Posts tagged with "Adidas"

Adidas X Kid Cudi

Adidas has officially confirmed its partnership with Kid Cudi, with a product set to be released later this year. No stranger to the brand Kid Cudi’s collaborative efforts with the Three Stripes began in 2018 with the release of the TRESC run. This was just the beginning of the relationship as Adidas has confirmed more footwear and apparel is coming soon.

The partnership was announced Saturday morning with cryptic wheat pastings across Miami (where Cudi will headline this weekend’s Rolling Loud festival), Los Angeles, and New York. The graphic depicts a feminine half head with a burning moon inside and will be present on all upcoming Adidas x Kid Cudi product. A URL at the bottom of the poster invites you to visit adidas.com/kidcudi where there is a sign-up page for the collaboration now live.

Beyond the product, the partnership will provide a platform to share the positive impact that creativity can have on mental wellness through music, art, and design.

Jake Miller Drops “NIKES”

Singer, songwriter, and producer Jake Miller releases new song “NIKES” today off his highly anticipated six-song EP entitled BASED ON A TRUE STORY. due out on March 29th via RED MUSIC. The 80s synth-infused track is backed by rich production, personal lyrics, and a hummable guitar all courtesy of Miller. “NIKES” debuted on 10 New Music Friday playlists worldwide including the U.S. as well as Apple Music’s Best of the Week playlist. It is the follow up to Miller’s hit “WAIT FOR YOU,” which is currently sitting in the Top 45 at U.S. pop radio and has clocked 5 million U.S. streams to date.
In support of his new song, Miller today launches a new “NIKES”-inspired merchandise line that includes robust hoodies, long sleeve and short sleeve t-shirts, totes, and shoelaces. Fans can check out the new products via Jake’s official Sony Thread Shop web store at shop.jakemiller.com/store.

 

Jake recently announced his spring headlining ‘WAIT FOR YOU’ Tour that kicks off on April 11 in Las Vegas and will hit 21 cities across the U.S. including major markets in New York, Los Angeles, Chicago, Houston, and Nashville. The tour will include support from special guests Logan Henderson and Just Seconds Apart. Prior to hitting the road, Jake will play iHeartRadio’s Blossom Bash alongside Meghan Trainor and MAX in Washington, D.C. on April 5th as part of the National Cherry Blossom Festival. Tickets for all shows are available online HERE.

UPCOMING TOUR DATES

April 5 – Washington, D.C. – The Anthem

April 11 – Las Vegas, NV – Vinyl at the Hard Rock*
April 12 – Mesa, AZ – Club Red*

April 13 – Tucson, AZ – The Rock*

April 16 – Dallas, TX – The Prophet Bar*

April 17 – Houston, TX – House of Blues Bronze Peacock Room*

April 19 – Fort Lauderdale, FL – Culture Room*

April 23 – Nashville, TN – The Cowan*

April 25 – Philadelphia, PA – The Fillmore Philadelphia*

April 26 – Asbury Park, NJ – House of Independents*

April 27 – Lancaster, PA – Chameleon Club*

April 28 – New York, NY – Irving Plaza*

April 30 – Boston, MA – Brighton Music Hall*

May 1 – Pittsburgh, PA – The Rex Theater*

May 3 – Columbus, OH – Newport Music Hall*

May 4 – Detroit, MI – The Loving Touch*

May 5 – Chicago, IL – Chop Shop*

May 7 – Minneapolis, MN – The Fine Line Music Café*

May 11 – Tacoma, WA – Alma Mater*

May 12 – Portland, OR – The Hawthorne Theatre*

May 14 – Oakland, CA – The New Parish*

May 17 – Los Angeles, CA – El Rey Theatre*

*Logan Henderson and Just Seconds Apart will support entire Wait For You Tour

 

adidas Originals

ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY

adidas Originals reinvigorates an iconic silhouette that pays homage to an era of basketball legends

• Rivalry comes back in its iconic colors, influenced by the passion of New York basketball fans

• The style is honored with a pop-up exhibition curated by Eric Emanuel, featuring works by New York City creatives Brock Fetch, Tyrrell Winston, and New York Sunshine. In attendance at the exhibition launch were a roster of New York athletes: Kristaps Porzingis (New York Knicks), Allonzo Trier (New York Knicks), Allen Crabb (Brooklyn Nets), Charone Peake (New York Jets) and Cody Latimer (New York Giants)

Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry in New York City last night. Revitalizing a peak era of New York basketball, which spearheaded a communal spirit of fierce pride, the cult classic is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to debut the latest Rivalry model, inspired by New York’s undying passion and love for sports.

