ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY •adidas Originals reinvigorates an iconic silhouette that pays homage to an era of basketball legends • Rivalry comes back in its iconic colors, influenced by the passion of New York basketball fans • The style is honored with a pop-up exhibition curated by Eric […]
Getaneh Molla of Ethiopia and Kenya’s Ruth Chepngetich won the 20th edition of the Standard Chartered Dubai Marathon today (Jan 25) with both athletes producing spectacular course records that rank among the fastest times in the history of marathon running. In excellent weather conditions, Ethiopian Molla clocked 2:03:34, achieving the first sub-2:04 time in Dubai. […]
Former champions Lemi Berhanu and Worknesh Degefa will be among the powerful elite line-up when the Standard Chartered Dubai Marathon celebrates its 20th edition on the streets of the UAE on January 25. The two Ethiopians – winners in 2015 and 2017 respectively – are key figures in the roll of honour of the Middle […]
Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it. For too long, consumer […]
Excited to share that today, Reebok continues to celebrate daring spirits through the latest Alter the Icons capsule collection launch. In conjunction to the 10-piece drop, Reebok partners with rapper MadeinTYO to share this story on how he paved his own path, as a salute to a younger generation of future icons. Taking an iconic 80’s silhouette, Reebok remastered the Classic Leather and Workout Plus for its third release […]
The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the […]
Tens of thousands of fans gathered today in Long Beach, Calif. for ComplexCon. Below are highlights from Day One. Allen Iverson dropped his first kicks in more than four years, the I3 Legacy from Reebok, at ComplexCon. Two color ways were released and all sold out immediately. Reebok hosted Iverson in their booth for a fan […]
Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon. The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers […]
FOR YOUR CONSIDERATION ++ KANYE WEST ++ PRODUCER OF THE YEAR
Today, Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com. Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout […]
