After a sharp fall in March, digital ad spending has witnessed a strong growth worldwide, as millions of consumers shifted from brick-and-mortar stores to webshops amid the COVID-19 outbreak. According to data presented by Finaria.it, social media ads, as one of the fastest-growing segments of the digital advertising industry, are expected to continue booming and […]
Burger King and McDonald’s are at it again. Burger King Finland places outdoor ads outside its competitors restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant. “Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less […]
In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important? Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for […]