The shoe was celebrated through a pop-up gallery exhibition curated by Emanuel, showcasing the indisputable influence of basketball style into the realms of fashion, art, photography and more. The blank space was transformed into an interactive gallery covered in gritty, city-inspired installations that bought the shoe to life through the works of photographer Brock Fetch, mixed media artist, Tyrrell Winston and creative collective, NY Sunshine.

In true Big Apple style, Rivalry wheat paste posters drenched the exhibition entrance, surrounded by a canopy of scaffolding and sneakers hung from wires. Guests then walked through an exclusive showcase of collaborator works that included photography, installations, and a product showcase. On view was the latest iteration of the Rivalry Hi-Top, accompanied by both an archival silhouette from 1986 and a preview of what’s to come from the three stripes brand and Emanuel later in the year.

Staying true and honoring its predecessors, the latest Rivalry iteration will feature premium leathers that nod to the famous “Team Series” from the late 80s. The model stands out in a bold blue and orange colorway with adidas branding emblazoned on the tongue.

Today, adidas Originals will open the gallery up to the men’s and women’s basketball team from local New York school, High School of Fashion Industries, as well as the general public from 12:00 pm through until 5:00 pm. The surrounding streets of the exhibit will also play host to adidas street scalpers handing out admission tickets to the pop-up where guests have the chance to grab a limited edition Rivalry-inspired t-shirt designed by Eric Emanuel.

The Rivalry High OG will be available at select adidas retailers on Friday, February 8th and will retail for $110 USD.

The Rivalry Gallery is located at 158 Mercer Street, New York Street, NY.

Course Records Broken At Dubai Marathon

Getaneh Molla of Ethiopia and Kenya’s Ruth Chepngetich won the 20th edition of the Standard Chartered Dubai Marathon today (Jan 25) with both athletes producing spectacular course records that rank among the fastest times in the history of marathon running.

In excellent weather conditions, Ethiopian Molla clocked 2:03:34, achieving the first sub-2:04 time in Dubai. He improved the former course record – set in 2018 – by 26 seconds and became the sixth fastest marathon runner ever. It is also an unofficial world debut record by the 25-year-old.

Second-placed Herpassa Negasa also ran sub-2:04 with 2:03:40, making him the eighth fastest of all time, while Asefa Mengstu completed an all-Ethiopian podium with 2:04:24 for third place. In a stunning women’s race, Kenya’s Chepngetich achieved the third fastest time in history with 2:17:08. Only Britain’s world record holder Paula Radcliffe and Kenya’s Mary Keitany have ever run faster as the 24-year-old smashed the course record by more than two minutes.

Underlining the quality of the field, Worknesh Degefa – the winner in Dubai in 2017 – broke the Ethiopian record by 15 seconds to become the fourth fastest runner ever in 2:17:41. Her compatriot Worknesh Edesa took third in 2:21:05.

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and under the aegis of the Dubai Sports Council, the event once again underlined its status as a world-class IAAF Gold Label Marathon.

Molla smashing the course record on his marathon debut and Chepngetich’s duel with Degefa were the undoubted highlights. The Kenyan was having problems identifying her drinks’ bottles at feed stations, and regularly fell behind, which may have cost her the Kenyan/African record held by colleague Mary Keitany, the second fastest in history with 2.17.01.

Molla said he did not know what to expect from his first marathon. “I certainly didn’t expect to run 2.03,” said the new champion. “I was hoping for maybe 2.05 or 2.06 so this is a great win for me.”

While the spoils were shared between Kenya and Ethiopia in the elite Marathon, in the wheelchair category, there was a Swiss double with Marcel Hug and Sandra Graf winning in 1h:24m:09s and 1h:41m:03s respectively before the trophies were presented by His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Dubai Sports Council Deputy Chairman Mattar Al Tayer and Standard Chartered UAE CEO Rola Abu Manneh.

