GRAMMY AWARD-WINNING PRODUCER SWIZZ BEATZ RELEASES HIP-HOP 50: VOL. 2 VIA MASS APPEAL, FEATURING NAS, LIL WAYNE, LIL DURK, A BOOGIE WIT DA HOODIE, JADAKISS, JAY ELECTRONICA, BENNY THE BUTCHER, FIVIO FOREIGN, SCAR LIP AND BANDMANRILL
Credit: Aykan Umut (@aykan_be)
HIP HOP 50: VOL. 2 IS THE LATEST IN MASS APPEAL’S HIP HOP 50: THE SOUNDTRACK CAMPAIGN CELEBRATING HIP HOP’S 50TH BIRTHDAY
Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP – Hip Hop 50: Vol. 2 – via Mass Appeal. The 5-track project marks the second EP in Mass Appeal’s Hip Hop 50: The Soundtrack. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill. Fans can also stay tuned for the “Say Less” video featuring Lil Durk & A Boogie wit da Hoodie releasing next week.
Hip Hop 50: Vol. 2 is the culmination of Swizz Beatz’s career spanning over two decades and the sound that inspired it. The Verzuz creator first rose to prominence as a Ruff Ryder producing songs for DMX and Eve. The success of “Ruff Ryder’s Anthem” launched Beatz’s career as a highly sought-after and regarded artist. He’s since gone on to create some of the most prolific songs in Hip Hop, working with JAY-Z, Noreaga, Busta Rhymes, Cassidy, Nas, Rakim, Lil Wayne, and many more. Hip Hop 50: Vol. 2 will be followed by eight more EPs from iconic figures who’ve had a hand in expanding the culture from the streets of the Bronx to the global community. Hip Hop 50: The Soundtrack, distributed via Mass Appeal’s new deal with The Orchard, is the score to the biggest birthday bash ever.
A portion of all Hip Hop 50 proceeds will be donated to the various charitable organizations, including the Universal Hip Hop Museum set to open its doors in 2024. Mass Appeal recently announced Hip Hop 50 partnerships with CÎROC Ultra-Premium Vodka – the official Vodka of #HipHop50, as well as Google Pixel and Sony Music Entertainment. In January, Mass Appeal partnered with Fotografiska to launch Hip Hop Conscious, Unconscious exhibition – currently on view in New York City til May 21st before traveling to other locations. Additionally, Mass Appeal has teamed up with Live Nation Urban to produce live event programming, as well as Paramount + / Showtime for a premium content partnership with captivating documentaries such as: YOU’RE WATCHING VIDEO MUSIC BOX, CYPRESS HILL: INSANE IN THE BRAIN, SUPREME TEAM and more.
ABOUT SWIZZ BEATZ
Swizz Beatz is Grammy-Award Winning music producer, entrepreneur and visionary, producing for some of the biggest musicians in the world including Jay-Z, Beyonce, and Kanye West (contributing to more than 350 million records sold). Over the years, Swizz has worked closely with various global brands from Bacardi, to Aston Martin and Reebok (to name a few) and most recently American Express.
Recent graduate of Harvard Business School’s OPM program, Swizz began collecting art in his twenties, and in 2014 launched The Dean Collection, which began as his personal art collection and has since grown into a global discovery zone for art enthusiasts. Swizz later launched No Commission – a live art and music festival where artists retain 100% of their sales. In 2019, Swizz and Timbaland launched the global digital series VERZUZ which has become a powerhouse in programming for artists and music catalogs. With millions of viewers each show, the brand continues to push boundaries and “give artists their flowers.
While highly accomplished, Swizz remains authentic, and humble. According to him, “The sky is not the limit; it’s just the view.” With a true passion for business, no matter the industry, Swizz hopes that his success will continue to inspire others.
ABOUT HIP HOP 50
Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much much more. Every facet of the Hip Hop 50 Universe includes a charitable component connected to the Universal Hip Hop Museum. Find #HipHop50 online, on-air and on the block.
ABOUT MASS APPEAL
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.
