Posts tagged with "Adidas"

2019 Standard Chartered Dubai Marathon

Former champions Lemi Berhanu and Worknesh Degefa will be among the powerful elite line-up when the Standard Chartered Dubai Marathon celebrates its 20th edition on the streets of the UAE on January 25.

The two Ethiopians – winners in 2015 and 2017 respectively – are key figures in the roll of honour of the Middle East’s biggest mass participation event, the only IAAF Gold Label Marathon in the region.

Lemi has performed well on the global stage but his best performances have always been on the flat and fast streets of Dubai. As well as winning the title four years ago in a time of 2h:05m:28s, he set his personal best at the event when as defending champion he finished runner-up in 2016 in 2h:04:33.

Still only 25, Lemi has also competed at World Championship level and at the Rio Olympics in 2016. Like an increasing number of elite runners, he has also prospered at the marathon distance in China, winning the Hengshui title with 2h:08m:51s in September 2018, the Xiamen Marathon in 2017 (2h:08m:27s) and the 2014 Taiyuan Marathon (2h:13m:10s).

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and staged under the aegis of the Dubai Sports Council, the 2019 Standard Chartered Dubai Marathon will welcome a number of the world’s best athletes as the marathon celebrates its 20th anniversary with elite fields in both the men and women’s races.

Among the leading elite women in the line-up, Worknesh Degefa who stunned the athletics world in 2017 by winning on her marathon debut in Dubai. The Ethiopian caused quite an upset beating a strong field of experienced marathon runners in a time of 2h:22m:36s although she was disappointed 12 months later.

Running in the defence of her crown Worknesh set a new personal best 2h:19m:53s yet failed to break into the top three as the Standard Chartered Dubai Marathon once again proved its strength in depth with four women breaking the 2h:20m – the first time the feat has ever been achieved in one race.

“It’s very unusual that a runner will break the 2:20 mark and not win a marathon,” said Event Director Peter Connerton. “But that just shows how deep the quality runs in our elite fields. Last year we had seven men break 2h:05m – a unique result in marathon history – so the athletes competing in Dubai know they have to be at their very best to get among the medals.”

The elite marathon athletes will get their race underway at 6am on January 25, five minutes after the wheelchair athletes take to the course. The mass marathon field will face the starting gun at 7am with the 10km Road Race beginning at 8.30am and the 4km Fun Run at 10.30am. Runners looking to register can still do so by visiting the official website www.dubaimarathon.org.

In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Eye 103.8FM, Aquafina and Gatorade, Dubai Holding, Dubai Police, Dubai Municipality and the RTA.

Reebok announces PureMove Bra

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar.  Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities.  This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement.  The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware.  Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond.  Until now, industry standards for breast biomechanics testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel.  Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

  • Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.
  • Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
  • Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of.  However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing,  The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th.  Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

Reebok Presents Alter the Icons

Excited to share that today, Reebok continues to celebrate daring spirits through the latest Alter the Icons capsule collection launch. In conjunction to the 10-piece drop, Reebok partners with rapper MadeinTYO to share this story on how he paved his own path, as a salute to a younger generation of future icons.

Taking an iconic 80’s silhouette, Reebok remastered the Classic Leather and Workout Plus for its third release of the Alter the Icons collection. Continuing the legacy of these timeless styles, Reebok hacks its brand heritage – remixing the models’ distinguishable features with bold, unexpected branding. As a nod to Fall / Winter, the pack includes three redesigned sneakers featuring boot laces, a rippled outsole, ribbed nylon and suede materials and trail-inspired color ways to provide a seasonal aesthetic.

The latest Alter the Icons collection will be available in men’s, women’s and kid’s sizing on Wednesday, November 15th on www.reebok.com and Reebok stores. Classic Leather Rippled Altered styles will retail at $85 and the Workout Plus Ripple Altered will retail at $90.

    • Please find the MadeinTYO video here

 

ComplexCon Day-2

The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.

Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.

To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.

SUV, Cadillac, xt4, complexcon, 360 MAGAZINE

DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.

Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.

Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.

Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.

As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.

Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.

Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.

GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.

Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.

Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.

Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.

At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.

More on ComplexCon

ComplexCon 2018 Day-1

Tens of thousands of fans gathered today in Long Beach, Calif. for ComplexCon. Below are highlights from Day One.

  • Allen Iverson dropped his first kicks in more than four years, the I3 Legacy from Reebok, at ComplexCon. Two color ways were released and all sold out immediately. Reebok hosted Iverson in their booth for a fan Q&A moderated by former Complex Sneakers editor Russ Bengtson. Lucky fans got their kicks autographed by Iverson.
  • Michael B. Jordan and the cast of “Creed II” participated in a Q&A hosted by Terrence J in the Creed II boxing ring on the show floor.
  • Pharrell Williams visited the Billionaire Boys Club installation for a book signing with fans, photo opps and to celebrate their Human Made x BBC ICECREAM 15th Anniversary collaboration. He then joined i am OTHER artist Kap G at the #iamVOTER installation.
  • Allen Iverson made a surprise appearance at the ComplexCon(versations) panel “Crossed Over: Jordan vs. Iverson” with moderator Jemele Hill, Jerry Lorenzo, Kerby Jean-Raymond, Pierce Simpson andVictor Cruz.
  • Rae Sremmurd brought out surprise guests TygaOzuna Miri Ben Ari while Ty Dolla $ign joined Vince Staples’ headlining performance on the Pigeons & Planes stage in the ComplexCon arena.
  • G-Eazy was hanging at the Puma activation, that took fans back to one of the most memorable hangouts in the 90s – the mall, to release their latest sneaker the RS-X.
  • Pharrell Williams visited the Billionaire Boys Club booth for a book signing with lucky fans, photo opps and to celebrate their Human Made x BBC ICECREAM 15th Anniversary collaboration. He then joined i am OTHER artist Kap G at the #iamVOTER booth.
  • Lena Waithe joined Black Lives Matter co-founder Patrisse Cullors for a fireside chat at the Black Lives Matter booth.
  • Takashi Murakami hosted “Sneakers for Breakfast” featuring creative sneaker-heads who united exclusively for ComplexCon to curate a range of custom kicks by six prominent footwear designers/innovators that will be in a silent auction with proceeds benefiting a charity.
  • For a third year in a row, it was standing room only at ComplexCon’s most popular ComplexCon(versations) panel “Sneaker of the Year” with Joe La Puma, Allen Iverson, DJ Clark Kent, Don C, Lena Waithe, Trinidad James and Wale.
  • Pusha T stopped by the Adidas booth to commemorate his limited edition EQT collaboration. He also sat down with the first round of adidas soundLabs finalists to review their work ahead of selecting the winners of his grant and mentorship through Adidas.
  • Jaden Smith made an appearance at the G-Star Raw booth to launch his new line of denim.
  • Snoop Dogg celebrates the launch of @adidasLA and the 25th anniversary of Doggystyle at the World Famous VIP Records booth.
  • T-Pain arrived at the T-Pain Wiscansin University booth ushered in by a live marching band playing his hit song “Can’t Believe It.” Ace Hood, Shiggy, Lil Pete and Arab Music also stopped by the booth for photos.
  • Grant Hill, Marcus Harvey, Victor Cruz, Demetrius Shipp, Young Dirty Bastard and Shiggy stopped by HBO’s barbershop experience in celebration of “The Shop,” inspired by LeBron James and Maverick Carter’s new unscripted series of the same title.
  • Flosstradamus performed at Four Loko. Dillon Francis stopped by to make a customized jersey with Four Loko and Flosstradamus patches, then Francis danced to Flosstradamus’s DJ set. Riley Reid also made an appearance at Four Loko and posed for photos with the can and with fans.
  • Pharrell Williams, Sarah Andelman and Marc Ecko checked out the Pangaia booth, then met up withDon C to pick up PopSockets at the PopSockets art installation.
  • “Hot Ones” host Sean Evans stopped by the Fuse booth to help T-Pain test out the Bierstick, a syringe-like drinking device that allows users to drink up to 24oz of their favorite beverage in seconds.
  • DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode of “On the Sticks,” a new gaming series from Complex and Xbox. The two played NBA 2K19.
  • Barney Cools released their biggest collab to date with Dillon Francis Gerald exclusively to Complexcon. Dillon Francis spent the day hanging at the booth greeting fans. Jaden Smith, Flosstradamous, @thedanlife, Blue The Great, Francis Kenneth, A-Trak and more stopped by the booth.
  • Russell Athletic boasted a hyper-limited release with rising designer Rhuigi Villasenor, who made an appearance at the booth to meet with fans, pose for photos and sell his custom sweater collaboration with the brand.
  • YouTube sensation @kingvader stopped by the Dumbgood booth to check out the brand and the new Cowboy Bebop collection.
  • At the kaikai kiki activation, J. Balvin was gifted a custom diamond and gemstone necklace by Takashi Murakami and Ben Baller featuring an iconic Murakami design before heading to the J. Balvin & Buchanan’s “VIBRAS!” booth. Fans were treated to exclusive blended scotch whisky tastings, J Balvin’s limited-edition merchandise and other surprises.
  • Sherbinskis released and sold out its limited-edition Sherbinskis Nike AF1 Low Bespoke, a bespoke shoe design created from of the love and passion Sherbinskis has for the Nike brand and culture.
  • Vans paid tribute to NASA’s 60 years of space exploration and innovation by dropping the space gray sk8 high space voyager shoe and more exclusives at @Pacsun’s pop-up at ComplexCon.
  • Crep Protect teamed with DJ Khaled and We The Best to release a Complexcon-exclusive box set limited to 250 pieces. The gloss red box set contains all the Crep Protect products needed to keep your sneakers fresh.
  • Visitors had a chance to unlock the first unveiling of the upcoming Extra Butter x The Halal Guys x Clarks “Halalabees” through an augmented reality experience powered by Frenzy App.
  • Garey The Third released two sets of limited edition porcelain sculptures by Cleon Peterson called “Paint The Town” and released two sets of collaborative skate decks by Cleon Peterson and The Skateroom, both of which sold out.
  • All three silhouettes from Herschel Supply x Joshua Vides collection, revealed at ComplexCon, completely sold out around 2 p.m. with more being made available for Day 2!  Joshua Vides was on-site to help with the launch.
  • Grant Hill, Trinidad James, Lena Waithe, Lance Gross, Robert Horry, Broderick Hunter, Brandon McEachren, Vince Staples and Jerry Lorenzo checked out the goods on the show floor and posed for selfies with fans.

