Posts tagged with "59FIFTY"

We Reign As One Campaign

NEW ERA CAP CELEBRATES THE START OF 2019 MAJOR LEAGUE BASEBALL SEASON WITH “WE REIGN AS ONE” CAMPAIGN

Campaign Features New Brand Ambassadors Francisco Lindor, Justin Turner, Didi Gregorius, Christian Yelich, Ronald Acuña Jr. and Jay Rock

Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the iconic New Era Authentic Collection 59FIFTY® Fitted as a badge that connects all baseball fans together.

“The new ‘We Reign As One’ campaign is a celebration of the start of the 2019 MLB Season,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to spotlight how baseball and the New Era Authentic Collection 59FIFTY® Fitted have the power to connect us all, whether you’re a kid from Queens or a professional baseball player.”

Created in partnership with creative agency 72andSunny New York, “We Reign As One” also unveils New Era’s 2019 MLB Ambassador roster, including Los Angeles Dodgers third baseman Justin Turner; New York Yankees shortstop Didi Gregorius; Milwaukee Brewers outfielder and 2018 National League Most Valuable Player Christian Yelich; Cleveland Indians shortstop Francisco Lindor; Atlanta Braves outfielder and 2018 National League Rookie of the Year Ronald Acuña Jr., and Grammy award-winning rapper, Jay Rock.

“The New Era Authentic Collection 59FIFTY® Fitted cap lives at the intersection of sport and street fashion,” said Bryan Rowles, Executive Creative Director and Partner, 72andSunny New York. “The launch of ‘We Reign As One’ is a cultural creative opportunity to remind people that the city letters stitched on the Authentic Collection 59FIFTY®  cap represent common ground, city pride and team allegiance that connects all of us, no matter our background, profession or beliefs.”

Returning this year as New Era 2019 MLB Ambassadors are Houston Astros second baseman and six-time MLB All-Star José Altuve and Chicago Cubs second baseman Javier Báez. Throughout the year, each ambassador will serve as an extension of the brand, helping to tell the story behind the caps both on and off the field. They’ll also help highlight special occasions such as Mother’s Day and Father’s Day.

As the official on-field cap of MLB, the New Era Authentic Collection 59FIFTY® Fitted is a lightweight, flexible athletic fitted cap that easily transitions on and off the field. To join the millions celebrating Opening Day, fans can purchase the New Era Cap Authentic Collection 59FIFTY® Fitted with their team logo of choice at www.mlbshop.com, www.neweracap.com and authorized retailers around the country. To view the new “We Reign As One” video click HERE and to view stills click HERE.

NBA All-Star Series

NEW ERA CAP CELEBRATES THE CITY OF CHARLOTTE WITH 2019 NBA ALL-STAR GAME COLLECTION

The New Era NBA Authentics: NBA All-Star Series is available now

Today, New Era Cap Co., Inc., the authentic cap of the National Basketball Association (NBA), announces the New Era NBA Authentics: NBA All-Star Series, a special headwear collection designed for this year’s game in Charlotte, North Carolina.

“Each year, we work to celebrate NBA All-Star Game by using the host city as the design inspiration for the New Era NBA Authentics: All-Star Series,” said John Connors, Director of Arena Sports for New Era Cap. “This year, Charlotte offered us the opportunity to do something truly different leveraging the Hornets’ unique color palate and honeycomb pattern.”

This year’s New Era NBA Authentics: All-Star Series features unique designs with a mix of silhouettes including 59FIFTY, 9FIFTY and 9TWENTY. Each cap features a unique design utilizing the Charlotte Hornets’ color palate, teal, white and purple as well as the honeycomb pattern displayed on the Hornets’ court.                       

The New Era NBA Authentics: NBA All-Star Game Series is available in the following styles:


New Era NBA Authentics: NBA All-Star Tie Dye:  Adding an element of style to the collection, this teal, white and purple tie dye graphic print cap features the primary Charlotte NBA All-Star 2019 logo embroidered on the crown. Available in a 9FIFTY, the cap also comes in a black and white colorway with a 59FIFTY version available exclusively here.


New Era NBA Authentics: NBA All-Star Pri Star: Available in a 9FIFTY and 9TWENTY, this cap features the Charlotte NBA All-Star logo man on the crown and an oversized NBA All-Star 2019 wordmark embroidered on the side. This cap is available in a black and white colorway with a 59FIFTY version available exclusively here.


New Era NBA Authentics: NBA All-Star Oversized Star: Show your excitement for the 2019 NBA All-Star Game with this 9FIFTY cap featuring an embroidered oversized Charlotte NBA All-Star logo man on the crown and a second NBA All-Star logo man on the rear. Additionally, this cap has a honeycomb pattern on the visor and snapback enclosure. A 59FIFTY version is available exclusively here.


New Era NBA Authentics: NBA All-Star Suede: Available in a 9FIFTY and 9TWENTY, this stylish black monochromatic cap combines faux suede with a Charlotte 2019 tonal wordmark embroidered on the crown.

The New Era NBA Authentics: NBA All-Star Series is available here as well as select headwear retailers with retail prices of $28-$38 USD.

ABOUT NEW ERA CAP
New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit our website.