For over 30 years, Sprite has championed hip-hop’s rising tastemakers and biggest innovators. Now, Sprite is highlighting the next generation of talent through “Thirst For Yours”, a new brand platform that pays homage to the genre. Empowering the up-and-comers of tomorrow, “Thirst For Yours” draws inspiration from the endless possibilities of hip-hop, elevating the future designers, musicians, artists, photographers, entrepreneurs and beyond by showcasing their talent and helping to achieve their goals.
Announced on Thursday, June 20, Sprite will bring “Thirst For Yours” to life through a series of television spots, digital posts across the brand’s channels, social influencers, out-of-home initiatives and experiential activations that tap into key cultural moments within the spaces of music, art, film and fashion.
