Simone I. Smith, known as the self-proclaimed “Hoop” girlie, has turned her lifelong passion for accessories into a flourishing business, earning a coveted spot on Oprah’s Favorite Things list. Founded in 2011, her brand reflects her dedication to creating high-quality, fashion-forward designs, mirroring the vibrant life she leads. A 19-year cancer survivor, Simone is a proud advocate and supporter of the American Cancer Society, embodying strength, integrity, and style in her World of Sis .
Simone’s signature collection was born out of a deeply personal experience. After surgery altered her lollipop tattoo, she created the “A Sweet Touch of Hope” pendants, symbolizing resilience. Her roles as a mother, entrepreneur, and wife inspire her work, including the 2018 launch of the ‘Sister Love’ collection in partnership with Mary J. Blige, celebrating bold statement pieces and their shared sisterhood. Most recently, her blend of nostalgia with modern style-cuban links known as the ‘Majesty’ collection for men highlights her husband, legendary artist LL COOL J and son Najee. Paying homage and Inspired by the celebration of 50 years of Hip Hop.
Simone’s inspiring journey, rooted in faith and determination, is a testament to the boundless possibilities as a woman of God.
Iced Out Men’s Bold Miami Link Necklace In Gold Tone IP Over Stainless Steel
