Stockholm-based Stinaa.J is on a mission to change the way we think about orthopedic footwear. With its recent U.S. launch on Bloomingdales.com and Nordstrom.com, the Swedish brand blends cutting-edge biomechanics with Scandinavian style—proving that comfort and luxury aren’t mutually exclusive.
The Science Behind the Style
Founded by Stina Andersson, who personally experienced the toll of unsupportive footwear, Stinaa.J was born from the need to find stylish shoes that didn’t cause lasting body and foot pain. Partnering with orthopedic technician Peter Hedström, the brand developed a proprietary 3D-scanned insole technology backed by data from over 3 million feet. These insoles restore natural foot function, minimize strain, and offer unparalleled cushioning using materials originally designed for the space industry.
The Sneaker to Know: Hugo
While Stinaa.J is best known for its luxe heels, the Hugo sneaker is making waves as a must-have for men who demand both comfort and sophistication. Featuring the brand’s patented 5-Bar System, this sneaker provides superior arch support, a reinforced heel cap for stability, and removable insoles for customizable wear. Available in premium leather and canvas, Hugo delivers orthopedic innovation in a sleek, everyday silhouette. Beyond sneakers, Stinaa.J offers a full range of footwear, including elegant heels, stylish loafers, and versatile boots, all designed with the same commitment to orthopedic technology.
A New Era of Foot Health
More than just footwear, Stinaa.J is pioneering a movement: encouraging consumers to prioritize wellness without sacrificing style. “Our goal is to empower people to feel confident and pain-free,” says Hedström. With its expansion into the U.S., Stinaa.J is proving that luxury and orthopedic support can walk hand in hand.
Shop Stinaa.J’s collection on Bloomingdales.com, Nordstrom.com, and the brand’s own website www.stinaaj.com.
Follow Stinaa.J on Instagram @stinaa.j