Reebok x ComplexCon

Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon.

The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers to be unafraid and push the limits beyond the conventional. The Aztrek R58 ($120) also nods to the brand’s 90s heritage as the original off-road runner and features shades of black, yellow and red with all three Reebok logos artfully placed throughout.

To celebrate the shoe’s debut, Swae Lee (Rae Sremmurd) stopped by the Reebok booth and got a custom tattoo from artist Miryam. Brand partner Trevor Andrew also stopped by.

In partnership with basketball legend Allen Iverson, Reebok also debuted the long-awaited follow-up to the Answer XIV, the Iverson Legacy. Featuring an entirely new design, the sneaker is the first collaboration between the two in four years and pays tribute to Iverson’s life and career. Championing his legacy both on and off the courts, the Legacy features design elements from his first five Reebok models and reinterprets them for today. Fans of Iverson will recognize details like the ghillie lacing system, iconic I3 jewel logo and woven heel tab from the Question, Answer I, Answer II, Answer III, Answer IV.

Officially launching November 17 on Reebok.com for $160, Allen Iverson made an appearance at the Reebok booth to officially unveil the sneaker. Along with the black/white colorway, a custom version from sneakerhead and former Complex editor, Russ Bengtson was offered as an exclusive for ComplexCon attendees. Bengtson’s shoe, which nod’s to Iverson’s unprecedented legacy, is inspired by classic Iverson models as well as his various tattoos — featuring a bold, red and camo pattern throughout. The red leather nods to the Question and Answer I, while the multiple patches bring in a lot of other Iverson-themed graphics, an easy way to let people personalize their own pairs.

