Posts tagged with "advertising"

Wienerschnitzel Takes on AAF’s National Student Advertising Competition

Wienerschnitzel and the American Advertising Federation (AAF) are pleased to announce that Ithaca College is the winner of the AAF’s 2019 National Student Advertising Competition (NSAC). As the official corporate sponsor/client of the competition, Wienerschnitzel provided a “real-world” marketing challenge to over 2,000 advertising and marketing college students nationwide.

Wienerschnitzel challenged the teams to elevate consumer perception, and encourage them to understand the truths about the misconceptions surrounding one of America’s favorite foods: the hot dog. By changing the perception of the hot dog, with Wienerschnitzel leading the charge, it would have a great benefit to the hot dog industry as well as to its business.  

“We were very excited to sponsor this competition, and view the incredible talent and creativity of all participants,” said Wienerschnitzel Chief Marketing Officer Doug Koegeboehn. “Congratulations to the Ithaca College team, which created an outstanding campaign that we look forward to utilizing in our marketing. They clearly understood that consumers have false information on the quality of hot dogs and did a great job communicating that hot dogs are actually made with great cuts of meat, just like any other sandwich you would buy at your favorite deli. At Wienerschnitzel, we were thrilled to utilize our partnership with AAF to be a part of this important competition.”

The Wienerschnitzel challenge was the first of its kind in the NSAC’s 46-year history. “Previous sponsors have tasked teams to provide a solution that focused on their brand’s product or service,” explained AAF Chief Operating Officer Constance Cannon Frazier. “The fact that Wienerschnitzel’s marketing challenge would benefit the entire hot dog industry was extremely exciting to the teams and speaks volumes about the brand.”

Wienerschnitzel, the world’s largest hot dog chain, serves more than 120 million hot dogs annually. Fueled by a mission of “Serving Food to Serve Others,” the company also gives a percentage of its profits back to its charitable partners.

The final leg of the NSAC competition was at The Diplomat Beach Resort in Hollywood, Florida June 6–7, in conjunction with ADMERICA, AAF’s national conference. Only the top eight teams which qualified from AAF districts and semi-finals competed in the finals. The second place award went to Liberty University, and the third place award to Syracuse University. Other finalists included Columbia College Chicago, Johnson & Wales University Providence, South Dakota State University, Southern Methodist University, and University of Alabama. 

Facebook Agrees To Work With The NCAC

The National Coalition Against Censorship has announced that Facebook is willing to collaborate with the group after the nude art action #wethenipple in New York City on June 2nd where 125 people posed nude in front of Facebook’s HQ. The Art Action, organized by the NCAC and world renowned photographer Spencer Tunick, was covered by CNN and picked up worldwide. 
 
Grab Them By The Ballot Founder, Harvard Law educated Dawn Robertson, participated in the photo shoot and worked with the NCAC to promote the event. She is optimistic about the collaboration but has some additional concerns to add.
 

Grab Them By The Ballot, a nude photo campaign to empower women and increase voter turnout in 2020, joined the art action to protest the behemoth’s policies regarding artistic female nudity used for activism and the shaming of women’s bodies. Frustrated by their own experience of censorship on the social media platforms and worried it could end their campaign, the grassroots non-profit eagerly got involved. Robertson posed in the photo shoot (details available upon request). 

Robertson wants to see the policies loosen and also be executed consistently with the context taken into consideration. She wants a fair appeals process with actual people readily available and the permanent disabling of ad accounts and use of an automated system addressed. 

“I was honored to be involved and respect that the NCAC and Tunick are primarily addressing the censorship and rights of artists. We are concerned about the censorship of the intersection of art, activism and the representation and treatment of female nudity. We want to create a cultural shift and normalize female sexuality and nudity” says Robertson. 

The NCAC said Facebook has agreed to put together a group including artists, art educators, museum curators, activists, and employees to consider new nudity guidelines for images posted to its social-media platforms.

“I’m a bit concerned and suggest that feminist activists and sex-positive healers, educators and entrepreneurs be included in this group to address nude expression used outside of the art world as well as the censorship of sexually related written content. Facebook may still censor content related to women’s sexual education, healing, sovereignty and empowerment.” adds Robertson.

Robertson is also concerned about the distinction between Facebook’s advertising policies and community standards and wants it to be addressed. “They are two different beasts and when advertising the censorship is far greater” she says. Robertson adds “Regarding the advertising policies, most importantly, they should apply the general community standards regarding female artistic nudity- including the exceptions allowing nudity as a form of protest -to their advertising policies. Facebook could have a opt-out feature so users aren’t solicited unexpectedly as that is their apparent concern. 
 
The strict advertising policies limit activists, artists, educators and healers from profiting from their message and building an audience” adds Robertson. “We are selling female empowerment and Facebook also needs to have actual people looking at the context of ads.”
 
