Buzzworthy young Bay Area rapper and SOBxRBE affiliate Sneakk – the newest addition to the Undisputed lineup of next generation hip-hop stars being introduced by Def Jam Recordings – makes his major label debut with today’s release of “Spray” featuring fellow Cali MCs and Compton natives Tyga and YG.
“Spray” sets the stage for UNDISPUTED, the explosive new compilation from Def Jam, coming early 2019. In addition to Sneakk, UNDISPUTED will feature tracks from next-gen stars Fetty Luciano, YFL Kelvin, Bernard Jabs, TJ Porter, and some 20+ other new Def Jam signings from around the country.
Sneakk was raised in the deep family gospel roots of his grandfather in the College Park neighborhood of North Vallejo outside San Francisco. “That’s where I get my soul from,” he says. “My family makes me want to go 100% hard every single day.” Legends like Mac Dre and E-40 influenced Sneakk, but it was Tupac who showed him the path, “the way he carried himself, his demeanor, and all that. I’m very thankful for Tupac.”
Sneakk’s friendship with the Vallejo rap group SOBxRBE (Strictly Only Brothers x Real Boi Entertainment), convinced him to roll the dice on his fast-food drive-thru gig and get into the studio. His breakout indie single, “Humble Pie” was the result. After SOBxRBE’s “Paramedici” became the centerpiece of the Black Panther movie soundtrack, Sneakk was signed to Def Jam in 2018, by EVP & Head of A&R Steven Victor and newly appointed A&R VP Anthony ‘AE’ Edwards.
His goals for the future are as uncomplicated as they are unpretentious. “I want to be able to help and put on for the people around me,” Sneakk says. “I want to see my team on top because we deserve it.”
