to be an official sponsor of the 2018 Great American Beer Festival (GABF)September 20 – 22 at the Colorado Convention Center in Denver. As the premier U.S. beer festival and competition, GABF represents the largest collection of U.S. beer ever served. It will also feature its first ever Jameson Caskmates Barrel-Aged Beer Garden, which will include Jameson brewery partners and their limited-edition Jameson barrel-aged beer in a setting that draws inspiration from their local neighborhoods.

“Jameson is proud of its connection and commitment to the craft beer community. In 2015, we brought the two together as one with the launch of Jameson Caskmates, a one of a kind whiskey finished in craft beer barrels, and created out of a passion for craft, quality and neighborhood collaboration,” said Paul Di Vito, Vice President, Jameson, Pernod Ricard USA. “This connection and commitment to the community is one of the many reasons we’re extremely proud to be supporting the Great American Beer Festival and local brewers from neighborhoods across America.”

Brewers have long used whiskey barrels to age their beer and as part of the Jameson Caskmates Program, Jameson sends breweries across the U.S. used Jameson barrels from the distillery in Midleton, County Cork, Ireland. Those breweries age a variety of unique and neighborhood specific barrel-aged beers for sale locally. The GABF sponsorship is a natural extension of Jameson’s dedication to the craft beer community, and each of our brewery partners exemplifies a devotion to the spirit of their neighborhoods, which is an integral part of our brand story.

As a brand born in a local Dublin neighborhood, Jameson has grown up in neighborhood bars across the country with the support of the community – the breweries, the musicians, the bartenders and the people. Supporting and elevating local brewers is extremely important to Jameson, and the brand is proud to be a part of the 2018 Great American Beer Festival.

Follow @Jameson_us and JamesonWhiskey.com for the latest happenings in your local neighborhood. For a chance to win a trip to the Great American Beer Festival and join us at our Barrel-Aged Beer Garden enter at www.caskmatesgabf.com.

TASTE RESPONSIBLY

JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof).  Product of Ireland. ©2018 Imported by John Jameson Import Company, New York, NY

Crown Royal Releases New 13-Year-Old Blenders’ Mash

Crown Royal just released the third expression in its Noble Collection, Crown Royal 13-Year-Old Blenders’ Mash, a rare stock of the Canadian whisky made with a corn-forward mash bill. Carefully aged in new, charred American oak barrels for no less than 13 years, this is the first age statement offered from the Canadian whisky brand, the world’s bestselling Canadian Whisky. The complexity of the liquid intensifies with the aging process, bringing out richer and deeper notes of caramel and fruit.

Crown Royal 13-Year-Old Blenders’ Mash was named Best Canadian Whisky and received a Double Gold Medal at the 2018 San Francisco World Spirits Competition.

Browse or purchase at Crown Royal Blenders’ Mash