Posts tagged with "200th anniversary"

Guinness x St. Patrick’s Day

200 Years of Friendship and St. Patrick’s Days : In Time for Milestone St. Patrick’s Day, Guinness is donating $1 to charity for each adult that dons a ‘Stache

This year marks the  200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in the days and weeks leading up to March 17, it’s time for us all to embrace the stories we tell,  the memories we make and the bonds we build over a pint of Guinness.

The Guinness brand is encouraging all Americans, 21 years and older, to make a simple pledge (assuming they’ve already promised to drink responsibly, of course): gather with friends, new or old, toast to the many things we all have in common…and give a ‘Stache. Indeed, this St. Patrick’s Day, the Guinness ‘Stache – that unmistakable hint of foam left behind on the upper lip after the first sip of stout – is back as a symbol of the goodness and the Irish-ness that lives within all of us.

 From now through March 31, 2018, when adult beer lovers share photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and using #StacheForCharity), Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, including Team Rubicon, a veteran-led disaster response organization.

“Over the past 200 years, so much has changed – yet so much has stayed the same, like people coming together to raise a pint of Guinness with their friends on St. Patrick’s Day,” said Guinness Brand Director Emma Giles. “We are proud to be part of such an enduring tradition that celebrates Irish heritage and, when it comes down to it, the power of friendship. The Guinness ‘Stache is a great way to bring that to life in a fun way for a great cause.”

The symbol of the ‘Stache will appear alongside Guinness brand activity at bars and restaurants and on social media throughout the St. Patrick’s Day season, including in some digital content that pays homage to 200 years of mustaches in America. To spread the word about the bonds a ‘Stache can build, the brand is releasing additional digital content that will help us all reflect on the friendships we cherish – and some very recognizable Guinness fans will also get involved in spreading the word.

In addition, it’s time for the latest limited-edition Guinness Draught cans, which will hit shelves in time for St. Patrick’s Day. The ongoing series celebrates the famed Guinness ad campaigns of the 1930s and ‘50s. While it doesn’t have a mustache, the kinkajou – which we thought was a sloth at first – will be featured on this version.

To keep an eye on everything the Guinness brand is doing and to get in on the ‘Stache action, follow @GuinnessUS on Twitter, Instagram and Facebook.

Whether you’re making a new friend or meeting an old one, having a Guinness Draught, or ordering up any other Guinness beer this St. Patrick’s Day, please respect the beer and drink responsibly.

beer

*The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations which are classified under Section 501(c)(3) of the Internal Revenue Code that are aligned with the corporate focus areas of Diageo North America, Inc.

 

Media Contacts:

 

Dave Finn, Taylor

(212) 714-5792 

dfinn@taylorstrategy.com

 

Jim Sias, Diageo

(646) 223-2305

jim.sias@diageo.com

Guinness 200th Anniversary × NYC

CHEERS TO TWO HUNDRED YEARS: THE STORY OF GUINNESS IN AMERICA

Iconic Irish Brewer to Release Limited Time Brew for the U.S. and Host Celebrations On Its East and West Coasts for 200th Anniversary 



The story begins on October 16th, 1817 with a single line in a brewer’s log. The handwritten note reveals the first eight barrels of Guinness beer – a porter to be exact – meant for America would make their arrival in South Carolina. Ever since then, the bond between America and Ireland has continued to grow, from Irish immigrants searching for a better life to  community leaders to, of course, Guinness and the countless pints – shared responsibly – with the people of the United States. 

The anniversary this fall is a celebration of a 200-year love affair between a brewery and a people: Guinness and America. There’s no better time than now for the Guinness brand to say thank you to America by introducing the limited-edition Guinness 200th Anniversary Export Stout; bringing back a few favorite stout releases for a festive variety pack; and hosting a pair of public events in New York City and Los Angeles. 

“Two things have always been at the heart of the Guinness brand since our founding in 1759: brewing great beer and sharing our story,” said Emma Giles, Guinness Brand Director. “When we started brewingbeer for America 200 years ago, that story became a shared one. Now, every time you share a pint with someone else, another chapter begins.”

Guinness 200th Anniversary Export Stout is the latest beer created by the Open Gate Brewery – the pilot brewery located at St. James’s Gate in Dublin – where Guinness brewers experiment with new styles and reinterpret historical brews. Inspired by a recipe Benjamin Guinness – the son of Arthur Guinness – originally developed in 1817, this beer is brewed with Black Patent Malt and Golding Hops and has a 6% ABV. 

“We took a look at that export stout’s recipe from 1817 in our brewing records and used that as our inspiration here, but it’s not just an homage to who we were as brewers then or who America was as a country,” said Peter Simpson, Head Brewer at the Open Gate Brewery in Dublin. “We’re also using this beer as a way to show how much we’re looking forward to the next 200 years. We knew it had to be special, and we really think this throwback recipe captures exactly what we wanted from 1817 all the
way through 2017.” 

This October, Guinness will also release its newest limited-edition Guinness Draught cans, featuring artwork from the legendary Guinness ads from the 1930s and the 1950s that featured various zoo animals. Previous limited edition cans have featured the much-loved Guinness toucan and tortoise, among other works.  

The 200 Years of Stout in America Mixed Pack – also on its way from Guinness – will bring back a few favorite stout recipes to add to the festivities. The full list of celebratory releases includes:

  • Guinness 200th Anniversary Export Stout – A deep, dark, authentic export stout with smooth,
    rich flavor; brewed with Black Patent Malt. (MSRP: $8.99, 6-pack) 
  • Guinness Limited-Edition Mount Rushmore Cans – Classic Guinness Draught stout in limited- edition cans depicting everyone’s favorite toucans flying across the iconic American monument
    of Mount Rushmore from a rarely seen Guinness ad from the 1950s. (MSRP: $8.99, 8-pack) 
  • Guinness 200 Years of Stout in America Mixed Pack – A collection of brews in honor of America’s love of stouts – Guinness Original, 200th Anniversary Export Stout, Antwerpen Stout
    and Foreign Extra Stout – all of which have been exported to the U.S. over the past 200 years. (MSRP: $21.99, 12-pack) 

Along with Guinness 200th Anniversary Export Stout, these brews will be available in stores nationwide, as well as at 200th anniversary celebrations held in New York and Los Angeles this October. Guinness fans of legal drinking age in New York can sign up to attend here: Guinness Open Gate Public House

While the past 200 years are the reason for celebration, the next 200 years have even more possibility. The newest chapter in this Irish-American story will be set in Maryland, where the first Guinness brewery on U.S. soil in more than 60 years will open in 2018. The brewery’s name, the Open Gate Brewery & Barrel House, is a combination of the pilot brewery at St. James’s Gate and a nod to the plan for this new brewery to be a center for barrel-aging beer. The new home for Guinness in the U.S. will also be the permanent brewing site for Guinness Blonde American Lager and other new beers created
specifically for the states. 

Whether you’re celebrating the 200th anniversary of Guinness in the U.S. or toasting to the next 200 years, please remember to drink responsibly.  

About Diageo Beer Company, USA

Diageo Beer Company, USA (formerly Diageo-Guinness USA) is the U.S. beer and flavored malt beverage business of Diageo. Brands within Diageo Beer Company include the iconic Guinness, Harp, Smithwick’s and Smirnoff ICE. Diageo is a global company, with its products sold in more than 150 countries worldwide. For more information about Diageo Beer Company, visit at www.diageo.com