Posts tagged with "1800 tequila"

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

1800 Tequila × ComplexCon w/ Nicky Diamonds × Adam Lucas


1800 Tequila created an opportunity for two artists from different disciplines, backgrounds and styles to collaborate together to transform a raw piece of clothing into a refined and one-of-a-kind streetwear piece.

ComplexCon guests had the chance to design their own jackets this weekend and customize their Diamond Supply Co. by Nicky Diamonds x Adam Lucas jackets at the 1800 Tequila booth. Only 100 jackets were made and available exclusively at ComplexCon for lucky scratch off winners who had the chance to win!

Additionally, guests enjoyed custom 1800 Tequila cocktails and music courtesy of DJ Hed, DJ Mike and DJ Rick Trainor at 1800’s booth in the ArtZone.