Canadian-Dutch-Korean singer-songwriter SOMI has signed to Interscope Records as part of the label’s partnership with THEBLACKLABEL. After winning first place on Korean reality singing competition Produce 101, SOMI emerged as a solo artist in June 2019 with her single “BIRTHDAY,” which has since amassed over 53M streams worldwide on Spotify and 78M views on YouTube to date. The news about SOMI’s signing broke Monday in an exclusive story with Variety where SOMI stated, “I’m very excited to join the Interscope and Universal Music family! They have a great roster of artists I love and a long history of breaking acts. I’m looking forward to the next steps in my career and can’t wait to share my music with the world!”
Today, SOMI announces her brand-new single entitled “What You Waiting For” along with an accompanying music video marking this her first release via Interscope Records. The song was co-written by SOMI and BLACKPINK’s producer, Teddy and represents a new musical direction for SOMI, as she is shifting her practice as a musician and songwriter to mature her sound.
Watch the video for “What You Waiting For” by SOMI HERE.
About SOMI
Born as Ennik Somi Douma in 2001 in Ontario, Canada, SOMI grew up in Seoul, South Korea known as Jeon So-mi. After several commercial ventures, SOMI ultimately became known after winning Produce 101, a South Korean TV singing competition, and subsequently became part of the project girl group I.O.I. The 11-member girl group was known for their pop and multi-genre-friendly sound and SOMI was nicknamed “Nation’s Center” for her 1st place finish and center position in the group. After I.O.I ended their promotions, SOMI continued several collaborative musical and commercial engagements. Her multifarious commercial and acting career has also included several endorsements for brands such as Nintendo, Fanta, and Shiseido and coverage in Vogue and W. In 2018, the young musician joined THEBLACKLABEL and began her musical partnership with producer Teddy.
Buy or Stream “What You Waiting For”: Retail | Amazon | Apple Music | Deezer | Google Play | iTunes | Pandora | Spotify | Tidal I YouTube Music