As usual, more than 20,000 runners also took part in the associated 10km Road Race and 4km Fun Run as the Middle East’s biggest mass participation sporting event celebrated is 20th birthday in style. The event was streamed live with no rights restrictions and is available to watch on repeat at bit.ly/2019DubaiMarathon_Live.

In addition to Standard Chartered as title sponsor, the Dubai Marathon was supported by the Dubai Sports Council, adidas, Dubai Eye 103.8FM, Aquafina and Gatorade, Dubai Holding, Dubai Municipality, Dubai Police and the RTA.

2019 Standard Chartered Dubai Marathon

Former champions Lemi Berhanu and Worknesh Degefa will be among the powerful elite line-up when the Standard Chartered Dubai Marathon celebrates its 20th edition on the streets of the UAE on January 25.

The two Ethiopians – winners in 2015 and 2017 respectively – are key figures in the roll of honour of the Middle East’s biggest mass participation event, the only IAAF Gold Label Marathon in the region.

Lemi has performed well on the global stage but his best performances have always been on the flat and fast streets of Dubai. As well as winning the title four years ago in a time of 2h:05m:28s, he set his personal best at the event when as defending champion he finished runner-up in 2016 in 2h:04:33.

Still only 25, Lemi has also competed at World Championship level and at the Rio Olympics in 2016. Like an increasing number of elite runners, he has also prospered at the marathon distance in China, winning the Hengshui title with 2h:08m:51s in September 2018, the Xiamen Marathon in 2017 (2h:08m:27s) and the 2014 Taiyuan Marathon (2h:13m:10s).

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and staged under the aegis of the Dubai Sports Council, the 2019 Standard Chartered Dubai Marathon will welcome a number of the world’s best athletes as the marathon celebrates its 20th anniversary with elite fields in both the men and women’s races.

Among the leading elite women in the line-up, Worknesh Degefa who stunned the athletics world in 2017 by winning on her marathon debut in Dubai. The Ethiopian caused quite an upset beating a strong field of experienced marathon runners in a time of 2h:22m:36s although she was disappointed 12 months later.

Running in the defence of her crown Worknesh set a new personal best 2h:19m:53s yet failed to break into the top three as the Standard Chartered Dubai Marathon once again proved its strength in depth with four women breaking the 2h:20m – the first time the feat has ever been achieved in one race.

“It’s very unusual that a runner will break the 2:20 mark and not win a marathon,” said Event Director Peter Connerton. “But that just shows how deep the quality runs in our elite fields. Last year we had seven men break 2h:05m – a unique result in marathon history – so the athletes competing in Dubai know they have to be at their very best to get among the medals.”

The elite marathon athletes will get their race underway at 6am on January 25, five minutes after the wheelchair athletes take to the course. The mass marathon field will face the starting gun at 7am with the 10km Road Race beginning at 8.30am and the 4km Fun Run at 10.30am. Runners looking to register can still do so by visiting the official website www.dubaimarathon.org.

In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Eye 103.8FM, Aquafina and Gatorade, Dubai Holding, Dubai Police, Dubai Municipality and the RTA.

Reebok announces PureMove Bra

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar.  Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities.  This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement.  The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware.  Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond.  Until now, industry standards for breast biomechanics testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel.  Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

  • Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.
  • Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
  • Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of.  However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing,  The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th.  Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

Reebok Presents Alter the Icons

Excited to share that today, Reebok continues to celebrate daring spirits through the latest Alter the Icons capsule collection launch. In conjunction to the 10-piece drop, Reebok partners with rapper MadeinTYO to share this story on how he paved his own path, as a salute to a younger generation of future icons.

Taking an iconic 80’s silhouette, Reebok remastered the Classic Leather and Workout Plus for its third release of the Alter the Icons collection. Continuing the legacy of these timeless styles, Reebok hacks its brand heritage – remixing the models’ distinguishable features with bold, unexpected branding. As a nod to Fall / Winter, the pack includes three redesigned sneakers featuring boot laces, a rippled outsole, ribbed nylon and suede materials and trail-inspired color ways to provide a seasonal aesthetic.

The latest Alter the Icons collection will be available in men’s, women’s and kid’s sizing on Wednesday, November 15th on www.reebok.com and Reebok stores. Classic Leather Rippled Altered styles will retail at $85 and the Workout Plus Ripple Altered will retail at $90.

