Sony Electronics, celebrating the 45th Anniversary of Walkman with an 80’s retro themed immersive activation, followed by dinner and a party at a private residence in Beverly Hills this past Friday, July 12th, from 2:30 – 9 PM. In addition to a Walkman experience, drinks, and dancing, they hit rewind with a rap showcase hosted by Curtis Roach and an 80s throwback set by DJ Lex.
It was an epic evening with a private tree house experience where VIPs mingled and talked all things Sony Walkman. The climax of the evening is when they converted the tennis courts behind the private home into a skating rink with a large disco ball. Also, onsite was two Sony Walkman iridescent and transparent social media confessionals where guests could see themselves be seen on a live feed on the stage. Another cool feature at the activation was their Sony t-shirt station. VIPs and digital influencers were allowed to choose retro designs of their favorite Sony Walkman logo to be printed onto a fitted baseball vintage t-shirt.
This was a monumental moment for the brand as their been a part of pop culture. Kudos to Sony Electronics for their excellent execution of the Sony Summer House–it was both nostalgic and whimsical.
Photos + Story | Vaughn Lowery
