Giardino Group in Switzerland appoints JG Black Book
JG Black Book, a leading full-service consulting firm specializing in integrated public relations, sales, marketing, and branding services to clients in the luxury travel sector, announces the addition of Giardino Group – four luxury properties across Switzerland, to their collection. The agency will handle Giardino Group’s public relations, sales representation and marketing in a drive to grow the brand’s presence in the US market.
“Giardino Group is one of Switzerland’s most recognized names in hospitality so we are excited to build on its strong brand reputation and bring its unique lifestyle to the US media and travel advisors,” shares Alexandra Avila, President of JG Black Book.
Giardino Group is a collection of retreats and resorts that offer an unexpectedly fresh interpretation of luxury hotels, combining creative cuisine, wellness and spectacular locations that offer something for everyone – whether that’s relaxing in sunny Ticino with its sophisticated Mediterranean flair, taking in the airy heights of the Swiss Alps or enjoying a stylish urban oasis. The properties include Atlantis by Giardino in Zurich, Giardino Mountain in Champfèr near St. Moritz, Giardino Ascona and Giardino Lago, both at Lake Maggiore. Offering two Michelin-starred restaurants and bespoke “Ayurveda by Giardino” programmes and facilities at their own branded dipiù Spas, the retreats are destinations in themselves and cater to both the leisure and business traveler who are looking for laid-back luxury and lifestyle.
Philippe Frutiger, CEO of Giardino Group, comments on the appointment, “We look forward to our collaboration with JG Black Book as they represent our brand and bring attention to the pillars we are most dedicated to, including our outstanding service and cuisine, our focus on wellness and not to mention our carefully chosen locations in some of Switzerland’s finest destinations, where we look forward to welcoming the US traveler who has yet to discover this special part of Europe”.
ABOUT GIARDINO GROUP:
Giardino Group launched in 2008 under the direction of Daniela and Philippe Frutiger. It is a boutique collection of four properties in Switzerland including Atlantis by Giardino in Zurich, Giardino Mountain in Champfèr near St. Moritz, Giardino Ascona and Giardino Lago on Lake Maggiore. “Giardino”, which translates from Italian as garden, represents the ethos behind the brand – places of regeneration which are full of individuality and where every detail deserves its very own moment. The properties define themselves with a casual atmosphere, understated, yet upscale service, characterful design and Mediterranean joie de vivre, and just like a garden, offer guests a surprisingly fresh interpretation of luxury hotels with creative dining. Giardino combines the most attractive facets of Switzerland with a healthy portion of sunny hospitality. For more information on Giardino Group, please visit www.giardino.ch.
ABOUT JG BLACK BOOK:
JG Black Book’s purpose is simple – to give destinations a voice. We are a full-service consulting firm that offers integrated Public Relations, Trade Relations, Marketing, and Branding services to clients in the travel and travel lifestyle sector. We help destinations gain exposure, build brands, establish networks and increase sales in North America, Latin America, the U.K. and Europe, and Australia. The JG Black Book team of industry veterans, unique service model, and powerful connections have built the firm’s reputation as a trusted advisor for more than 130 of the world’s most celebrated travel brands including Azura Retreats, Leeu Collection, Andronis Luxury Suites, Volcanoes Safaris, Ansova Travel, The Ultimate Traveling Camp, Elewana Collection, GHM, the British Virgin Islands Tourist Board and the country of Belize. For more information on JG Black Book, please visit www.jgblackbook.com or call 212-967-5895.