    • Please find the MadeinTYO video here

 

ComplexCon Day-2

The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.

Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.

To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.

SUV, Cadillac, xt4, complexcon, 360 MAGAZINE

DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.

Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.

Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.

Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.

As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.

Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.

Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.

GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.

Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.

Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.

Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.

At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.

More on ComplexCon

ComplexCon 2018 Day-1

Tens of thousands of fans gathered today in Long Beach, Calif. for ComplexCon. Below are highlights from Day One.

  • Allen Iverson dropped his first kicks in more than four years, the I3 Legacy from Reebok, at ComplexCon. Two color ways were released and all sold out immediately. Reebok hosted Iverson in their booth for a fan Q&A moderated by former Complex Sneakers editor Russ Bengtson. Lucky fans got their kicks autographed by Iverson.
  • Michael B. Jordan and the cast of “Creed II” participated in a Q&A hosted by Terrence J in the Creed II boxing ring on the show floor.
  • Pharrell Williams visited the Billionaire Boys Club installation for a book signing with fans, photo opps and to celebrate their Human Made x BBC ICECREAM 15th Anniversary collaboration. He then joined i am OTHER artist Kap G at the #iamVOTER installation.
  • Allen Iverson made a surprise appearance at the ComplexCon(versations) panel “Crossed Over: Jordan vs. Iverson” with moderator Jemele Hill, Jerry Lorenzo, Kerby Jean-Raymond, Pierce Simpson andVictor Cruz.
  • Rae Sremmurd brought out surprise guests TygaOzuna Miri Ben Ari while Ty Dolla $ign joined Vince Staples’ headlining performance on the Pigeons & Planes stage in the ComplexCon arena.
  • G-Eazy was hanging at the Puma activation, that took fans back to one of the most memorable hangouts in the 90s – the mall, to release their latest sneaker the RS-X.
  • Pharrell Williams visited the Billionaire Boys Club booth for a book signing with lucky fans, photo opps and to celebrate their Human Made x BBC ICECREAM 15th Anniversary collaboration. He then joined i am OTHER artist Kap G at the #iamVOTER booth.
  • Lena Waithe joined Black Lives Matter co-founder Patrisse Cullors for a fireside chat at the Black Lives Matter booth.
  • Takashi Murakami hosted “Sneakers for Breakfast” featuring creative sneaker-heads who united exclusively for ComplexCon to curate a range of custom kicks by six prominent footwear designers/innovators that will be in a silent auction with proceeds benefiting a charity.
  • For a third year in a row, it was standing room only at ComplexCon’s most popular ComplexCon(versations) panel “Sneaker of the Year” with Joe La Puma, Allen Iverson, DJ Clark Kent, Don C, Lena Waithe, Trinidad James and Wale.
  • Pusha T stopped by the Adidas booth to commemorate his limited edition EQT collaboration. He also sat down with the first round of adidas soundLabs finalists to review their work ahead of selecting the winners of his grant and mentorship through Adidas.
  • Jaden Smith made an appearance at the G-Star Raw booth to launch his new line of denim.
  • Snoop Dogg celebrates the launch of @adidasLA and the 25th anniversary of Doggystyle at the World Famous VIP Records booth.
  • T-Pain arrived at the T-Pain Wiscansin University booth ushered in by a live marching band playing his hit song “Can’t Believe It.” Ace Hood, Shiggy, Lil Pete and Arab Music also stopped by the booth for photos.
  • Grant Hill, Marcus Harvey, Victor Cruz, Demetrius Shipp, Young Dirty Bastard and Shiggy stopped by HBO’s barbershop experience in celebration of “The Shop,” inspired by LeBron James and Maverick Carter’s new unscripted series of the same title.
  • Flosstradamus performed at Four Loko. Dillon Francis stopped by to make a customized jersey with Four Loko and Flosstradamus patches, then Francis danced to Flosstradamus’s DJ set. Riley Reid also made an appearance at Four Loko and posed for photos with the can and with fans.
  • Pharrell Williams, Sarah Andelman and Marc Ecko checked out the Pangaia booth, then met up withDon C to pick up PopSockets at the PopSockets art installation.
  • “Hot Ones” host Sean Evans stopped by the Fuse booth to help T-Pain test out the Bierstick, a syringe-like drinking device that allows users to drink up to 24oz of their favorite beverage in seconds.
  • DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode of “On the Sticks,” a new gaming series from Complex and Xbox. The two played NBA 2K19.
  • Barney Cools released their biggest collab to date with Dillon Francis Gerald exclusively to Complexcon. Dillon Francis spent the day hanging at the booth greeting fans. Jaden Smith, Flosstradamous, @thedanlife, Blue The Great, Francis Kenneth, A-Trak and more stopped by the booth.
  • Russell Athletic boasted a hyper-limited release with rising designer Rhuigi Villasenor, who made an appearance at the booth to meet with fans, pose for photos and sell his custom sweater collaboration with the brand.
  • YouTube sensation @kingvader stopped by the Dumbgood booth to check out the brand and the new Cowboy Bebop collection.
  • At the kaikai kiki activation, J. Balvin was gifted a custom diamond and gemstone necklace by Takashi Murakami and Ben Baller featuring an iconic Murakami design before heading to the J. Balvin & Buchanan’s “VIBRAS!” booth. Fans were treated to exclusive blended scotch whisky tastings, J Balvin’s limited-edition merchandise and other surprises.
  • Sherbinskis released and sold out its limited-edition Sherbinskis Nike AF1 Low Bespoke, a bespoke shoe design created from of the love and passion Sherbinskis has for the Nike brand and culture.
  • Vans paid tribute to NASA’s 60 years of space exploration and innovation by dropping the space gray sk8 high space voyager shoe and more exclusives at @Pacsun’s pop-up at ComplexCon.
  • Crep Protect teamed with DJ Khaled and We The Best to release a Complexcon-exclusive box set limited to 250 pieces. The gloss red box set contains all the Crep Protect products needed to keep your sneakers fresh.
  • Visitors had a chance to unlock the first unveiling of the upcoming Extra Butter x The Halal Guys x Clarks “Halalabees” through an augmented reality experience powered by Frenzy App.
  • Garey The Third released two sets of limited edition porcelain sculptures by Cleon Peterson called “Paint The Town” and released two sets of collaborative skate decks by Cleon Peterson and The Skateroom, both of which sold out.
  • All three silhouettes from Herschel Supply x Joshua Vides collection, revealed at ComplexCon, completely sold out around 2 p.m. with more being made available for Day 2!  Joshua Vides was on-site to help with the launch.
  • Grant Hill, Trinidad James, Lena Waithe, Lance Gross, Robert Horry, Broderick Hunter, Brandon McEachren, Vince Staples and Jerry Lorenzo checked out the goods on the show floor and posed for selfies with fans.

