By Krish Narsinghani, Yash Thadani
Strick, American rapper and singer, recently released his new album “Strick Land.” As a North Carolina native and an affiliate to Young Thugs infamous label Young Stoner Life, the artist wanted to paint a picture behind his album’s influence. If you’re already familiar with the “For Sale” rapper’s past, then you know the result is an eventful evening at an intimate boujee venue. For this specific album, Strick and his team held the party at a beautiful private art gallery in West Hollywood (known as Linc) and produced by The P.M. Firm. The ambience was unmatched with two rooms with varying vibes for all personality types. The initial reaction walking into the venue was refreshing. The first room had one section where women were embellished with paint across their bodies, while the other room displayed the new merch drop.
360 Magazine had the opportunity to sit down with the producers behind the new line, Jelani James and Jessica Raven (of companies JW Capital & Holding and Amber James), who worked directly with Strick.
“This is a family thing.. tied in through Young Thug’s dad, Big Jeff. There is no third party. It’s direct to manufacture. Strick has been really involved in every step of the process – making sure that his designs are in line with the album and the fits hit right. He wants to make sure everything has a certain aesthetic before being released.”
Nostalgic to say to the least. A room with vintage Pac-man, arcade style basketball and lemon pepper wings brought back memories of those middle school days.The real climax was when the DJ started playing songs from “Strick Land” with guest appearances from Nav, Metro Boomin and Asap Rocky. It’s safe to say this was a night to remember.
More on Strick:
Strick is a robust and multifaceted recording artist hailing from North Carolina and currently splitting his time between Los Angeles and Las Vegas. Best known for honing his skills as a clever wordsmith and adept songwriter, Strick has garnered a reputation for tapping into his diverse professional background both in business and in the U.S. Air Force to elevate both his business acumen and genuine creative output alike.
After relocating to Atlanta in 2012 and founding his own branding agency for aspiring musicians Foundation 86, Strick moved to Los Angeles to pursue his own career as an artist. He then landed his first official placement on Kanye West and Juicy J’s “Ballin’,” leading him to work with artists such as Travis Scott, Jeremih, K. Michelle and Wiz Khalifa. In 2016, Strick earned his first platinum record “coordinate” off Scott’s Birds in the Trap Sing McKnight album, further igniting his hunger to continue developing his skills as a songwriter. That same year, he went on to join Young Thug on several tours, including the Hi-Tunes tour (2016) and the Hi Horse’D tour (2016/2017). Later, he was invited to join Young Thug and J. Cole on the K.O.D tour (2018), and Young Thug and Machine Gun Kelly on their co-headlining tour (2019). Most recently, Strick partook on the Justin Bieber Big Tour (2019).
In July 2017, Strick dropped his debut EP, Risk=Reward. In 2018, he released January’s Risk=Reward 2 and April’s Pairadice, going on to ink a deal with YSL Records and 300 Entertainment. He appeared on Young Thug’s 2018 Slime Language compilation, with their collaboration “STS” going on to be streamed in the millions. Making his label debut in 2019 with See You When I Land, followed by The Machine mixtape series and “Yacht Club” with Ty Dolla $ign and Young Thug.
He appeared on Young Thug’s 2018 Slime Language compilation, with their collaboration “STS”. “Moonman” featuring Kid Cudi and Young Thug is featured on the Billboard #1 album Slime Language 2. Additionally, single “WokStar” feat. Skepta is featured on the Billboard #1 album Slime Language 2. Next up, Strick is preparing for Strickland, a full-length album to be released in 2021. With features from Young Thug, Ty Dolla $ign, Gunna, Swae Lee + more, this album paints a holistic image of who Strick is and what his world looks like through his eyes and ears. Strick is a college graduate, veteran, and corporate executive turned artist who is eager to present you his unique experiences through music.
