Owner and founder of ‘Save The Girls’ Tami Lange knows the power of publicity and proved it for not the first time when she sold over 14,000 of her ‘Touchscreen Purses’ right after a feature on ‘Good Morning America’ (GMA). To see the presentation from GMA click HERE.
The segment aired on June 23, 2020. Since the start of the Coronavirus/Covid-19 lockdown Lange, with her retail business all but gone, leveraged televised publicity about her line of touch screen purses to drive online sales. But the Tuesday appearance on “Good Morning America” set a new record.
Televised presentations helped inform millions of viewers about how beneficial, affordable, and practical the line of Save The Girls Touchscreen Purses are. Were it not for the boost of awareness the televised promotion brought, she might have had to consider temporarily closing. This as the 2500 retail outlets that carry her purses were closed for 3 months, and some remain shuttered.
More Than A Slump
Sales of the Save The Girls Touchscreen Purse all but stopped during the Coronavirus/Covid-19 pandemic lockdown. The once-thriving start-up’s sales were off by 95%. Lange quickly pivoted to find new opportunities. Her web site could accommodate sales without any major change. Television features with ‘America’s Got Talent’ judge, Howie Mandel followed by another on ‘The View’ provided enough revenue for her enterprise to remain viable. The latest on GMA will allow Save The Girls to stay in business and sell during the important ‘Back To School’ shopping season. Save The Girls will also feature protective gear for wearers in uncertain times. These include the ‘Soft Solution Scarf’ and others coming very soon.
About Save The Girls
Save The Girls is a women-owned business that manufactures ‘Touch Screen Purses’ which allows owners to use their cell phones to text, answer calls, and perform other smartphone functions without removing them from the purse.
