Los Angeles based pop-quartet SZNS are set to launch their own swimwear brand SZNS SWIM. This news follows the groups recent Times Square billboard and feature in People Magazine for their newest single “Build A Boy.” SZNS music gives a fresh take on the classic 90’s girl group music we all know and love with blending elements of EDM, Latin-synth, and House inspired beats, incorporating the styles and backgrounds of all its members. Similarly, to their song writing process Winter, Spring, Summer, and Autumn have brought together their unique styles in collaboration with Brazil’s top active wear workshop São Paolo to create the vibrant SZNS SWIM collection. Just as they have with their music SZNS want to make a product for all to enjoy no matter who they are.
When asked about their new swimwear line SZNS SWIM, SZNS said, “SZNS aims to inspire women and girls everywhere with their message of self-love and empowerment! SZNS SWIM is a natural extension of this message as SZNS SWIM embraces all body types, shapes, and sizes!”
In order to better understand SZNS, one must first understand the unique personalities of each member Winter, Spring, Summer, and Autumn and how their names uniquely play into seasons they represent. Winter for instance is your shoulder to cry on, a listening ear and your biggest advocate, someone who is there for you during those tough times. All Spring wants in life is to connect and heal people through her music, using her talents to help others grow through her art similarly to how the showers of April bring help bring the beautiful flowers of May. Autumn on the other hand is troublemaker of the group, some might see her tough exterior but those closest to her in SZNS know she’s a real softie, you may find her out on town on Friday night but you have just a good a chance of finding her curled up on the couch watching Netflix. While Summer is known for being the bubbliest of the group, and can be found dancing everywhere she goes bringing her energy that turns even your darkest times to a bright sunny day. Together these four personalities come together to create the fresh high energy sound of SZNS. With this in mind SZNS are getting ready to release a series of four EP’s each specifically crafted for each member/season, emanating power, vulnerability, wit, and reality ranging from bass dropping dance beats to sultry ballads! Stay tuned to SZNS’s socials (below) for more information on the release of SZNS SWIM as well as upcoming tour dates and new music releases from SZNS.