“It’s important to note that there’s an option to advertise to only those who like your page which is akin to dispensing content to friends on a newsfeed. At the very least, we should be able to promote and advertise to this audience as they have essentially opted-in. It’s just as we can to our friends through our personal accounts.” Robertson adds.

Hamlin & Associates Names Eric C. Shepherd as President

Hamlin & Associates has announced the immediate appointment of Eric C. Shepherd as company president.

Shepherd joins Hamlin & Associates with an extensive automotive background, successfully leading organizations in advertising and retail operations along with OEM executive experience, including three years as President, Rolls-Royce Motor Cars North America.

“Eric’s background is so unique, starting on the advertising agency side, to working with Nissan, Toyota, Mercedes-Benz and Rolls-Royce on the OEM side, then running retail dealerships. He brings such depth and strength to our organization and will lead us into a tremendous growth period,” said John Hamlin, Founder and CEO, Hamlin & Associates.

“I can’t wait to push Hamlin & Associates to new heights. John’s commitment to growth and the investment he has put in, including a multi-million dollar renovation project for a new company headquarters, was a key driver for me to join the organization,” said Shepherd. “We share a common vision for our growth and are excited to quickly move the company into expanding areas of opportunity.” In an industry so often focused on one-size-fits-all marketing, Mr. Shepherd adds a vast breadth of insight on how to match a brand offering with consumer demand.  He has an unparalleled depth and breadth of experience on both the OEM and retail side, ranging from the best volume brands to the most exclusive brands in the world serving ultra-high-net-worth individuals.

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.

1/3 TripAdvisor Reviews Are Fake

HotelPlanner.com CEO Tim Hentschel explains how the recent report claiming 1 in 3 TripAdvisor reviews are fake.

Despite the report of fake reviews, Hentschel still trusts in TripAdvisor. “Tripadvisor has always kept a Chinese wall between its review department and advertising department,” according to Hentschel.

Hentschel elaborates that “TripAdvisor’s high traffic numbers mean it has always been able to have an independent review department. The site’s advertising sales have always been independently strong like Google or Amazon.”

Additional Tim Hentschel talking points:

  • “This debate is very old in travel tech circles. Everybody has been trying to build the perfect machine to spot fake reviews, but nobody has gotten close yet.”
  • “There are sites that make you verify a purchase before you can post a review, but those can be tricked as well, especially by a hotel or restaurant generating fake receipts.”
  • “Up to a few years ago the general consensus in travel tech circles was overall rating is a good indication of the quality of the project, i.e. anyone can fake a few reviews, but if you have hundreds and thousands of reviews and they are mostly positive or mostly negative, then that is good sign of the overall quality of the product.”
  • “A large problem are sites that charge companies a monthly fee to keep up positive reviews. Yelp is facing multiple lawsuits for this practice.”

HotelPlanner.com, the largest group hotel booking site in the world, was called the “go-to site” for travel planners by The New York Times.

Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.

Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon brands will be able to search the platform for the audience they want to reach, and have the tool point them in the direction of creators that fit the bill.

The Branded Collabs Manager platform can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.

The plans confirm that the industry is continuing its march towards increasingly targeted and individualized advertising—with ad revenues migrating from mass media to digitally programmatic to influencer marketing. It also signals an increased value placed on ads that are not only highly targeted, but also embedded in content that audiences actually want to engage with.

While the tool is only launching on Facebook at the moment, it’s a first step towards incorporating such tools and metrics from other platforms, most notably Facebook-owned Instagram, which is the social media network of choice for most creators.

The move also signals Facebook’s acknowledgement of the importance of influencer marketing on the future sustainability of the platform itself. After all, if creators believe they can earn more money on other platforms, they would gradually migrate elsewhere, taking their audiences with them.

The Branded Collabs Manager search engine, coupled with Facebook’s recently launched Creator App, demonstrates a clear commitment to the huge potential of creators and the future of influencer marketing. Not only will influencer marketing help the company keep content creators on its platform, but also improve the experience for users by serving them with more engaging ads.

This is an exciting opportunity this presents to the community of creators and marketing partners. Facebook’s new tool will significantly improve the discovery process, making it easier for brands to find creators that meet their needs and fit their brand messaging. At the same time, their push towards more influencer marketing on the platform will only increase the value of the relationships brands have with individual creators, and the collaborations that result.

Unlike traditional ad targeting, finding the right audience and the right avenue to engage them is only one part of the equation. The next vital step is building a relationship that can result in strong, mutually beneficial content partnerships between creators and marketing partners.

Less than five years ago, content marketing was considered by many to be a niche industry. With the world’s largest social media platform jumping in on it, it’s hard to deny that influencer marketing has gone mainstream.