By: Leila Shams
As we near the end of winter, I’m sure we are all highly anticipating spring and summer. With the beautiful, warm weather rolling in comes the overwhelming need for a perfect beach body. What if we could eat whatever we want, work out less, and still look amazing on the beach? That’s where Leila Shams steps in and says “you can!” With her new swimsuit line, TA3 Swim, everyone can look and feel like a “Baywatch babe” walking down the beach.
Leila Shams is a seasoned fashion designer. She is founder and CEO of TA3 Swimwear–a fashion line that offers a newly innovative type of swimsuit that flatters your shape, regardless of body type. After a lot of hard work and dedication, she has created the world’s most sculpting swimsuits. Her exciting career has involved working for top brands such as DKNY, Express, and Tommy Hilfiger, but launching her newest swimwear line, TA3, has been the highlight of her career.
Leila created TA3 because she wanted to look good in a swimsuit and was inspired by her own insecurities. She wondered why women invest in shape wear for under their clothes, but then when they’re the most exposed on the beach, they wear some of the flimsiest garments ever.
“I see so many ‘inclusive’ swimwear brands showing a suit on a plus-sized woman that just doesn’t fit. If her bust isn’t supported, if there are bulges everywhere, then you’ve just sized up but you haven’t bothered to flatter her body” says Leila. Leila believes we should all be able to eat and still look hot at the pool or beach without having to stress. This is why she named the company TA3, which is “EAT” backwards.
It took Leila almost three years, hundreds of prototypes, and fittings to create a waterproof swimsuit that squeezes your body into a beautiful hourglass shape. TA3 suits are created from compression fabric, which Leila discovered after surgery when she had to wear a compression suit. Her swimsuit is a patent-pending construction that snatches your waist, flattens your tummy and lifts your bust. Leila is a long-time fashion designer whose designs have clothed the biggest celebrities in the world including Kim Kardashian, Kendall Jenner, Kelly Clarkson and Nicki Minaj. Her products are sold in some of the best boutiques and on-line retailers. Even with her rich designer past, Leila feels that the greatest thrill of her career and life is being the reason that women loving the way they look in a swimsuit, and instilling a newfound confidence in her customers.
TA3 suits are sexy, fashionable, and give every woman the shape and curves they have been striving for their entire lives. Leila’s current, one-piece suit collection comes in all-black , and features three trendy styles: zippy, lacey, and high-cut zippy. The suits are so versatile that women can even wear this matte swimsuit as a bodysuit with a skirt or jeans–making TA3 swimsuits the “little black dress” of this years’ Summer wardrobe. This will be your new go-to piece. You no longer need to buy several different bathing suits.
TA3 Swim has customers raving about their new self-esteem boost. Whether it’s a postpartum mother or victim of the “Covid-15” weight gain, TA3 is bringing women back to the beach and pool by making them feel confident. TA3 swimwear is handing women back their power. Women can now confidently strut their stuff without a worry in the world.
Leila’s creativity, relentless drive, and sense of humor make her the perfect female disruptor who is reimagining the concept of a successful apparel industry. Leila claims, “the way we usually fit women’s clothing is so backwards.” Models are tall, hourglass shaped and “perfect”–but this is not what the average, everyday woman looks like. Women’s bodies can vary and differ in so many ways. What sets Leila’s apparel apart from other brands is that her suits are not very stretchy, and she molds her styles on women of all shapes and sizes. Over the past two years, she has taken in her customers’ feedback and tweaked the design to make necessary changes, which has led to the development of her current collection. Leila explains that making clothing used to be expensive and slow, which was annoying because trends would die out before companies were even able to launch a product. Nevertheless, she realized that clothing should be expensive and slow, because although you may like to design and shop, creating stuff that is quick and cheap is merely fun. In fast fashion, workers aren’t paid what they should be paid and companies produce a lot of waste. On top of that, people end up buying a bunch of clothing that they wear once and then quickly throw away.
Swimsuits are not where it ends for Leila Shams. She fully expects to expand and incorporate more categories focused on ultra-flattering fits for your body shape. She is adding more lengths and fits to her best-selling styles, as well as adding bodysuits. She is also expanding her team. Now with Leila’s new swimsuit line, TA3 Swim, women no longer need to worry about their bodies, jump on crazy diet fads, or work out until their limbs fall off trying to achieve an unrealistic, nearly unattainable body. Leila wants to be known as “the fashion designer that stopped shoving women into thin, stretchy, and unflattering clothing.” She is determined to change the way we fit and size clothing. We can now live in and be proud of our own bodies.
