On Tuesday, July 25th, Starter × Major League Baseball brought back an icon, and it felt like the entire city was celebrating. The Return of the Bronx Bubble Jacket, a literal 90’s street style icon, is back with a limited edition drop – just in time for the 50th anniversary of Hip Hop and the Subway Series.
The MLB Flagship Store was transformed into the Starter Pop Up for #TheReturnOfTheBronxBubble, with a special performance by Jadakiss and Funk Flex. The stars we’re in the building! The who’s who of hip hop, fashion, culture, music, sports and the NYC “it” crowd packed the house to catch the unveiling, score the presale, check out the nostalgic installations and of course- watch Jada perform!
The Limited Edition Bronx Bubble Jacket is available now at MLB Flagship Store at Rockefeller Center for just one week ONLY. Available in three teams (Yankees, Mets, Brooklyn) and three colors (Gold, Silver, Blue) for each and retailing for $300. This November the jacket will officially drop at the MLB Flagship, Starter.com and specialty retail stores across the country.
A Yankee hat. Timberlands. And the Starter Bronx Bubble jacket. It doesn’t get more New York than that. Steeped in nostalgia, these iconic pieces are the epitome of 90’s and 2000’s fashion. Starter, one of most recognizable and authentic sports apparel companies in the world, is tapping into that nostalgia– the energy was palpable!
Starter and Major League Baseball Join Forces Again to Re-Release Iconic Bronx Bubble Jacket
Celebrating Famed Limited Edition Drop with Star-Studded Bash Featuring Jadakiss and DJ Funk Flex at the MLB NYC Flagship Store
Starter, one the most iconic, innovative, and authentic sports apparel companies in the world, is collaborating with Major League Baseball to re-release a limited edition drop of the legendary Bronx Bubble jacket. Launched in 1971, Starter changed the face of the sports apparel industry forever and is intrinsically linked to MLB through countless licensing deals.
“The Bronx Bubble is widely recognized as an iconic and timeless piece of cultural legacy,” said Carl Banks, President of G-III sports apparel group. “Collaborating with MLB for this limited edition drop is a full circle moment. We are simultaneously bringing back this style staple while paying homage to the culture.”
Fans will have the chance to own the famed jacket, which is re-releasing just in time for the Subway Series, Fall 2023 season and the 50th anniversary of Hip Hop.
Steeped in nostalgia, the beloved Bronx Bubble Jacket quickly transcended the sports world to become the epitome of 90’s streetwear and an iconic touchstone, perfectly capturing the intersection of sports, music and culture. The original old jackets are difficult to find and brand recognition still runs strong. With the resurgence of the 90’s influencing current fashion, style seekers constantly scour resale sites and vintage stores not only for original Starter, but for other heritage and vintage brands as well.
To celebrate this iconic release, Starter and the MLB NYC Flagship Store are throwing an epic bash on Tuesday, July 25th from 2-6 p.m. featuring a performance by Jadakiss at 5 p.m., DJ Funk Flex spinning nostalgic hits throughout, an exclusive preview of the Bronx Bubble, first access to the presale and nostalgic installations. Following the event, Starter will execute a full takeover of the MLB NYC Flagship Store at Rockefeller Center running through July 30th.
Throughout the ’90s and early 2000s, the Bronx Bubble Jacket soared to cultural icon status, embraced by hip-hop artists and trendsetters across the nation. Fans such as Justin Bieber, LL Cool J, Eddie Murphy in Coming to America, Brooke Shields, Puffy, Will Smith, Run DMC, Jay-Z, Eminem, Missy Elliott, Nas, Snoop Dogg, Pink, Spike Lee, Cal Ripken Jr., Darryl Strawberry, Don Mattingly and countless others
elevated the jacket’s cultural significance. Its triumphant return means anyone can now own a piece of history.
The Bronx Bubble Jacket makes its presale debut timed to the Subway Series with featured classic NYC teams Yankees, Mets and Brooklyn Dodgers each offered in Gold, Silver and Blue. Retailing for $300 and available for purchase at Starter.com, MLB NYC Flagship Store, and specialty retailers across the country in November with limited numbers available via presale at the launch event and Starter MLB Flagship Store takeover from July 25-30.
Photo: Blue Pictoral
