Highly-coveted Los Angeles fashion label, RtA Brand partners with hip-hop star Machine Gun Kelly (MGK) to celebrate the launch of his new album Hotel Diablo.
To help kick off the launch, MGK will be doing a personal appearance at RtA’s flagship store in West Hollywood Ca, this Sunday, July 14 at 4:00pm. Additionally, the Barneys New York and Beverly Hills locations will unveil the capsule collection on the same day.
The RtA X MGK capsule collection will consist of three limited-edition styles and artwork all inspired by his new album, lyrics, and world tour Hotel Diablo. The celebrated rapper spent the past two month faithfully teasing the project with records, “Hollywood Whore,” “el diablo” and the standout single “I Think I’m OKAY” featuring newcomer Yungblud and Blink 182’s Travis Barker.
In addition to his musical endeavors, Machine Gun Kelly has been hard at work showing off his acting chops in two major Netflix releases, Bird Box and the Motley Crue biopic, The Dirt. MGK was also featured on the Motley Crue’s track “The Dirt (Est. 1981)” which appears on the film’s soundtrack. Fans can catch MGK live when he resumes Hotel Diablo World Tour in August following his annual EST Fest in Butler, OH on August 2-3.
The goal of the collaboration was to create items that had both the RTA and MGK signature feel to it. The jeans are embroidered with lyrics from the album, while the tops are a modern take on vintage rock t-shirts. There is a large white box on the bottom of each top, so MGK can personally sign them for his fans. The goal was to create elevated vintage rock and roll pieces that can essentially be personalized memorabilia.
The RtA X MGK “Hotel Diablo” collaboration will be available in limited released quantities at www.rtabrand.com, the Barneys New York and Beverly Hills stores, and the RtA West Hollywood flagship store. Retail price range: $145-$325.