Reebok Classic & Lil Yachty

Today, Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com.

  Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout his career he has always sought a different path and carved out his own creative space, shaking off the expectations of others in pursuit of his original sound. In the campaign video, Reebok Classic showcases Lil Yachty’s bold and unapologetic style as he speaks candidly about 90s attitude and being proud of your true identity.

For FW18 Lil Yachty is styled in the Aztrek: the silhouette combines tech-functionality with retro design, featuring a generous ride height and Reebok’s Hexalite tech in the heels. Asymmetrical reinforcements give the toe area an off-kilter vibe. From the track to the streets, the Aztrek remains true to its Classic heritage, with its effortless blend of ‘90s attitude and authentic performance, this Reebok Classic slots right back into the roster like it never left.

Reebok Classic Enlists ‘90s-Inspired Vintage

In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”

Featuring the likes of social media sensation Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.

Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com starting today. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and colorways.

Shot on film as an homage to ‘90s visual culture, the campaign imagery and videos span five truly epic off-road locations, illustrating the sneaker’s evolution from an off-path performance shoe to symbol for ‘90s-inspired style. From the pristine beauty of upstate New York’s national parks, to the enigmatic Joshua Tree and Death Valley desert landscapes and Utah’s breathtaking slot canyons, the campaign showcases the Aztrek’s new Fall/Winter colorways against unique off-road environments and vibrant landscapes.

A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape. The campaign features the following partners:

  1. Jay Versace – Young humorist and social media phenom who built his name on his hilarious original characters, and recently has received major attention for his on-point ‘90s style.
  1. Sara Gourlay of Frankie Collective – Creative Director of Frankie Collective, a women’s streetwear label that cuts apart vintage ‘90s gear and sews it back together in new, trend-relevant forms to create custom, one-of-one designs. For her vintage capsule collection, she didn’t just curate – she sewed her own unique pieces.
  1. Kirk Tilton of For All To Envy – An L.A.-based, vintage fashion institution that began as a shop specializing in hard-to-find ‘90s athletic apparel before moving on to creating its own original clothing.
  1. Jordan Page  Best known as @VeryAdvanced, Jordan is a retro style expert and streetwear archivist whose memory and knowledge of ‘90s style moments is arguably the best on the internet.
  1. Josh Matthews and Angie Chavez – Two next-level vintage collectors and curators who are low-key responsible for the explosion of ‘90s looks you’re seeing everywhere.

Alongside the relaunched Aztrek, all individual partner capsule collections will be available to win via a giveaway on Reebok.com – a platform for individuals to recreate their own ‘90s-inspired style. To enter to win, the rules are:

  1. Be a U.S. resident
  2. Sign up to win at https://www.reebok.com/us/90s_rerun
  3. Wait for an e-mail from Reebok – they’ll select six winners at random and let entrants know if they’ve won.

Shop the new Aztrek Fall/Winter styles, available from $90, at Reebok.com. https://youtu.be/gAr1S0oC29w

Young Thug & Luc Belaire Luxe Rosé

As announced on VOGUE

Premium French wine brand Luc Belaire launches its fourth cuve by welcoming superstar rapper Young Thug into its ambassador network and releasing new video content

Luc Belaire is proud to present BELAIRE LUXE ROSÉ the fourth cuve in its smash-hit portfolio, launching with rap artist Young Thug as the official brand ambassador. This captivating new creation joins the brand’s signature Belaire Rosé exquisite Belaire Gold, and wildly popular Belaire Luxe, and reinforces Belaire’s meteoric rise in the wine world, earning the brand its claim as the world’s fastest-growing French sparkling wine.

Belaire’s impressive trajectory has been galvanized by its affinity with globally recognized music stars like Rick Ross, DJ Khaled, Steve Aoki, Post Malone, Dave East, A Boogie Wit Da Hoodie, and G Herbo, among others. They are part of an ambassador network of more than 200 influential personalities that support Belaire around the world. Each ambassador – whether a top recording artist, DJ, producer or social media influencer – works with Belaire as a collaborator, with the iconic bubbly brand supporting the ambassador. Today, Belaire is excited to welcome trend-setting rapper Young Thug to its family as the official brand ambassador for BELAIRE LUXE ROSÉ. To celebrate the partnership, Young Thug stars in a commercial for LUXE ROSÉ with guest appearances from Rick Ross and DJ Khaled.