Reebok x ComplexCon

Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon.

The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers to be unafraid and push the limits beyond the conventional. The Aztrek R58 ($120) also nods to the brand’s 90s heritage as the original off-road runner and features shades of black, yellow and red with all three Reebok logos artfully placed throughout.

To celebrate the shoe’s debut, Swae Lee (Rae Sremmurd) stopped by the Reebok booth and got a custom tattoo from artist Miryam. Brand partner Trevor Andrew also stopped by.

In partnership with basketball legend Allen Iverson, Reebok also debuted the long-awaited follow-up to the Answer XIV, the Iverson Legacy. Featuring an entirely new design, the sneaker is the first collaboration between the two in four years and pays tribute to Iverson’s life and career. Championing his legacy both on and off the courts, the Legacy features design elements from his first five Reebok models and reinterprets them for today. Fans of Iverson will recognize details like the ghillie lacing system, iconic I3 jewel logo and woven heel tab from the Question, Answer I, Answer II, Answer III, Answer IV.

Officially launching November 17 on Reebok.com for $160, Allen Iverson made an appearance at the Reebok booth to officially unveil the sneaker. Along with the black/white colorway, a custom version from sneakerhead and former Complex editor, Russ Bengtson was offered as an exclusive for ComplexCon attendees. Bengtson’s shoe, which nod’s to Iverson’s unprecedented legacy, is inspired by classic Iverson models as well as his various tattoos — featuring a bold, red and camo pattern throughout. The red leather nods to the Question and Answer I, while the multiple patches bring in a lot of other Iverson-themed graphics, an easy way to let people personalize their own pairs.