CLICK HERE to watch Young Thug launch Luxe Rosé with a little help from DJ Khaled and Rick Ross.

Brett Berish, CEO of Sovereign Brands, owners of Luc Belaire, states, “Belaire Luxe Rose is an exciting new addition to our family of wines, and we are looking forward to introducing it to our fans. I’m beyond excited to welcome Young Thug to our Belaire family, with the perfect timing around our release of our new cuve. We’re big fans, and we feel that his distinctive style in music and fashion is sure to ignite interest in Luxe Rosé.

BELAIRE LUXE ROSÉ is a stunning wine that perfectly complements the existing Belaire range, combining the fresh fruit aromas of the best-selling Belaire Rosé with the richness of Belaire Luxe and the crystal-clear bottle and embossed foil labels of Belaire Gold. Made at the brand’s award-winning winery in Provence, Belaire Luxe Rose is crafted from a blend of Syrah, Grenache and Cinsault grapes with a dosage of oak-aged Syrah for an exquisite deep pink color. Fresh strawberry and raspberry aromas, berry flavors and a slight touch of wood on the palate give this delectable wine the perfect finish. Belaire Luxe Rose epitomizes the qualities that have made Belaire’s wines so popular: classic taste, superb drinkability, and striking, stylish packaging.

Of his new role, Young Thug states, “I’m a trendsetter, I redefine the rules and I challenge the status quo. That’s what matters to me. Belaire is a brand which speaks to that outlook and that aesthetic. I tasted the Luxe Rose and I was blown away – it really has it all, the taste and the style. The opportunity to be part of the Belaire family came up and I jumped at it! I’m looking forward to redefining the landscape together.”

Young Thug is represented by United Talent Agency, who brokered the deal on his behalf. This continues to be Young Thug’s breakout year, which includes his Young Stoner Life compilation project Slime Language, recently released to critical acclaim, as well as his four nominations at the 2018 MTV Video Music Awards, where his mega crossover hit Havana with Camila Cabello is recognized for Video of the Year, Song of the Year, Best Pop Song, and Best Choreography.

Luxe Rosé is an extraordinary wine from grape to glass, and like its new champion Young Thug, is tailor-made to please crowds, anytime of year. The cuv will be rolling out to select retailers, restaurants and nightclubs around the world in August.

For more information and to stay updated on upcoming events, fans are encouraged to visit LucBelaire.com and join the conversation by following @OfficialBelaire and tagging #Belaire on Instagram, Facebook and Twitter.

About Luc Belaire

Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. The line includes Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, alongside Belaire’s top-selling cuv Belaire Ros a unique sparkling Ros wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes the three favorite Ros grapes of the region and Belaire Luxe, an elegant blanc de blancs made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. The newest addition to the range is Belaire Luxe Rose made at Belaire’s estate in Provence from a classic blend of ros varietals and a unique addition of oak-aged Syrah. Finally, Belaire’s Fantme (French for phantom) range houses each of its cuves in a luminescent bottle which lights up at the touch of the button.

About Sovereign Brands

Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes Bumbu, a craft rum brand from Barbados that ranks among the world’s most critically acclaimed rums, Cloud Chaser, a classic French Ctes de Provence Ros and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.

About Young Thug

Young Thug is known for his unique style and visuals. Among many highlights, Thug is touring nationally with J. Cole on his K.O.D. Tour. Recently, Thug released his critically-acclaimed compilation project Slime Language with his Young Stoner Life Records roster. The four-time MTV VMA nominee has performed on The Tonight Show Starring Jimmy Fallon and iHeart Media Awards. Aside from his global smash hit “Havana” with Camila Cabello, he recently starred in an Internet-breaking Adidas campaign with Kendall Jenner.